Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Email's "Dino"mite Effect on Brand Relationships [Infographic]

Email's "Dino"mite Effect on Brand Relationships [Infographic]

Proof that email isn't a prehistoric channel after all.

The Big Unveil of Experian Marketing Services' Marketing Suite

The Big Unveil of Experian Marketing Services' Marketing Suite

Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More Money

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Mobile Approaches Three Quarters of Facebook's Ad Revenue

Mobile Approaches Three Quarters of Facebook's Ad Revenue

The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.

Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

LinkedIn Acquires Bizo

LinkedIn Acquires Bizo

The professional network brings business audience marketing to its platform for $175 million.

Consumer Satisfaction Rises Online

Consumer Satisfaction Rises Online

Social media still has to work on its social skills, as does the U.S. Postal Service. Both sit with ISPs and cable providers at the bottom of the Customer Satisfaction Index.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

Yahoo Makes Big Play in Mobile Advertising

Yahoo Makes Big Play in Mobile Advertising

It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

Tapjoy Partners With Experian

Tapjoy Partners With Experian

The mobile rewards company seeks to provide advertisers with improved audience targeting.

Are CMOs the New Mr. Robotos? [Infographic]

Are CMOs the New Mr. Robotos? [Infographic]

Marketers now dedicate a quarter of their budgets to IT spending.

PRC Grants Mailers' Request for Review of Rate Elasticity

PRC Grants Mailers' Request for Review of Rate Elasticity

An August conference is scheduled to examine whether postal rates are inelastic and don't cause volume decreases when they're raised.

Senators Try Back-Door Play to Gain Passage of the Marketplace Fairness Act

Senators Try Back-Door Play to Gain Passage of the Marketplace Fairness Act

Durbin and Enzi attach MFA to Internet Tax Freedom Act; Majority Leader Reid could introduce the combined bill on the Senate floor next week.

PlaceIQ Names Haslam as Marketing Chief

PlaceIQ Names Haslam as Marketing Chief

The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA Still Viable?

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.

Postal Board Nominees Would Hand Rate-Setting Authority to USPS

Postal Board Nominees Would Hand Rate-Setting Authority to USPS

Three of four potential Postal governors favor giving the Postal Service primacy over the PRC in setting rates.

Lyris Wants to Get All Marketers on the Bus

Lyris Wants to Get All Marketers on the Bus

The enterprise service bus, that is. New applications added to its platform promise access to custom solutions employed by large enterprises.

Millennials Just Won't Let Go of the Phone

Millennials Just Won't Let Go of the Phone

Young adults touch their cell phones an average of 43 times a day—and that's just when they're not on other devices, says a new study urging marketers to keep millennial messaging consistent.

Wanted: Video Creatives With Out-of-This-World Ideas

Wanted: Video Creatives With Out-of-This-World Ideas

A seat on one of Virgin Galactic's first-planned space flights is first prize in a contest sponsored by Virool.

Under 40 and Overly Ambitious

Under 40 and Overly Ambitious

Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.

Internet of Things Privacy Working Group Begins Forming

Internet of Things Privacy Working Group Begins Forming

Individuals with expertise in Web privacy issues are being sought to begin meetings this summer.

Scaling the Mobile Mountain [Infographic]

Scaling the Mobile Mountain [Infographic]

When it comes to mobile conversions, many retailers can't get off of the bunny hill.

Digital Dominates the Purchase Path, Which Still Tends to End in Stores

Digital Dominates the Purchase Path, Which Still Tends to End in Stores

Seventy percent of consumers hop from desktop to smartphone to tablet when researching products. More than half of them, though, consummate the sale in-store.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.

Former Reagan Budget Director Could Return to Postal Board

Former Reagan Budget Director Could Return to Postal Board

One-time OMB director and FTC chairman James C. Miller III and Victoria Reggie Kennedy lead a slate of four nominated to join the Postal Board of Governors.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to the Test

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.

Apttus Intros Excel Spreadsheet Solution to Salesforce

Apttus Intros Excel Spreadsheet Solution to Salesforce

The provider of Quote-to-Cash add a spreadsheet efficiency maximizer.

Postal Service's 2013 Performance Review Is In

Postal Service's 2013 Performance Review Is In

USPS came close to hitting service and financial goals, in the PRC's estimation, but fell short in customer experience.

Code-Free Web Design Service Gets $7 Million Cash Infusion

Code-Free Web Design Service Gets $7 Million Cash Infusion

Webydo, which gives designers the keys to Web design, seeks to challenge Adobe.

