Ferguson Protesters Aim to Influence Black Friday

Ferguson Protesters Aim to Influence Black Friday

Retailers' open season on profits could take a hit in the wake of Ferguson, demonstrating the duality of social media.

Top 10 Cities for Online Purchases

Top 10 Cities for Online Purchases

New York and LA top the list. Warm weather cities show a proclivity for mobile purchases.

Study: Mobile Will Have a "Huge" Holiday Season

Study: Mobile Will Have a "Huge" Holiday Season

So big, in fact, that its sales could nearly double.

Will Holiday Spending Increase? Studies Differ.

Will Holiday Spending Increase? Studies Differ.

An American Express survey predicts purses will loosen, while a government report says they'll likely stay shut tight.

App of the Week: Sworkit

App of the Week: Sworkit

With Sworkit there's no excuse for not working out—even when on the road.

IDC: Bottom Falls Out of Tablet Market

IDC: Bottom Falls Out of Tablet Market

Sales growth drops 45 points in one year; sales of iPads are in serious decline.

Will Beacons Light Up Christmas Sales at Retail?

Will Beacons Light Up Christmas Sales at Retail?

Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

Data and Email Help Consumers See Felix + Iris Through Fresh Eyes

The online eyewear provider frames the customer experience around trust and reassurance.

Forrester: CMO-CIO Relationship Still Rocky

Forrester: CMO-CIO Relationship Still Rocky

More than 70% of chief marketers say that their teams get technology. Not so many CIOs are in agreement.

Native Ad Budgets to Double Over Next Three Years

Native Ad Budgets to Double Over Next Three Years

Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.

'They're Ours,' Says Postal Service of the Holidays

'They're Ours,' Says Postal Service of the Holidays

USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.

Radio's Digital Business Is Up 12 Percent This Year

Radio's Digital Business Is Up 12 Percent This Year

Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.

Data-Driven Marketing Speeds Success [infographic]

Data-Driven Marketing Speeds Success [infographic]

But poor data quality can stall progress.

The 'Sh' in Shakira Is for 'Shared'

The 'Sh' in Shakira Is for 'Shared'

The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.

SAP Names New CMO and First CDO

SAP Names New CMO and First CDO

Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.

Online Retailers May Be Alone This Holiday Season

Online Retailers May Be Alone This Holiday Season

New research compares customer acquisition and retention to dating.

Who Loves Ya, Baby?

Who Loves Ya, Baby?

Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.

Salesforce Extends Social Marketing Organization-Wide

Salesforce Extends Social Marketing Organization-Wide

It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.

Adobe Launches In-App Messaging Via iBeacons

Adobe Launches In-App Messaging Via iBeacons

New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.

UGC Helps Shoppers Picture Life With Sony Electronics

UGC Helps Shoppers Picture Life With Sony Electronics

The electronics retailer relies on customers' social posts and photos to drive engagement and conversion.

Carper Questions Brennan's Appointment as Postmaster General

Carper Questions Brennan's Appointment as Postmaster General

The author of the Senate's postal reform bill wants to know more about the process used in her selection.

Forbes Enters the Data Game

Forbes Enters the Data Game

It partners with analytics aggregator Prosper Insights to launch the Forbes Executive Insight Center.

Holiday Sales to Grow 4 Percent

Holiday Sales to Grow 4 Percent

With the holiday shopping season starting earlier this year, retailers have their work cut out for them.

Mailers and Unions Unite!

Mailers and Unions Unite!

Over the past year big mailers and postal union officials worked together on a plan to rescue postal reform. But will legislators and the Postal Service listen to what they have to say?

Postal Service Reports $569 Million Revenue Increase for 2014

Postal Service Reports $569 Million Revenue Increase for 2014

Exigent increase boosts operating cash, but USPS still posts a $5.5 billion loss thanks to financial burdens and free-falling First Class Mail volume.

Donahoe Retires; Brennan Tapped as First Woman Postmaster General

Donahoe Retires; Brennan Tapped as First Woman Postmaster General

Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.

Email's the Holiday Gift That Keeps on Giving

Email's the Holiday Gift That Keeps on Giving

More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.

Will Marketers Bring Home the Bacon in 2015? [Infographic]

Will Marketers Bring Home the Bacon in 2015? [Infographic]

A well-balanced budget may be in order for the New Year.

Marketing Technology Is Imperative to CMOs' Success

Marketing Technology Is Imperative to CMOs' Success

Well-integrated technologies impact business performance and increase marketing effectiveness.

Toshiba Business Solutions Names Melo CMO

Toshiba Business Solutions Names Melo CMO

The 23-year content management veteran will lead new product and service development.

Senate Committee Okays Barnett for Another Term on Postal Board

Senate Committee Okays Barnett for Another Term on Postal Board

Postal Board of Governors Chairman Mickey Barnett is sure to win final approval from the Senate to return to the short-handed board.

