The Midwest financial services firm builds affinity by sponsoring hometown happenings like Chicago's Magnificent Mile Lights Festival.
The customer experience provider forms the B2C complement to Eloqua in the Oracle Marketing Cloud.
The company emerges from among five finalists to be named most promising marketing tech startup of the year.
A growing number of marketers are making digital marketing a top-shelf priority.
The PRC's ruling on the exigent rate request is expected soon. But the USPS intends to enforce new rates on January 27.
The Senator from West Virginia threatens to use subpoena power to pry into the affairs of data suppliers, alleging they prey on an unwitting consumers.
As CCO, he'll lead creative execution of what he terms the "New Digital Agency."
The ad video platform and automated content recognition company pair up to make interactive marketing on smart TVs a reality.
Nonprofit signs multi-year deal with Merkle to maximize multichannel campaigns.
Fee demand letters extorting marketing vendors and their clients take center stage at Senate Judiciary Committee meeting led by Sen. Patrick Leahy.
Senator Rockefeller's Commerce committee continues its investigation into data industry practices.
Websites' bells are ringing because in-store registers aren't; half of shoppers plan to wrap up holiday shopping online.
The car company revs up an interactive gaming experience to generate leads and increase brand awareness.
As consumers increasingly adopt technologies in their daily lives, marketers respond by harnessing those tools for customer interactions and communications.
Transactional emails are a font of opportunity for e-coms, a study finds.
Choreograph is launched by Wunderman and MEC to address client desires for real-time marketing.
Company co-founder takes the helm in 2014.
The cracker brand helps moms prepare for the holidays with a digital parade.
Organizations that provide an outstanding customer experience inspire positive word of mouth and sales increases as a result.
Sen. Leahy readies the Senate version of the Innovation Act passed by the House; DMA sees a law on the books as early as Q1 2014.
Will SMBs fulfill their New Year's resolutions for marketing enhancements?
The marketing automation provider adds personalization to its mix.
While 41% of B2C marketing budgets will rise next year, many still won't be big enough to fund burgeoning digital strategies, says a Forrester report.
Magical digital marketing platforms are both affordable and available, so next year there will be no excuse for a bad customer experience, says Silverpop.
Car marketers' digital spend now accounts for up to 40% of their marketing budgets, and it's revving up fast, says auto agency veteran Raj Gill.
If you're a responsible, strategic, and effective marketer who's positive and driven when it comes to innovative organizational change, then you're a competitive and creative expert for our times.
Sign of the times: Mobile has become so central to the direct marketing equation that it requires its own honcho.
The veteran of Reed Elsevier and the National Rifle Association is tapped to handle policy matters in the states.
The former chiefs of the two divisions, Susan Giannino and Andrew Bruce, will lead the newly formed Publicis North America.
The home improvement retailer builds in-store engagement and revenue through its mobile app.
New capabilities arise from study showing 50% inflation of metrics on a third of e-commerce sites.
Toyota Corolla, Cadbury, and Ritz are among the first brands to use +Post ads.
Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.
Even more believe that companies delete negative critiques of their products and services online.
The coalition praises the Postal Regulatory Commission for helping protect mailers against USPS's "monopoly powers."
Goodlatte bill is a setback to "non-practicing entities" that file frivolous lawsuits and a win for the direct marketing industry.
Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.
The social network's tailored audience service comes out of beta test and goes global.
Merging the digital with the physical retail space increases conversions, say company marketers.
The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.
A survey of consumers finds they're more than willing to press the 'buy' button on their smartphones--if properly approached.
Marketing think tanks are not one-size-fits-all. Companies need to scrutinize and plan before deciding what they want in a lab, says a new report from Forrester.
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.
IBM reports that Cyber Monday sales are up 20% over 2012; Adobe says mobile purchases soared by 80%.
Small, locally owned businesses rang registers to the tune of nearly $6 billion on Small Business Saturday.
Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.
Mobile's portion of online sales increases by 40%; tablet shoppers out-purchase smartphone wielders.
Simply finding the right person to perform this essential—though perhaps temporary—duty is an undertaking that itself could have entrenched enterprises lagging the innovators.
The widely recognized measure of purchase intent tumbles again after plummeting in October.
