Facebook: Pay Only After 10 Seconds of Video Viewing

Facebook: Pay Only After 10 Seconds of Video Viewing

The social network adds it as an option along with the current three-second standard.

Postal Service to Debut Digital Mail in New York This Fall

Postal Service to Debut Digital Mail in New York This Fall

Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces.

Personalized Email Is Ideal for Commerce-Centric Conversation

Personalized Email Is Ideal for Commerce-Centric Conversation

Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.

Millennials Willing to Pay Loyalty Fees

Millennials Willing to Pay Loyalty Fees

More than three quarters of millennials are willing to pay to join fee-based loyalty programs.

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

Direct Mail Has a Greater Effect on Purchase Than Digital Ads

A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase.

The Top 10 DMN Infographics in 2015

The Top 10 DMN Infographics in 2015

Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.

App Marketing Costs Decline

App Marketing Costs Decline

The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.

Cooking Up a Way to Reach Millennials

Cooking Up a Way to Reach Millennials

31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

It Takes Three Types of Customer Data to Tell a Marketing Story [Infographic]

Deciding between first-, second-, and third-party data can be more than some marketers can bear.

Nielsen Launches Digital Partner Platform

Nielsen Launches Digital Partner Platform

Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.

Mobile Video Views Show Alarming Growth

Mobile Video Views Show Alarming Growth

Smartphone and tablet views have quadrupled in two years, leading mobile to claim 50% of video viewership by year's end, says a study.

To Scrape or Not to Scrape?

To Scrape or Not to Scrape?

Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance.

Time Warner Cable's 5 Tips for Keeping Up With the Always-On Customer

Time Warner Cable's 5 Tips for Keeping Up With the Always-On Customer

The marketing industry is constantly changing. Here are some suggestions on how marketers can keep up.

A Slam Dunk for Email Marketing? Perfect Timing.

A Slam Dunk for Email Marketing? Perfect Timing.

The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.

Same-Day Deliverer Expands in Chicago

Same-Day Deliverer Expands in Chicago

Deliv buys WeDeliver in quest to become the largest same-day delivery company in the nation.

Keeping Brand Assets in a Brand's Hands

Keeping Brand Assets in a Brand's Hands

NAPC introduces a service designed to allow marketers avoid agency delays by giving them control of their own content and graphics.

Clarabridge Joins the Burn-Down-the-Silos Movement

Clarabridge Joins the Burn-Down-the-Silos Movement

Its new release features role-based dashboards that translate data for specific managers and departments.

Verizon Buys AOL for $4.4 Billion

Verizon Buys AOL for $4.4 Billion

AOL's Tim Armstrong says the goal is to become the world's biggest media provider.

Can Bots Be Stopped in Their Tracks?

Can Bots Be Stopped in Their Tracks?

Pixalate contends its new Security Dome will help DSPs save clients loads on ads by identifying robot sites before ads are served.

How to Make Your Emails Go Viral

How to Make Your Emails Go Viral

Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

98% of retailers are on Facebook and 91% are on Twitter.

What's the Right Marketing Pour for Liquid Audiences?

What's the Right Marketing Pour for Liquid Audiences?

Consumers today are too fluid to be tracked by demographic studes, says IAB, which presents the concept at Cannes this week.

Catalina Intros an E-Circular

Catalina Intros an E-Circular

Two thirds of supermarket baskets don't include a promoted item, says the e-couponer whose new program looks to wring more sales circulars.

Chaffetz's Remote Tax Bill Anything But Simple

Chaffetz's Remote Tax Bill Anything But Simple

The remote sales tax bill introduced this week by Rep. Jason Chaffetz would handicap Web retailers and catalogers, says an industry coalition.

Early Email Leaders for Father's Day

Early Email Leaders for Father's Day

Booze, golf, and custom T-shirt emails lead inbox appeals for Dad gifts, drawing 50%-plus opens

Marketers Need to Flex Their Content Marketing Muscle [Infographic]

Marketers Need to Flex Their Content Marketing Muscle [Infographic]

The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

Celebrity or Humility?

Celebrity or Humility?

That was the philosophical dilemma presented to marketers attending the CMO panel at Salesforce Connections.