OgilvyOne Names Fletcher Managing Director

OgilvyOne Names Fletcher Managing Director

The agency veteran is charged with expanding customer engagement services.

Flush With Courage, Caples Award Winners Are Feted in New York

Flush With Courage, Caples Award Winners Are Feted in New York

Direct Marketing News honors the boldest, baddest, and most bountiful direct marketing campaigns in the world.

Direct Mail Helps Old Chicago Make Some Dough

Direct Mail Helps Old Chicago Make Some Dough

Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.

A Global Perspective of the Connected Consumer

A Global Perspective of the Connected Consumer

How consumers' motivations differ from country to country.

2014 Caples Awards - Courageous Client: Flush to Paradise

2014 Caples Awards - Courageous Client: Flush to Paradise

A campaign for toilet-cleaning products from Henkel has left female shoppers flushed.

2014 Caples Awards - Best in Show: Penny The Pirate

2014 Caples Awards - Best in Show: Penny The Pirate

OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.

2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh

2014 Caples Awards - Andi Emerson Award Winner: Brian Fetherstonhaugh

The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.

2014 Caples Awards - Irving Wunderman Award Winner: David Lubars

2014 Caples Awards - Irving Wunderman Award Winner: David Lubars

The chief creative officer of BBDO Worldwide reveals how to find creativity.

Washington Post: Postal Reform Is Job One

Washington Post: Postal Reform Is Job One

Congress isn't the problem, special interests are, says the paper. Meanwhile, Wisconsin Republican Ron Johnson waits to take over Senate postal oversight committee.

Message Systems Intros Cloud Email Service for SMBs

Message Systems Intros Cloud Email Service for SMBs

Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.

Yahoo to Buy BrightRoll for $640 Million

Yahoo to Buy BrightRoll for $640 Million

The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.

WWE Studios Smacks Down Traditional Mobile App Games

WWE Studios Smacks Down Traditional Mobile App Games

A mobile Web game is the production company's new superstar in terms of engagement and conversion.

Marketers Exaggerate Their Digital Prowess, Says Report

Marketers Exaggerate Their Digital Prowess, Says Report

Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.

SAP Adds Custom Audiences to Its Engagement Product

SAP Adds Custom Audiences to Its Engagement Product

Alliance with Facebook solution aims to help marketers bolster targeting, metrics, and cross-channel personalization

The Era of Socialcasting

The Era of Socialcasting

Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.

IBM: Shoppers Will Buy More, Pay Less Online This Thanksgiving

IBM: Shoppers Will Buy More, Pay Less Online This Thanksgiving

Consumers will take greater advantage of digital deals, while retailers will see more click-throughs thanks to improved application of data analytics.

Post Office Is the Latest Data Breach Victim

Post Office Is the Latest Data Breach Victim

Customers who had dealings with USPS's Customer Care Center in the first half of the year are at risk of having personal data pilfered.

Verint and KANA Team Up on Rules-Based Call Routing

Verint and KANA Team Up on Rules-Based Call Routing

A multichannel customer intelligence system helps pair callers with the right call center agent.

Candidates Fail Their Social Media Midterms

Candidates Fail Their Social Media Midterms

They didn't select the right social networks, messages, or metrics in many cases. Other than that, they get a C for effort, says Crimson Hexagon's customer support manager.

Cruz Slams GOP Colleagues Who'd Pass Internet Tax Act

Cruz Slams GOP Colleagues Who'd Pass Internet Tax Act

The senator from Texas charges they would penalize catalogers and Internet retailers to support big brick-and-mortar retailers.

Is Mobile More Than a Shiny New Toy? [Infographic]

Is Mobile More Than a Shiny New Toy? [Infographic]

Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.

Maritz Buys Allegiance to Form CX Company

Maritz Buys Allegiance to Form CX Company

The two companies find common ground in a commitment to customer experience as a core business competency.

USPS Will Deliver Packages 7 Days a Week for Holidays

USPS Will Deliver Packages 7 Days a Week for Holidays

The Postal Service ratchets up its game to match FedEx and UPS in a grab for a larger share of high package volume.

Victoria's Secret Makes a Major Snafu in Its Messaging

Victoria's Secret Makes a Major Snafu in Its Messaging

Consumers say they're calling out the lingerie brand for reinforcing potentially imbalanced body images.

Influence: The Key to an Effective Marketing Strategy

Influence: The Key to an Effective Marketing Strategy

Who needs celebrities to market a product when you've got genuine, passionate influencers—on every level.

Marketers Fail to Coordinate Across Channels

Marketers Fail to Coordinate Across Channels

Internal disorganization and decentralized data cause multichannel marketing to run afoul for large and mid-sized companies.

