Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.
The marketing automation company extends its capabilities to the sales team.
The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.
U.S. Chamber of Commerce and others side with the Direct Marketing Association in its tax jurisdiction case against Colorado.
The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
The definition of dynamic email content is changing--what marketers need to know.
The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.
The platform update offers enhancements designed to help marketers improve the customer experience.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
But will data privacy and internal resource concerns leave them calling for their mummies?
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
The nation's highest court will weigh in on whether or not marketers have the right to appeal state tax regulations in federal courts.
Mobile data is this music and arts festival's jam.
Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.
Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.
The sponsor of the Postal Reform Act says Senate actions to delay consolidation will ultimately do harm to the Postal Service and its workers.
Determining the right content and number of emails to send can be rugged terrain.
People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.
Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.
There is a viewing-screen transference underway. People are watching four fewer hours of TV and four more hours of digital video than they did this time last year.
The social network takes its first step toward becoming a commerce platform with partners including Burberry, Home Depot, and Megadeth.
Pink, Tiffany, and The North Face are right with the times, but Candie's, Casio, and Joe Boxer are complete zeros when it comes to mobile style.
When it comes to personalization, testing, and tracking, it's anybody's game.
Was the multi-platform content creator's decision a "Tacky" one?
With its third acquisition this year, the social platform aspires to rise to the top of the paid-owned-earned media game.
A week from Apple's official reveal, buzz over the forthcoming device has reached a tipping point.
AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.
Self-service "Gopost" lockers—from which customers can pick up and ship packages—appear in New York and Washington, D.C.
The customer intelligence company partners with Voci to add analytics of customer calls to its platform.
Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.
First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.
Free shipping and overnight delivery have become table stakes among e-commerce companies battling for holiday dollars, so failing to deliver as promised can have horrible repercussions.
Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."
Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?
Systematic data breaches continue to proliferate. JP Morgan Chase and other banks were infiltrated by Russian hackers this month.
The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.
The future of customer engagement for both B2B and B2C operations, Salesforce predicts, is in private, LinkedIn-style networks tying them to clients and partners.
A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.
Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.
A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.
The company says the intrusion was part of a broad-based hacking of retailers that endured from January through August.
The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.
Why this last season was the most memorable yet.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
A Google product engineer introduces a browser plug-in that outs native advertising.
The prospect of advertising on the messaging app intrigues some, annoys others.
The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.
UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.
Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.
A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.
Because one data point is never enough.
A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.
The image recognition company will track brand logos in posted photos on the blogging network and provide intel to marketers.
The grocery chain believes payment card account numbers, owners' names, and expiration dates may have been hacked via POS systems at 180 stores.
Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.
Half the Senate wants to block Phase 2 of USPS's Network Rationalization plan. Are they serious, or merely posturing?
It will be renamed Infor CRM and serve as the puzzle piece connecting demand and supply chains in Infor CloudSuite.
Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.
Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.
The revenue surge was a global one, with mobile advertising up 92% worldwide, according to the Interactive Advertising Bureau.
Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.
The online wine retailer's strategy incorporates different flavors and depths.
Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.
Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.
Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.
A 1% increase in Standard Mail volume translated into a 5% revenue gain for USPS, thanks to the rate hike. CFO Joe Corbett says it's essential that it remains permanent.
Jim Lyski will now head marketing at the used car retailer.
Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...
The online charity for public schools could teach marketers a thing or two about email series and basic segmentation.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
More than half of consumers are likely to watch video, so where's the influx of branded video?
The company aims to address mobile programmatic buying through several recent partnerships.
New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.
The experience management company aims to decrease time-to-market and accelerate growth for e-commerce companies.
Call for entries for the 2014 Caples awards is now open. Be bold and enter your most courageous marketing campaigns.
The platform is designed to help marketers optimize based on the CRM platform's sales and value data.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.
Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.
Users were up, but page views were down in Q2 for the social business network, as CEO Jeff Weiner looks to increase revenue from premium products and ad sales.
Increased productivity is the real Hook for marketing automation.
The U.S. Postal Service has become very good at closing and consolidating postal facilities.
Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.
He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.
Companies have become customer-obsessed; IT leaders have not so much as developed a crush. A new study says they'd better warm to the occasion or risk losing their juice.
A little internal communication can go a long way, while a lack thereof can wreak absolute havoc. Case in point...
Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.
But users increase just 24%, and marketers still await promised metrics that will indicate audience reach beyond Twitter's logged-in base.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.
It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.
"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"
CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.
Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.