Holiday Emails Were Deployed Early in 2014

Holiday Emails Were Deployed Early in 2014

Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014's most popular theme.

Autodialers on High Alert Over FCC Ruling

Autodialers on High Alert Over FCC Ruling

Its broad definition of what constitutes an autodialer has companies fearing lawsuits for conducting business as usual.

Dynamic Signal Unveils New Platform

Dynamic Signal Unveils New Platform

It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.

Amazon Makes Pitch for Drone Airspace

Amazon Makes Pitch for Drone Airspace

In its mission to offer 30-minute delivery, it asks for a commercial drone space at between 200 and 400 feet.

Return Path Gets Into the Data Business

Return Path Gets Into the Data Business

The email intelligence provider launches a data service built on insights derived from two million inboxes.

Ebay Dumps Same-Day Delivery

Ebay Dumps Same-Day Delivery

Ebay Now becomes eBay Then, as the online marketplace decides immediate delivery does not work in its business plan.

Social Climbs the Customer Sat Charts

Social Climbs the Customer Sat Charts

And search declines on the American Customer Satisfaction Index as it struggles with mobile optimization.

American Consumers' Addiction to Smartphones Continues

American Consumers' Addiction to Smartphones Continues

Marketers, be aware: 89% of adults check their smartphones at least several times per day.

Unraveling the Mysteries of Mobile Marketing

Unraveling the Mysteries of Mobile Marketing

Mobile marketing may not be as easy as a swipe and a tap, but it's a channel that marketers must master.

Spoiled for Choice, Challenged by Attribution: Answers

Spoiled for Choice, Challenged by Attribution: Answers

Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?

Marketing Challenge: The Delicate Task of Firing a Customer

Marketing Challenge: The Delicate Task of Firing a Customer

Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.

Running Marketing by Deeds, Not Words

Running Marketing by Deeds, Not Words

Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.

Will Real Mail Notification Make USPS a Digital Channel?

Will Real Mail Notification Make USPS a Digital Channel?

Real Mail Notification sends subscribers emails at 8 a.m. with photos of that day's mailbox contents.

Marketing Chatter: July/August 2015

Marketing Chatter: July/August 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Fast Facts: July/August 2015

Fast Facts: July/August 2015

Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.

A Day in the (Editorial) Life of Marketing

A Day in the (Editorial) Life of Marketing

Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.

Instagram Ad Sales to Grow 5X in Next Two Years

Instagram Ad Sales to Grow 5X in Next Two Years

It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.

The Rise of the Innovation Center

The Rise of the Innovation Center

It's a slow ascension. Just over a third of large enterprises support one. Names like Ford, Sephora, and Walmart, however, are leading the way.

Marketing Content Gets Bad Reviews...From CMOs

Marketing Content Gets Bad Reviews...From CMOs

CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Are Your Lead-Gen Strategies Up to Par? [Infographic]

Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.

AOL Rolls Out New Video Formats

AOL Rolls Out New Video Formats

Interactivity and added options for brand engagement highlight the new options.

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

BP's New Loyalty Program Pumps Up Top-of-Mind Awareness

The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.

Millennial Dads Challenge Traditional Gender Roles

Millennial Dads Challenge Traditional Gender Roles

These days, 70% of stay-at-home dads do so by choice.

Prophet Acquires Altimeter Group

Prophet Acquires Altimeter Group

The marketing and branding consultant seeks to strengthen its digital chops.

Return Path Merges Three Data Streams in the Cloud

Return Path Merges Three Data Streams in the Cloud

For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.

Epsilon Names Edwards CDO of Agency Business

Epsilon Names Edwards CDO of Agency Business

The social and mobile expert will direct strategy for the company's agency clients.

Trion Announces Mobile Enhancements

Trion Announces Mobile Enhancements

The mobile video advertising company claims to be the first to offer adhesive native video with sound across all mobile devices.

Will Jet.com Fly?

Will Jet.com Fly?

