Pro-Exigency Mailers Fire Back

Pro-Exigency Mailers Fire Back

Mailers that support a postal reform law preserving the 4.3% surcharge respond to those opposed to it.

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

The author of the new iPOST bill is determined to get relief for the Postal Service, and he's convinced there's no way to get that relief without making the exigent surcharge permanent.

Epicomm and Idealliance Boards Vote to Merge

Epicomm and Idealliance Boards Vote to Merge

If approved by membership votes, the two will come together as Idealliance in July.

Personalized Content Helps Companies Stack the Deck in Their Favor [Infographic]

Personalized Content Helps Companies Stack the Deck in Their Favor [Infographic]

But not everyone is following suit.

Mailers Rise Up Against iPOST

Mailers Rise Up Against iPOST

Thirty-two organizations—from RR Donnelley to Disabled American Veterans—unite in opposition to the first Congressionally mandated postal increase in 40 years.

Data-Driven Marketing Economy Tops $200 Billion

Data-Driven Marketing Economy Tops $200 Billion

Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

Benioff says new Lightning editions are game-changers for sales reps.They will roll out this quarter and next.

Email List Quality Trumps Subscriber Quantity

Email List Quality Trumps Subscriber Quantity

A recent study analyzes marketers' most effective tactics for a successful email list strategy, as well as their biggest challenges.

Cruz, the Direct Mail Disruptor

Cruz, the Direct Mail Disruptor

Did a controversial direct mail piece revealing people's "voting scores" cause more Cruz supporters to appear at the polls in Iowa?

Announcing the 2016 Marketing Hall of Femme Honorees

Announcing the 2016 Marketing Hall of Femme Honorees

These 15 chief marketers are turning heads—through their marketing acumen, collaborative approach to leadership, and customer focus.

AOL Is the Campaign Contribution Champion

AOL Is the Campaign Contribution Champion

And it's not even a close race. Accounting for just 4% of the addresses on presidential candidates' lists, AOL produces 22% of donation dollars.

Telenor Buys Tapad for $360 Million

Telenor Buys Tapad for $360 Million

The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.

Marketing Challenge: Retest or Roll With It: Answers

Marketing Challenge: Retest or Roll With It: Answers

Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read the full story and provide your advice.

Fast Facts: February 2016

Fast Facts: February 2016

Some quick info to keep you up-to-date, including the best time to send an email, and the percent of marketers who say their creative teams are adequately staffed.

Marketing Chatter: February 2016

Marketing Chatter: February 2016

See what our tweeps have been getting up to this month. Follow us @dmnews.

Consumers Are Guarded About Their Data [Infographic]

Consumers Are Guarded About Their Data [Infographic]

Yet, some salute the practice of personalized customer service.

Is Second-Party Data Worth a Second Look?

Is Second-Party Data Worth a Second Look?

There's nothing new about it. Think magazine subscription lists. But now it's been ramped-up and real-timed by programmatic platforms.

Matt Rosenberg is ChoiceStream's New CMO

Matt Rosenberg is ChoiceStream's New CMO

The former Hollywood marketer is hired to punch up the story of data-informed programmatic buying.

Survey: Retailers Will Stick With Direct Mail in 2016

Survey: Retailers Will Stick With Direct Mail in 2016

Retail mail declines will cease as the channel becomes more personalized; print and TV ads will continue to drop.

Twitter Taps AmEx's Berland as CMO

Twitter Taps AmEx's Berland as CMO

The advertising EVP of the financial services Goliath will attempt to do the David thing with Twitter.

Safe Harbor Agreement: No Ship in Port Yet

Safe Harbor Agreement: No Ship in Port Yet

Commerce Secretary Pritzer wants stakeholder purview. EU negotiator Ansip wants a bulletproof solution. Can both get what they want by January 31?

This Election Year Digital Runs Neck and Neck With TV

This Election Year Digital Runs Neck and Neck With TV

Mobile-reliant Hispanic and African-American voters are helping to take digital prime-time in 2016.

Twitter to Hire a CMO

Twitter to Hire a CMO

Things are a-flitter in Twitter's executive suite; its media and product chiefs departed over the weekend.

2016 Marketing&Tech Innovation Awards Finalists Annouced

2016 Marketing&Tech Innovation Awards Finalists Annouced

We reveal the most innovative strategies, platforms, and people in marketing today,

Internet Sellers Need to Work on Their Shipping Formulas

Internet Sellers Need to Work on Their Shipping Formulas

Six out of 10 shoppers want three-hour delivery, but only 20% of retailers offer the option.

Marketers Want S'More Technology [Infographic]

Marketers Want S'More Technology [Infographic]

Determining which solutions to implement can be a real adventure.

