MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Wal-Mart Stores May Match Online Prices

Wal-Mart Stores May Match Online Prices

The move would accompany a focus on Internet sales, which the retailer intends to grow by as much as 40% over the next four years.

DMA2014: Insight, Strategy, and Innovation

DMA2014: Insight, Strategy, and Innovation

Customer experience wisdom from the mouths of leading data-driven marketers at DMA2014.

Magic Johnson Dominates the Marketing Game

Magic Johnson Dominates the Marketing Game

Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Google Inbox Clicks With Marketers

Google Inbox Clicks With Marketers

Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.

The Twitterverse Is Not Expanding Fast Enough for Investors

The Twitterverse Is Not Expanding Fast Enough for Investors

Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.

Email Marketers Need Not Apply

Email Marketers Need Not Apply

Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.

Marketers Are Still Novices When it Comes to Experiential Commerce

Marketers Are Still Novices When it Comes to Experiential Commerce

Despite e-commerce's advantages, marketers still have a hard time understanding how to provide better customer experiences.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

Success Goes Up When Marketers Write it Down

Success Goes Up When Marketers Write it Down

A documented content marketing strategy can lead to more success, says a CMI study.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

Sorry Millennials, Gen Xers are the Real Device Divas

Sorry Millennials, Gen Xers are the Real Device Divas

And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Is Your Content Strategy Aligned With the Stars?

Is Your Content Strategy Aligned With the Stars?

With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Target Fires First Salvo in Holiday Shipping Wars

Target Fires First Salvo in Holiday Shipping Wars

Free 3-to-5-day shipping on all orders from Target commences immediately. Other top retailers still require order minimums.

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Integration Is THE Marketing-Tech Essential

Integration Is THE Marketing-Tech Essential

Adobe's marketing cloud is a Forrester favorite for its integration.

Forget Facebook, Now You Can Start Your Own Social Network

Forget Facebook, Now You Can Start Your Own Social Network

Spot.IM launches what it calls the "first distributed social network," free for downloading and instant activation on websites.

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

Harris Poll Finds Companies in Quandary Over Social Media

Harris Poll Finds Companies in Quandary Over Social Media

The data it generates can boost their bottom lines, marketers say. They just haven't figured out how to do it yet.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at Converting as the Rest

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data Quality ROI

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Are Traditional Marketing Channels Past Their Prime? [Infographic]

Are Traditional Marketing Channels Past Their Prime? [Infographic]

There's a reason these oldie-but-goodies are still around.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

Feedback from customer communities revealed that it was time for a new look.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Dream(force) Products

Dream(force) Products

The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.

Following the Social Buzz Around Dreamforce

Following the Social Buzz Around Dreamforce

One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.

More Bang From Bing?

More Bang From Bing?

If you think Microsoft's search engine is a nonentity, think again. It delivers higher revenue per visit to retailers than Google, or anyone else for that matter.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

Top 10 Reasons to Pass Postal Reform

Top 10 Reasons to Pass Postal Reform

Backers of the Carper-Coburn Act give Senate colleagues grounds for placing the Postal Service at the tops of their post-election agendas.

Google Expands Delivery Service and Imposes a Fee

Google Expands Delivery Service and Imposes a Fee

It indicates it's serious about the retail business, charging $95 a year for deliveries to Amazon Prime's $99.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

New App Aims to Quicken Reps' Response on Salesforce

New App Aims to Quicken Reps' Response on Salesforce

Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Android Season Approaches

Android Season Approaches

Google's traditional release window looms large—just in time to challenge Apple's impressive iPhone 6 release.

Are Marketers Bugging IT Buyers? [Infographic]

Are Marketers Bugging IT Buyers? [Infographic]

Some marketers are drawing IT purchasers into their web under the guise of customer centricity.

Amazon to Open Retail Store in New York

Amazon to Open Retail Store in New York

The e-commerce king will hit the bricks for the holidays, just a stone's throw from Macy's.

Three Quarters of Telecoms' Mobile Presence Is in Video, Rich Media

Three Quarters of Telecoms' Mobile Presence Is in Video, Rich Media

Demographic and location targeting dominate campaigns from AT&T, Verizon, and T-Mobile, says a year-long study.

A+E Networks Tunes Into Customers' App Preferences

A+E Networks Tunes Into Customers' App Preferences

The media company sends targeted push notifications based on in-app behaviors.

USPS Direct Mail Campaign Targets UPS and FedEx

USPS Direct Mail Campaign Targets UPS and FedEx

The Postal Service takes advantage of new dimensional pricing to seize commercial package and shipping business.

Facebook Expands its Audience Network

Facebook Expands its Audience Network

The app engagement tool for marketers is opened up to more publishers worldwide.

Southwest Airlines Takes Customer Listening to New Heights

Southwest Airlines Takes Customer Listening to New Heights

The airline launches a Listening Center to centralize social, industry, and operational data.

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in Next Five Years

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.

IBM Teams With Wharton on Digital Course for CMOs

IBM Teams With Wharton on Digital Course for CMOs

The first course dedicated to senior-level marketers at the school will endeavor to teach them to think strategically in a digital world.

HP to Spin Off Business Technology Company

HP to Spin Off Business Technology Company

Hewlett-Packard Enterprise is created to "go after opportunities created by a rapidly changing market," says CEO Meg Whitman.

