Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.
The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.
Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.
Retailigence keeps tabs on product availability at more than two million stores.
Although click-through rates remain dull, the channel still dazzles in terms of engagement.
The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'
Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.
All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?
Even during the holidays, waste beats haste as a determining factor in purchases. Favored delivery time of Canadians is five days or more.
Jim Cochrane tells how USPS is poised to collaborate with digital methods. The "Watch Us Deliver" ad campaign is launched.
TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.
Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.
Almost all marketers find analytics useful.
Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.
In her Postal Forum keynote, the Postmaster General unveils a plan to make it a more compelling player in a digital world.
Rep. Jason Chaffetz demands an accounting on attribution of costs in its shipping business, alleging the Postal Service might be in violation of PAEA.
Human traffic on the Web dropped from 55% to 41% over the past year, mostly due to "good bots" reflecting advanced marketing services from social networks.
Siloed marketing will melt away engagement and purchase opportunities.
Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.
The Chango veteran moves from programmatic to in-image advertising.
It's barely summer and the shipping wars are on! The big discounter aims its opening salvo at shoppers on limited budgets.
Innovation takes more than just technology; it takes people.
More consumers prefer videos about products over videos on companies—82.9% versus 48.9%, respectively.
The multichannel marketing platform enhances Zeta Hub's email, data access, and personalization capabilities.
NALC's Sauber tells Senate panel to put retiree healthcare fund in hands of private investors and remove financial pressures from USPS.
Thousands of APWU members will rally at postal facilities in 36 states on Thursday to ask consumers to join in their cause.
In a blog, the Federal Trade Commission questions the validity of state laws that shut down direct sales of Tesla electric cars.
59 million U.S. adults are tuning in to video at least once a month, a study finds.
A mobile ad platform releases what it claims is the first true benchmarking of the channel's impact on in-store sales.
The operator of .org launches a new top-level domain that serves as a validator for nonprofit status.
Finance giant Amex reveals how to stay current and grow with your customers.
Standard Mail volumes showed a slight decline in the three-month period, but increased by 564 million pieces in the first half of USPS's fiscal year.
It's said to be looking for partners in video content development to expand usage and develop new ad revenue sources.
Finding new customers and retaining existing ones isn't every owner's forte.
New Standard Mail prices, up an aggregate 1.937%, take effect May 31. Mail promotional programs for 2015 will proceed as scheduled.
Highspot introduces "content genomics," which codes and tracks each element of sales collateral for effectiveness.
The financial planning firm relies on its advisors to boost company awareness and recruit prospects.
"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers.
The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.
Birst introduces 5X, a platform that allows marketers to gain access to BI via their front-end tool of choice.
The Chief Information Officer moves into the role vacated by Nagisa Manabe. Digital chief Randy Miskanic assumes CIO spot.
Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.
Going into the television upfronts, a cable association chronicles the exploits of a dozen iconic TV products.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
91% of businesses engage in data migration projects and 85% experience significant problems from them.
The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.
AT&T, ExxonMobil, and Rite Aid are among partners enlisted in the coalition loyalty program aimed at becoming America's answer to Canada's Air Miles.
A new report from the Postal Inspector General's office says yes, and notes that the severity of its decline varies widely by region.
It's catered to shorter sales cycles, but Engage.cx's solution is based on a similar premise of informed engagement for educated buyers.
Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.
Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.
Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. See how our readers would handle this situation.
Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.
Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?
Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.
Though he never clerked a Post Office or walked a carrier route, Robert Taub does have serious postal street cred, having helped craft the 2006 Postal Accountability and Enhancement Act.
Behavioral loyalty is tenuous; customers can and will drop you like a bad habit.
Benioff just won't get offa that cloud, say some old CRM hands who just can't see any sense behind the rumors.
Two thirds of new opt-ins fail to take part in any other interactions over the subsequent three months.
More than 90% of marketers say that account-based marketing is valuable, but few actually implement it.
The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.
Apple cut into its share in 2014, but the Android leader fights back in Q1 to hold a quarter of the market.
An eye-tracking study gives the Canadian division of the cosmetics company an entirely new outlook on the display ad.
Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.
Traditions 118 restaurant enjoys an 18% conversion with local display offers.
The digital marketing veteran's retail career includes stops at Petco, Guitar Center, and Albertson's.
Kroger keeps the customer insights company's tech tools and brains, as well as all of its own data, in buyout of Tesco.
Jyri Kidwell, head of the new Marketing Developer Partners program, says brands are essential to the content quality of the visual social network.
Two thirds of brands and agencies will shift budget away from TV to fund the 43% YOY increase.
American Red Cross CMO Peggy Dyer says that grit, heart, and authenticity are the formula for purposeful marketing.
Real Leading Ladies don't walk red carpets. They make strides in their industry.
The Orbis founder leaves Infor to join the cloud-based solutions provider.
Being eco-friendly can help brands earn some green, too.
Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.
USPS expects three other discount plans to proceed as planned, too.
Instagram drives engagement and brand affinity for the car pricing website.
The move sets the stage for the adoption of server encryption by the ad tech ecosystem.
Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Interactive Advertising Bureau.
Appboy introduces a system designed for scheduling timed, personalized reactions to app engagement to maximize revenue.
2015 Marketing Hall of Femme honorees hosted a Twitter chat on women and leadership. Here's what some of the leading women had to say about female empowerment.
For marketers concerned about cookie-less tracking of customers, TRUSTe issues a new solution.
The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.
The interactive retailer looks to him to sustain momentum in the omnichannel arena.
The Affinities function forms profiles using what other people post about targets, as well as what they post themselves.
An orderly and seamless customer experience is just what the carpet cleaning company needed.
Market dominant rates, hopes USPS, will hew to the same date. But a court decision looms that could change everything.
The veteran tech marketer takes over the growth strategy of this retail content marketing provider.
Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.
But privacy and security concerns can make them go bananas.
Segments can be constructed by type of music, time of day, location, or mood.
Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.
Nonprofits must replace more than $25 billion in revenue each year. Their biggest challenge: better data management.
The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.
Private equity fund Halyard Capital announced its acquisition of Harte Hanks Market Intelligence and The Aberdeen Group.
It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...