Exigent Rate Is Likely to Be Baked Into New Postal Reform

Exigent Rate Is Likely to Be Baked Into New Postal Reform

A Senate hearing shows some promise that Sen. Carper's iPOST bill—which keeps the 4.3% surcharge—could be passed this year.

Salesforce Deploys Retail Consultants

Salesforce Deploys Retail Consultants

A new service features consulting from top retail practitioners of the company's marketing cloud.

Oglivy Names CEO Miles Young's Successor

Oglivy Names CEO Miles Young's Successor

Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.

Postal Service to Stick With 6-Day Delivery

Postal Service to Stick With 6-Day Delivery

Deputy Postmaster General Ron Stroman tells mailer group that political pressure will preserve mail on Saturday.

Cloud and Other Growth Initiatives Make Up 35% of IBM's Business

Cloud and Other Growth Initiatives Make Up 35% of IBM's Business

CEO Rometty focuses on the future as cloud revenues shoot up 50% in a year with $11 billion in total revenue loss.

Adobe Buys Big Into Retail

Adobe Buys Big Into Retail

It introduces several innovations to its marketing cloud at NRF designed to help merge physical and digital retailing efforts.

Yahoo to Share 13.5 Terabytes of User Data With Universities

Yahoo to Share 13.5 Terabytes of User Data With Universities

The dataset drills deep into the details of 110 billion interactions by 20 million users.

Data Keeps Email Relevance on Track [Infographic]

Data Keeps Email Relevance on Track [Infographic]

Integrating email with other channels enables marketers to chug full steam ahead.

Security Pros' No. 1 Fear: The Danger in Their Own Devices

Security Pros' No. 1 Fear: The Danger in Their Own Devices

Eight out of 10 IT security executives say their biggest problem is infected devices accessing their data assets.

The Shining Star of CES: Mobile

The Shining Star of CES: Mobile

Cybersecurity and virtual reality were also hot; 3D printing not so much. Rising from the ashes was Blackberry.

DMA: Despite Prez's Props, Data-Driven Economy Is Still at Risk

DMA: Despite Prez's Props, Data-Driven Economy Is Still at Risk

The trade association applauds Obama's commitment to digital marketing, but pleads for more safeguards from Washington.

MediaMath Launches 2nd-Party Data Business

MediaMath Launches 2nd-Party Data Business

Helix president Jacob Ross promises high-quality transactional data culled from top online retailers.

Pitney Bowes Launches Multimedia Ad Campaign

Pitney Bowes Launches Multimedia Ad Campaign

Its recasts itself as a multichannel connector for commerce in its first big ad splash in 20 years.

Postal Workers' Contract to Go to Arbitration in February

Postal Workers' Contract to Go to Arbitration in February

Stephen Goldberg, who presided over APWU's last contract arbitration in 2000, will be the arbitrator.

Shelfbucks Buys IoT Platform

Shelfbucks Buys IoT Platform

Its addition of Emmoco takes it a step closer to enable brands to establish one-to-one connections in-store.

Hold the Phone: Apple and Samsung Are the Most Relevant Brands

Hold the Phone: Apple and Samsung Are the Most Relevant Brands

Google and Facebook, apparently, are not. And in a caffeine-induced upset, Folgers out-relevances Starbucks.

Geometry Names Jim Carlton its Creative Chief

Geometry Names Jim Carlton its Creative Chief

The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.

Does Twitter Have a Future as a Marketing Medium?

Does Twitter Have a Future as a Marketing Medium?

Longer tweets won't help the network define its place in the social channel or reach critical mass, observers say.

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

But the future of search and display is fishy for companies in marketing services, media, and technology.

Russian Scammers Ruin Kik's Holidays

Russian Scammers Ruin Kik's Holidays

Users of the instant messaging app were conned into sharing their data with fraudsters they thought were Best Buy, Subway, and others.

Handicapping the GOP Email Race

Handicapping the GOP Email Race

Trump, an email laggard, sits atop the polls. Carson, an email pioneer, is falling like a stone. Is this not the same channel that delivered Obama a second term?

Fly Away, 140 Character Tweet!

Fly Away, 140 Character Tweet!

It's bye-bye Bitly and hello ad dollars as Jack Dorsey makes Twitter more marketing-friendly with 10,000 character tweets.

Phablets May Be the Best Thing That Ever Happened to Apps

Phablets May Be the Best Thing That Ever Happened to Apps

The 5- to 6.9-inch-screen smartphone is almost single-handedly responsible for a 58% increase in app sessions in 2015.

Marketing M&A Activity Hits Highest Levels Since 2007

Marketing M&A Activity Hits Highest Levels Since 2007

Twenty-nine billion-dollar deals were done in 2015 as companies snapped up tech and software capabilities.