5 Ways to Enhance the Value of Social

5 Ways to Enhance the Value of Social

Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.

Carper Pleads for Reform to Avoid Closing 82 Postal Facilities

Carper Pleads for Reform to Avoid Closing 82 Postal Facilities

The sponsor of the Senate Postal Reform Act says passing it now could delay Phase 2 of the Postal Service's 'network rationalization' plan for at least two years.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

DMA Takes State Tax Case to Supreme Court

DMA Takes State Tax Case to Supreme Court

Direct Marketing Association v. Brohl could determine marketers' rights to access federal courts in sorting out state tax challenges.

USPS to Reduce Business Rates on Priority Mail

USPS to Reduce Business Rates on Priority Mail

The Postal Service makes an aggressive play in shipping, dropping prices an average 2.3% for Commercial Plus customers.

Why DRTV Can't Do it Alone

Why DRTV Can't Do it Alone

Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a Small Scale

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Canada's Anti-Spam Law Takes Effect

Canada's Anti-Spam Law Takes Effect

Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

Can marketing's biggest channels save the world's largest land mammal?

Are you Ready for CIDM? (Customer Identity Management)

Are you Ready for CIDM? (Customer Identity Management)

UnboundID is betting you're not, and launches a broad-based system for marketers.

Celebrating Social Media

Celebrating Social Media

It's Social Media Day. How are you celebrating?

45% of Millennials Aren't Compelled by Content

45% of Millennials Aren't Compelled by Content

When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.

The Search Agency Adds a Mobile Unit

The Search Agency Adds a Mobile Unit

It acquires MoFuse, a provider of mobile solutions for small and local businesses.

Direct Marketers Deep-Six California Data Broker Bill

Direct Marketers Deep-Six California Data Broker Bill

DMA feared passage of the bill would have caused national repercussions for data-driven marketers.

Facebook Serves Up Multi-Product Ads

Facebook Serves Up Multi-Product Ads

Facebook aims to beef up its marketing platform by adding multi-product ads and other enhancements to its Custom Audiences tool.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

Social Media Falls Short in Customer Service

Social Media Falls Short in Customer Service

Only a third of service organizations bother with it. Customers prefer phone, email, and even the website FAQ page to get questions answered, says a new survey.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Sizmek Intros Video Verification

Sizmek Intros Video Verification

The agency becomes the latest combatant in the war against unviewable video ads.

Postal Reform Would Save USPS $23.6 Billion

Postal Reform Would Save USPS $23.6 Billion

$19 billion of those savings would result from moves to five-day delivery and cluster boxes, says the Congressional Budget Office.

IBMer Takes Over at eBay Enterprise

IBMer Takes Over at eBay Enterprise

Craig Hayman directed SaaS solutions for e-commerce during his 15-year career at Big Blue.

Oracle Buys Micros Systems for $5.3 Billion

Oracle Buys Micros Systems for $5.3 Billion

Looks to spark growth in the hospitality industry with its biggest acquisition in five years.

Four Ways to Make Email Work at Any Age

Four Ways to Make Email Work at Any Age

RetirementJobs.com proves that email is a seasoned, but sound channel.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.

Marketers Need to Address UPS, FedEx Rate Changes

Marketers Need to Address UPS, FedEx Rate Changes

A leading shipping industry expert warns that size-based rates will affect marketing and pricing decisions when the rates take effect next year.

Facebook's Direct Pivot Will Fuel 56% Revenue Increase

Facebook's Direct Pivot Will Fuel 56% Revenue Increase

Its new emphasis on direct response campaigns will pay off immediately, predicts eMarketer, while its value as a medium for social engagement will diminish.

How to Leverage the World Cup Without Sponsorship

How to Leverage the World Cup Without Sponsorship

Official FIFA sponsorship is expensive, but plenty of marketers are using the games to boost relevance.

Cataloger Scores an NSA From the Postal Service

Cataloger Scores an NSA From the Postal Service

Nearly three years in the making, Potpourri's groundbreaking Negotiated Service Agreement creates a template for other catalogers to follow.

Amended Privacy Act Could Be a Boon to Consumer Trust

Amended Privacy Act Could Be a Boon to Consumer Trust

A majority of House members now support amendments to ECPA that would limit government access to customer data.

Don't Be a Content Marketing N00b [Infographic]

Don't Be a Content Marketing N00b [Infographic]

When it comes to finding the right content, it's on like Donkey Kong.

CMOs: Expect Major Change in Next 5 Years

CMOs: Expect Major Change in Next 5 Years

Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.

