Consumers Give Marketers a C-Minus in Mobile

Consumers Give Marketers a C-Minus in Mobile

More than half said retailers aren't so smart about smartphones, saying they barely meet expectations. Load times are high and payment technology is scarce, they gripe.

Amazon Debuts One-Hour Delivery in New York

Amazon Debuts One-Hour Delivery in New York

Prime Now offers Prime members in Manhattan free two-hour delivery or one-hour service for $7.99.

Feelin' the Love [Infographic]

Feelin' the Love [Infographic]

CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.

When Marketing Plus Technology Equals Innovation

When Marketing Plus Technology Equals Innovation

We reveal who's tops in using technology and data to innovate their marketing.

FedEx to Acquire Package Returns Company

FedEx to Acquire Package Returns Company

The purchase of GENCO is calculated to expand the shipper's services in the growing e-commerce market.

Install Addicts Hold App Downloads Steady

Install Addicts Hold App Downloads Steady

Reports of the demise of the app have been greatly exaggerated. A group of largely young, female app-aholics help keep average downloads at 8.8 per month.

Marketers Should Be Excited For Wearables, Consumers Sure Are

Marketers Should Be Excited For Wearables, Consumers Sure Are

Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.

Ad Platform for Wearables Debuts

Ad Platform for Wearables Debuts

FitAd aims to take fitness and health brands on the run with digitally connected exercisers.

Frawley Named CEO of Epsilon

Frawley Named CEO of Epsilon

The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.

Marketers Start Seeing ROI From Data-Related Investments

Marketers Start Seeing ROI From Data-Related Investments

Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.

Minus a Quorum, Postal Governors Assume Emergency Powers

Minus a Quorum, Postal Governors Assume Emergency Powers

With five governor approvals pending in the Senate, the remaining members of the Postal Board form a Temporary Emergency Committee.

GumGum Names Wise SVP Marketing

GumGum Names Wise SVP Marketing

Twenty-year ad tech veteran hired to take in-image advertising to the next level.

Facebook Deep-Sixes Bing

Facebook Deep-Sixes Bing

The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.

The Busiest Mailing Day of the Year

The Busiest Mailing Day of the Year

USPS expects to handle 640 million pieces. That's a 5% increase over 2013, thanks in part to an increase in advertising mail.

Nike Rules YouTube Ads, Beer Spots Still in the Mix

Nike Rules YouTube Ads, Beer Spots Still in the Mix

Google's review of the most-watched ads on YouTube shows the sporting goods behemoth hasn't lost its marketing prowess.

Push Notifications Doubled on Thanksgiving

Push Notifications Doubled on Thanksgiving

Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.

Orchestrating a "Smarter" Shopping Experience [Infographic]

Orchestrating a "Smarter" Shopping Experience [Infographic]

The ring of the mobile register is music to marketers' ears.

Publicis Buys Real-Time Content Creator

Publicis Buys Real-Time Content Creator

Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.

61 Percent Will Up Email Budgets in 2015

61 Percent Will Up Email Budgets in 2015

Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.

Email Is Still Most Marketers' Favorite

Email Is Still Most Marketers' Favorite

More than 60% of surveyed executives cite email marketing as their leading producer of ROI.

Instagram Now Bigger Than Twitter, Tweeters Sound Off

Instagram Now Bigger Than Twitter, Tweeters Sound Off

At 300 million users, the photo-sharing app has officially eclipsed Twitter.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

The online grocer nourishes customer trust through education and engagement.

Senate Approves Two New PRC Commissioners

Senate Approves Two New PRC Commissioners

Former commissioners Hammond and Langley return to their posts, giving newly appointed Chairman Robert Taub a full slate to work with.

Video Views on Smartphones to Increase 14 Percent in 2015

Video Views on Smartphones to Increase 14 Percent in 2015

Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.

App of the Week: Battery Doctor

App of the Week: Battery Doctor

Battery Doctor aims to extend mobile devices' battery life by up to 50%.

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

The cash management and security company's approach spans across channels and decades.

