ANA Requests Audit, Accreditation for Facebook Metrics

ANA Requests Audit, Accreditation for Facebook Metrics

The ANA has called for an audit of Facebook's metrics.

Cartoon: A Resistant Strain

Imagine immunity to ads going...well, viral

One on One: Wayne Powers on the Journey from Print to Digital

One on One: Wayne Powers on the Journey from Print to Digital

Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense

Tapad Takes it to the Streets

Tapad Takes it to the Streets

Tapad hit New York's sidewalks with its cross device identity message

Uber App to Offer Retailers Store-Front Drop Off

Uber App to Offer Retailers Store-Front Drop Off

Uber and Yext's new partnership offers retail companies new campaign opportunities

Does the Consumer's Path to Purchase Lead Straight to Amazon?

Does the Consumer's Path to Purchase Lead Straight to Amazon?

From discovery to price comparison to purchase, consumers are turning to the online marketplace for their shopping needs.

Were YouTube's Debate Viewership Numbers a Sign of Success?

Were YouTube's Debate Viewership Numbers a Sign of Success?

YouTube reports viewership record, but questions remain.

Mobile Shortcodes Key to Presidential Communications

Mobile Shortcodes Key to Presidential Communications

Presidential candidates Donald Trump and Hillary Clinton using text messaging to reach supporters

Snap Content Provides Glimpse into VR Future

Snap Content Provides Glimpse into VR Future

Are Snap's Spectacles the precursor to VR?

Take our DMNPolitics Survey

Take our DMNPolitics Survey

Thoughts on the campaign issues that matter and how each campaign's marketing has fared

Clinton Still Dominates Email Marketing Volume

Clinton Still Dominates Email Marketing Volume

Clinton still outpacing Trump while polls tighten

Your Final Presidential Debate Primer

Your Final Presidential Debate Primer

Expectations and Serbian tacos

The Hidden Costs of Creating Marketing Content

The Hidden Costs of Creating Marketing Content

A new report explores the real costs of creating engaging content

Salesforce Doesn't Need a Twitter Headache

Salesforce Doesn't Need a Twitter Headache

There are good reasons for Salesforce to walk away from Twitter acquisition talks

What the Customer Did Next: Oracle Offers Orchestration

What the Customer Did Next: Oracle Offers Orchestration

Oracle's marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move

The Difference Between Data and Analytics

The Difference Between Data and Analytics

What is the distinct difference data and analytics?

Princess Auto: Bringing Inventory to the People

Princess Auto: Bringing Inventory to the People

Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics

Facebook Grossly Overestimated Video Metric for Two Years

Facebook Grossly Overestimated Video Metric for Two Years

How the social media giant's video metric tool delivered an error in results

Cartoon: Mobile at the Oasis

Some things really are a matter of life or death

Percolate: Systems Thinking is Go

Percolate: Systems Thinking is Go

Most marketing technology only solves for the last 10 percent of digital marketing challenges

Autonomous Vehicles Will Change Everything

Autonomous Vehicles Will Change Everything

Marketing, society, human lifespans - they all change with autonomous vehicles

The CDO's Role in Marketing 2.0

The CDO's Role in Marketing 2.0

The Chief Data Officer joins the dots between data management and marketing

Education Is the Sparkle in Blue Nile's Marketing

Education Is the Sparkle in Blue Nile's Marketing

The online jeweler uses content to inform consumers and show them why Blue Nile is a cut above the rest.

Donald Trump Social Media Trending Replaces Ad Spending

Donald Trump Social Media Trending Replaces Ad Spending

How Donald Trump uses social media to market

Digging the Data Pool After Tearing Down the Silo

Digging the Data Pool After Tearing Down the Silo

RedPoint seeks to close the customer engagement gap

Stop Segmenting; Start Individualizing

Stop Segmenting; Start Individualizing

Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.