E-commerce players with intimate knowledge of Amazon think Marc Lore may have the time, money, and business model to keep the new marketplace aloft.

The Good and Bad News About Marketing

The Good and Bad News About Marketing

Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.

A Seamless App Experience or Bust

A Seamless App Experience or Bust

70% of respondents say the performance of a mobile app impacts their perception of the retailer.

Prime Day Really WAS Pre-Black Friday

Prime Day Really WAS Pre-Black Friday

Nearly a third of women in an online shopping community said they used Amazon's one-day sale to begin their Christmas shopping.

Ad Tech Companies Reap Bulk of Programmatic Payouts

Ad Tech Companies Reap Bulk of Programmatic Payouts

The techno-wizards who made automatic targeting possible took in 55% of programmatic advertising revenues in 2014.

Forrester: A Top-Notch Customer Experience Is a Sure Revenue Builder

Forrester: A Top-Notch Customer Experience Is a Sure Revenue Builder

A new study from the research firm shows a direct correlation between customer experience prowess and organic growth rates.

The Profitable CFO-CMO Partnership [Infographic]

The Profitable CFO-CMO Partnership [Infographic]

Together, the two executives can produce sweet results.

Study Up on Omnichannel to Ace This Back-to-School Season

Study Up on Omnichannel to Ace This Back-to-School Season

Consumers are already starting their back-to-school shopping. Has your brand done its homework?

Prime Day Volume Nears Black Friday's for Third-Party Sellers

Prime Day Volume Nears Black Friday's for Third-Party Sellers

Online sales were 97% of what they did on the first big Christmas shopping day, and 60% of Cyber Monday's.

Amazon Makes a Statement with Prime Day

Amazon Makes a Statement with Prime Day

Not all social mentions were kind to Amazon, but mentions were up 50% and sales increased 80%. Most of all, Jeff Bezos and company got the jump on the competition.

Demandbase Gets $30 Million Infusion

Demandbase Gets $30 Million Infusion

CMO says the Sageview funding is validation of the future of account-based marketing.

Two (or More) Can Play at Prime Day

Two (or More) Can Play at Prime Day

Walmart joins the party and thousands of retailers look to bask in the glow of Amazon's big event.

Crimson Hexagon Gets Access to Tumblr Firehose

Crimson Hexagon Gets Access to Tumblr Firehose

The social media analysis platform gains ability to ID brand mentions and conversation volumes.

Unruly Offers 30-Second Pay Format for Videos

Unruly Offers 30-Second Pay Format for Videos

The expanded cost per completed view model is three times longer than what Facebook just offered.

Social Buying Will Boost E-Com Sales to $1.7 Billion

Social Buying Will Boost E-Com Sales to $1.7 Billion

Buy buttons blooming on Instagram and Pinterest will have an immediate impact on purchase volume, says a British researcher.

PerformLine Debuts Remediation Tool for Regulated Marketers

PerformLine Debuts Remediation Tool for Regulated Marketers

Workflow 3.0 gives marketers a chance to fix out-of-compliance messaging before fines are levied.

TheLadders Proves That Email Marketing Gets the Job Done

TheLadders Proves That Email Marketing Gets the Job Done

The job matching site's new email strategy has all of the right credentials.

Healthcare Providers' Websites Are Under the Weather

Healthcare Providers' Websites Are Under the Weather

71% of Internet users say healthcare providers' websites could be more helpful.

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Their open rates were 65% greater than business-as-usual emails and their click-throughs 148% higher, says a study.

Comcast to Test New Streaming Service

Comcast to Test New Streaming Service

For an extra $15 a month, Stream lets Xfinity customers watch live programming on TVs, PCs, and devices.

Postal Service Gets Low Marks for 2014 Performance

Postal Service Gets Low Marks for 2014 Performance

It comes up short on seven out of eight service goals. Labor costs and unrealized efficiencies from plant consolidations are blamed.

