Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014's most popular theme.
Its broad definition of what constitutes an autodialer has companies fearing lawsuits for conducting business as usual.
It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.
In its mission to offer 30-minute delivery, it asks for a commercial drone space at between 200 and 400 feet.
The email intelligence provider launches a data service built on insights derived from two million inboxes.
Ebay Now becomes eBay Then, as the online marketplace decides immediate delivery does not work in its business plan.
And search declines on the American Customer Satisfaction Index as it struggles with mobile optimization.
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
Mobile marketing may not be as easy as a swipe and a tap, but it's a channel that marketers must master.
Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?
Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.
Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.
Real Mail Notification sends subscribers emails at 8 a.m. with photos of that day's mailbox contents.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.
Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.
It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.
It's a slow ascension. Just over a third of large enterprises support one. Names like Ford, Sephora, and Walmart, however, are leading the way.
CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.
Professionals are aiming for the green, but inadequate marketing budgets and ineffective strategies sometimes land them in the bunkers.
Interactivity and added options for brand engagement highlight the new options.
The fuel brand enhances its rewards program to boost engagement and drive people to fill up at its stations.
These days, 70% of stay-at-home dads do so by choice.
The marketing and branding consultant seeks to strengthen its digital chops.
For the first time, users of the email analytics provider can pull down data from other providers, consumers, and developers.
The social and mobile expert will direct strategy for the company's agency clients.
The mobile video advertising company claims to be the first to offer adhesive native video with sound across all mobile devices.
E-commerce players with intimate knowledge of Amazon think Marc Lore may have the time, money, and business model to keep the new marketplace aloft.
Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.
70% of respondents say the performance of a mobile app impacts their perception of the retailer.
Nearly a third of women in an online shopping community said they used Amazon's one-day sale to begin their Christmas shopping.
The techno-wizards who made automatic targeting possible took in 55% of programmatic advertising revenues in 2014.
A new study from the research firm shows a direct correlation between customer experience prowess and organic growth rates.
Together, the two executives can produce sweet results.
Consumers are already starting their back-to-school shopping. Has your brand done its homework?
Online sales were 97% of what they did on the first big Christmas shopping day, and 60% of Cyber Monday's.
Not all social mentions were kind to Amazon, but mentions were up 50% and sales increased 80%. Most of all, Jeff Bezos and company got the jump on the competition.
CMO says the Sageview funding is validation of the future of account-based marketing.
Walmart joins the party and thousands of retailers look to bask in the glow of Amazon's big event.
The social media analysis platform gains ability to ID brand mentions and conversation volumes.
The expanded cost per completed view model is three times longer than what Facebook just offered.
Buy buttons blooming on Instagram and Pinterest will have an immediate impact on purchase volume, says a British researcher.
Workflow 3.0 gives marketers a chance to fix out-of-compliance messaging before fines are levied.
The job matching site's new email strategy has all of the right credentials.
71% of Internet users say healthcare providers' websites could be more helpful.
Their open rates were 65% greater than business-as-usual emails and their click-throughs 148% higher, says a study.
For an extra $15 a month, Stream lets Xfinity customers watch live programming on TVs, PCs, and devices.
It comes up short on seven out of eight service goals. Labor costs and unrealized efficiencies from plant consolidations are blamed.
The proposed legislation seeks to preserve six-day delivery and put obstacles in the way of closing rural Post Offices.
Looks like the mobile and social waves are gaining momentum.
Q2 figures show YoY spending increases of 71% for smartphones and 22% for tablets; Google takes back share from Bing.
All you have to do, marketers, is take some of your own medicine and give the venerable journal your email addresses.
The new tool aims to help digital marketers optimize digital experiences.
The cross-channel DMP moves its platforms into Microsoft's Azure Marketplace.
But it may turn out to be a seminal event in e-commerce promotion and loyalty club recruitment.
The McKinsey and Nielsen alumnus completes the leadership team of the company's new divisional structure.
As its famous spokesman comes under fire, the sub shop goes into full crisis control.
Pinterest's rollout of paid pins with buy buttons makes the notion of social commerce ever more viable.
An early practitioner of digital methods, he joins the global marketing company's effort to grow its consumer goods business.
The average push notification opt-in rate is 62%.
Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up.
One or the other has led the Temkin list since its inception. Retailers and financial institutions dominate.
Hilton and Rowdy Gentlemen lead the email opens parade heading into the big summer weekend.
Data-driven marketers are impressed with the lead-generation ad device, now in test.
More than a quarter of millennials have faked their birthdays when signing up for a newsletter to get a discount.
The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.
Platforms like Google and Facebook, not apps, will control mobile minutes and, in turn, the mobile universe, says a Forrester report.
What better way to celebrate social media than with copious amounts of tweets and posts?
The social network adds it as an option along with the current three-second standard.
Real Mail Notification delivers folks a morning preview of their daily mail and allows them to interact digitally with direct mail pieces.
Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.
More than three quarters of millennials are willing to pay to join fee-based loyalty programs.
A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase.
Our most-read infographics so far this year illustrate the continued ascent of email, the nagging difficulties of CX, and the wonderland called digital marketing.
The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting.
31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.
Deciding between first-, second-, and third-party data can be more than some marketers can bear.
Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.
Smartphone and tablet views have quadrupled in two years, leading mobile to claim 50% of video viewership by year's end, says a study.
Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance.
The marketing industry is constantly changing. Here are some suggestions on how marketers can keep up.
The Sacramento Kings score with a new approach to their email strategy that's more than doubled the NBA team's season-ticket base.
Deliv buys WeDeliver in quest to become the largest same-day delivery company in the nation.
NAPC introduces a service designed to allow marketers avoid agency delays by giving them control of their own content and graphics.
Its new release features role-based dashboards that translate data for specific managers and departments.
AOL's Tim Armstrong says the goal is to become the world's biggest media provider.
Pixalate contends its new Security Dome will help DSPs save clients loads on ads by identifying robot sites before ads are served.
Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)
98% of retailers are on Facebook and 91% are on Twitter.
Consumers today are too fluid to be tracked by demographic studes, says IAB, which presents the concept at Cannes this week.
Two thirds of supermarket baskets don't include a promoted item, says the e-couponer whose new program looks to wring more sales circulars.
The remote sales tax bill introduced this week by Rep. Jason Chaffetz would handicap Web retailers and catalogers, says an industry coalition.
Booze, golf, and custom T-shirt emails lead inbox appeals for Dad gifts, drawing 50%-plus opens
The full strength of content marketing lies in marketers incorporating it into their regular omnichannel regimen.
The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.
That was the philosophical dilemma presented to marketers attending the CMO panel at Salesforce Connections.
Jon Suarez-Davis guided the cereal company's digital strategy since 2009.
The 1-to-1 marketing staging area is reconfigured to react to what's likely to happen next on a customer's journey.
91% of marketers either use or plan to use personalization within the next year.
The tool is built on the Experience Optimization Platform, so users can take advantage of Optimizely's other integrations.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...