Radius Integrates with Oracle Marketing Cloud

Radius Integrates with Oracle Marketing Cloud

The B2B predictive software vendor announces integration with Oracle Eloqua

Salesforce: Cloud + AI = Einstein

Salesforce: Cloud + AI = Einstein

Salesforce launches Einstein AI for its "customer success" platform

The Pro-Clinton Google Search Conspiracy

The Pro-Clinton Google Search Conspiracy

Why would Google run high risks by tinkering with search suggestions to favor one candidate over another?

Five Minutes With: Content is Still King, says Mary Ellen Dugan

Five Minutes With: Content is Still King, says Mary Ellen Dugan

Challenges and opportunities for WP Engine, a managed hosting service for apps and websites built with WordPress

Cartoon: "X" it Away if You Can

How can we make advertisers understand how annoying this is?

Vindicia: Accelerating ABM Boosts Pipelines

Vindicia: Accelerating ABM Boosts Pipelines

Subscription solution vendor Vindicia is achieving record pipelines through an Avention ABM deployment

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

A Sprout Social data scientist develops love of analytics through social media

The US Presidential Campaign Race to Collect Data

The US Presidential Campaign Race to Collect Data

How Donald Trump and Hillary Clinton's websites are attempting to solicit the American public

Prospect Identified: Now What?

Prospect Identified: Now What?

Absolutdata launches an AI-enhanced solution to plan a prospect's journey to purchase

OMG: How Media Buyers Fell in Love with AARP Media

OMG: How Media Buyers Fell in Love with AARP Media

The advertising solutions division of AARP launches a campaign to attract millennial marketers.

A Snapshot of the World's Ad Spend

A Snapshot of the World's Ad Spend

Recent data from Carat highlights which countries and channels are leading the global ad spend in 2016.

Insight into the Marketing Advantage of Heat Maps

Insight into the Marketing Advantage of Heat Maps

How a store's security camera can be an intelligence tool.

What Can Halt Undisclosed Marketing on Social Media?

What Can Halt Undisclosed Marketing on Social Media?

Undisclosed sponsorships are running rampant on social media, but what can be done?

Emad Georgy: Big Questions Beat Big Data

Emad Georgy: Big Questions Beat Big Data

Experian Marketing Service's CTO talks about his path from business architecture to predictive analytics

Segmentation A Winning Strategy for Chicago Cubs

Segmentation A Winning Strategy for Chicago Cubs

Riding high as the best team is baseball, the club has an equally impressive marketing machine as well

Stuart Ogawa: Sysomos' Social Data Tinkerer

Stuart Ogawa: Sysomos' Social Data Tinkerer

The EVP and CTO reveals how he got into the data business and his role at Sysomos

Five Minutes With: Embrace the Disruption, says Mike Marcellin

Five Minutes With: Embrace the Disruption, says Mike Marcellin

Mike Marcellin of Juniper Networks discusses the challenges and benefits of digital transformation

At Long Last, Catalogers Anticipate Rate Relief from USPS

At Long Last, Catalogers Anticipate Rate Relief from USPS

Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.

What Marketers Can Learn from NFL's Success

What Marketers Can Learn from NFL's Success

In celebration of the 2016 NFL season, DMN delivers the best marketing strategies to learn from the football giant.

One on One: Patrick Hopf on Video Marketing and the Open Web

One on One: Patrick Hopf on Video Marketing and the Open Web

Patrick Hopf of SourceKnowledge on the challenges of advertising on the open web

Zeta's Nimeroff Enjoys the Art and Science of Analytics

Zeta's Nimeroff Enjoys the Art and Science of Analytics

A look into the life of data scientists and CIOs at analytics firms

Everyone Wants to Connect Their Data

Everyone Wants to Connect Their Data

Segment Sources want to collect all your ad data into one place, and draw the connections

The Data-Driven Evolution of US Army Marketing Tactics

The Data-Driven Evolution of US Army Marketing Tactics

In the face of evolving technologies and accessible information about soldier suicide and PTSD, the US Army is developing a new marketing mission.

