ATA Conference to Be Held Despite Terrorist Attacks
The conference is set for Sept. 30 to Oct. 3 at the Hilton in Las Vegas.
The ATA confirmed the conference would go as previously scheduled and did not announce any changes.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.