Is Facebook Too Big to Fail?

Is Facebook Too Big to Fail?

How many mistakes would it take?

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

The social network made some changes as to what counts toward users' character total.

Mailers Want a Quick-Fix Reform Bill, But Will USPS Go Along?

Mailers Want a Quick-Fix Reform Bill, But Will USPS Go Along?

Shore up finances, forget rates, and get back to business as usual, plead mailers as Rep. Chaffetz readies a bill.

Shining a Light on the Tech Stack

Shining a Light on the Tech Stack

InsideView's new add on reveals businesses' tech stack strategies

We Get Surveys

We Get Surveys

A running list of recent surveys seen or sent to DMN

Understanding Personas, Marketing's Secret Tool

Understanding Personas, Marketing's Secret Tool

A rundown of what they are, why they matter, and how to build them.

Spotlight On: Google I/O

Spotlight On: Google I/O

Mere hours away, here's what marketers can expect to see at Google I/O.

Request for Entries: Your Greatest Mistakes

What was your biggest mistake and how did you learn from it?

Are Private Exchanges About to Have Their Day?

Are Private Exchanges About to Have Their Day?

At long last, the publishing industry's integration of programmatic thinking is near completion, says Hearst's ad tech chief.

The Costs of Influencer Marketing

The Costs of Influencer Marketing

A new website called Who Pays Influencers breaks down how much brands pay their influencers and artists.

Does PrimeNow.com Put Amazon One Step Closer to Becoming a Logistics Company?

Does PrimeNow.com Put Amazon One Step Closer to Becoming a Logistics Company?

Amazon already has an air freight fleet. Is the next step a truck fleet to make same-day deliveries for an expanded roster of third-party sellers?

Great Debate: The Tension Between Customer Experience and the Bottom Line

Great Debate: The Tension Between Customer Experience and the Bottom Line

It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

Vincent Ircandia, SVP of business operations for the Portland Trail Blazers, reveals why marketers need to expand their skillsets to meet consumer expectations.

Oh Mama, the Email Blasters Are Still Among Us

Oh Mama, the Email Blasters Are Still Among Us

Personalization, timing, and relevancy are alive in the channel, but Mothers' Day demonstrated that so are the batcher-and-blasters.

Lightning strikes the marketing cloud

Salesforce will today announce Marketing Cloud lightning, a new platform and user experience, as well as other new products

Spotlight On: Facebook Trending Topics

Spotlight On: Facebook Trending Topics

After bombshell Gizmodo report, Facebook on the defensive

ClassPass Price Changes Highlight Challenges of All-You-Can-Consume Businesses

ClassPass Price Changes Highlight Challenges of All-You-Can-Consume Businesses

Consumers complain, but will they leave?

On-Time Delivery of Mail Fell Precipitously in 2015

On-Time Delivery of Mail Fell Precipitously in 2015

Presort classes dipped below 90% for the first time in five years; increased emphasis on package business plays a role.

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

Twitter Got Trump This Far, Does He Need Email to Take Him the Rest of the Way?

Hillary's already socking away summer media time, while Donald deals with the pains of shifting from earned to paid media vehicles.

Personalization Helps Marmot Improve Conversion Rates

Personalization Helps Marmot Improve Conversion Rates

The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

Spotlight On: The NewFronts Continue Quest for Digital Dollars

A week of high-cost events where media brands hope to attract advertisers' digital dollars

Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

Far beyond a fad, Snapchat is taking over the world

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

Mobile proved to be the biggest driver, accounting for $20.7 billion.

A Day of Reckoning for Social Networks

A Day of Reckoning for Social Networks

The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

The Lawyer, the Post Office, and the Union Man

The Lawyer, the Post Office, and the Union Man

A pair of strange bedfellows who helped craft the Postal Act of 2006 agree that postal rates don't need a review, they need new postal reform, and now.

Oracle builds on its marketing portfolio

At Oracle Modern Marketing Experience, new marketing cloud initiatives for B2B and B2C

The Debate Over What Ails Digital Media

The Debate Over What Ails Digital Media

Media focuses on quality content, while Facebook and Google continue to grab direct response market share

Hypewatch: Bots, augmented audio and digital media

Hypewatch: Bots, augmented audio and digital media

Bots not ready for prime time and other ways hype meets reality in the marketing world this week

SAS Celebrates Its 40th Anniversary by Charging Forward

SAS Celebrates Its 40th Anniversary by Charging Forward

The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Poor data quality and integration can cause a marketing mess.

