Neustar Partners With Nielsen on Campaign Metrics

Neustar Partners With Nielsen on Campaign Metrics

The campaign intelligence company looks to bolster the quality of its online-offline metrics.

Facebook, Twitter to Claim a Third of Display Ads in Two Years

Facebook, Twitter to Claim a Third of Display Ads in Two Years

Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.

Special Postal Rate for Discover Is Rejected

Special Postal Rate for Discover Is Rejected

Facing a possible $18 million net loss on the deal, the Postal Service has an NSA rejected for the first time.

USPS Ordered to File Late Surcharge Report

USPS Ordered to File Late Surcharge Report

More than a month late with its exigency revenue accounting, the Postal Service receives a notice from the PRC to file it by week's end.

Three Ways Collaboration Catalyzes Omnichannel Marketing

Three Ways Collaboration Catalyzes Omnichannel Marketing

If there's more talk about marketing than there is action delivering it, collaboration may be lacking.

Mo' Data, Mo' Problems

Mo' Data, Mo' Problems

Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.

Laben Named Wunderman Chief Data Officer

Laben Named Wunderman Chief Data Officer

The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.

Startup Raises $35 Million for Predictive App-alytics

Startup Raises $35 Million for Predictive App-alytics

The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.

Send Emails Your Subscribers Actually Want to Read

Send Emails Your Subscribers Actually Want to Read

A recent study reinforces that personalization helps marketers' messages stand out in the inbox.

Google Exec Tapped as Weather Company CMO

Google Exec Tapped as Weather Company CMO

Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.

Salesforce Releases Active Audiences Product

Salesforce Releases Active Audiences Product

The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.

Smartfocus Debuts Virtual Beacons

Smartfocus Debuts Virtual Beacons

The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.

TV, Radio Still Lead All Media in Engagement

TV, Radio Still Lead All Media in Engagement

A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.

Let's Get Phygital

Let's Get Phygital

Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.

Marketers Who Have the Cojones to Be Bold

Marketers Who Have the Cojones to Be Bold

Two DMN Marketing Hall of Femme honorees are among the five winners of the Cojones Awards handed out at SXSW.

USPS Rate Requests Fail a Second Time

USPS Rate Requests Fail a Second Time

Two weeks after remanding Standard Mail rate changes back to the Postal Service, the PRC finds the revised submission incomplete, as well.

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.

New Facebook Tool Will Measure App Downloads

New Facebook Tool Will Measure App Downloads

Were targeting added to the new measurement technology, it could be a game changer, says an agency practitioner.

Harte Hanks Buys 3Q Digital

Harte Hanks Buys 3Q Digital

The longtime force in direct mail beefs up its digital chops with the purchase of the Silicon Valley agency.

SXSW Reveals the Latest in Music, Film, Art—and Marketing

SXSW Reveals the Latest in Music, Film, Art—and Marketing

Marketers love South by Southwest as much as anyone—maybe more.

Rules Tightened on Low-Cost Marketing Parcels

Rules Tightened on Low-Cost Marketing Parcels

The Postal Service cracks down on business mailers who are using the prospecting vehicle for order fulfillment.

Pinterest Raises $367 Million in Series G Funding

Pinterest Raises $367 Million in Series G Funding

Its valuation now at $11 billion, the social network is number six on the list of privately held startups.

Retailers Not Feeling the Love From Social Networkers

Retailers Not Feeling the Love From Social Networkers

Is Nordstrom's love for the customer unrequited? Is Apple basking in too much affection? Is there hope for lonely heart Sears after all?

Direct Strategist Don Libey Is Dead at 71

Direct Strategist Don Libey Is Dead at 71

A direct marketing "giant," he wrote the classic book on recency and frequency.

Demand Leads DHL to Expand Texas Operations

Demand Leads DHL to Expand Texas Operations

The international shipper predicts the new 28,000-square-foot Houston facility will double capacity.