The Black (Friday) List

The Black (Friday) List

Santa's not the only one making holiday lists for young folks. Accenture is, too, and here's its handicapping of millennial shopping for Thanksgiving and the day after.

Mobile Apps Rule Holiday Shopping

Mobile Apps Rule Holiday Shopping

'Tis the season for mobile browsing and purchasing.

Outdoor Retailer Makes a Cross-Channel Discovery

Outdoor Retailer Makes a Cross-Channel Discovery

The Clymb, a flash retailer of close-outs on outdoor gear, goes pioneering in cross-channel analytics and sees a 10% sales increase among targeted segments.

Dems More Caffeinated and Socialized than Republicans

Dems More Caffeinated and Socialized than Republicans

A look into voters' inboxes finds more emails from Starbucks and Facebook for Democrats than for Republicans.

Marketing Automation Helps LEGO Education Build Better Emails

Marketing Automation Helps LEGO Education Build Better Emails

The company doesn't toy around with lead scoring and segmentation.

Madison Logic Spins Off Data Company

Madison Logic Spins Off Data Company

Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.

Woolley Named to Head Anti-Fraud Group

Woolley Named to Head Anti-Fraud Group

The ex-DMA chief will lead TAG, a joint industry program dedicated to eliminating digital advertising fraud.

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.

Carper Says Postal Reform Can Be Passed in Lame Duck Session

Carper Says Postal Reform Can Be Passed in Lame Duck Session

The Senate bill coauthor is willing to compromise on some measures, but not on his resolve to make the exigent rate permanent.

Sen. Tom Carper On Passing Postal Reform This Year

Sen. Tom Carper On Passing Postal Reform This Year

The co-author of the Postal Reform Act is gung-ho about passing the bill during the lame duck session.

Marketing Accelerates Customer Engagement in its Drive for Loyalty

Marketing Accelerates Customer Engagement in its Drive for Loyalty

A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.

A Full Accounting of Agile Marketing

A Full Accounting of Agile Marketing

Former professional kick-boxer Toby Lee explains how his participation in triathlons gets his customer-segmentation mind-set into fighting shape.

Yes, Direct Mailers, There Is a Santa Claus. No Rate Increase This January.

Yes, Direct Mailers, There Is a Santa Claus. No Rate Increase This January.

Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.

Fast Facts: November 2014

Fast Facts: November 2014

Some quick info to keep you up-to-date, including the percentage of marketers who track churn rates.

Call Mobile Rehab: U.S. Adults Are Serious App-aholics

Call Mobile Rehab: U.S. Adults Are Serious App-aholics

In just the past year, they added 20 minutes a day to their mobile app habits.

Consumers Won't Mask Their Data Privacy Concerns [Infographic]

Consumers Won't Mask Their Data Privacy Concerns [Infographic]

But that doesn't stop them from sharing information with certain sectors.

7 Mobile Musts From Time Warner Cable and Wells Fargo

7 Mobile Musts From Time Warner Cable and Wells Fargo

Mobile should be part of your overall strategy, not just a series of disconnected campaigns.

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Walmart Stores May Match Online Prices

Walmart Stores May Match Online Prices

The move would accompany a focus on Internet sales, which the retailer intends to grow by as much as 40% over the next four years.

DMA2014: Insight, Strategy, and Innovation

DMA2014: Insight, Strategy, and Innovation

Customer experience wisdom from the mouths of leading data-driven marketers at DMA2014.

Magic Johnson Dominates the Marketing Game

Magic Johnson Dominates the Marketing Game

Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Google Inbox Clicks With Marketers

Google Inbox Clicks With Marketers

Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.

The Twitterverse Is Not Expanding Fast Enough for Investors

The Twitterverse Is Not Expanding Fast Enough for Investors

Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.

Email Marketers Need Not Apply

Email Marketers Need Not Apply

Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.

Marketers Are Still Novices When it Comes to Experiential Commerce

Marketers Are Still Novices When it Comes to Experiential Commerce

Despite e-commerce's advantages, marketers still have a hard time understanding how to provide better customer experiences.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

Success Goes Up When Marketers Write it Down

Success Goes Up When Marketers Write it Down

A documented content marketing strategy can lead to more success, says a CMI study.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

Sorry Millennials, Gen Xers are the Real Device Divas

Sorry Millennials, Gen Xers are the Real Device Divas

And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Is Your Content Strategy Aligned With the Stars?

Is Your Content Strategy Aligned With the Stars?

With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Target Fires First Salvo in Holiday Shipping Wars

Target Fires First Salvo in Holiday Shipping Wars

Free 3-to-5-day shipping on all orders from Target commences immediately. Other top retailers still require order minimums.

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Integration Is THE Marketing-Tech Essential

Integration Is THE Marketing-Tech Essential

Adobe's marketing cloud is a Forrester favorite for its integration.

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