Heitkamp Intros Bill to Improve Rural Mail Delivery

Heitkamp Intros Bill to Improve Rural Mail Delivery

The proposed legislation seeks to preserve six-day delivery and put obstacles in the way of closing rural Post Offices.

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

Looks like the mobile and social waves are gaining momentum.

Search Makes Aggressive Shift to Mobile

Search Makes Aggressive Shift to Mobile

Q2 figures show YoY spending increases of 71% for smartphones and 22% for tablets; Google takes back share from Bing.

Harvard Business Review's Summer Gift: Free Subscriptions

Harvard Business Review's Summer Gift: Free Subscriptions

All you have to do, marketers, is take some of your own medicine and give the venerable journal your email addresses.

Evergage Announces MVT Capabilities

Evergage Announces MVT Capabilities

The new tool aims to help digital marketers optimize digital experiences.

RedPoint Ascends to the Cloud

RedPoint Ascends to the Cloud

The cross-channel DMP moves its platforms into Microsoft's Azure Marketplace.

Prime Day Won't Be Black Friday

Prime Day Won't Be Black Friday

But it may turn out to be a seminal event in e-commerce promotion and loyalty club recruitment.

Acxiom Taps Allen as President of Marketing Services

Acxiom Taps Allen as President of Marketing Services

The McKinsey and Nielsen alumnus completes the leadership team of the company's new divisional structure.

Subway Goes Viral for All the Wrong Reasons

Subway Goes Viral for All the Wrong Reasons

As its famous spokesman comes under fire, the sub shop goes into full crisis control.

Buyable Pins? Doable.

Buyable Pins? Doable.

Pinterest's rollout of paid pins with buy buttons makes the notion of social commerce ever more viable.

Epsilon Hires Powers to Direct Strategy

Epsilon Hires Powers to Direct Strategy

An early practitioner of digital methods, he joins the global marketing company's effort to grow its consumer goods business.

Marketers Should Opt In to a Top-Notch Engagement Strategy

Marketers Should Opt In to a Top-Notch Engagement Strategy

The average push notification opt-in rate is 62%.

Send More Emails, Make More Money

Send More Emails, Make More Money

Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.

USAA and Amazon Remain Tops in Web Experience

USAA and Amazon Remain Tops in Web Experience

One or the other has led the Temkin list since its inception. Retailers and financial institutions dominate.

Email Fireworks on the Fourth!

Email Fireworks on the Fourth!

Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.

Facebook's Lead Ads Gets High Marks in Previews

Facebook's Lead Ads Gets High Marks in Previews

Data-driven marketers are impressed with the lead-generation ad device, now in test.

Millennials Are Devious When It Comes to E-Commerce

Millennials Are Devious When It Comes to E-Commerce

More than a quarter of millennials have faked their birthdays when signing up for a newsletter to get a discount.

Tailored Experiences Are the Perfect Fit for Joe's Jeans

Tailored Experiences Are the Perfect Fit for Joe's Jeans

The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.

Seizing the Moments Is Essential to Mobile Dominance

Seizing the Moments Is Essential to Mobile Dominance

Platforms like Google and Facebook, not apps, will control mobile minutes and, in turn, the mobile universe, says a Forrester report.

Social Media Day Celebrations Sweep the Web

Social Media Day Celebrations Sweep the Web

What better way to celebrate social media than with copious amounts of tweets and posts?

Facebook: Pay Only After 10 Seconds of Video Viewing

Facebook: Pay Only After 10 Seconds of Video Viewing

The social network adds it as an option along with the current three-second standard.

Postal Service to Debut Digital Mail in New York This Fall

Postal Service to Debut Digital Mail in New York This Fall

Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces.

Personalized Email Is Ideal for Commerce-Centric Conversation

Personalized Email Is Ideal for Commerce-Centric Conversation

Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.

Millennials Willing to Pay Loyalty Fees

Millennials Willing to Pay Loyalty Fees

More than three quarters of millennials are willing to pay to join fee-based loyalty programs.

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase.

