Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.
Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.
The move would accompany a focus on Internet sales, which the retailer intends to grow by as much as 40% over the next four years.
Customer experience wisdom from the mouths of leading data-driven marketers at DMA2014.
Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.
It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.
Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.
Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.
Despite e-commerce's advantages, marketers still have a hard time understanding how to provide better customer experiences.
Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.
The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.
A documented content marketing strategy can lead to more success, says a CMI study.
Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.
And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.
Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.
Industry experts explore the value in a person's cyber identity for marketers.
With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.
The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.
Free 3-to-5-day shipping on all orders from Target commences immediately. Other top retailers still require order minimums.
A British website seeks voters' help in striking clichés from the stump speeches of political candidates.
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Adobe's marketing cloud is a Forrester favorite for its integration.
Spot.IM launches what it calls the "first distributed social network," free for downloading and instant activation on websites.
The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
The data it generates can boost their bottom lines, marketers say. They just haven't figured out how to do it yet.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
There's a reason these oldie-but-goodies are still around.
Feedback from customer communities revealed that it was time for a new look.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.
The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.
One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.
If you think Microsoft's search engine is a nonentity, think again. It delivers higher revenue per visit to retailers than Google, or anyone else for that matter.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.
Backers of the Carper-Coburn Act give Senate colleagues grounds for placing the Postal Service at the tops of their post-election agendas.
It indicates it's serious about the retail business, charging $95 a year for deliveries to Amazon Prime's $99.
Our experts set the record straight.
JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches
Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.
Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?
Google's traditional release window looms large—just in time to challenge Apple's impressive iPhone 6 release.
Some marketers are drawing IT purchasers into their web under the guise of customer centricity.
The e-commerce king will hit the bricks for the holidays, just a stone's throw from Macy's.
Demographic and location targeting dominate campaigns from AT&T, Verizon, and T-Mobile, says a year-long study.
The media company sends targeted push notifications based on in-app behaviors.
The Postal Service takes advantage of new dimensional pricing to seize commercial package and shipping business.
The app engagement tool for marketers is opened up to more publishers worldwide.
The airline launches a Listening Center to centralize social, industry, and operational data.
That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.
The first course dedicated to senior-level marketers at the school will endeavor to teach them to think strategically in a digital world.
Hewlett-Packard Enterprise is created to "go after opportunities created by a rapidly changing market," says CEO Meg Whitman.
Consumers have unprecedented control in the age of social. None more so than the fervent superfan.
Have recipes for video content, be adventurous with mobile, and sprinkle liberally with hashtags, social executives like Google's Kristina Hahn recommend.
More than half of consumers expect marketers to have better data on them that will improve targeting, says a Harris Interactive study.
Why they struggle to connect the dots.
The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.
DMN's UK-based sister publication launches Campaign US
Boosting earned media with paid media has become a requirement, Eric Weaver tells a group of beverage industry marketers.
It's not every day that many of the most brilliant young marketers gather in one place to discuss and celebrate excellence in marketing.
Uncertain over exigency's fate, Donahoe says Postal Board of Governors will delay any appeal for an increase until later in the year.
It also points to advertising mail as the key to growth, making a subtle case for the continuation of exigency.
Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Gopost lockers allow customers to pick up and ship packages.
The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.
The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.
In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.
Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.
It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.
The future looks bright for interactive channels.
The pilot project without a pilot will deliver prescription drugs to the North Sea Island of Juist.
Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?
Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.
Cliff Rucker talks Negotiated Service Agreements, reduced Priority Mail rates, and increased promotional periods.
Bad weather is brewing in the marketing cloud, says a new study. Fully 100% of leading airline, insurance, and retail sites host unwanted intruders.
This week, Crimson Hexagon's social media library collection passed half a trillion tweets. The more, the better, says one client.
Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.
Snap Admail targets recipients, plans delivery routes, designs creative, and figures postage for SMBs in matters of hours.
The family owned pet store redesigns its website to bring the in-store experience online.
Though they lack confidence in their mobile strategies and apps, retailers list mobile commerce ninth on their Christmas to-do lists, an eBay study reports.
The company relied on digital to get its growing children's apparel brand off of the ground.
Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.
An analyst's view of what marketers need to know about the marketing automation company's product announcement.
Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.
The marketing automation company extends its capabilities to the sales team.
The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.
U.S. Chamber of Commerce and others side with the Direct Marketing Association in its tax jurisdiction case against Colorado.
The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.
The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.
The definition of dynamic email content is changing—what marketers need to know.
The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.
The platform update offers enhancements designed to help marketers improve the customer experience.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.