Krux Names Kellogg Vet Its CMO

Krux Names Kellogg Vet Its CMO

Jon Suarez-Davis guided the cereal company's digital strategy since 2009.

Salesforce Sets New Coordinates for Journey Builder

Salesforce Sets New Coordinates for Journey Builder

The 1-to-1 marketing staging area is reconfigured to react to what's likely to happen next on a customer's journey.

Marketers Prioritize Personalization

Marketers Prioritize Personalization

91% of marketers either use or plan to use personalization within the next year.

Optimizely Introduces Personalization

Optimizely Introduces Personalization

The tool is built on the Experience Optimization Platform, so users can take advantage of Optimizely's other integrations.

AdRoll Announces the Release of Prospecting

AdRoll Announces the Release of Prospecting

IntentMap boasts the largest pool of first-party data with more than 1,000 advertisers opted in.

Communispace Is Now Simply C Space

Communispace Is Now Simply C Space

The new name unites its global units and heralds an expansion into services stemming from its online communities.

Expect Opens to Drop With Rollout of Microsoft Clutter

Expect Opens to Drop With Rollout of Microsoft Clutter

Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.

Mobile Email: The "New Normal" for Marketers and Consumers

Mobile Email: The "New Normal" for Marketers and Consumers

Five things email marketers should consider to keep up with consumers' mobile behaviors.

PRC Leaves Exigency's Removal in Place For Now

PRC Leaves Exigency's Removal in Place For Now

The Postal Regulatory Commission buys time by suspending a requirement that the Postal Service gives mailers 45 days' notice prior to lifting the surcharge.

Why Exigency Received a Stay of Execution

Why Exigency Received a Stay of Execution

The D.C. Circuit Court of Appeals agreed that the surcharge should be removed, but disagreed with when. Here's why.

Kmart Names New CMO

Kmart Names New CMO

Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.

The Marketing Conference Survival Guide [Infographic]

The Marketing Conference Survival Guide [Infographic]

A cheat sheet to help event-going veterans and newbies alike gear up for their next summit.

Nine Out of 10 Retailers are Pleased With Their E-Commerce Software

Nine Out of 10 Retailers are Pleased With Their E-Commerce Software

Willingness to pay for it could be the reason. Price is number four on their list of considerations, says a study.

IAB: Internet Ad Spend Reaches 'Historic' Levels

IAB: Internet Ad Spend Reaches 'Historic' Levels

First quarter ad outlays top $13 billion--$2 billion more than last year and more than twice what was spent in 2010.

Playtex Baby Discovers New Insight Through User-Born Content

Playtex Baby Discovers New Insight Through User-Born Content

The infant care company tapped into its parental population to drive brand awareness, consumer insights, and user-generated content.

Mobile Video Ad Spend Is Growing, Despite Qualms

Mobile Video Ad Spend Is Growing, Despite Qualms

According to eMarketer, U.S. mobile video advertising will grow more than 70% to $2.62 billion in 2015

Two Unite Against Data Silos

Two Unite Against Data Silos

MarketOne and Scribe introduce an add-on that promises to speed up data integration within companies.

A Real-Time Digital Connection to Retail?

A Real-Time Digital Connection to Retail?

RSi holds that its new ansa service is the answer to CPGer's need for monitoring in-store returns on digital campaigns.

McDonald's Names Lagnado Global CMO

McDonald's Names Lagnado Global CMO

The Unilever veteran is the company's first global CMO since 2010; former Obama press secretary Robert Gibbs is named global communications officer.

Exigency to Cost Mailers at Least $1.2 Billion More

Exigency to Cost Mailers at Least $1.2 Billion More

In the wake of an appeals court ruling, the Postal Service asks PRC to suspend the planned removal of the surcharge and add a minimum $1.2 billion to the tab.

NetSuite Finalizes Bronto Acquisition

NetSuite Finalizes Bronto Acquisition

The business software company bolsters its retail credentials with one of the e-com world's favored email providers.

Consumers' Shopping Cart Use and Expectations

Consumers' Shopping Cart Use and Expectations

Nearly three quarters of respondents use online shopping carts to store items they plan to buy later.

Mobile Ads Send Store Visits Up 80% on First Day

Mobile Ads Send Store Visits Up 80% on First Day

Other key findings from new study: Video launches ad view times skyward; marketers' top targets are techies and ethnic groups.

