Forget Facebook, Now You Can Start Your Own Social Network

Forget Facebook, Now You Can Start Your Own Social Network

Spot.IM launches what it calls the "first distributed social network," free for downloading and instant activation on websites.

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

Harris Poll Finds Companies in Quandary Over Social Media

Harris Poll Finds Companies in Quandary Over Social Media

The data it generates can boost their bottom lines, marketers say. They just haven't figured out how to do it yet.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at Converting as the Rest

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data Quality ROI

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Are Traditional Marketing Channels Past Their Prime? [Infographic]

Are Traditional Marketing Channels Past Their Prime? [Infographic]

There's a reason these oldie-but-goodies are still around.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

Feedback from customer communities revealed that it was time for a new look.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Dream(force) Products

Dream(force) Products

The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.

Following the Social Buzz Around Dreamforce

Following the Social Buzz Around Dreamforce

One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.

More Bang From Bing?

More Bang From Bing?

If you think Microsoft's search engine is a nonentity, think again. It delivers higher revenue per visit to retailers than Google, or anyone else for that matter.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

Top 10 Reasons to Pass Postal Reform

Top 10 Reasons to Pass Postal Reform

Backers of the Carper-Coburn Act give Senate colleagues grounds for placing the Postal Service at the tops of their post-election agendas.

Google Expands Delivery Service and Imposes a Fee

Google Expands Delivery Service and Imposes a Fee

It indicates it's serious about the retail business, charging $95 a year for deliveries to Amazon Prime's $99.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

New App Aims to Quicken Reps' Response on Salesforce

New App Aims to Quicken Reps' Response on Salesforce

Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Android Season Approaches

Android Season Approaches

Google's traditional release window looms large—just in time to challenge Apple's impressive iPhone 6 release.

Are Marketers Bugging IT Buyers? [Infographic]

Are Marketers Bugging IT Buyers? [Infographic]

Some marketers are drawing IT purchasers into their web under the guise of customer centricity.

Amazon to Open Retail Store in New York

Amazon to Open Retail Store in New York

The e-commerce king will hit the bricks for the holidays, just a stone's throw from Macy's.

Three Quarters of Telecoms' Mobile Presence Is in Video, Rich Media

Three Quarters of Telecoms' Mobile Presence Is in Video, Rich Media

Demographic and location targeting dominate campaigns from AT&T, Verizon, and T-Mobile, says a year-long study.

A+E Networks Tunes Into Customers' App Preferences

A+E Networks Tunes Into Customers' App Preferences

The media company sends targeted push notifications based on in-app behaviors.

USPS Direct Mail Campaign Targets UPS and FedEx

USPS Direct Mail Campaign Targets UPS and FedEx

The Postal Service takes advantage of new dimensional pricing to seize commercial package and shipping business.

Facebook Expands its Audience Network

Facebook Expands its Audience Network

The app engagement tool for marketers is opened up to more publishers worldwide.

Southwest Airlines Takes Customer Listening to New Heights

Southwest Airlines Takes Customer Listening to New Heights

The airline launches a Listening Center to centralize social, industry, and operational data.

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in Next Five Years

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.

IBM Teams With Wharton on Digital Course for CMOs

IBM Teams With Wharton on Digital Course for CMOs

The first course dedicated to senior-level marketers at the school will endeavor to teach them to think strategically in a digital world.

HP to Spin Off Business Technology Company

HP to Spin Off Business Technology Company

Hewlett-Packard Enterprise is created to "go after opportunities created by a rapidly changing market," says CEO Meg Whitman.

The Untapped Power of the Superfan

The Untapped Power of the Superfan

Consumers have unprecedented control in the age of social. None more so than the fervent superfan.

Facebook, Google, and Twitter CPG Chiefs Dish on Tactics

Facebook, Google, and Twitter CPG Chiefs Dish on Tactics

Have recipes for video content, be adventurous with mobile, and sprinkle liberally with hashtags, social executives like Google's Kristina Hahn recommend.