The Top 10 DMN Infographics in 2015

The Top 10 DMN Infographics in 2015

Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.

App Marketing Costs Decline

App Marketing Costs Decline

The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.

Cooking Up a Way to Reach Millennials

Cooking Up a Way to Reach Millennials

31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

Deciding between first-, second-, and third-party data can be more than some marketers can bear.

Nielsen Launches Digital Partner Platform

Nielsen Launches Digital Partner Platform

Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.

Mobile Video Views Show Alarming Growth

Mobile Video Views Show Alarming Growth

Smartphone and tablet views have quadrupled in two years, leading mobile to claim 50% of video viewership by year's end, says a study.

To Scrape or Not to Scrape?

To Scrape or Not to Scrape?

Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance.

Time Warner Cable's 5 Tips for Keeping Up With the Always-On Customer

Time Warner Cable's 5 Tips for Keeping Up With the Always-On Customer

The marketing industry is constantly changing. Here are some suggestions on how marketers can keep up.

A Slam Dunk for Email Marketing? Perfect Timing.

A Slam Dunk for Email Marketing? Perfect Timing.

The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.

Same-Day Deliverer Expands in Chicago

Same-Day Deliverer Expands in Chicago

Deliv buys WeDeliver in quest to become the largest same-day delivery company in the nation.

Keeping Brand Assets in a Brand's Hands

Keeping Brand Assets in a Brand's Hands

NAPC introduces a service designed to allow marketers avoid agency delays by giving them control of their own content and graphics.

Clarabridge Joins the Burn-Down-the-Silos Movement

Clarabridge Joins the Burn-Down-the-Silos Movement

Its new release features role-based dashboards that translate data for specific managers and departments.

Verizon Buys AOL for $4.4 Billion

Verizon Buys AOL for $4.4 Billion

AOL's Tim Armstrong says the goal is to become the world's biggest media provider.

Can Bots Be Stopped in Their Tracks?

Can Bots Be Stopped in Their Tracks?

Pixalate contends its new Security Dome will help DSPs save clients loads on ads by identifying robot sites before ads are served.

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

98% of retailers are on Facebook and 91% are on Twitter.

What's the Right Marketing Pour for Liquid Audiences?

What's the Right Marketing Pour for Liquid Audiences?

Consumers today are too fluid to be tracked by demographic studes, says IAB, which presents the concept at Cannes this week.

Catalina Intros an E-Circular

Catalina Intros an E-Circular

Two thirds of supermarket baskets don't include a promoted item, says the e-couponer whose new program looks to wring more sales circulars.

Chaffetz's Remote Tax Bill Anything But Simple

Chaffetz's Remote Tax Bill Anything But Simple

The remote sales tax bill introduced this week by Rep. Jason Chaffetz would handicap Web retailers and catalogers, says an industry coalition.

Early Email Leaders for Father's Day

Early Email Leaders for Father's Day

Booze, golf, and custom T-shirt emails lead inbox appeals for Dad gifts, drawing 50%-plus opens

Marketers Need to Flex Their Content Marketing Muscle [Infographic]

Marketers Need to Flex Their Content Marketing Muscle [Infographic]

The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

Celebrity or Humility?

Celebrity or Humility?

That was the philosophical dilemma presented to marketers attending the CMO panel at Salesforce Connections.

Krux Names Kellogg Vet Its CMO

Krux Names Kellogg Vet Its CMO

Jon Suarez-Davis guided the cereal company's digital strategy since 2009.

Salesforce Sets New Coordinates for Journey Builder

Salesforce Sets New Coordinates for Journey Builder

The 1-to-1 marketing staging area is reconfigured to react to what's likely to happen next on a customer's journey.

Marketers Prioritize Personalization

Marketers Prioritize Personalization

91% of marketers either use or plan to use personalization within the next year.

Optimizely Introduces Personalization

Optimizely Introduces Personalization

The tool is built on the Experience Optimization Platform, so users can take advantage of Optimizely's other integrations.

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