Conversations at and around the latest installment of the DMA &Then conference touched upon many topics, but none more that the impact of technology on consumers and the companies that serve them
SAP Hybris not only aims to simplify and transform the front-office, but also to create a very different on-demand architecture for business software
As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it
Facebook was upfront about discounting video views of less than three seconds—and it was right to discount them too
The cofounder and managing partner of the luxury nail lacquer brand shares his best practices for sending successful emails this holiday season and beyond.
Results from a study inspire the oral care brand to run a campaign that drives awareness, product trial, and sales.
Google's new data tool offers marketers more data mining options for better advanced analytics models.
From discovery to price comparison to purchase, consumers are turning to the online marketplace for their shopping needs.
Oracle's marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move
Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.
How can we make advertisers understand how annoying this is?
Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.
In the face of evolving technologies and accessible information about soldier suicide and PTSD, the US Army is developing a new marketing mission.
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