Consumers Think Data-Driven Ads Will Serve Them Better in Future

Consumers Think Data-Driven Ads Will Serve Them Better in Future

More than half of consumers expect marketers to have better data on them that will improve targeting, says a Harris Interactive study.

Marketers' Twisted Cross-Channel Attribution [Infographic]

Marketers' Twisted Cross-Channel Attribution [Infographic]

Why they struggle to connect the dots.

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US

The Era of Free Social Media Is at an End, says IPG Social Chief

The Era of Free Social Media Is at an End, says IPG Social Chief

Boosting earned media with paid media has become a requirement, Eric Weaver tells a group of beverage industry marketers.

DMN 40 Under 40 Recap

DMN 40 Under 40 Recap

It's not every day that many of the most brilliant young marketers gather in one place to discuss and celebrate excellence in marketing.

Postmaster General: 'No January Rate Increase'

Postmaster General: 'No January Rate Increase'

Uncertain over exigency's fate, Donahoe says Postal Board of Governors will delay any appeal for an increase until later in the year.

Congress's Research Arm Cites Retiree Fund as USPS's Undoing

Congress's Research Arm Cites Retiree Fund as USPS's Undoing

It also points to advertising mail as the key to growth, making a subtle case for the continuation of exigency.

Derek Dives Headfirst Into Digital Media

Derek Dives Headfirst Into Digital Media

Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.

Under 40 and Overly Ambitious

Under 40 and Overly Ambitious

Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.

Gopost Self-Service Parcel Lockers Appear in New York and Washington

Gopost Self-Service Parcel Lockers Appear in New York and Washington

Gopost lockers allow customers to pick up and ship packages.

Marketo Institute Wants to Give Marketers Proper Schooling

Marketo Institute Wants to Give Marketers Proper Schooling

The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing Standards

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Here's an 80-20 Rule for Emailers to Stop Following

Here's an 80-20 Rule for Emailers to Stop Following

Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.

What Marketing Will Look Like in 2024 [Infographic]

What Marketing Will Look Like in 2024 [Infographic]

The future looks bright for interactive channels.

DHL's Parcelcopter to Become First Drone to Fly on its Own

DHL's Parcelcopter to Become First Drone to Fly on its Own

The pilot project without a pilot will deliver prescription drugs to the North Sea Island of Juist.

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.

USPS Sales Chief Tells Mailers What to Look For in the Coming Year

USPS Sales Chief Tells Mailers What to Look For in the Coming Year

Cliff Rucker talks Negotiated Service Agreements, reduced Priority Mail rates, and increased promotional periods.

96% of Business Websites Have Security Blind Spots

96% of Business Websites Have Security Blind Spots

Bad weather is brewing in the marketing cloud, says a new study. Fully 100% of leading airline, insurance, and retail sites host unwanted intruders.

Trading in Trillions of Tweets

Trading in Trillions of Tweets

This week, Crimson Hexagon's social media library collection passed half a trillion tweets. The more, the better, says one client.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Canada Post Intros D-I-Y Direct Mail Campaigns

Canada Post Intros D-I-Y Direct Mail Campaigns

Snap Admail targets recipients, plans delivery routes, designs creative, and figures postage for SMBs in matters of hours.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other Animal

The family owned pet store redesigns its website to bring the in-store experience online.

Will E-Coms Ignore Mobile This Holiday Season?

Will E-Coms Ignore Mobile This Holiday Season?

Though they lack confidence in their mobile strategies and apps, retailers list mobile commerce ninth on their Christmas to-do lists, an eBay study reports.

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is Spent on Facebook

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

Will HubSpot CRM Shake Up the CRM Landscape?

Will HubSpot CRM Shake Up the CRM Landscape?

An analyst's view of what marketers need to know about the marketing automation company's product announcement.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

HubSpot Launches CRM at Inbound 2014

HubSpot Launches CRM at Inbound 2014

The marketing automation company extends its capabilities to the sales team.