Avenue Stores Rebuilds on Social Commerce

Avenue Stores Rebuilds on Social Commerce

A strong investment in social commerce helped save Avenue Stores' fate.

Oracle Makes China Connection With Weibo

Oracle Makes China Connection With Weibo

Its Social Cloud announces support services for the Chinese social network, and for Instagram, as well.

Hats Off to the Modern CMO [Infographic]

Hats Off to the Modern CMO [Infographic]

Not every C-level marketer takes the same approach to get ahead of the game.

IDC Scales Back Growth Forecasts for Tablets

IDC Scales Back Growth Forecasts for Tablets

The researcher sees just 2% unit growth in the five years, led by Androids. Losing share will be the category-creating iPad.

Six Marketing Lessons We Can All Learn From the Girl Scouts

Six Marketing Lessons We Can All Learn From the Girl Scouts

This isn't your average cookies conversation.

Hall of Famer Steve Young's Marketing Words of Wisdom

Hall of Famer Steve Young's Marketing Words of Wisdom

Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.

Reviews Shape Customer Views

Reviews Shape Customer Views

85% of consumers polled find online reviews important while making a purchase

Will Apple Watch Make Marketers' Hearts Flutter?

Will Apple Watch Make Marketers' Hearts Flutter?

Jobsville's latest stab at device dominance is not exactly ringing alarms in marketing quarters, though some interesting possibilities are being pondered.

Act-On Brings Automation to the Browser

Act-On Brings Automation to the Browser

Its Anywhere application takes a stab at forcing marketing automation compliance by putting information at marketers' fingertips.

Apple Ignites the Web (Again) With the Apple Watch

Apple Ignites the Web (Again) With the Apple Watch

Because mobile isn't complicated enough.

Fraud-Free Sites Account for Nearly All Conversions

Fraud-Free Sites Account for Nearly All Conversions

A study shows that on sites with 10% or more fake traffic even bona fide visitors hardly ever convert.

UPS Repositions, Launches Ad Campaign

UPS Repositions, Launches Ad Campaign

United Parcel Service morphs into "United Problem Solvers" in a new TV, print, and online campaign.

Data Matters to Most, but Not to All

Data Matters to Most, but Not to All

Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.

Nissan Leads the Pack on Facebook

Nissan Leads the Pack on Facebook

In the digitally mature automotive segment, Nissan emerges as the most socially poised.

Adobe Cloud Taps Into Phone Calls

Adobe Cloud Taps Into Phone Calls

DialogTech integrations will give Adobe users more insight into driving phone interactions.

Email Reborn as a Data-Driven Workhorse, Says DMA Report

Email Reborn as a Data-Driven Workhorse, Says DMA Report

Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.

PRC Rejects Standard Mail Price Increases

PRC Rejects Standard Mail Price Increases

Citing a large number of errors and omissions in the rate request, the Postal Regulatory Commission returns it to the Postal Service for modifications

Twitter Expands Involvement With Acxiom

Twitter Expands Involvement With Acxiom

Advertisers on the social network will now be able to target by referencing 135 audience categories.

Marketers Dive Deep Into Digital [Infographic]

Marketers Dive Deep Into Digital [Infographic]

Things are going swimmingly for marketers in terms of budgeting for their digital marketing initiatives.

Canada's Spam Law Has First Violator

Canada's Spam Law Has First Violator

The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.

Calling All Search Marketers

Calling All Search Marketers

Invoca attempts to fill a "black hole" in search marketing with a new service that links mobile searches to call data.

Salesforce Gets Some Machine Learning

Salesforce Gets Some Machine Learning

It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.

Consumer Trust Foretells Retailers' Future

Consumer Trust Foretells Retailers' Future

The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.

Marketers Crave Customer Data

Marketers Crave Customer Data

Just one third of marketers feel they collect the right amount of data.

Integral Acquires Video-Checker

Integral Acquires Video-Checker

Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.