Langley Named PRC Vice Chairman

Langley Named PRC Vice Chairman

This is the third time as second in command at the postal regulator for Nanci Langley, who assisted in the passage of PAEA in 2006.

Fed Ex Improved On-Time Deliveries This Holiday

Fed Ex Improved On-Time Deliveries This Holiday

It made good on 97.8% of drops, while UPS slipped to 95.5% in a season that saw 1.2 billion deliveries.

Behold the Buzzwords of 2016

Behold the Buzzwords of 2016

Don't go all FOLO. Forge a graphene-like bond with the zeitgeist and watch your Wi-Fi aura glow.

ACMA Makes Urgent Appeal for Help Fighting Alabama Tax

ACMA Makes Urgent Appeal for Help Fighting Alabama Tax

On Friday the state will order remote sellers to collect and remit sales tax. Catalogers want to mount a legal challenge.

Facebook is the Comeback Kid of Customer Service in 2015

Facebook is the Comeback Kid of Customer Service in 2015

Zuckerberg & Co. rode personalization to good reviews in a year when service levels slid off the table. ACSI ratings declined for six out of 10 companies.

Catalogers Unite on Cheaper Parcel Rates

Catalogers Unite on Cheaper Parcel Rates

The ACMA is bringing catalogers together in an effort to secure a group Negotiated Service Agreement from the Postal Service.

Device-Wise, Holiday 2015 Was Phabulous

Device-Wise, Holiday 2015 Was Phabulous

More than a quarter of device activations were phablets, twice as many as last year.

Marketing Tech Changes Everything

Marketing Tech Changes Everything

2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.

Not So Risky Business: Answers

Not So Risky Business: Answers

A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks will be a poor performer? Read the details and give your opinion.

Marketing Chatter: December 2015/January 2016

Marketing Chatter: December 2015/January 2016

See what our tweeps have been getting up to this month. Follow us @dmnews.

Fast Facts: December 2015/January 2016

Fast Facts: December 2015/January 2016

Some quick info to keep you up-to-date, including the percent of email marketing executives who say their organization has clear marketing goals by channel.

Is Amazon Getting into the Shipping Business?

Is Amazon Getting into the Shipping Business?

Rising costs and two rocky holiday seasons see relations souring between UPS and its biggest customers, a report says.

In 2016, All Roads Will Lead to Email

In 2016, All Roads Will Lead to Email

Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.

Online's Popularity Fuels Shipping Delays

Online's Popularity Fuels Shipping Delays

It's too late to hope for delivery by Thursday. Could a change in shipping zone rate structures solve the problem?

What You Need to Do to Satisfy the EU

What You Need to Do to Satisfy the EU

A checklist for dealing with Europe's new privacy law, which raises questions about arrangements with third-party data companies.

Emailers Sale Away This Holiday

Emailers Sale Away This Holiday

Percent-off themes dominate the grab for December dollars in people's inboxes.

Is BlackBerry Back?

Is BlackBerry Back?

With its new PRIV and a few thousand new enterprise customers, the clickable keyboard smartphone is making some noise.

Smart Cookies Rely on Content Marketing [Infographic]

Smart Cookies Rely on Content Marketing [Infographic]

CMOs need to act like publishers if they hope to make some dough.

Email Best Practices That Fall on the Naughty—and Nice—List

Email Best Practices That Fall on the Naughty—and Nice—List

A new survey reveals sales and discounts are the belles of the ball this year.

Top 8 Smartphone Apps Are Owned by Facebook and Google

Top 8 Smartphone Apps Are Owned by Facebook and Google

Facebook Messenger and Instagram break into the U.S. top 10; Apple holds the bottom two slots.

Snail Mail Alert!

Snail Mail Alert!

A Canadian import looks to bring digital mail notification to Americans who pick up their mail from cluster boxes.

Email: Everyone's Doing It

Email: Everyone's Doing It

Only about 10% of consumers check their email less than once a day.

Humans Overtake Bots on the Internet

Humans Overtake Bots on the Internet

But the battle against the bad bots is far from over. They are more plentiful than ever.

4% of Revenues Could Be Charged for Violating EU Privacy Law

4% of Revenues Could Be Charged for Violating EU Privacy Law

European Union officials came to an agreement on sticky points of the GDPR bill. Here's the bad news for marketers.

There Is a Third World Lacking Third-Party Data

There Is a Third World Lacking Third-Party Data

Third-party data usage is virtually non-existent in some parts of the world, says a GDMA study.

Cision Acquires PRNewswire for $841 Million

Cision Acquires PRNewswire for $841 Million

The software provider looks to realize greater scale and technology innovation from the deal.