Half of Americans Watch Long Videos on Smartphones

Half of Americans Watch Long Videos on Smartphones

And more than a third of people worldwide view 5-minute-plus videos on a daily basis, according to a new survey.

Exigency "Count Once" Rule Nixed by Appellate Court

Exigency "Count Once" Rule Nixed by Appellate Court

USPS granted partial review of PRC limits, but court stands by PRC's "new normal" concept

What Is Online Shoppers' Device of Choice?

What Is Online Shoppers' Device of Choice?

The battle between desktop and mobile continues as the former holds steady while the latter steamrolls ahead.

UK Lags U.S. In Programmatic Adoption, Survey Finds

UK Lags U.S. In Programmatic Adoption, Survey Finds

More than half of U.S. marketers are comfortable with programmatic campaigns, compared to just 43% in the UK.

4C Insights Hires Aaron Goldman as CMO

4C Insights Hires Aaron Goldman as CMO

Goldman, a past DMN 40 Under 40 award winner, is a well-known advertising innovator.

2015 Essential Guide to Omnichannel Marketing

2015 Essential Guide to Omnichannel Marketing

The 2015 Essential Guide to Omnichannel Marketing—everything you need to know about omnichannel marketing, all in one spot. Read on for insight.

Real-Time Marketing Can Lead to Big-Time ROI

Real-Time Marketing Can Lead to Big-Time ROI

A majority of ROI leaders allocate more than 60% of their marketing budgets to real-time tactics.

Survey Finds Marketers Are More Concerned With Message Than Data

Survey Finds Marketers Are More Concerned With Message Than Data

Experian study of marketing executives shows a substantial shift in focus to brand positioning over technological concerns, but tech challenges remain.

Buy Directly From Ads With XpressBuy

Buy Directly From Ads With XpressBuy

XpressBuy boasts four times as many participating retailers as Facebook Buy and Twitter Buy combined.

Google's Director of Analytics Marketing Appointed President of the DAA

Google's Director of Analytics Marketing Appointed President of the DAA

The Digital Analytics Association announced several new officers and appointees to its Board of Directors.

The CASL Checkup: How Canadian Consumers and SMBs View Email

The CASL Checkup: How Canadian Consumers and SMBs View Email

One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.

Marketers Shouldn't Abandon Product Page Abandonment

Marketers Shouldn't Abandon Product Page Abandonment

Only 15% of marketers send product page reminders.

Big Shifts in Media Spending?

Big Shifts in Media Spending?

This could be the year that digital ad spending surpasses broadcast spending, one advisory firm predicts.

MMI Agency Hires Spiegel as CEO

MMI Agency Hires Spiegel as CEO

He joins the team from Catalyst/GroupM.

80% of Marketers Will Increase Digital Budgets in the Year Ahead

80% of Marketers Will Increase Digital Budgets in the Year Ahead

Social media leads marketers' wish lists, but email still dominates their activities, according the DMA's 2015 Fact Book.

Online Video Is Making Its Way Onto More Agency RFPs

Online Video Is Making Its Way Onto More Agency RFPs

Not surprising, considering that 67% of Canadian ad agency execs believe that online video advertising is as or more effective than television.

18 Chief Marketers Who Put the Excel In Excellent [eBook]

18 Chief Marketers Who Put the Excel In Excellent [eBook]

Real Leading Ladies don't walk red carpets. They make strides in their industry.*

Too Old to Be Digital?: Answers

Too Old to Be Digital?: Answers

Paulo Gonzales (53) and Bev Wilson (48) have had continued success, but CEO Glenn Eichert is still convinced that the company needs a younger digital leader and secretly set out to find one. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. See how our readers would handle this situation.

Marketing Challenge: What to Do When Sales Rises Up Against Marketing

Marketing Challenge: What to Do When Sales Rises Up Against Marketing

A week into her new role as chief marketing and sales officer, Abigail Bruner heard two of her top salespeople hatch a plan to pitch themselves to the competition. What should she do? Read the full story and provide your advice.

Hungry to Amplify Emotional Brand Connections

Hungry to Amplify Emotional Brand Connections

John Dillon likes to think of his company's diners as the country's "original social network." His combination of intellectual curiosity and creative risk-taking has served up an innovative collection of marketing partnerships and programs that have helped bring the sizzle back to a classic brand.