Content Companies Merge and Get Funding to Expand

Content Companies Merge and Get Funding to Expand

Addvocate-Trapit is born with $10 million in Series B funding in hand. Trapit founder Gary Griffiths will head the new company.

Third-Party Retail Sites Dominate E-Commerce Growth

Third-Party Retail Sites Dominate E-Commerce Growth

Amazon led online retail's holiday surge, along with other third-party marketplaces like Google Shopping and Newegg.

Supreme Court Weighs Direct Marketers' Access to Federal Courts

Supreme Court Weighs Direct Marketers' Access to Federal Courts

The Direct Marketing Association vied with the State of Colorado in Washington today over tax reporting responsibilities of remote sellers.

Mailify Launches Its Responsive Email Software in the U.S.

Mailify Launches Its Responsive Email Software in the U.S.

The European company opens an office in New York, and opens its doors to U.S. SMBs.

White House Appoints Taub as Acting PRC Chairman

White House Appoints Taub as Acting PRC Chairman

He says the Commission will "call it as they see it" on exigency going forward. Outgoing chair Ruth Goldway will serve out her term as a commissioner.

Consumers' Holiday Wish List [Infographic]

Consumers' Holiday Wish List [Infographic]

Location-specific and up-to-date content are this year's must-haves.

Customer Loyalty Pays Off for Holiday Shoppers

Customer Loyalty Pays Off for Holiday Shoppers

60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases

Data and Technology Fuel Goji's Lead Quality

Data and Technology Fuel Goji's Lead Quality

Two key metrics help the online auto insurance agency separate the good leads from the bad.

Autoplay May be More Harmful Than Helpful

Autoplay May be More Harmful Than Helpful

Videos that autoplay seem to be a major turnoff for users. Perhaps an alternative marketing strategy is in order.

IDC Sees Big Growth for Big Data in 2015

IDC Sees Big Growth for Big Data in 2015

Platforms as a service will crowd the cloud, enterprise app intros will double, and China will become hard for marketers to ignore, the researcher predicts.

App of the Week: Flow for Instagram

App of the Week: Flow for Instagram

Flow for Instagram aims to give users a smoother browsing experience.

Holiday Shoppers Have Longer Lists in 2014

Holiday Shoppers Have Longer Lists in 2014

Only a small percentage of shoppers will dial back their spending this season.

It'll Be a Blue Mailbox Christmas

It'll Be a Blue Mailbox Christmas

The holidays themselves are a form of augmented reality, so the Postal Service's new AR app should fit right in.

The Mobilization of Cyber Monday

The Mobilization of Cyber Monday

Average order sizes fell 3.5% on the biggest day of the year for Web sellers, but legions of consumers willing to buy via mobile sent total sales up nearly 9%.

Email Drives 27 Percent of Black Friday's Online Sales

Email Drives 27 Percent of Black Friday's Online Sales

Plus, what brands should keep in mind for the upcoming weeks.

Microsoft Acquires Acompli

Microsoft Acquires Acompli

The high-tech behemoth bought the mobile email app provider to help improve its customers' mobile email experience.

Cyber Monday Sales Tracking 9 Percent Ahead of Last Year

Cyber Monday Sales Tracking 9 Percent Ahead of Last Year

Shoppers are using deals and digital methods to buy more items, according to IBM's Digital Benchmark, and they're largely relying on desktops to do it.

Thanksgiving Weekend Is More and More an Online Event

Thanksgiving Weekend Is More and More an Online Event

Shoppers aren't spending more on the Web, but a bigger base of digital shoppers—especially via mobile—posted a 17% increase in online sales over the weekend.

Ferguson Protesters Aim to Influence Black Friday

Ferguson Protesters Aim to Influence Black Friday

Retailers' open season on profits could take a hit in the wake of Ferguson, demonstrating the duality of social media.

Top 10 Cities for Online Purchases

Top 10 Cities for Online Purchases

New York and LA top the list. Warm weather cities show a proclivity for mobile purchases.

Study: Mobile Will Have a "Huge" Holiday Season

Study: Mobile Will Have a "Huge" Holiday Season

So big, in fact, that its sales could nearly double.

Will Holiday Spending Increase? Studies Differ.

