Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.
Three fifths say their worries have increased in past 12 months and 80% want new laws on third-party data usage, according to a study.
The company partners with BriteVerify to offer automatic list cleaning to SMB clients.
Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.
One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
Two studies reveal consumers' expectations for, and flexibility on, mail and package delivery.
As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
No one's saying the massive security flaw isn't real—but lots of people are cynically noting how Heartbleed feels like part of a marketing campaign.
The PRC chairman asserts that the Postal Service's strategy to depersonalize consumers and ignore concerns of mailers can only end in failure.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
NALC leader tells stakeholders that Congress and the Postal Service are on the wrong path to the future.
The Postal Service is extending what was a three-day delivery expectation to a four-day delivery expectation.
Big Blue has announced a definitive agreement to acquire the marketing automation provider.
Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.
Though search advertising spend was up across the board, mobile search and pay-per-click advertising showed triple-digit growth in Q1 2014.
Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.
Study augurs huge upside for local businesses that provide their hours and driving directions.
With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.
Invoca adds voice technology to its platform that "listens in" on inbound calls and automatically scores the lead.
Despite digital trends, direct mailer North American Communications is ramping up for growth, and in turn, creating jobs in a place where good jobs are rare.
Ion interactive attempts to make the latest thing in digital marketing accessible to non-techies.
Despite acknowledging its importance, 30% of companies have not increased their investment in customer experience, a study says.
A marketing agency discontinues its clients' pay-per-click ads to prevent them from overpaying for fraudulent clicks.
Experts weigh in on ways marketing and sales can benefit each other and bring brands closer to the coveted omnichannel standard.
MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.
Digital veteran Jay Stocki, who joined Experian Marketing Services this week, tells why both consumers and marketers are dependent on the data-driven economy.
CMOs had greater responsibility once—it was awful, according to one famous feline.
A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.
The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.
Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.
Senate hearing on data breaches paints a picture of cyber crime that ranges far beyond Target and data brokers.
Amazon and Walmart fare better, but 60% are reticent to share personal info inside stores.
Less than 10% of B2B businesses find their lead generation effective, according to a recent study.
Forty-six out of 1,000 viewers click though on video ads presented in-stream versus only 10 for rich media, a study says.
A look back on how Gmail changed the email marketing industry.
The Postal Regulatory Commission's Compliance Determination for 2013 directs USPS to tighten the belt on workshare discounts and Standard Flats.
The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.
Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.
Set to be in place today, the workload reduction plan will wait for Postal Service officials to review the PRC's advisory opinion.
IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.
See how the Seattle Seahawks cornerback recovered his brand after a controversial interview caused a social media whirlwind.
The company has three top telecoms and two leading automakers signed up for its cross-functional service.
The Postal Regulatory Commission advises USPS to take a better accounting of mailers' needs before executing its workload equalization plans.
Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.
Alleging that private companies hold more sensitive personal data than the government, Sen. Rockefeller says Target "fell far short" in efforts to contain the breach of customer accounts.
How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.
Get a load of this—or not, as the case may be. A new study finds that the average load time for the top 100 e-com sites is nearly double what Google recommends.
Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative.
That's the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, "Back off!"
The Salesforce and Oracle veteran moves to the realm of NoSQL database platforms.
Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters.
Adobe introduces new solutions and services for its Marketing Cloud at its 2014 Summit.
All letter carriers will soon use the handheld devices, which will allow mailers to access real-time tracking of deliveries.
The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.
Morgan Carroll leaves Deutsch NYC to assume creative duties for Digitas's Chicago and San Francisco offices.
Four small ways marketers can revitalize common email practices
Head of investor group lauds the company's convergence of marketing and advertising technology.
Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.
A new interface integrates media intelligence with real-time audience data in a centralized platform.
Integration aims to arm users with enhanced methods for finding and categorizing high-value segments.
The Direct Marketing News Hall of Femme keynote discusses the power of being kind to others.
Early adopters of wearable mobile devices are young, affluent, and convenience-driven, says a Nielsen study.
60 Minutes be damned. Four-fifths of of marketers express confidence in data-driven marketing and will spend more on it, says the Direct Marketing Association.
Make peace with millennials by giving them a voice.
The cloud-based data company adds first-party data and email services to its repertoire.
More than half phone call centers to ask questions or complain. Only 5% use social media to do so.
Reap all of video's benefits without all of the Hollywood drama.
The Postal Regulatory Commission puts out its financial analysis ahead of its annual compliance report in the interests of "greater clarity, transparency, and accountability."
The webslinger, who returns to theaters in May, will begin appearing on Priority Mail boxes and mail trucks.
Data management meets mobile audience segmentation as Lotame absorbs start-up.
Ricoh's software business incorporates enterprise-level functionalities from its IBM acquisition.
Businesses that overlook the massive multicultural population growth do so at their own peril.
The data company expands its customer base in tag management.
Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.
The industry expansion of social marketing is evident of with the addition of Attention to KBS+.
The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.
Their influence in the boardroom is on the rise and their collaborations with CIOs are fruitful, but CMOs' digital prowess is flagging, says an IBM study.
Exigency-distressed mailers have been wondering when Congress would address USPS's huge healthcare pre-funding issue. It finally did.
As goes Google, so goes the digital ad world. The company will see a 10-point swing in share to mobile search ads this years, says a new report.
Marketers need more than just luck to convince consumers to share their data.
The Internet retailer increases the fee of its popular membership plan by $20 to stimulate revenues.
Rep. Bob Goodlatte (R-VA) sets requirements for a remote sales tax law.
Remote sellers' hopes for paying a single tax rate based on their business locations may have been dashed in a House Judiciary Committee hearing.
Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.
The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.
Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.
New release of Spectrum platform uses a Google-like graph database to create multi-dimensional views of customers.
Established companies face extinction if they fail to charge CMOs and CIOs with undertaking digital overhauls in a race to future success, says a Forrester study.
CMO Lisa Arthur advises marketers to get to know the customers behind all the technology.
David A. Trissell served seven years in the same role for the Federal Emergency Management Agency.
The search engine giant introduces a new concept that reinforces old values.
Draftfcb CEO Carter Murray makes his first mark on the agency with a colorful new logo and a distinguished old name.
Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.
Now known as Publicis Hawkeye, the agency will be aligned with Publicis North America's Dallas office.
Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.
With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.
Marketers aim to score customers, but fail to assist.
One in five say they pay little or no attention to nasty comments or complaints.
In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.