The Secret to Finding Your Underwater Dog

The Secret to Finding Your Underwater Dog

Why marketers should focus on meaningful moments rather than the overall customer journey.

Political List Broker Makes Its Move to Digital

Political List Broker Makes Its Move to Digital

The Data Trust, a provider of lists to conservative candidates, links with Targeted Victory to expand into online.

What the Amazon Phone Could Mean for Marketers

What the Amazon Phone Could Mean for Marketers

Will Amazon's Android entry add another burden to marketers' already heavy mobile load? Or might it open new doors to customer interactivity?

Busting Myths on Email List Hygiene

Busting Myths on Email List Hygiene

Experts weigh in on the realities behind four email list hygiene myths.

Tumblr Sponsored Posts Now Promoted Across Yahoo

Tumblr Sponsored Posts Now Promoted Across Yahoo

Through Yahoo Gemini marketers can push Tumblr native ads across Yahoo's entire portfolio.

Father's Day Mobile Sales Increase 37%

Father's Day Mobile Sales Increase 37%

iOS users lead the charge, spending $30 more per order than Android users. Pinterest tops Facebook for purchase influence.

Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers

Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers

The Myrtle Beach CVB uses an array of customer data to garner a 28% click-through rate on a video-based campaign.

Is Swarm the De-Gamification of Foursquare?

Is Swarm the De-Gamification of Foursquare?

The company's new app is more about linking with friends than earning badges. It is also, for now, not about advertising.

GetResponse Intros D-I-Y Landing Pages

GetResponse Intros D-I-Y Landing Pages

SMBs get cheap access to landing pages, responsive design, and A/B email testing.

Consumers Are Happy With Ads in Free Media

Consumers Are Happy With Ads in Free Media

A study shows that consumers don't mind ads if it means they can continue to access free media.

Hacker Group Merges With Global FCB Sisters

Hacker Group Merges With Global FCB Sisters

The lead-gen agency gains significant CRM chops in the deal.

Pressure Prevents Marketers From Scoring Their Goals [Infographic]

Pressure Prevents Marketers From Scoring Their Goals [Infographic]

Can today's players get their heads in the marketing game?

PwC Announces Digital Services Business

PwC Announces Digital Services Business

More than 2,000 digital consulting experts will join with PwC as strategic adviser to businesses in digital transformation.

IBM Watson Partners With Genesys

IBM Watson Partners With Genesys

IBM's artificially intelligent prodigy will be applying for work in call centers.

Facebook Intros Expanded Targeting Options

Facebook Intros Expanded Targeting Options

The company tells users that it will begin serving ads based on their non-Facebook Web and mobile habits.

Pitney Bowes Expands Presort in Southeast

Pitney Bowes Expands Presort in Southeast

Its South Carolina facility is the new home to the company's fifth direct mail presort center.

Will Cantor's Defeat Sink the Highway-Postal Delivery Deal?

Will Cantor's Defeat Sink the Highway-Postal Delivery Deal?

The deposed House Majority leader hoped to rescue highway funding with savings from moving to five-day delivery.

BrightTag Rebrands as Signal

BrightTag Rebrands as Signal

The data collection firm heralds its new name by introducing the Open Data Platform.

Tool Aims to Help Brands Put Bucks Behind Trends

Tool Aims to Help Brands Put Bucks Behind Trends

NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.

Loyalty Customers Want Non-Transactional Rewards

Loyalty Customers Want Non-Transactional Rewards

Reward customers for more than spending and 84% of them will spend more, according to a study.

ExactTarget Partners With LINE

ExactTarget Partners With LINE

The Salesforce-owned marketing cloud adds mobile messaging to its platform.

Mashable To Rev Up Velocity for Marketers

Mashable To Rev Up Velocity for Marketers

It partners with 360i to help brands forecast what content is about to go viral using its proprietary predictive engine.

Exchanges Gain in Favor Among Direct Marketers

Exchanges Gain in Favor Among Direct Marketers

Ad exchanges displayed marked increases in reach, efficiency, and user quality in the last quarter, a Neustar study says.

Walmart to Roll Loyalty Program Nationwide

Walmart to Roll Loyalty Program Nationwide

Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.

Creativity + Media + Tech = One Delicious Cocktail

Creativity + Media + Tech = One Delicious Cocktail

When marketing and technology converge, everyone's happy—including the end consumer, says AOL Platforms CEO Bob Lord, speaking at the ARF show today in NYC.

C9 Brings Machine Learning to Lead Scoring

C9 Brings Machine Learning to Lead Scoring

OppScore promises to predict quarterly revenues and provide tactics to maximize close rates for sales teams.

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