AZ Announces Affinity Group Enhanced Database
The database consists of the following AGI list properties: American Rider Magazine, Bow Hunting Magazine, Camping World, The Golf Card, Highways Magazine/The Good Sam Club, MotorHome Magazine, Rider Magazine, RV Book & Directory, Snow Goer Magazine and Trailer Life Magazine.
The file is 90 percent male and most have made annual purchases totaling $200. The names are 95 percent direct mail-generated and updated quarterly.
Enhanced selects include age, income, presence of children, homeownership and interest categories. Geography, gender, recency and dollar also are available.