The author of the new iPOST bill is determined to get relief for the Postal Service, and he's convinced there's no way to get that relief without making the exigent surcharge permanent.
Thirty-two organizations—from RR Donnelley to Disabled American Veterans—unite in opposition to the first Congressionally mandated postal increase in 40 years.
These 15 chief marketers are turning heads—through their marketing acumen, collaborative approach to leadership, and customer focus.
And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.
Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read the full story and provide your advice.
Some quick info to keep you up-to-date, including the best time to send an email, and the percent of marketers who say their creative teams are adequately staffed.
Commerce Secretary Pritzer wants stakeholder purview. EU negotiator Ansip wants a bulletproof solution. Can both get what they want by January 31?
The trade association applauds Obama's commitment to digital marketing, but pleads for more safeguards from Washington.
Trump, an email laggard, sits atop the polls. Carson, an email pioneer, is falling like a stone. Is this not the same channel that delivered Obama a second term?
Zuckerberg & Co. rode personalization to good reviews in a year when service levels slid off the table. ACSI ratings declined for six out of 10 companies.
2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.
A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks will be a poor performer? Read the details and give your opinion.
Some quick info to keep you up-to-date, including the percent of email marketing executives who say their organization has clear marketing goals by channel.
New pricing levels allow smaller brands to access the social media management technology that was formerly reserved for large enterprises.
Forcing Internet sellers to collect local taxes is "misguided and destructive," say Marco Rubio and three others in a letter to leadership.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...