Will Holiday Spending Increase? Studies Differ.

An American Express survey predicts purses will loosen, while a government report says they'll likely stay shut tight.

App of the Week: Sworkit

App of the Week: Sworkit

With Sworkit there's no excuse for not working out—even when on the road.

IDC: Bottom Falls Out of Tablet Market

IDC: Bottom Falls Out of Tablet Market

Sales growth drops 45 points in one year; sales of iPads are in serious decline.

Will Beacons Light Up Christmas Sales at Retail?

Will Beacons Light Up Christmas Sales at Retail?

Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

The online eyewear provider frames the customer experience around trust and reassurance.

Forrester: CMO-CIO Relationship Still Rocky

Forrester: CMO-CIO Relationship Still Rocky

More than 70% of chief marketers say that their teams get technology. Not so many CIOs are in agreement.

Native Ad Budgets to Double Over Next Three Years

Native Ad Budgets to Double Over Next Three Years

Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.

'They're Ours,' Says Postal Service of the Holidays

'They're Ours,' Says Postal Service of the Holidays

USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.

Radio's Digital Business Is Up 12 Percent This Year

Radio's Digital Business Is Up 12 Percent This Year

Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.

Data-Driven Marketing Speeds Success [infographic]

Data-Driven Marketing Speeds Success [infographic]

But poor data quality can stall progress.

The 'Sh' in Shakira Is for 'Shared'

The 'Sh' in Shakira Is for 'Shared'

The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.

SAP Names New CMO and First CDO

SAP Names New CMO and First CDO

Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.

Online Retailers May Be Alone This Holiday Season

Online Retailers May Be Alone This Holiday Season

New research compares customer acquisition and retention to dating.

Who Loves Ya, Baby?

Who Loves Ya, Baby?

Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.

Salesforce Extends Social Marketing Organization-Wide

Salesforce Extends Social Marketing Organization-Wide

It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.

Adobe Launches In-App Messaging Via iBeacons

Adobe Launches In-App Messaging Via iBeacons

New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.

UGC Helps Shoppers Picture Life With Sony Electronics

UGC Helps Shoppers Picture Life With Sony Electronics

The electronics retailer relies on customers' social posts and photos to drive engagement and conversion.

Carper Questions Brennan's Appointment as Postmaster General

Carper Questions Brennan's Appointment as Postmaster General

The author of the Senate's postal reform bill wants to know more about the process used in her selection.

Forbes Enters the Data Game

Forbes Enters the Data Game

It partners with analytics aggregator Prosper Insights to launch the Forbes Executive Insight Center.

Holiday Sales to Grow 4 Percent

Holiday Sales to Grow 4 Percent

With the holiday shopping season starting earlier this year, retailers have their work cut out for them.

Mailers and Unions Unite!

Mailers and Unions Unite!

Over the past year big mailers and postal union officials worked together on a plan to rescue postal reform. But will legislators and the Postal Service listen to what they have to say?

Postal Service Reports $569 Million Revenue Increase for 2014

Postal Service Reports $569 Million Revenue Increase for 2014

Exigent increase boosts operating cash, but USPS still posts a $5.5 billion loss thanks to financial burdens and free-falling First Class Mail volume.

Donahoe Retires; Brennan Tapped as First Woman Postmaster General

Donahoe Retires; Brennan Tapped as First Woman Postmaster General

Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.

Email's the Holiday Gift That Keeps on Giving

Email's the Holiday Gift That Keeps on Giving

More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.

Will Marketers Bring Home the Bacon in 2015? [Infographic]

Will Marketers Bring Home the Bacon in 2015? [Infographic]

A well-balanced budget may be in order for the New Year.

Marketing Technology Is Imperative to CMOs' Success

Marketing Technology Is Imperative to CMOs' Success

Well-integrated technologies impact business performance and increase marketing effectiveness.

Toshiba Business Solutions Names Melo CMO

Toshiba Business Solutions Names Melo CMO

The 23-year content management veteran will lead new product and service development.

Senate Committee Okays Barnett for Another Term on Postal Board

Senate Committee Okays Barnett for Another Term on Postal Board

Postal Board of Governors Chairman Mickey Barnett is sure to win final approval from the Senate to return to the short-handed board.

