UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.
Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.
A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.
Because one data point is never enough.
A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.
The Yahoo blogging network will track brand logos in posted photos and provide intel to marketers.
The grocery chain believes payment card account numbers, owners' names, and expiration dates may have been hacked via POS systems at 180 stores.
Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.
Half the Senate wants to block Phase 2 of USPS's Network Rationalization plan. Are they serious, or merely posturing?
It will be renamed Infor CRM and serve as the puzzle piece connecting demand and supply chains in Infor CloudSuite.
Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.
Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.
The revenue surge was a global one, with mobile advertising up 92% worldwide, according to the Interactive Advertising Bureau.
Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.
The online wine retailer's strategy incorporates different flavors and depths.
Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.
Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.
Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.
A 1% increase in Standard Mail volume translated into a 5% revenue gain for USPS, thanks to the rate hike. CFO Joe Corbett says it's essential that it remains permanent.
Jim Lyski will now head marketing at the used car retailer.
Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
More than half of consumers are likely to watch video, so where's the influx of branded video?
The company aims to address mobile programmatic buying through several recent partnerships.
New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.
The experience management company aims to decrease time-to-market and accelerate growth for e-commerce companies.
Call for entries for the 2014 Caples awards is now open. Be bold and enter your most courageous marketing campaigns.
The platform is designed to help marketers optimize based on the CRM platform's sales and value data.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.
Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.
Users were up, but page views were down in Q2 for the social business network, as CEO Jeff Weiner looks to increase revenue from premium products and ad sales.
Increased productivity is the real Hook for marketing automation.
The U.S. Postal Service has become very good at closing and consolidating postal facilities.
Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.
He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.
Companies have become customer-obsessed; IT leaders have not so much as developed a crush. A new study says they'd better warm to the occasion or risk losing their juice.
A little internal communication can go a long way, while a lack thereof can wreak absolute havoc. Case in point...
Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.
But users increase just 24%, and marketers still await promised metrics that will indicate audience reach beyond Twitter's logged-in base.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.
It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.
"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.
Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.
Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.
New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.
Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.
Proof that email isn't a prehistoric channel after all.
Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.
The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.
The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.
The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.
The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.
It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.
The professional network brings business audience marketing to its platform for $175 million.
Social media still has to work on its social skills, as does the U.S. Postal Service. Both sit with ISPs and cable providers at the bottom of the Customer Satisfaction Index.
Aim is to develop a "next generation" media planning tool.
It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.
The mobile rewards company seeks to provide advertisers with improved audience targeting.
Marketers now dedicate a quarter of their budgets to IT spending.
An August conference is scheduled to examine whether postal rates are inelastic and don't cause volume decreases when they're raised.
Durbin and Enzi attach MFA to Internet Tax Freedom Act; Majority Leader Reid could introduce the combined bill on the Senate floor next week.
The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.
Three of four potential Postal governors favor giving the Postal Service primacy over the PRC in setting rates.
The enterprise service bus, that is. New applications added to its platform promise access to custom solutions employed by large enterprises.
Young adults touch their cell phones an average of 43 times a day—and that's just when they're not on other devices, says a new study urging marketers to keep millennial messaging consistent.
A seat on one of Virgin Galactic's first-planned space flights is first prize in a contest sponsored by Virool.
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Individuals with expertise in Web privacy issues are being sought to begin meetings this summer.
When it comes to mobile conversions, many retailers can't get off of the bunny hill.
Seventy percent of consumers hop from desktop to smartphone to tablet when researching products. More than half of them, though, consummate the sale in-store.
Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.
Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.
One-time OMB director and FTC chairman James C. Miller III and Victoria Reggie Kennedy lead a slate of four nominated to join the Postal Board of Governors.
The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.
The provider of Quote-to-Cash add a spreadsheet efficiency maximizer.
USPS came close to hitting service and financial goals, in the PRC's estimation, but fell short in customer experience.
Webydo, which gives designers the keys to Web design, seeks to challenge Adobe.
Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.
The sponsor of the Senate Postal Reform Act says passing it now could delay Phase 2 of the Postal Service's 'network rationalization' plan for at least two years.
Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.
Direct Marketing Association v. Brohl could determine marketers' rights to access federal courts in sorting out state tax challenges.
The Postal Service makes an aggressive play in shipping, dropping prices an average 2.3% for Commercial Plus customers.
Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.
The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.
Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.
Can marketing's biggest channels save the world's largest land mammal?
UnboundID is betting you're not, and launches a broad-based system for marketers.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.