Belardi/Ostroy ALC Debuts Programs for Lamps Plus, Sensational Beginnings

Belardi/Ostroy ALC LLC, New York, said Friday that it was named list manager for the Lamps Plus Internet/catalog file and the Sensational Beginnings catalog blow-in program, both available for the first time.

The Lamps Plus Internet/catalog file has 150,900 last-12-month buyers of indoor and outdoor lighting and home decor. The file is 65 percent female with an age range of 40-45 and average order of $205. Selections include recency, dollar (last purchase or cumulative), gender and geography. The base price is $115/M.

The Sensational Beginnings catalog blow-in program offers 12 million insert opportunities annually and costs $40/M. Sensational Beginnings buyers are 85 percent female with an average age of 36, average income of $79,000+ and average order of $79.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting
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