Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.
Drake Darrow's promotion spells colleague and close friend Chris Tarton's firing. See how our readers would handle the situation.
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. What could Li say to explain the situation without dampening Crain's enthusiasm?
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
What's in our mailbox this month: Home Improvement
What's in our inbox this month: Event Ticket Sellers
Emma Carrasco set about getting inside the minds of NPR's current and prospective customers to guide the fledgling marketing team's strategic planning.
The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.
Some quick info to keep you up-to-date, including the percentage of consumers who say that the concept of online privacy in 2015 is an illusion.
Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.
The FCC will regulate broadband Internet service as a public utility and ban paid prioritization of delivery.
The Postal Regulatory Commission okays the Postal Service's requests, but is still considering the transfer of some mail products to the competitive list.
Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.
The House Oversight Committee cancels hearing on net neutrality rules after the FCC chief declines to testify.
It rules that the increase suggested by USPS is in line with price cap regulations. New prices will take effect on April 26.
Marketers can now create and monitor ads from their iOS devices.
The mobile pieces of the data collection opt-out puzzle are put in place.
The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player.
Gunther Oettinger pushes for one pan-European data protection plan to keep American Web giants from sucking up data in weak-link states.
Improving lead quality is marketers' most important objective for inbound marketing in 2015.
The move puts pressure on Walmart, Amazon, and Best Buy, all of which now have higher minimums.
They will offer a single service combining predictive analytics and purchase intent data.
Among Academy Award broadcast advertisers, they grabbed the biggest share of the social media spotlight.
A mobile-compatible digital interface lets mailers react quickly when moving from letters to flats in the same work cell.
He beat a record for a direct mail subscription piece that stood for 30 years at the Wall Street Journal.
And old white men will make it. That's Exponential's call, and the data-driven ad network's picked the last two Best Picture winners.
The 2015 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.
Barber shops and pizza parlors entered the digital arena long ago. Now candidates for local office can toss their hats into the ring.
Content marketing is an age-old practice. Some methods are worth keeping; others, not so much.
Popular among consumers for everything from education to entertainment, video should also be a content marketing staple.
Too few marketers consider how their content will translate, literally and figuratively, in other languages and locations.
4 ways to ensure that salespeople use the content that marketers create for them.
A primer to ensure that your core content marketing elements are in place.
The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.
Users will dictate where 10% of the mysterious social network's $8.3 million in ad revenue goes.
Only one retail segment saw an increase in overall customer satisfaction in Q4 2014: the Web, says ACSI. But that category, like other retail sectors, is bouyed by a select few sellers.
Though most B2B marketers say they should control customer experience, eight in 10 admit to having a peripheral role, according to a survey of CMOs, directors, and managers at midsize companies.
The Marketing Cloud bids adieu to its Preferred Marketing Developer program in favor of a closer link with the leading social network.
Don't launch that fleet of delivery drones just yet--unless you're willing to personally escort each one to its destination.
Godiva and Ghirardelli run sweepstakes and win the hearts of chocolate lovers on social media.
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
Here are the reasons why USPS remains on the General Accounting Office's list of highest risk agencies.
Failure to integrate CX management technologies may cause it to skip a beat.
The new metric gives marketers an opportunity to test relevance early, and lower CPMs on ad placements.
Instead of creating an app, the activity-finding platform made its mobile debut with a mobile-optimized website.
The Postal Service's chief techie discusses the IMb, flats sequencing, and mail's further integration with digital marketing methods.
Valentines apparently want houses instead. As Cupid's big day nears, HGTV is the most loved brand on social media.
The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.
Upgrade allows users to immediately claim 20-cent-per-piece savings on Priority Mail.
The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.
$1.4 billion was collected as of last October, according to the Postal Service's Q1 report, and CFO Joe Corbett says $2 billion in cash will be lost if exigency's suspended.
Wanted: Marketers with digital, social, content creation, and analytics skills.
Demand drove up prices markedly. Facebook's CPM went from 46 cents in Q1 to $1.54 in Q3, says a Social.com study.
The email infrastructure provider of choice for many large enterprises seeks to widen its client base with the acquisition.
Nationwide, McDonald's, and Budweiser remain the talk of the town, even well after Sunday's game.
An enhanced mobile customer experience can build a brand.
Congressional Republicans decry Tom Wheeler's "power grab," which would ban paid prioritization on the Internet.
It's music to marketers' ears: 60% of people want promotional emails once a week and 28% want them even more frequently.
The wedding planning company's native advertising approach helped its advertiser more than double its average click-through rate (CTR).
Programmatic buys edge closer to direct publisher placements, registering a viewability percentage of 43% in Q4.
Its mission to expand the reach of tweet-based advertising begins on Flipboard and Yahoo Japan.
What are successful digital marketers doing to stay atop the game?
Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.
Small- to medium-sized businesses will be early adopters of the email service, but there's no telling where the e-commerce giant will take it next.
Today she becomes the United States' first female Postmaster General. Will she continue to make history establishing a new business model for the Postal Service?
Panelists discussed the role technology plays in marketing, and how marketers should approach new technology at the 2015 Marketing&Tech Innovation Summit.
Perception can change a brand's reality. See how our readers would tackle this thorny situation.
Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. What should she do?
What's in our mailbox this month: mailers from real estate agents. Some of these should be in foreclosure.
When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.
The ever-evolving industry may force the video game retailer to hit the reset button on its business model.
Whether your product is sexy or practical, your content can be engaging and profitable. Here's how.
Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.
Chris Strain shares how his team listens and responds to the consumers, military personnel, and music festival attendees who can't sate their thirst for CamelBak products.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.
Some quick info to keep you up-to-date, including the percentage of U.S. smartphone owners who use apps to shop at least once a month.
"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.
Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.
Internal methods would replace external systems for First Class and Standard Mail, as well as packages and periodicals.
Are you late to the digital party?
Why are even advanced digital marketers leaving money on the table by failing to contextualize their customer outreach efforts?
A chief video marketer shares how to build a robust—and effective—video marketing strategy.
We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.
Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.
Mayur Gupta dishes on why customers are the key to marketing and tech innovation.
Fans and marketers are flooding Twitter, raving about Sunday's Big Game.
For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.
The Online Trust Alliance kicks off a week-long tour of high-level briefings on best practices in data-driven marketing.
WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.
Mobile searches reach to heavenly heights on the Lord's Day. Meanwhile, marketers find CTRs sacred in Q4, according to Adobe.
Stoupa had led a brand repositioning at the auto parts chain.
Quantity doesn't trump quality.
A difference in opinion regarding Big Data's importance can hinder success.
SMBs as well as large enterprises can now find savings with investments in IMpb's.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.
Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.
The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.
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