Nielsen to Buy Exelate, Bolster Programmatic Chops

Nielsen to Buy Exelate, Bolster Programmatic Chops

The ratings king prepares for a day when programmatic buying migrates to broadcast television.

2015 Essential Guide to Direct Mail Marketing

2015 Essential Guide to Direct Mail Marketing

The 2015 Essential Guide to Direct Mail Marketing—everything you need to know about direct mail marketing, all in one spot. Read on for insight.

The Truth About Direct Mail

The Truth About Direct Mail

11 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing a slight resurgence.

Direct Mail Goes Digital

Direct Mail Goes Digital

Five tech trends underlying direct mail marketing success today.

Direct Mail Adds Dimension to Marketing

Direct Mail Adds Dimension to Marketing

How three companies are using direct mail marketing to deliver—sales, that is.

6 Reasons to Invest in Direct Mail

6 Reasons to Invest in Direct Mail

Direct mail still works. Here's why.

My 49 Cents on Direct Mail

My 49 Cents on Direct Mail

Direct mail spending grew 2.7% in 2014; Winterberry Group's prediction was for 1.1% growth.

DMA Wins Supreme Court Case in Unanimous Decision

DMA Wins Supreme Court Case in Unanimous Decision

The court's ruling in DMA v. Brohl is a "landmark victory" for business access to federal courts and privacy protection for consumers.

App Turns Paper Receipts Digital

App Turns Paper Receipts Digital

The system bypasses the email channel to automatically deliver and store receipts in shoppers' devices.

Postal Unions Deliver a Strong Message as Contract Talks Ensue

Postal Unions Deliver a Strong Message as Contract Talks Ensue

The "Grand Alliance" tells the public that USPS management is out to "bury" the Postal Service with consolidation and work force reduction.

Is There a Click-Through Rate Sweet Spot?

Is There a Click-Through Rate Sweet Spot?

Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.

Personalization Is Paramount for Pleasing Purchasers

Personalization Is Paramount for Pleasing Purchasers

Half of Americans buy more from e-tailers who personalize their customer experience across all touch points.

Marketing Automation for the Masses

Marketing Automation for the Masses

Autopilot becomes the newest player in low-cost marketing automation, targeting small businesses with a cost of entry as low as $4 a month.

Could Tweets on Google Boost SEO?

Could Tweets on Google Boost SEO?

Blab thinks so, and introduces an upgrade to help marketers boost Twitter search rankings.

Google to Introduce Mobile Network

Google to Introduce Mobile Network

It will partner with established carriers on an MVNO that aims to merge cell and Wi-Fi networks seamlessly.

Stoking the Fire of Marketing Innovation

Stoking the Fire of Marketing Innovation

Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.

It's Just Business, Nothing Personal—Or Is It?: Answers

It's Just Business, Nothing Personal—Or Is It?: Answers

Drake Darrow's promotion spells colleague and close friend Chris Tarton's firing. See how our readers would handle the situation.

Marketing Challenge: But We Did It This Way

Marketing Challenge: But We Did It This Way

CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. What could Li say to explain the situation without dampening Crain's enthusiasm?

The Blending of Direct and Brand Marketing

The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.

Delivered: Home Improvement Mailers

Delivered: Home Improvement Mailers

What's in our mailbox this month: Home Improvement

Delivered: Event Ticket Seller Emails

Delivered: Event Ticket Seller Emails

What's in our inbox this month: Event Ticket Sellers

Tuning in to NPR's Audience Behavior

Tuning in to NPR's Audience Behavior

Emma Carrasco set about getting inside the minds of NPR's current and prospective customers to guide the fledgling marketing team's strategic planning.

The Story of the Mailing Industry Is Begging to Be Told

The Story of the Mailing Industry Is Begging to Be Told

The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.

Fast Facts: March 2015

Fast Facts: March 2015

Some quick info to keep you up-to-date, including the percentage of consumers who say that the concept of online privacy in 2015 is an illusion.