USPS Board Chairman: "Packages Are the Future"

USPS Board Chairman: "Packages Are the Future"

The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.

Several File Briefs in Support of DMA's Supreme Court Case

Several File Briefs in Support of DMA's Supreme Court Case

U.S. Chamber of Commerce and others side with the Direct Marketing Association in its tax jurisdiction case against Colorado.

NFC Gets an Airing, Thanks to Apple

NFC Gets an Airing, Thanks to Apple

The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content

The definition of dynamic email content is changing—what marketers need to know.

USPS Commissions Brain Research on Direct Mail

USPS Commissions Brain Research on Direct Mail

The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.

Sitecore 8 Aims to Add Context to Customer Connections

Sitecore 8 Aims to Add Context to Customer Connections

The platform update offers enhancements designed to help marketers improve the customer experience.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This Year

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

But will data privacy and internal resource concerns leave them calling for their mummies?

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

DMA Files Brief in Supreme Court Case vs. Colorado

DMA Files Brief in Supreme Court Case vs. Colorado

The nation's highest court will weigh in on whether or not marketers have the right to appeal state tax regulations in federal courts.

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Mobile data is this music and arts festival's jam.

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Carper Condemns Moratorium on Postal Facility Closures

Carper Condemns Moratorium on Postal Facility Closures

The sponsor of the Postal Reform Act says Senate actions to delay consolidation will ultimately do harm to the Postal Service and its workers.

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Determining the right content and number of emails to send can be rugged terrain.

Time Has Come for Cross-Channel Video Campaigns

Time Has Come for Cross-Channel Video Campaigns

People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.

Inbound Floats a Crystal Ball for Content

Inbound Floats a Crystal Ball for Content

Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.

Nielsen: Viewers' Attention Shifting from TV to Video

Nielsen: Viewers' Attention Shifting from TV to Video

There is a viewing-screen transference underway. People are watching four fewer hours of TV and four more hours of digital video than they did this time last year.

Twitter Begins 'Buy Button' Test

Twitter Begins 'Buy Button' Test

The social network takes its first step toward becoming a commerce platform with partners including Burberry, Home Depot, and Megadeth.

Digital Déclassé: Fashion Week's Mobile Losers

Digital Déclassé: Fashion Week's Mobile Losers

Pink, Tiffany, and The North Face are right with the times, but Candie's, Casio, and Joe Boxer are complete zeros when it comes to mobile style.

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

When it comes to personalization, testing, and tracking, it's anybody's game.

Nerdist Ditches YouTube to Promote Weird Al Video

Nerdist Ditches YouTube to Promote Weird Al Video

Was the multi-platform content creator's decision a "Tacky" one?

Sprinklr Buys Branderati, Adds New Stanza to its POEM

Sprinklr Buys Branderati, Adds New Stanza to its POEM

With its third acquisition this year, the social platform aspires to rise to the top of the paid-owned-earned media game.

iPhone Season Approaches

iPhone Season Approaches

A week from Apple's official reveal, buzz over the forthcoming device has reached a tipping point.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its Clients

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Postal Service Tests Parcel Lockers

Postal Service Tests Parcel Lockers

Self-service "Gopost" lockers—from which customers can pick up and ship packages—appear in New York and Washington, D.C.

Clarabridge Assumes a New Voice

Clarabridge Assumes a New Voice

The customer intelligence company partners with Voci to add analytics of customer calls to its platform.

Email's Mixed Messages

Email's Mixed Messages

Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Multicarrier Systems Are High on Marketers' Gift List

Multicarrier Systems Are High on Marketers' Gift List

Free shipping and overnight delivery have become table stakes among e-commerce companies battling for holiday dollars, so failing to deliver as promised can have horrible repercussions.

Interactive Push Notifications Debut

Interactive Push Notifications Debut

Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."

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