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.

Jeff Smith Tapped as LiveRamp CMO

Jeff Smith Tapped as LiveRamp CMO

The veteran information industry marketer is brought in to fan the flames of rapid growth at the data onboarding company.

The 6 Stages of Digital Transformation

The 6 Stages of Digital Transformation

Customer experience expert Brian Solis plays business psychoanalyst in mapping out the arduous conceptual journey to business reinvention.

Account-Based Marketing Automation Comes to Eloqua

Account-Based Marketing Automation Comes to Eloqua

"This will redefine how users think about nurtures and scoring," says Oracle Marketing Cloud's John Stetic.

Pay Services Show Promise as Ad Blockers, Accenture Predicts

Pay Services Show Promise as Ad Blockers, Accenture Predicts

A portent for the near future: 14- to 17-year-olds appear the most willing to avoid ads through paid subscriptions.

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail360i attempts to simplify the cross-channel journey with across-the-board data and testing capabilities.

Washington Post: "Cheap Postal Rates Have a Cost"

Washington Post: "Cheap Postal Rates Have a Cost"

The paper knocks "relentless lobbyists" for lower rates and backs Postal Service management's appeal for greater pricing authority.

Marketing Is Aging Like a Fine Wine [Infographic]

Marketing Is Aging Like a Fine Wine [Infographic]

The discipline is projected to mature into a rich blend of social media and mobile engagement.

Twitter to Honor Those Who Master Direct Marketing Skills

Twitter to Honor Those Who Master Direct Marketing Skills

In honor of the social network announcing an award that recognizes the fundamentals of effective direct marketing, here's a look at several social campaigns we consider noteworthy.

Advantage, Remote Sales Tax

Advantage, Remote Sales Tax

A Circuit Court decision clears the way for Colorado to tax e-coms and catalogers. Could the DMA be headed back to the Supreme Court?

Macy's Main Marketing Star Exits

Macy's Main Marketing Star Exits

The CMO plans to end her 32-year company tenure in mid-May.

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.

You've Come a Long Way, Email!

You've Come a Long Way, Email!

Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.

Female Marketers Under the Microscope

Female Marketers Under the Microscope

Women are taking over top marketing positions, but still encounter gender bias.

Carper Bemoans Exigency's End, Pleads for Postal Reform

Carper Bemoans Exigency's End, Pleads for Postal Reform

The senator sounds the alarm for quick passage of his iPOST bill following Sunday's historic drop in postal rates.

Citi Hits the Right Note With Fans Through Experiential Marketing

Citi Hits the Right Note With Fans Through Experiential Marketing

Jennifer Breithaupt, who runs Citi Private Pass, shares how the financial brand taps into customer passion for music, sports, and dining to boost credit card revenue.

Two Takes on What it Takes to Be CMO

Two Takes on What it Takes to Be CMO

Award-winning CMOs offer sage advice on becoming a chief marketer who's able to excel in today's marketing landscape.

Pepsi Veteran Marcus to Lead Marketing at Peloton

Pepsi Veteran Marcus to Lead Marketing at Peloton

Lori Tauber Marcus brings 30 years of experience to the company behind the in-home spin phenomenon.

Act Like You Belong in the Room

Act Like You Belong in the Room

Two veterans female marketers advise attendees at the 2016 Marketing Hall of Femme Leadership Summit & Awards to walk the walk and define their destinies.

3 Musts for Marketing Leaders

3 Musts for Marketing Leaders

What makes marketing executives shine? Veteran chief marketers speaking at DMN's 2016 Marketing Hall of Femme Leadership Summit & Awards agree that passion, fearlessness, and collaboration are essential to marketers' success.

From The Girls' Lounge to the C-Suite

From The Girls' Lounge to the C-Suite

Shelley Zalis launched a national movement for women in the workplace—all because she was lonely at a trade show.

Companies' Investments in Email Marketers Vary Widely [Infographic]

Companies' Investments in Email Marketers Vary Widely [Infographic]

The median salary for male email marketers is $15,000 more than that of females'.

Job Postings and Salaries for SEO Are on the Decline

Job Postings and Salaries for SEO Are on the Decline

SEO job postings dipped an average of 7% and salaries dropped by an average of 6% in 2016—but this decline may actually be positive for jobseekers.

Sunday's the Day the Exigent Rate Goes Away

Sunday's the Day the Exigent Rate Goes Away

Strike up the Hallelujah Chorus, direct mailers, and prepare for a singular event: a postal rate reduction.