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

True predictive marketing goes beyond making assumptions based on consumers' past behavior

Snapchat on Ascendency as Twitter Decline Continues

Snapchat on Ascendency as Twitter Decline Continues

What eMarketer expects for Snapchat's ad revenue growth and how the social network's user base compares to Twitter's.

How Tidy Data Helps Marketers Prepare for Machine Learning Strategies

How Tidy Data Helps Marketers Prepare for Machine Learning Strategies

Tidy Data offers a means for marketers to organize customer intent data

Five Takeaways: Will Amazon Kill FedEx?

Five Takeaways: Will Amazon Kill FedEx?

The insights of Devin Leonard's "Will Amazon Kill FedEx?"

Teleflora Grows a Mobile Strategy

Teleflora Grows a Mobile Strategy

The online flower service started testing new mobile initiatives last year, and the results are beginning to bloom.

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space

Building Brand Connections Beyond Back-to-School

Building Brand Connections Beyond Back-to-School

How Barnes & Noble College uses digital and in-store marketing to support college students throughout their academic career.

Cartoon: Car Farm

When we don't put away childish things, just upgrade them

One on One: Chetan Kulkarni Hails the Chief Growth Officer

One on One: Chetan Kulkarni Hails the Chief Growth Officer

Solving problems for the eCommerce, travel and hospitality industries by driving growth through marketing

Facebook Updates Offers and Speeds Up Mobile Load Time

Facebook Updates Offers and Speeds Up Mobile Load Time

The social network announces enhanced and new capabilities to drive purchases across channels and improve the mobile experience.

Salesforce Launches B2B Analytics App

Salesforce Launches B2B Analytics App

Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers

See You Tomorrow at DMNTech

See You Tomorrow at DMNTech

The Hub is moving to dmnews.com/dmntech

Target CMO Jeff Jones leaves to join Uber

Target CMO Jeff Jones leaves to join Uber

Jones is joining Uber as president, ridesharing.

The Market of the Incentivized Data Exchange

The Market of the Incentivized Data Exchange

The market for mobile apps with consumer incentive is growing.

Here's What We Learned Analyzing 30 CMOs on LinkedIn

Here's What We Learned Analyzing 30 CMOs on LinkedIn

DMN's analysis of 30 randomly selected CMO profiles shows their most popular majors, average tenure, and more.

Clorox Delivers a Fresh Back-to-School Strategy

Clorox Delivers a Fresh Back-to-School Strategy

A rundown of the brand's most recent back-to-school campaign; plus, four tips on how to plan for next year.

4 Ways Brands Can Participate in Geek Culture

4 Ways Brands Can Participate in Geek Culture

You can't market to them, so best to join them.

How Uber Won The Rideshare Wars and What Comes Next

How Uber Won The Rideshare Wars and What Comes Next

How Uber won the first phase of the rideshare war and how cabs, competitors, and car companies are battling back.

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

Rare.us Wrangles Success with Email Campaign

Rare.us Wrangles Success with Email Campaign

How a website leveraged targeted email newsletters to win 400 million monthly visitors.

One on One: Victor Wong on the Evolution of Ad Serving

One on One: Victor Wong on the Evolution of Ad Serving

Victor Wong of Thunder discusses ad blocking, walled data gardens, and better ad experiences

Cartoon: Digital Safety Announcement

Withdrawal at 30,000 feet

Geolocation Marketing In the Not-To-Distant Future

Geolocation Marketing In the Not-To-Distant Future

Smart lenses, ubiquitous ads, and stores knowing an incredible amount about you - all coming soon

Apple Rumored to Be Creating a Video-Sharing App

Apple Rumored to Be Creating a Video-Sharing App

Is this Apple's long-overdue, slow move into social networking?