Could 2015 Be Pinterest's Year?

Could 2015 Be Pinterest's Year?

Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.

Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.

FCC Passes Net Neutrality Rules in 3-2 Vote

FCC Passes Net Neutrality Rules in 3-2 Vote

The FCC will regulate broadband Internet service as a public utility and ban paid prioritization of delivery.

New Postal Rates for Competitive Products Approved

New Postal Rates for Competitive Products Approved

The Postal Regulatory Commission okays the Postal Service's requests, but is still considering the transfer of some mail products to the competitive list.

Are Marketers Using Too Many Channels and Vendors?

Are Marketers Using Too Many Channels and Vendors?

Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.

FCC's Wheeler is No Show, Oversight Chairman Chaffetz Not Amused

FCC's Wheeler is No Show, Oversight Chairman Chaffetz Not Amused

The House Oversight Committee cancels hearing on net neutrality rules after the FCC chief declines to testify.

Postal Regulatory Commission Approves 2 Percent Rate Hike

Postal Regulatory Commission Approves 2 Percent Rate Hike

It rules that the increase suggested by USPS is in line with price cap regulations. New prices will take effect on April 26.

New Facebook App Helps Manage Ads While On the Go

New Facebook App Helps Manage Ads While On the Go

Marketers can now create and monitor ads from their iOS devices.

Digital Advertising Alliance Intros App for Data Opt-Out

Digital Advertising Alliance Intros App for Data Opt-Out

The mobile pieces of the data collection opt-out puzzle are put in place.

Valpak Rebrands Itself

Valpak Rebrands Itself

The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player.

EU Digital Commish Calls Out Google and Facebook

EU Digital Commish Calls Out Google and Facebook

Gunther Oettinger pushes for one pan-European data protection plan to keep American Web giants from sucking up data in weak-link states.

The Ins and Outs of Inbound Marketing

The Ins and Outs of Inbound Marketing

Improving lead quality is marketers' most important objective for inbound marketing in 2015.

Target Lowers Free Shipping Threshold to Orders of $25

Target Lowers Free Shipping Threshold to Orders of $25

The move puts pressure on Walmart, Amazon, and Best Buy, all of which now have higher minimums.

Lattice Engines and Madison Logic Partner on Customer Intelligence

Lattice Engines and Madison Logic Partner on Customer Intelligence

They will offer a single service combining predictive analytics and purchase intent data.

Netflix and Coldwell Banker Win the Social Media Oscars

Netflix and Coldwell Banker Win the Social Media Oscars

Among Academy Award broadcast advertisers, they grabbed the biggest share of the social media spotlight.

Pitney Bowes Intros Multi-Job Inserting System

Pitney Bowes Intros Multi-Job Inserting System

A mobile-compatible digital interface lets mailers react quickly when moving from letters to flats in the same work cell.

Direct Mail Legend Malcolm Decker Is Dead at 87

Direct Mail Legend Malcolm Decker Is Dead at 87

He beat a record for a direct mail subscription piece that stood for 30 years at the Wall Street Journal.

Birdman Will Be the Choice on Sunday

Birdman Will Be the Choice on Sunday

And old white men will make it. That's Exponential's call, and the data-driven ad network's picked the last two Best Picture winners.

2015 Essential Guide to Content Marketing

2015 Essential Guide to Content Marketing

The 2015 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.

Getting Elected Just Got Cheaper

Getting Elected Just Got Cheaper

Barber shops and pizza parlors entered the digital arena long ago. Now candidates for local office can toss their hats into the ring.

Content Marketing Strategies to Keep—and to Abandon

Content Marketing Strategies to Keep—and to Abandon

Content marketing is an age-old practice. Some methods are worth keeping; others, not so much.

Video Puts Marketing in Motion

Video Puts Marketing in Motion

Popular among consumers for everything from education to entertainment, video should also be a content marketing staple.

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