The social network adds it as an option along with the current three-second standard.
Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces.
Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.
More than three quarters of millennials are willing to pay to join fee-based loyalty programs.
A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase.
Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.
The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.
31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.
Deciding between first-, second-, and third-party data can be more than some marketers can bear.
Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.
Smartphone and tablet views have quadrupled in two years, leading mobile to claim 50% of video viewership by year's end, says a study.
Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance.
The marketing industry is constantly changing. Here are some suggestions on how marketers can keep up.
The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.
Deliv buys WeDeliver in quest to become the largest same-day delivery company in the nation.
NAPC introduces a service designed to allow marketers avoid agency delays by giving them control of their own content and graphics.
Its new release features role-based dashboards that translate data for specific managers and departments.
AOL's Tim Armstrong says the goal is to become the world's biggest media provider.
Pixalate contends its new Security Dome will help DSPs save clients loads on ads by identifying robot sites before ads are served.
Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)
98% of retailers are on Facebook and 91% are on Twitter.
Consumers today are too fluid to be tracked by demographic studes, says IAB, which presents the concept at Cannes this week.
Two thirds of supermarket baskets don't include a promoted item, says the e-couponer whose new program looks to wring more sales circulars.
The remote sales tax bill introduced this week by Rep. Jason Chaffetz would handicap Web retailers and catalogers, says an industry coalition.
Booze, golf, and custom T-shirt emails lead inbox appeals for Dad gifts, drawing 50%-plus opens
The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.
The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.
That was the philosophical dilemma presented to marketers attending the CMO panel at Salesforce Connections.
Jon Suarez-Davis guided the cereal company's digital strategy since 2009.
The 1-to-1 marketing staging area is reconfigured to react to what's likely to happen next on a customer's journey.
91% of marketers either use or plan to use personalization within the next year.
The tool is built on the Experience Optimization Platform, so users can take advantage of Optimizely's other integrations.
IntentMap boasts the largest pool of first-party data with more than 1,000 advertisers opted in.
The new name unites its global units and heralds an expansion into services stemming from its online communities.
Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.
Five things email marketers should consider to keep up with consumers' mobile behaviors.
The Postal Regulatory Commission buys time by suspending a requirement that the Postal Service gives mailers 45 days' notice prior to lifting the surcharge.
The D.C. Circuit Court of Appeals agreed that the surcharge should be removed, but disagreed with when. Here's why.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
A cheat sheet to help event-going veterans and newbies alike gear up for their next summit.
Willingness to pay for it could be the reason. Price is number four on their list of considerations, says a study.
First quarter ad outlays top $13 billion--$2 billion more than last year and more than twice what was spent in 2010.
The infant care company tapped into its parental population to drive brand awareness, consumer insights, and user-generated content.
According to eMarketer, U.S. mobile video advertising will grow more than 70% to $2.62 billion in 2015
MarketOne and Scribe introduce an add-on that promises to speed up data integration within companies.
RSi holds that its new ansa service is the answer to CPGer's need for monitoring in-store returns on digital campaigns.
The Unilever veteran is the company's first global CMO since 2010; former Obama press secretary Robert Gibbs is named global communications officer.
In the wake of an appeals court ruling, the Postal Service asks PRC to suspend the planned removal of the surcharge and add a minimum $1.2 billion to the tab.
The business software company bolsters its retail credentials with one of the e-com world's favored email providers.
Nearly three quarters of respondents use online shopping carts to store items they plan to buy later.
Other key findings from new study: Video launches ad view times skyward; marketers' top targets are techies and ethnic groups.
And more than a third of people worldwide view 5-minute-plus videos on a daily basis, according to a new survey.
USPS granted partial review of PRC limits, but court stands by PRC's "new normal" concept
The battle between desktop and mobile continues as the former holds steady while the latter steamrolls ahead.
More than half of U.S. marketers are comfortable with programmatic campaigns, compared to just 43% in the UK.
Goldman, a past DMN 40 Under 40 award winner, is a well-known advertising innovator.
The 2015 Essential Guide to Omnichannel Marketing—everything you need to know about omnichannel marketing, all in one spot. Read on for insight.
A majority of ROI leaders allocate more than 60% of their marketing budgets to real-time tactics.
Experian study of marketing executives shows a substantial shift in focus to brand positioning over technological concerns, but tech challenges remain.
XpressBuy boasts four times as many participating retailers as Facebook Buy and Twitter Buy combined.
The Digital Analytics Association announced several new officers and appointees to its Board of Directors.
One year later and not much has changed. However, many SMBs fail to take advantage of the channel, even though Canadian consumers list it as their preferred method of communication.
Only 15% of marketers send product page reminders.
This could be the year that digital ad spending surpasses broadcast spending, one advisory firm predicts.
He joins the team from Catalyst/GroupM.
Social media leads marketers' wish lists, but email still dominates their activities, according the DMA's 2015 Fact Book.
Not surprising, considering that 67% of Canadian ad agency execs believe that online video advertising is as or more effective than television.
Real Leading Ladies don't walk red carpets. They make strides in their industry.*
Paulo Gonzales (53) and Bev Wilson (48) have had continued success, but CEO Glenn Eichert is still convinced that the company needs a younger digital leader and secretly set out to find one. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. See how our readers would handle this situation.
A week into her new role as chief marketing and sales officer, Abigail Bruner heard two of her top salespeople hatch a plan to pitch themselves to the competition. What should she do? Read the full story and provide your advice.
John Dillon likes to think of his company's diners as the country's "original social network." His combination of intellectual curiosity and creative risk-taking has served up an innovative collection of marketing partnerships and programs that have helped bring the sizzle back to a classic brand.
Is the USPS in need of its own geographically direct strategy?
See what our tweeps have been getting up to this month. Follow us @dmnews.
Some quick info to keep you up-to-date, including the percent of Americans who say they receive too many brand emails.
Along the journey to profit, marketers are all about helping others look good.
The client relations specialist is part of an executive expansion phase at the Seattle agency.
Poor customer experiences can lead to deflated revenue and loyalty.
The feature is added for Prime members on orders of $35 and above as it rolls out the service to two new cities.
Trustpilot aims to be the Yelp or TripAdvisor for companies doing business primarily online.
Nearly 65% of marketers say "aggregating and integrating disparate data sources" is a high priority for their organization.
The wireless carrier aims to form authentic customer connections by exchanging community sponsorships for brand interactions.
The deep-discount dot.com emails twice as many campaigns as any other brand and achieves a 41% open rate.
The deal brings Merit a new talent pool and business capabilities.
IDC forecasts an 11% rise in global shipments this year, down from around 28% in 2014. Slow Chinese and Android growth is the reason.
Retailers will account for more than a fifth of that, followed by automotive and financial services.
7 steps to help small business owners get their email newsletter off of the ground.
85% of consumers surveyed say they would prioritize unopened text messages over emails and push notifications.
Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.
The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.
Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.
Retailigence keeps tabs on product availability at more than two million stores.
Although click-through rates remain dull, the channel still dazzles in terms of engagement.
The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'
Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.
All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?
Even during the holidays, waste beats haste as a determining factor in purchases. Favored delivery time of Canadians is five days or more.
Jim Cochrane tells how USPS is poised to collaborate with digital methods. The "Watch Us Deliver" ad campaign is launched.
TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.
Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.
Almost all marketers find analytics useful.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...