The Untapped Power of the Superfan

The Untapped Power of the Superfan

Consumers have unprecedented control in the age of social. None more so than the fervent superfan.

Facebook, Google, and Twitter CPG Chiefs Dish on Tactics

Facebook, Google, and Twitter CPG Chiefs Dish on Tactics

Have recipes for video content, be adventurous with mobile, and sprinkle liberally with hashtags, social executives like Google's Kristina Hahn recommend.

Consumers Think Data-Driven Ads Will Serve Them Better in Future

Consumers Think Data-Driven Ads Will Serve Them Better in Future

More than half of consumers expect marketers to have better data on them that will improve targeting, says a Harris Interactive study.

Marketers' Twisted Cross-Channel Attribution [Infographic]

Marketers' Twisted Cross-Channel Attribution [Infographic]

Why they struggle to connect the dots.

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US

The Era of Free Social Media Is at an End, says IPG Social Chief

The Era of Free Social Media Is at an End, says IPG Social Chief

Boosting earned media with paid media has become a requirement, Eric Weaver tells a group of beverage industry marketers.

DMN 40 Under 40 Recap

DMN 40 Under 40 Recap

It's not every day that many of the most brilliant young marketers gather in one place to discuss and celebrate excellence in marketing.

Postmaster General: 'No January Rate Increase'

Postmaster General: 'No January Rate Increase'

Uncertain over exigency's fate, Donahoe says Postal Board of Governors will delay any appeal for an increase until later in the year.

Congress's Research Arm Cites Retiree Fund as USPS's Undoing

Congress's Research Arm Cites Retiree Fund as USPS's Undoing

It also points to advertising mail as the key to growth, making a subtle case for the continuation of exigency.

Derek Dives Headfirst Into Digital Media

Derek Dives Headfirst Into Digital Media

Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.

Under 40 and Overly Ambitious

Under 40 and Overly Ambitious

Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.

Gopost Self-Service Parcel Lockers Appear in New York and Washington

Gopost Self-Service Parcel Lockers Appear in New York and Washington

Gopost lockers allow customers to pick up and ship packages.

Marketo Institute Wants to Give Marketers Proper Schooling

Marketo Institute Wants to Give Marketers Proper Schooling

The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing Standards

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Here's an 80-20 Rule for Emailers to Stop Following

Here's an 80-20 Rule for Emailers to Stop Following

Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.

What Marketing Will Look Like in 2024 [Infographic]

What Marketing Will Look Like in 2024 [Infographic]

The future looks bright for interactive channels.

DHL's Parcelcopter to Become First Drone to Fly on its Own

DHL's Parcelcopter to Become First Drone to Fly on its Own

The pilot project without a pilot will deliver prescription drugs to the North Sea Island of Juist.

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.

USPS Sales Chief Tells Mailers What to Look For in the Coming Year

USPS Sales Chief Tells Mailers What to Look For in the Coming Year

Cliff Rucker talks Negotiated Service Agreements, reduced Priority Mail rates, and increased promotional periods.

96% of Business Websites Have Security Blind Spots

96% of Business Websites Have Security Blind Spots

Bad weather is brewing in the marketing cloud, says a new study. Fully 100% of leading airline, insurance, and retail sites host unwanted intruders.

Trading in Trillions of Tweets

Trading in Trillions of Tweets

This week, Crimson Hexagon's social media library collection passed half a trillion tweets. The more, the better, says one client.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Canada Post Intros D-I-Y Direct Mail Campaigns

Canada Post Intros D-I-Y Direct Mail Campaigns

Snap Admail targets recipients, plans delivery routes, designs creative, and figures postage for SMBs in matters of hours.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other Animal

The family owned pet store redesigns its website to bring the in-store experience online.

Will E-Coms Ignore Mobile This Holiday Season?

Will E-Coms Ignore Mobile This Holiday Season?

Though they lack confidence in their mobile strategies and apps, retailers list mobile commerce ninth on their Christmas to-do lists, an eBay study reports.

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is Spent on Facebook

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

Will HubSpot CRM Shake Up the CRM Landscape?

Will HubSpot CRM Shake Up the CRM Landscape?

An analyst's view of what marketers need to know about the marketing automation company's product announcement.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

HubSpot Launches CRM at Inbound 2014

HubSpot Launches CRM at Inbound 2014

The marketing automation company extends its capabilities to the sales team.

USPS Board Chairman: "Packages Are the Future"

USPS Board Chairman: "Packages Are the Future"

The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.

Several File Briefs in Support of DMA's Supreme Court Case

Several File Briefs in Support of DMA's Supreme Court Case

U.S. Chamber of Commerce and others side with the Direct Marketing Association in its tax jurisdiction case against Colorado.

NFC Gets an Airing, Thanks to Apple

NFC Gets an Airing, Thanks to Apple

The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content

The definition of dynamic email content is changing—what marketers need to know.

USPS Commissions Brain Research on Direct Mail

USPS Commissions Brain Research on Direct Mail

The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.

Sitecore 8 Aims to Add Context to Customer Connections

Sitecore 8 Aims to Add Context to Customer Connections

The platform update offers enhancements designed to help marketers improve the customer experience.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This Year

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

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