The holiday season officially kicks off in just a few days, but an analysis of 2014 email marketing trends suggests that small businesses may have already missed their peak engagement day.
The sports media company debuts an app-to-app implementation that enables sports fans to purchase tickets to upcoming games.
The company's surprise announcement to leave the marketing applications business could become a trend among enterprise software vendors.
Mobile has been a game-changer for this tire company. Here's how the organization spins the channel to capitalize on key moments throughout the shopper journey. Plus, six tips on how to get started.
Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read the full story and provide your advice.
Morgan Stanley CMO Mandell Crawley is on a mission to get his colleagues to view marketing as a commercial asset rather than as merely a creative asset.
Or, perhaps your company has a few skeletons in its closet that keep its marketing from achieving its full potential.
Costume company BuySeasons leverages predictive analytics to generate engagement and conversion results that are so good, they're scary.
Fox took the brunt of criticism--and Maytag and Snickers took advantage--during a coverage interruption in last night's World Series broadcast.
Privatize them and free big mailers from subsidizing them, says the former Under Secretary of the Commerce Department.
In the age of the customer it's no longer about the Internet of Things or The Analytics of Things. Marketers today are working with The Analytics of Everything.
High rates on market dominant products prop competitive businesses and create an unfair marketplace, says a UPS-sponsored report.
Sailthru releases its Personalization Engine, with the goal of helping marketers coordinate personalized communications across email, Web, and mobile.
A new study shows that the number of items a consumer purchases in his first visit to an e-tailer is telling of his future buying behavior.
First Class Packages increase 12.8% over three years. More substantial increases loom for Commercial Plus service, which is slated for elimination in 2017.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...