Does the Postal Service Need a More Targeted Strategy for First Class Mail?

Does the Postal Service Need a More Targeted Strategy for First Class Mail?

Is the USPS in need of its own geographically direct strategy?

Marketing Chatter: June 2015

Marketing Chatter: June 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Fast Facts: June 2015

Fast Facts: June 2015

Some quick info to keep you up-to-date, including the percent of Americans who say they receive too many brand emails.

The Altruistic Side of Marketing

The Altruistic Side of Marketing

Along the journey to profit, marketers are all about helping others look good.

Kass Sells Leaves Wunderman for Waggener Edstrom

Kass Sells Leaves Wunderman for Waggener Edstrom

The client relations specialist is part of an executive expansion phase at the Seattle agency.

Customer Experience Failures Balloon Into Bigger Problems [Infographic]

Customer Experience Failures Balloon Into Bigger Problems [Infographic]

Poor customer experiences can lead to deflated revenue and loyalty.

Amazon to Offer Free Same-Day Delivery

Amazon to Offer Free Same-Day Delivery

The feature is added for Prime members on orders of $35 and above as it rolls out the service to two new cities.

Euro Review Site Invades America

Euro Review Site Invades America

Trustpilot aims to be the Yelp or TripAdvisor for companies doing business primarily online.

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Nearly 65% of marketers say "aggregating and integrating disparate data sources" is a high priority for their organization.

US Cellular Calls on Community Engagement

US Cellular Calls on Community Engagement

The wireless carrier aims to form authentic customer connections by exchanging community sponsorships for brand interactions.

Overstock Overstuffs Inboxes on Memorial Day Weekend

Overstock Overstuffs Inboxes on Memorial Day Weekend

The deep-discount dot.com emails twice as many campaigns as any other brand and achieves a 41% open rate.

MeritDirect Acquires Lewis Direct

MeritDirect Acquires Lewis Direct

The deal brings Merit a new talent pool and business capabilities.

Smartphone Growth Slows by More Than Half

Smartphone Growth Slows by More Than Half

IDC forecasts an 11% rise in global shipments this year, down from around 28% in 2014. Slow Chinese and Android growth is the reason.

Digital Ad Spend to Near $60 Billion in 2015

Digital Ad Spend to Near $60 Billion in 2015

Retailers will account for more than a fifth of that, followed by automotive and financial services.

An SMB Beginner's Guide to Email Marketing

An SMB Beginner's Guide to Email Marketing

7 steps to help small business owners get their email newsletter off of the ground.

Don't Text and Drive; Do Text and Market

Don't Text and Drive; Do Text and Market

85% of consumers surveyed say they would prioritize unopened text messages over emails and push notifications.

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.

LogMyCalls Changes Name to Convirza

LogMyCalls Changes Name to Convirza

The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.

Magnetic and MyBuys Merge

Magnetic and MyBuys Merge

Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

Retailigence keeps tabs on product availability at more than two million stores.

Email Marketing: A True Diamond in the Rough [Infographic]

Email Marketing: A True Diamond in the Rough [Infographic]

Although click-through rates remain dull, the channel still dazzles in terms of engagement.

Letterman Finale's Web Top 2: Taco Bell and Scientology

Letterman Finale's Web Top 2: Taco Bell and Scientology

The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'

And Then, DMA Did Something Completely Different

And Then, DMA Did Something Completely Different

Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.

Sales and Marketing Need to Join Forces

Sales and Marketing Need to Join Forces

All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?

People Would Rather Wait Than Pay for Packages

People Would Rather Wait Than Pay for Packages

Even during the holidays, waste beats haste as a determining factor in purchases. Favored delivery time of Canadians is five days or more.

New CMO Says Postal Service Has Data Act Together

New CMO Says Postal Service Has Data Act Together

Jim Cochrane tells how USPS is poised to collaborate with digital methods. The "Watch Us Deliver" ad campaign is launched.

C'mon, Touch Me

C'mon, Touch Me

TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.

The Owl Intros a Social Ad Tool for Humans

The Owl Intros a Social Ad Tool for Humans

Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Almost all marketers find analytics useful.

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