OgilvyOne Names Fletcher Managing Director

OgilvyOne Names Fletcher Managing Director

The agency veteran is charged with expanding customer engagement services.

Flush With Courage, Caples Award Winners Are Feted in New York

Flush With Courage, Caples Award Winners Are Feted in New York

Direct Marketing News honors the boldest, baddest, and most bountiful direct marketing campaigns in the world.

Direct Mail Helps Old Chicago Make Some Dough

Direct Mail Helps Old Chicago Make Some Dough

Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.

A Global Perspective of the Connected Consumer

A Global Perspective of the Connected Consumer

How consumers' motivations differ from country to country.

2014 Caples Awards - Courageous Client: Flush to Paradise

2014 Caples Awards - Courageous Client: Flush to Paradise

A campaign for toilet-cleaning products from Henkel has left female shoppers flushed.

2014 Caples Awards - Best in Show: Penny The Pirate

2014 Caples Awards - Best in Show: Penny The Pirate

OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.

2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh

2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh

The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.

2014 Caples Awards - Irving Wunderman Award Winner: David Lubars

2014 Caples Awards - Irving Wunderman Award Winner: David Lubars

The chief creative officer of BBDO Worldwide reveals how to find creativity.

Washington Post: Postal Reform Is Job One

Washington Post: Postal Reform Is Job One

Congress isn't the problem, special interests are, says the paper. Meanwhile, Wisconsin Republican Ron Johnson waits to take over Senate postal oversight committee.

Message Systems Intros Cloud Email Service for SMBs

Message Systems Intros Cloud Email Service for SMBs

Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.

Yahoo to Buy BrightRoll for $640 Million

Yahoo to Buy BrightRoll for $640 Million

The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.

WWE Studios Smacks Down Traditional Mobile App Games

WWE Studios Smacks Down Traditional Mobile App Games

A mobile Web game is the production company's new superstar in terms of engagement and conversion.

Marketers Exaggerate Their Digital Prowess, Says Report

Marketers Exaggerate Their Digital Prowess, Says Report

Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.

SAP Adds Custom Audiences to Its Engagement Product

SAP Adds Custom Audiences to Its Engagement Product

Alliance with Facebook solution aims to help marketers bolster targeting, metrics, and cross-channel personalization

The Era of Socialcasting

The Era of Socialcasting

Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.

IBM: Shoppers Will Buy More, Pay Less Online This Thanksgiving

IBM: Shoppers Will Buy More, Pay Less Online This Thanksgiving

Consumers will take greater advantage of digital deals, while retailers will see more click-throughs thanks to improved application of data analytics.

Post Office Is the Latest Data Breach Victim

Post Office Is the Latest Data Breach Victim

Customers who had dealings with USPS's Customer Care Center in the first half of the year are at risk of having personal data pilfered.

Verint and KANA Team Up on Rules-Based Call Routing

Verint and KANA Team Up on Rules-Based Call Routing

A multichannel customer intelligence system helps pair callers with the right call center agent.

Candidates Fail Their Social Media Midterms

Candidates Fail Their Social Media Midterms

They didn't select the right social networks, messages, or metrics in many cases. Other than that, they get a C for effort, says Crimson Hexagon's customer support manager.

Cruz Slams GOP Colleagues Who'd Pass Internet Tax Act

Cruz Slams GOP Colleagues Who'd Pass Internet Tax Act

The senator from Texas charges they would penalize catalogers and Internet retailers to support big brick-and-mortar retailers.

Is Mobile More Than a Shiny New Toy? [Infographic]

Is Mobile More Than a Shiny New Toy? [Infographic]

Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.

Maritz Buys Allegiance to Form CX Company

Maritz Buys Allegiance to Form CX Company

The two companies find common ground in a commitment to customer experience as a core business competency.

USPS Will Deliver Packages 7 Days a Week for Holidays

USPS Will Deliver Packages 7 Days a Week for Holidays

The Postal Service ratchets up its game to match FedEx and UPS in a grab for a larger share of high package volume.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...