Stoupa had led a brand repositioning at the auto parts chain.
Quantity doesn't trump quality.
A difference in opinion regarding Big Data's importance can hinder success.
SMBs as well as large enterprises can now find savings with investments in IMpb's.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.
Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.
The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.
PK4 media introduces a "Drag Ad" alternative to "Skip Ad."
But consumers are confident that the government and brands will brew up a solution
Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.
There were four marketing transactions that were each worth more than $2 billion this past year, compared to only one such deal in 2013.
AgilOne founder Omer Artun claims his company's latest release will democratize the power of predictive analytics.
The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.
It acquires Appoxee, a mobile marketing platform created for marketers by marketers.
When data drives relevancy, everybody wins.
Mailers knew the 2% inflationary adjustment was coming, but they'd have preferred it came after the exigency case was settled.
Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.
Data's influence on content and decision making continues to grow in 2015.
The Postal Service seeks its inflationary rate adjustment and looks to set up a separate pricing structure for FSS Standard Mail.
Brad Brooks ran the Windows consumer business during a nine-year stint with the company.
The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.
Salesforce.com's "State of Marketing" report surveyed B2B and B2C marketers around the globe on budgets, strategies, and metrics.
David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.
With its revenue collection limit quickly approaching, USPS is presented with a to-do list for removing the unpopular 4.3% rate surcharge.
The 95-year-old stalwart in mailing systems unveils a new brand strategy and a logo to go with it.
The PRC commissioner argues that the virtual elimination of overnight delivery tramples the concept of universal service.
Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.
There are nearly 1,900 companies and open source projects in more than 40 categories—and counting.
That's up 12%, according to Adobe, and represents nearly one third of annual Internet retail sales.
Partnership with on-site mobile platform will deliver offers based on in-store shopper behavior.
A lack of speed and collaboration can inhibit the craft.
Growth in marketing spending will come from surprising places, Winterberry Group predicts.
The Postal Service expands testing of the same-day delivery service to the nation's capital following pilots in San Francisco and New York.
Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career.
The retailer's Like2Buy page guides Instagram followers from snap to shop.
But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.
The new head of Congress's Intellectual Property subcommittee says he will seek a bipartisan bill to curb legal harassment of technological innovators.
Incoming Oversight & Government Reform committee chairman Jason Chaffetz cleans house and seeks a bipartisan approach.
The USPS surpassed projections and set a record in 2014.
He also ventures that performance-based pricing akin to pay-per-clicks could be in direct mail's future.
Mobile engagement surged to new heights, but the desktop PC is still the king of online purchases, according to IBM.
Hungry for growth, the QSR is connecting with millennial customers on and offline.
Business mailers won't notice as much as private households, which will see mail arrive as much as a day later.
General Motors to introduce a geo-located, in-auto marketing connection for brands at CES this week.
Some 55% of video media placements purchased by 18 leading brands over three months were fraudulent, according to Clearstream.
Every piece in a mailing will now be checked for bad addresses, owing to tech advances. Plus, USPS is testing a new fee structure for faulty lists.
A lack of understanding can flux luxe customers, a study says.
Better planning, more temporary workers, and heightened restrictions on retailers limited late deliveries to under 300,000.
Both Walmart and Toys R Us dropped prices after Black Friday and raised them after Super Saturday. But Amazon held steady throughout.
Marketers beware: even "direct marketing" can get caught up in spam traps.
"We'll take your returns," the Postal Service tells America in the denouement of its holiday advertising campaign.
Mobile transactions rose 20% and were four times more likely to be made on iOS devices versus Android.
What's in our mailbox this month: Broadway Shows
What's in our inbox this month: NFL Teams
After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.
Three companies prove that interactions, connections, and emotions are the essential pillars of a strong engagement campaign.
After amassing impressive and varied marketing experience, former classical musician John Bancroft joined iconic retail brand Harry & David as its SVP of marketing.
Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.
What exactly does opt-in mean?
Some quick info to keep you up-to-date, including the percentage of marketers who say that mobile is still an unproven channel.
The association's VP of state affairs takes us behind the scenes of DMA v. Brohl and tells how the case could impact every American's right to redress in federal court.
Tiffany, Hot Topic, and Macy's follow close behind for social marketing skills. Needing more polish are 7-Eleven, Guess, AutoZone, and Coach.
But question marks abound about the near-term fate of reform as the leadership of the 114th Congress continues to take shape.
A leader in offline-online integration of customer data, Datalogix is a plum addition to Oracle's Public Cloud.
More than half said retailers aren't so smart about smartphones, saying they barely meet expectations. Load times are high and payment technology is scarce, they gripe.
Prime Now offers Prime members in Manhattan free two-hour delivery or one-hour service for $7.99.
CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.
We reveal who's tops in using technology and data to innovate their marketing.
The purchase of GENCO is calculated to expand the shipper's services in the growing e-commerce market.
Reports of the demise of the app have been greatly exaggerated. A group of largely young, female app-aholics help keep average downloads at 8.8 per month.
Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.
FitAd aims to take fitness and health brands on the run with digitally connected exercisers.
The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.
Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.
With five governor approvals pending in the Senate, the remaining members of the Postal Board form a Temporary Emergency Committee.
Twenty-year ad tech veteran hired to take in-image advertising to the next level.
The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.
USPS expects to handle 640 million pieces. That's a 5% increase over 2013, thanks in part to an increase in advertising mail.
Google's review of the most-watched ads on YouTube shows the sporting goods behemoth hasn't lost its marketing prowess.
Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.
The ring of the mobile register is music to marketers' ears.
Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.
Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.
More than 60% of surveyed executives cite email marketing as their leading producer of ROI.
At 300 million users, the photo-sharing app has officially eclipsed Twitter.
The online grocer nourishes customer trust through education and engagement.
Former commissioners Hammond and Langley return to their posts, giving newly appointed Chairman Robert Taub a full slate to work with.
Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.
Battery Doctor aims to extend mobile devices' battery life by up to 50%.
The cash management and security company's approach spans across channels and decades.
Addvocate-Trapit is born with $10 million in Series B funding in hand. Trapit founder Gary Griffiths will head the new company.
Amazon led online retail's holiday surge, along with other third-party marketplaces like Google Shopping and Newegg.
The Direct Marketing Association vied with the State of Colorado in Washington today over tax reporting responsibilities of remote sellers.
The European company opens an office in New York, and opens its doors to U.S. SMBs.
He says the Commission will "call it as they see it" on exigency going forward. Outgoing chair Ruth Goldway will serve out her term as a commissioner.
Location-specific and up-to-date content are this year's must-haves.
60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases
Two key metrics help the online auto insurance agency separate the good leads from the bad.
Videos that autoplay seem to be a major turnoff for users. Perhaps an alternative marketing strategy is in order.
Platforms as a service will crowd the cloud, enterprise app intros will double, and China will become hard for marketers to ignore, the researcher predicts.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...