Amazon Same-Delivery Expands to 11 Metros, Now Covers 27

Amazon Same-Delivery Expands to 11 Metros, Now Covers 27

Sacramento, Cincinnati, Nashville, and Tuscon get Prime FREE service, which now approaches nationwide coverage.

Campaigns Don't Cut It Anymore

Campaigns Don't Cut It Anymore

It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.

The Right Data Can Drive Customer Action

The Right Data Can Drive Customer Action

How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]

Salesforce Aims to Up Its AI Game

Salesforce Aims to Up Its AI Game

A recent acquisition looks to bring artificial intelligence and deep learning capabilities to the CRM powerhouse.

67% of All Digital Ads Are Now Bought Programmatically

67% of All Digital Ads Are Now Bought Programmatically

Next year the percentage will rise to 72% and represent $27 billion in ad spend, according to an eMarketer research report.

New Checkers campaign hijacks #FastFoodie hashtag

New Checkers campaign hijacks #FastFoodie hashtag

First work from McCann's Fitzgerald is rooted in insight that junk food connoisseurs exist, and they have a thing for Checkers.

Amazon Offers Stiff Challenge to Digital Wallets

Amazon Offers Stiff Challenge to Digital Wallets

PayPal, Google Wallet, and Apple Pay will vie against a known quantity as Amazon offers its payment system to other merchants.

Dems Rule the Email Channel in Election 2016

Dems Rule the Email Channel in Election 2016

Bernie Sanders is the champion of contribution conversion. Hillary Clinton emails more than the rest of the candidates combined—almost a billion emails in the past two months.

Intel's Cloud Chips Could Elevate Martech

Intel's Cloud Chips Could Elevate Martech

The new Xeon processors enable businesses of all sizes to jump from cloud to cloud faster and more securely, experts say.

Amazon Prime Gets a Boost From Sprint

Amazon Prime Gets a Boost From Sprint

Sprint wireless users will be the first Amazon Prime members able to take part in the program though their wireless carriers on a monthly basis.

Target, Kohl's, and Macy's Take Easter Off

Target, Kohl's, and Macy's Take Easter Off

Retail emailers laid an egg this year. In fact, Kohl's and Macy's together sent only 11 Easter-themed campaigns.

Is Personalized Content Just What the Doctor Ordered? [Infographic]

Is Personalized Content Just What the Doctor Ordered? [Infographic]

For most marketers, personalization is the cure for ineffective content.

IBM to Acquire Key Salesforce Partner

IBM to Acquire Key Salesforce Partner

Bluewolf has executed thousands of Salesforce implementations and is considered a leader in developing cloud-based business strategies.

Alabama's Poised to Battle Remote Sellers for Tax Dollars

Alabama's Poised to Battle Remote Sellers for Tax Dollars

Battle lines are being drawn in Montgomery to topple a Supreme Court precedent and tax online retailers. Are remote sellers ready for a fight?

Great Marketers Track Customers and ROI

Great Marketers Track Customers and ROI

Trend-setting marketers are sophisticated emailers, cross-channel integrators, and digital transformation facilitators, according to a study by Salesforce.

Hootsuite Acquires Social Selling App

Hootsuite Acquires Social Selling App

The widely used platform's purchase of Sales Prodigy signals a growing need for simple social-selling tools.

The Top B2B Industries on Social Media

The Top B2B Industries on Social Media

A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.

PRC Tells the Postal Service to Account for Decline in Flats Service

PRC Tells the Postal Service to Account for Decline in Flats Service

Cost coverage of flats receded and 24 workshare discounts exceeded norms, according to the 2015 Annual Compliance Determination.

FBI's Apple Hack Will Raise Privacy Concerns, Expert Says

FBI's Apple Hack Will Raise Privacy Concerns, Expert Says

Warwick Business School's Mark Skilton says the unusual resolution of the case puts both corporations and consumers on high privacy alert.

USPS's Digital Mail Program Will Go Nationwide in 2017

USPS's Digital Mail Program Will Go Nationwide in 2017

Postal Service CMO Jim Cochrane is itching to deliver paper mail to email inboxes. "It's a game-changing moment," he says.

At the NFL and Moët Hennessy, Collaboration Leads to Insight and Impact

At the NFL and Moët Hennessy, Collaboration Leads to Insight and Impact

Chief marketers at the NFL and Moët Hennessy reveal how camaraderie enables a shared understanding of customers that leads to better marketing decisions.