The Postal Service will incent direct mailers that use color, digital technology, and First Class.
eMarketer revises earlier estimates, forecasting a 38% RTB increase to $4.7 billion for 2014.
A new survey links data quality to revenue growth.
Frank Boulben departs along with the COO and CFO in a front-office reset.
Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.
Companies' contact centers can't compare to their websites when it comes to using data to spread customer satisfaction and generate revenue.
Should the Montana senator's proposal become law, marketers would only be able to deduct 50% of ad expenses in the first year.
If marketers want to be at the top of their class, they have to brush up on data management.
Former California state controller and Silicon Valley insider Steve Westly joins the company's board.
Making a brand video go viral is complex—and sad, and awe-inspiring, and hilarious—as the Top 20 Most Shared Videos of the year attest.
Globalization of e-coms demands new features for cross-border tax calculations, the company says.
Breakout use of smartphones as shopping aids has consumer packaged goods companies investing in ads on the go.
The settlement will be split by 37 states; Google promises not to override cookie blocking settings in the future without consumer consent.
Three quarters of Americans say free shipping makes them press the buy button. Only 19% say fast shipping does.
Office retailer is the first participant in the Postal Service's Retail Partner Expansion Program.
Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.
The company sees opportunity in corporate databases that are only 60% accurate.
The court holds that the negotiated service agreement did not violate administrative law and that the Postal Service may offer volume discounts.
$40 billion hole in 2013 can only be filled with action by Congress, CFO says.
Which gender is more reliant on their smartphone for holiday shopping? It depends.
While some consumers favor the immediacy of in-store shopping, others prefer the convenience of buying online.
It's by their own admission: Only 9% say they have customer intelligence based on real-time data.
The system for delivering emails to an expanding universe of devices is effective, but has limitations, says a new study.
Can the circuit-fired conqueror of Jeopardy! take on the world of customer marketing?
Its website is ranked last for mobile experience in a new survey of 100 retailers. REI's is tops, followed by Toys "R" Us and CVS.
Mdotlabs adds $1.25 million to the war chest in its battle against internet ad fraud.
Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.
Sen. Carper sees the future in Amazon's deal with USPS.
New flat pricing structure for campaign management encourages multichannel experimentation, Adobe claims.
Company claims it's the first solution to depart from B2C-ordained processes.
Service begins this week for Amazon Prime members in New York and Los Angeles; more cities roll out in 2014.
Marketing and IT need to ditch the every-man-for-himself strategy and work together.
FTC Chairwoman Edith Ramirez and Google's Vint Cerf headline November 19 meeting on consumer privacy implications of connected devices.
Direct marketers from Merit Direct, Publishers Clearing House, and Hearst honored at New York City gala.
Amazon may seem like a powerful Grinch, but multichannel marketing makes competing a cinch!
And you thought you never needed to check on the speed of your site, buy a $5 theme song, or demonstrate how to fold your direct mail piece in a video.
The data provider announces weak 2Q results as it tries to establish its Audience Operating System with marketers.
Major stakeholder concerns and an ill Sen. Coburn delay final markup on Senate bill.
Combined service promises to hone in on detailed behaviors during testing.
Durk Barnhill assumes worldwide business development role; Brent Smart takes New York helm.
CEO says deal aims to give marketers control of real-time bidding efforts.
Apple smartphone users may open more emails, but Android smartphone users look at them longer.
Enhancements allow global users to automatically operate the system in their native languages.
But a shorter shopping season could trim $1.5 billion from holiday sales totals, says the company's annual sales forecast.
In Reddit Q&A, Maureen Ohlhausen suggests people look elsewhere if they have issues with an online provider's data collection policies.
Schmidt calls agency's tapping of data centers "outrageous," complains to White House.
Smartphone users download 26 apps a year, but use only six regularly. Few of those are likely to be branded apps, a new study says.
The pizza company launches a new mobile app to feed consumers' appetite for technology and pizza.
With a bachelor's degree in engineering and a masters in computer science, Mead Johnson's Steve Surman is digital marketing's Mr. Inside. Here he tells what should be tossed outside.
Marketers and retailers may need to up their games this holiday season. Government financial woes caused a plunge in consumer confidence in October.
Tech companies come to the rescue of Healthcare.gov, lending it computer programmers and engineers.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.