More than half said retailers aren't so smart about smartphones, saying they barely meet expectations. Load times are high and payment technology is scarce, they gripe.
Prime Now offers Prime members in Manhattan free two-hour delivery or one-hour service for $7.99.
CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.
We reveal who's tops in using technology and data to innovate their marketing.
The purchase of GENCO is calculated to expand the shipper's services in the growing e-commerce market.
Reports of the demise of the app have been greatly exaggerated. A group of largely young, female app-aholics help keep average downloads at 8.8 per month.
Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.
FitAd aims to take fitness and health brands on the run with digitally connected exercisers.
The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.
Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.
With five governor approvals pending in the Senate, the remaining members of the Postal Board form a Temporary Emergency Committee.
Twenty-year ad tech veteran hired to take in-image advertising to the next level.
The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.
USPS expects to handle 640 million pieces. That's a 5% increase over 2013, thanks in part to an increase in advertising mail.
Google's review of the most-watched ads on YouTube shows the sporting goods behemoth hasn't lost its marketing prowess.
Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.
The ring of the mobile register is music to marketers' ears.
Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.
Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.
More than 60% of surveyed executives cite email marketing as their leading producer of ROI.
At 300 million users, the photo-sharing app has officially eclipsed Twitter.
The online grocer nourishes customer trust through education and engagement.
Former commissioners Hammond and Langley return to their posts, giving newly appointed Chairman Robert Taub a full slate to work with.
Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.
Battery Doctor aims to extend mobile devices' battery life by up to 50%.
The cash management and security company's approach spans across channels and decades.
Addvocate-Trapit is born with $10 million in Series B funding in hand. Trapit founder Gary Griffiths will head the new company.
Amazon led online retail's holiday surge, along with other third-party marketplaces like Google Shopping and Newegg.
The Direct Marketing Association vied with the State of Colorado in Washington today over tax reporting responsibilities of remote sellers.
The European company opens an office in New York, and opens its doors to U.S. SMBs.
He says the Commission will "call it as they see it" on exigency going forward. Outgoing chair Ruth Goldway will serve out her term as a commissioner.
Location-specific and up-to-date content are this year's must-haves.
60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases
Two key metrics help the online auto insurance agency separate the good leads from the bad.
Videos that autoplay seem to be a major turnoff for users. Perhaps an alternative marketing strategy is in order.
Platforms as a service will crowd the cloud, enterprise app intros will double, and China will become hard for marketers to ignore, the researcher predicts.
Flow for Instagram aims to give users a smoother browsing experience.
Only a small percentage of shoppers will dial back their spending this season.
The holidays themselves are a form of augmented reality, so the Postal Service's new AR app should fit right in.
Average order sizes fell 3.5% on the biggest day of the year for Web sellers, but legions of consumers willing to buy via mobile sent total sales up nearly 9%.
Plus, what brands should keep in mind for the upcoming weeks.
The high-tech behemoth bought the mobile email app provider to help improve its customers' mobile email experience.
Shoppers are using deals and digital methods to buy more items, according to IBM's Digital Benchmark, and they're largely relying on desktops to do it.
Shoppers aren't spending more on the Web, but a bigger base of digital shoppers—especially via mobile—posted a 17% increase in online sales over the weekend.
Retailers' open season on profits could take a hit in the wake of Ferguson, demonstrating the duality of social media.
New York and LA top the list. Warm weather cities show a proclivity for mobile purchases.
So big, in fact, that its sales could nearly double.
An American Express survey predicts purses will loosen, while a government report says they'll likely stay shut tight.
With Sworkit there's no excuse for not working out—even when on the road.
Sales growth drops 45 points in one year; sales of iPads are in serious decline.
Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.
The online eyewear provider frames the customer experience around trust and reassurance.
More than 70% of chief marketers say that their teams get technology. Not so many CIOs are in agreement.
Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.
USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.
Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
But poor data quality can stall progress.
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.
Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.
RealtyTrac expands its lead-generation database from 1 million properties to 118 million.
Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.
New research compares customer acquisition and retention to dating.
Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.
It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.
New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.
The electronics retailer relies on customers' social posts and photos to drive engagement and conversion.
The author of the Senate's postal reform bill wants to know more about the process used in her selection.
It partners with analytics aggregator Prosper Insights to launch the Forbes Executive Insight Center.
With the holiday shopping season starting earlier this year, retailers have their work cut out for them.
Over the past year big mailers and postal union officials worked together on a plan to rescue postal reform. But will legislators and the Postal Service listen to what they have to say?
Exigent increase boosts operating cash, but USPS still posts a $5.5 billion loss thanks to financial burdens and free-falling First Class Mail volume.
Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.
More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.
A well-balanced budget may be in order for the New Year.
Well-integrated technologies impact business performance and increase marketing effectiveness.
The 23-year content management veteran will lead new product and service development.
Postal Board of Governors Chairman Mickey Barnett is sure to win final approval from the Senate to return to the short-handed board.
The agency veteran is charged with expanding customer engagement services.
Direct Marketing News honors the boldest, baddest, and most bountiful direct marketing campaigns in the world.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.
How consumers' motivations differ from country to country.
A campaign for toilet-cleaning products from Henkel has left female shoppers flushed.
OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.
The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.
The chief creative officer of BBDO Worldwide reveals how to find creativity.
Congress isn't the problem, special interests are, says the paper. Meanwhile, Wisconsin Republican Ron Johnson waits to take over Senate postal oversight committee.
Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.
The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.
A mobile Web game is the production company's new superstar in terms of engagement and conversion.
Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.
Alliance with Facebook solution aims to help marketers bolster targeting, metrics, and cross-channel personalization
Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.
Consumers will take greater advantage of digital deals, while retailers will see more click-throughs thanks to improved application of data analytics.
Customers who had dealings with USPS's Customer Care Center in the first half of the year are at risk of having personal data pilfered.
A multichannel customer intelligence system helps pair callers with the right call center agent.
They didn't select the right social networks, messages, or metrics in many cases. Other than that, they get a C for effort, says Crimson Hexagon's customer support manager.
The senator from Texas charges they would penalize catalogers and Internet retailers to support big brick-and-mortar retailers.
Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.
The two companies find common ground in a commitment to customer experience as a core business competency.
The Postal Service ratchets up its game to match FedEx and UPS in a grab for a larger share of high package volume.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...