Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.
But privacy and security concerns can make them go bananas.
Segments can be constructed by type of music, time of day, location, or mood.
Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.
Nonprofits must replace more than $25 billion in revenue each year. Their biggest challenge: better data management.
The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.
Private equity fund Halyard Capital announced its acquisition of Harte Hanks Market Intelligence and The Aberdeen Group.
It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.
More than half of marketers predict their search rankings will change when the mobile-friendly update launches next week.
Marketers can learn a lot by simply looking at how consumers email each other.
More than one third of marketers say they don't use blogs while looking for vendors.
The functions of multichannel analysts are laid out in a new report from the Digital Analytics Association.
Prime Air will take to the skies in controlled, small-scale tests carrying payloads.
Intelligence and engagement tools will give salespeople powers previously reserved for marketers, says Pardot's GM.
The Postal Service's new boss holds a Town Hall discussion on prospecting rates, NSA's, and closer consultations on operational changes.
Everything seems to be so different today in marketing, from customers' expectations to modern tools and the constant deluge of data. Here's some advice on how to stay ahead of the curve.
Indeed, marketers are in the thick of it in terms of segmentation.
The insurance company gets into fan engagement beast mode.
Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.
US Monitor launches a mailing condition reporting service to help mailers ensure a positive experience for their customers.
Cliff Rucker also says a catalog prospecting rate is near, and that a new CRM system will provide better individualized customer service.
LeanData releases updates to its suite, and voices a call-to-action for B2B marketers.
ACMA chairman Martin McClanan warns his colleagues get to know their elected officials or risk a return to 2007.
The consumer packaged goods marketing veteran will call an end to her government service on May 22.
The Postal Service's chief regulator hopes for financial solvency for the troubled agency, stability of service for rate-payers, and co-operation among a new set of leaders in Washington to effect the changes that can achieve it.
Marketers today are understanding customers and context, personalizing experiences, and optimizing performance across channels.
Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.
Brand posts won higher engagement on non-game days. The Final Four: Mondelez, Yum! Brands, LG, and Coca-Cola.
Research suggests that more than three quarters of U.S. companies could improve the quality of their marketing data.
Poor experiences are the dark clouds that hang over customers' sense of commitment.
Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.
Nearly a third of American men say they shop online at least once a week. Only 18% of women make the same claim.
More than 1,000 brands had their emails blocked due to a code glitch by AOL.
With the exigent rate in effect, both Standard Mail and Flats increased their contribution of revenue. As for volume, Standard Mail rose; flats fell.
U.S. paid search spend reached its highest year-over-year growth in three years this past quarter.
Two 20-year industry veterans, including longtime AOL marketer Stephanie Dolgins, land in important new roles.
Bowing to a PRC order, the Postal Service finally files its Q1 report on surcharge revenue, which totaled $586 million.
A data-driven approach to marketing provides a competitive advantage.
Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.
Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. See how our readers would handle this situation.
Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?
Some quick info to keep you up-to-date, including the percentage of consumers who notice product placement in TV or film.
See what our tweeps have been getting up to this month. Follow us @dmnews.
What's in our mailbox this month: Financial Services
What's in our inbox this month: Sweepstakes
Today's CMOs are finance- and tech-savvy business leaders. Here's what it takes for marketers to step into the C-suite.
Uwe Ellinghaus is using his flair for customer advocacy to refuel Cadillac's marketing engine.
The U.S. Postal Service Board of Governors felt it best to implement all price and classification changes at the same time.
Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.
A new application promises to help sales organizations spot likely buyers in purchased lists and dormant account files.
To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.
Content marketing that engages and inspires readers is just what the doctor ordered for this health website.
More than three quarters of brand marketers consider programmatic important, but few implement the practice.
The Board of Governors does the wise thing—deciding to wait until all new rates are approved by the PRC before setting a new date.
Marketers are heating up engagement by steeping customers in an abundance of valuable content.
The campaign intelligence company looks to bolster the quality of its online-offline metrics.
Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.
Facing a possible $18 million net loss on the deal, the Postal Service has an NSA rejected for the first time.
More than a month late with its exigency revenue accounting, the Postal Service receives a notice from the PRC to file it by week's end.
If there's more talk about marketing than there is action delivering it, collaboration may be lacking.
Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.
The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.
The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.
A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.
Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.
Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.
Two DMN Marketing Hall of Femme honorees are among the five winners of the Cojones Awards handed out at SXSW.
Two weeks after remanding Standard Mail rate changes back to the Postal Service, the PRC finds the revised submission incomplete, as well.
71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.
Were targeting added to the new measurement technology, it could be a game changer, says an agency practitioner.
The longtime force in direct mail beefs up its digital chops with the purchase of the Silicon Valley agency.
Marketers love South by Southwest as much as anyone—maybe more.
The Postal Service cracks down on business mailers who are using the prospecting vehicle for order fulfillment.
Its valuation now at $11 billion, the social network is number six on the list of privately held startups.
Is Nordstrom's love for the customer unrequited? Is Apple basking in too much affection? Is there hope for lonely heart Sears after all?
A direct marketing "giant," he wrote the classic book on recency and frequency.
The international shipper predicts the new 28,000-square-foot Houston facility will double capacity.
A strong investment in social commerce helped save Avenue Stores' fate.
Its Social Cloud announces support services for the Chinese social network, and for Instagram, as well.
Not every C-level marketer takes the same approach to get ahead of the game.
The researcher sees just 2% unit growth in the five years, led by Androids. Losing share will be the category-creating iPad.
This isn't your average cookies conversation.
Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.
The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.
85% of consumers polled find online reviews important while making a purchase
Jobsville's latest stab at device dominance is not exactly ringing alarms in marketing quarters, though some interesting possibilities are being pondered.
Its Anywhere application takes a stab at forcing marketing automation compliance by putting information at marketers' fingertips.
Because mobile isn't complicated enough.
A study shows that on sites with 10% or more fake traffic even bona fide visitors hardly ever convert.
United Parcel Service morphs into "United Problem Solvers" in a new TV, print, and online campaign.
Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.
In the digitally mature automotive segment, Nissan emerges as the most socially poised.
DialogTech integrations will give Adobe users more insight into driving phone interactions.
Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.
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