With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.
Marketers aim to score customers, but fail to assist.
One in five say they pay little or no attention to nasty comments or complaints.
In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.
New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.
The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.
The ratings company appoints a new CMO and chief digital marketing officer.
Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.
Microsoft Dynamics unveils several applications updates at its Convergence conference in Atlanta.
The upgrade to its customer contact program enables companies to manage social media comments and inquiries from contact centers.
Now known as Avention, the company launches a natural language search solution it hails as "like Google for businesses."
The company will introduce its CRM Intelligence platform at this week's Microsoft Dynamics Convergence conference.
Rapper J. Cole brings experiential marketing to the music industry—and strikes Gold as a result.
Enterprises are good at collecting data, but not so good at managing it, says the research firm.
The software provider integrates two of its services to form a clear mobile mandate.
Email, social, and mobile are 2014's main marketing acts.
Mobile tech companies band together to create an open source, standardized guide to deeplinking best practices.
The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.
The recent hype about messaging apps underscores the SMS marketing opportunities.
The more that Big Data is married with powerful personalization, the better for consumer privacy.
The company behind ReachEdge debuts its hybrid framework for developing mobile apps, aptly named LigerMobile.
Profits drop by $441 million in the retailer's fourth quarter due to the calamitous breach in customer data files.
The social network's four-year-old competitor to Gmail falls flat on its, well, Facebook.
Yahoo Gemini aims to improve native advertising across Yahoo's network.
The former SapientNitro VP will take over the consumer products and retail group.
Social is this natural food brand's prime ingredient.
The ex-digital marketing chief at JP Morgan Chase moves into the software business.
The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.
The White House shines a bright light on frivolous patent infringement suits, urging the introduction of rule changes and online help for unwitting defendants.
The future looks bright for marketers' budgets.
Geolocation and predictive offers come in the latest update to Pegasystems' Next-Best-Action Marketing platform.
Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.
Tool uses image analysis to identify targeted content, not text or pixel matching.
Facebook acquired the popular messaging app in what seems to be a play to recapture younger audiences.
The emerging role of chief marketing technologist makes an impact on business.
Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.
Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.
Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.
Actionable social CRM comes to Infor through a new partnership with AwernessHub.
Customer satisfaction with online retail is at the lowest level in 12 years, though overall retail satisfaction continues to rise.
The company promises more relevant communications via embedded predictive analytics and open access across several cloud-based databases.
Sunrise Senior Living created a responsive Web experience based on user preferences.
Sen. Jay Rockefeller releases a new bill to regulate data brokers, but data-driven marketing stakeholders—and maybe even the FTC—deem it unnecessary.
U.S. performance drove revenue up 2.4%, but poor results in Europe contributed to a 40% decrease in net income.
Consumers give their opinion of which industries are most and least customer-centric.
Consumers subscribe to brands' mobile messages, but then many marketers disconnect.
Web-based methods also represented 20% of organic growth for the agency network during the period.
Mobile is more than twice as influential as online or offline sources in consumer's dining decisions, according to a report.
One study shows the importance using location in mobile marketing campaigns for brick-and-mortar businesses.
The agency has named Sarah Hofstetter as the new CEO of the agency, worldwide.
Working with partners, IBM expects to deliver 150 digital marketing solutions that aim to accelerate campaign deployment and maximize ROI.
Marketers pay up to seven times more for cookie-assisted ads, according to a new study.
Spire Marketing's supermarket shopper analytics will be integrated into the company's CPG product suite.
Venture group led by Time Warner invests $5 million in iSocket, a technology program to automate buying and selling of premium, reserved ad inventory.
In its second major partnership in as manIn its second major partnership in as many weeks, SmartFocus announced collaboration with Ensighten.y weeks, SmartFocus announced its collaborative partnership with Ensighten.
But customer preferences take the bronze
After selling its TV assets and brand name to Extreme Reach, DG announced a complete rebranding as Sizmek Online.
Direct mail marketers ultimately lost as Senators overwhelmingly agreed to push the Postal Reform bill to the full Senate.
Gartner analysis shows acquisition as the common denominator among leading marketing resource management providers.
In its initial earnings call Twitter reported $665 million in revenue for 2013, hundreds of billions of timeline views, and huge increases in advertising revenue.
The advertising automation company goes public as digital and mobile advertising continue to grow.
The partnership aims to offer a new level of social intelligence for brand marketers.
Conversant combines its five units into one to deliver a more holistic offering.
The marketing services company aims to reintroduce sampling as a relevant, measurable marketing channel.
Heineken USA has appoint Nuno Teles as the company's chief marketing officer.
The marketing solutions company announced today the appointment of Jami Dewolf as CMO of its Retail Services group.
Consumers want in-store experiences to be as convenient as those online, an Accenture study finds.
$50 million in revenue, 70% increase of workforce, and 365 new clients potentially signals an increase in marketers' adoption of marketing automation.
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
Whether researching products, checking prices, or making a purchase, consumers penchant for mobile interactions is increasing.
Both luxury and mainstream auto brands saw significant lift in searches during the big game.
The partnership is an effort to deliver best-in-class address certification, verification, cleansing, and enrichment for enterprise data.
The CXM platform provider aims to help marketers optimize the buyer experience across channels.
Hype and added distribution will win the Most Shared title among this year's Super Bowl ad contenders, say keepers of the Viral Video Chart.
It's estimated that Donnelley paid $620 million plus assumption of debt.
Lifecycle campaigns need to be placed in the context of a customer's daily activities.
With Big Data comes big responsibility. So, between marketing, IT and legal, who exactly owns this data? Winterberry Group's Bruce Biegel breaks down data ownership once and for all.
Sponsored content helps brands tackle customer engagement through community outreach.
The e-commerce giant may be losing up to $2 billion on its Amazon Prime loyalty program.
Hudson's Bay Company announced today the launch of HBC Digital, a new division that boasts Sak's veteran Michael Burgess as president.
Zuckerberg predicts that 2014 will be the year of "new and engaging mobile experiences."
The two companies join forces to bolster their respective cloud-based, data-driven marketing services
Say what you will about direct selling, for custom men's luxury clothier J.Hilburn, direct-to-consumer is the perfect fit.
Reworked Section 301 would leave annual rate cap at CPI and let Postal Regulatory Commission keep rate approval powers.
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
The search engine giant calls it quits with the Android smartphone and Bluetooth accessories provider.
The marketing automation platform announced 215% revenue growth for Q4 2013.
Consumers and businesses now have a way to register unique names for their personal network of wireless devices. Should marketers take note, as well?
The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?
The Digital Marketing Review founder takes over as the company introduces a new digital marketing division.
Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
If you want to win the digital marketing wars of the future, you've got to start hacking, says Mondelez International's VP of global media.
Pinterest will top Facebook in revenue per visit this year, and Tumblr shows life at the back of the pack, according to the Adobe Digital Index.
Two new SVPs join the association—Jane Berzan in charge of programs and Cliff Johnson to direct membership and marketing.
His previous stops were at Digital Kitchen, Ogilvy & Mather, and Saatchi & Saatchi.
Senators Carper and Coburn will attempt to put the finishing touches on their controversial postal bill.
Today's marketing landscape is more fluid than ever; CMOs must adapt and evolve, lest they flounder and fail.
Lead-to-revenue platform providers will be making more acquisitions and adding new features in 2014, so automation shoppers should be discerning, says Forrester.
When it comes to small and medium-size business (SMB) customers, brands aren't playing around.
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