McCann CEO: Direct Mail's Moment Has Come Again

McCann CEO: Direct Mail's Moment Has Come Again

Harris Diamond may be biased about the merits of direct mail, but he insists that it's approaching a renaissance.

Is Data Security Only a Myth? [Infographic]

Is Data Security Only a Myth? [Infographic]

Data protection appears to be many companies' Achilles' heel.

What Adobe Brings to the 2nd-Party Data Party

What Adobe Brings to the 2nd-Party Data Party

Its data co-op immediately becomes a significant entry in first-party data sharing. The goal: flag individuals across channels and screens.

Mail Pieces From Outer Space

Mail Pieces From Outer Space

USPS Innovation VP Gary Reblin shows how the force of digital technology is already with direct mail.

It's Time to Be an Experience Business

It's Time to Be an Experience Business

The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.

PMG Brennan Hails the Dawning of a Digital Age at the Postal Service

PMG Brennan Hails the Dawning of a Digital Age at the Postal Service

The Postmaster General tells industry leaders that the time has come for mail to go real time.

Is It Time for a Data Ethics Revolution?

Is It Time for a Data Ethics Revolution?

Publicis North America's director of data science took the stage at SXSW and discussed why the data science industry needs a code of ethics and what it will take to create one.

Packages Make Postal Service Sing a New Tune

Packages Make Postal Service Sing a New Tune

USPS's heads of sales and operations belt out a love song to seven-day delivery and customer satisfaction at the National Postal Forum.

Marketers Put Pedal to the Metal on Technology

Marketers Put Pedal to the Metal on Technology

They're assuming the driver's seat and accelerating spending even though their roadmaps are unclear, says a study.

Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.

U.S. Mail Beats Obama to Cuba

U.S. Mail Beats Obama to Cuba

President Obama visits the island nation next week. Will direct mailers soon follow?

Uber Go Bragh

Uber Go Bragh

The taxi-alternative is using email to urge drivers to clear streets of the too-tipsy this St. Patrick's Day—and clean up for itself.

Fueling the Bern Through Multichannel Marketing

Fueling the Bern Through Multichannel Marketing

At SXSW, Sanders' campaign staff reveals how the Vermont senator is putting digital tools in the hands of voters to drive his presidential ticket.

Healthcare Marketing Finds a Cure in Data

Healthcare Marketing Finds a Cure in Data

How Tomorrow Networks is able to help pharmas and health plans home in on relevant prospects while staying on the good side of the law.

7 Ways to Make Social Metrics Sexy

7 Ways to Make Social Metrics Sexy

Experts from Haven Beauty and Edelman took the SXSW stage and shared their secrets for getting non-marketers to acknowledge social's worth.

4 Recommendations for Upping Your Marketing Game

4 Recommendations for Upping Your Marketing Game

Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.

Google to Take on Adobe With Its Own Marketing Stack

Google to Take on Adobe With Its Own Marketing Stack

Analytics 360 adds four new tools, including a DMP, to a cloud-based suite offering multichannel capabilities.

Is the FCC Ducking the Real Fight on Web Privacy?

Is the FCC Ducking the Real Fight on Web Privacy?

Chairman Tom Wheeler's proposed opt-in rules target ISPs, but aggrieved parties say Google and Facebook should be the ones called out.

On Martech: Forget the Quest for the Best and Buy the Really Good

On Martech: Forget the Quest for the Best and Buy the Really Good

It's time that's of the essence in the hunt for marketing tech solutions, not perfection, counsels an expert.

5 Sports Marketer Success Secrets

5 Sports Marketer Success Secrets

A panel of sports marketers took the stage at DMN's 2016 Marketing&Tech Innovation Summit and shared their best practices for driving engagement, loyalty, and sales.

Today, All Politics Is Digital

Today, All Politics Is Digital

Data is king among the nation's kingmakers, says Rocket Fuel's JC Medici, who sees TV finally ceding ground to digital in the 2016 presidential race.

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Today's content needs to be engaging and personalized to really pop.

"Never Stop Learning"

"Never Stop Learning"

Day 2 of DMN's 2016 Marketing &Tech Innovation Summit brims over with captivating content—covering everything from how data is changing marketing, to selecting the "ideal" marketing technology, to moving beyond engagement to entangled marketing.

One Plus One Forever

One Plus One Forever

One-to-one is yesterday, according to direct marketing legend Stan Rapp, who holds that engagement is but the first step to the ultimate goal: entanglement.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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