Salesforce Buys AI Company

Salesforce Buys AI Company

Led by ex-eBay and Oracle engineers, MinHash birthed AILA, the marketing trend-spotter's answer to Siri.

How Consumers Really Feel About Your Subject Lines

How Consumers Really Feel About Your Subject Lines

Including emotional language in the subject lines of Black Friday emails had an interesting impact on marketers' open rates.

Secrets to Lead-Nurturing Success

Secrets to Lead-Nurturing Success

Only 20% of companies consider their lead-nurturing strategies "very successful" at achieving important objectives.

Ready for the EU's New Data Privacy Law?

Ready for the EU's New Data Privacy Law?

Half of marketers are unaware of the GDPR, expected to pass in Brussels this week. It promises web users the right to be forgotten.

Go Mobile. Consumers Already Have.

Go Mobile. Consumers Already Have.

The vast majority of U.S. consumers are just as likely to make a purchase via tablet as smartphones.

Experian Sells Simmons and Hitwise in $52 Million Deal

Experian Sells Simmons and Hitwise in $52 Million Deal

Equity firm Symphony Technology Group and its e-commerce holding Connexity are the new owners.

Mobile Payments Are on the Rise

Mobile Payments Are on the Rise

Sixty-one percent of shoppers want to use mobile pay this holiday season.

Is Email Useful All Year Round? [Infographic]

Is Email Useful All Year Round? [Infographic]

Of course it is. But there are dates when you should or shouldn't hit "send."

What Millennials Have in Store for Marketing

What Millennials Have in Store for Marketing

A slight twist on the tradition, I asked a few future marketers what they predict about marketing in 2016 and beyond.

Walmart Will Debut its Own Mobile Payment System

Walmart Will Debut its Own Mobile Payment System

Walmart Pay marks the retailer's exit from the Merchant Customer Exchange consortium that includes Target, Best Buy, and CVS.

Digital Ad Spend for Q3 Was $15 Billion

Digital Ad Spend for Q3 Was $15 Billion

An increase in multichannel activity fueled a 23% rise—and the biggest quarter ever.

7 Lessons Marketers Can Learn From Nestlé Waters' CMO

7 Lessons Marketers Can Learn From Nestlé Waters' CMO

Antonio Sciuto shares his advice on how to leverage technology to drive seamless experiences.

More Ad Impressions Occur After the Purchase

More Ad Impressions Occur After the Purchase

More than half of tech ads are served to consumers who've already made a purchase.

Block That Ad Blocker...Politely

Block That Ad Blocker...Politely

BlockIQ asks people running ad blockers to reconsider. But if they don't, it can deny them access to the desired site.

Postal Board of Governors Is Down to One Member

Postal Board of Governors Is Down to One Member

There should be nine, but the Senate's inaction on five nominations leaves James Bilbray the last man standing.

Boomtrain Makes a Stop At Oracle

Boomtrain Makes a Stop At Oracle

It's Amazon-level identity graphing for the masses, says CEO Nick Edwards.

Privacy Pioneer Lorrie Cranor named CTO at FTC

Privacy Pioneer Lorrie Cranor named CTO at FTC

The computer science professor led the formation of the Privacy Preference Platform at W3C.

Most Still Stuck on First Base in Account-Based Marketing

Most Still Stuck on First Base in Account-Based Marketing

A small group of elite practitioners produce home runs, but most remain hacking away at the bottom of the learning curve.

Sysomos Expion Expands Its Social Media Management

Sysomos Expion Expands Its Social Media Management

New pricing levels allow smaller brands to access the social media management technology that was formerly reserved for large enterprises.

Uncool It May Be, But Teens Still Flock to Facebook

Uncool It May Be, But Teens Still Flock to Facebook

You're busted, kids. Not only are you on Facebook, but it's the site you are on the most.

Digital Agencies Have Reason to Rejoice in the New Year

Digital Agencies Have Reason to Rejoice in the New Year

Marketers overcome by data challenges and omnichannel pressures say they'll up their investments in outside help.

Senators Speak Out Against Marketplace Fairness Act

Senators Speak Out Against Marketplace Fairness Act

Forcing Internet sellers to collect local taxes is "misguided and destructive," say Marco Rubio and three others in a letter to leadership.

Harte Hanks Launches Data Refinery

Harte Hanks Launches Data Refinery

A big eater of big data, the Hadoop-based platform's aim is faster, more relevant marketing.

A Freed Yahoo Internet Could Be a Boon to Marketers

A Freed Yahoo Internet Could Be a Boon to Marketers

A new owner could salvage gems in the Yahoo Internet database and give it new life, say agency pros.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...