Companies: It's Okay to Say No to Prospects

Companies: It's Okay to Say No to Prospects

Not only does DMN report on and write about marketing technology, we are also pitched technologies for our publishing business.

AI Amy and the Customer Experience

AI Amy and the Customer Experience

Dennis Mortensen of x.ai talks about Amy, the AI assistant.

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

Oracle argues that marketing clouds are best understood as a set of foundational technologies which everyone needs

Upon Launch Facebook's Lifestage App, We Check On Its Mobile Strategy

Upon Launch Facebook's Lifestage App, We Check On Its Mobile Strategy

Facebook's app is another attempt to attract the young.

Introducing DMNTech

Introducing DMNTech

DMN doubling down on our marketing technology coverage

The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

The Hub Becomes DMNTech: A Special Announcement

The Hub Becomes DMNTech: A Special Announcement

On September 1, The Hub becomes DMNTech

K-Y Goes Out of the Box

K-Y Goes Out of the Box

The personal lubricant brand develops a new strategy to better reach OBGYNs and consumers.

Intelligent Glue for a Marketing Stack

Intelligent Glue for a Marketing Stack

Kitewheel acts as an intelligent central hub, pulling marketing apps together through data

10 Most Marketable Athletes from the Olympics

The Olympics is the breeding ground for the next and many famous pitchmen and women likely played their last games (Michael Phelps, Usain Bolt and Serena Williams) but a new crop of stars emerge.

Five Minutes With: Udayan Bose on Cracking Mobile Search

Five Minutes With: Udayan Bose on Cracking Mobile Search

Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space

Wyndham Email Marketing is All About the Loyal Customer

Wyndham Email Marketing is All About the Loyal Customer

Hotel chain says email operations are "beyond clicking"

What Makes an Email Great

What Makes an Email Great

From someone who collects and shares great emails as a hobby.

Citi's Email Marketing Key to Customer Engagement

Citi's Email Marketing Key to Customer Engagement

60-person team focuses on early engagement, ROI

One on One: Andy Monfried on Solving "One View of the Customer"

One on One: Andy Monfried on Solving "One View of the Customer"

Andy Monfried of Lotame on the blurring lines between martech and adtech

The Misguided Marketing of Military Discounts

The Misguided Marketing of Military Discounts

The wrong way to market to military personnel.

Cartoon: Everyone Needs Followers

Is anyone immune to social media anxiety?

Why Email Makes for a Poor Personal Comms Tool

Why Email Makes for a Poor Personal Comms Tool

There's a reason why I never email my friends. A few reasons, actually.

Ad Blockers: The Neverending War?

Ad Blockers: The Neverending War?

DMN talked to a few people on both sides of the equation to try to understand how the ad blocker war ends - if it ever will

A Tale of Abandoned Inboxes

A Tale of Abandoned Inboxes

A personal reflection on emails: the unwanted, unread and abandoned

What Your Email Salutation Says About You

What Your Email Salutation Says About You

The do's and don'ts of email salutations.

Putting the Pedal to the Metal With Virtual Reality

Putting the Pedal to the Metal With Virtual Reality

Why Vroom built a VR automotive showroom to bridge the gap between brick-and-mortar and e-commerce.

An Analysis of All The Promotional Emails I Received Before Noon

An Analysis of All The Promotional Emails I Received Before Noon

Why a brand is emailing me at 1:12 and other promotional email mysteries

Marketing Clouds Aren't for Everybody

Marketing Clouds Aren't for Everybody

Outside the Fortune 1000, marketing clouds are getting a rough reception according to new research

Personalized Emails Cross the Finish Line

Personalized Emails Cross the Finish Line

Finish Line pairs evergreen email campaigns with triggered personalized messaging

The Honesty in Email Marketing Hyperbole

The Honesty in Email Marketing Hyperbole

In celebration of DMN's Email Week, we filter the honesty from the hyperbole in email marketing.

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

An adult entertainment brand trend setting in digital marketing? Bet you didn't see that com... -_-

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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