Stoking the Fire of Marketing Innovation

Stoking the Fire of Marketing Innovation

Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.

It's Just Business, Nothing Personal—Or Is It?: Answers

It's Just Business, Nothing Personal—Or Is It?: Answers

Drake Darrow's promotion spells colleague and close friend Chris Tarton's firing. See how our readers would handle the situation.

Marketing Challenge: But We Did It This Way

Marketing Challenge: But We Did It This Way

CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. What could Li say to explain the situation without dampening Crain's enthusiasm?

The Blending of Direct and Brand Marketing

The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.

Delivered: Home Improvement Mailers

Delivered: Home Improvement Mailers

What's in our mailbox this month: Home Improvement

Delivered: Event Ticket Seller Emails

Delivered: Event Ticket Seller Emails

What's in our inbox this month: Event Ticket Sellers

Tuning in to NPR's Audience Behavior

Tuning in to NPR's Audience Behavior

Emma Carrasco set about getting inside the minds of NPR's current and prospective customers to guide the fledgling marketing team's strategic planning.

The Story of the Mailing Industry Is Begging to Be Told

The Story of the Mailing Industry Is Begging to Be Told

The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.

Fast Facts: March 2015

Fast Facts: March 2015

Some quick info to keep you up-to-date, including the percentage of consumers who say that the concept of online privacy in 2015 is an illusion.

Could 2015 Be Pinterest's Year?

Could 2015 Be Pinterest's Year?

Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.

Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.

FCC Passes Net Neutrality Rules in 3-2 Vote

FCC Passes Net Neutrality Rules in 3-2 Vote

The FCC will regulate broadband Internet service as a public utility and ban paid prioritization of delivery.

New Postal Rates for Competitive Products Approved

New Postal Rates for Competitive Products Approved

The Postal Regulatory Commission okays the Postal Service's requests, but is still considering the transfer of some mail products to the competitive list.

Are Marketers Using Too Many Channels and Vendors?

Are Marketers Using Too Many Channels and Vendors?

Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.

FCC's Wheeler is No Show, Oversight Chairman Chaffetz Not Amused

FCC's Wheeler is No Show, Oversight Chairman Chaffetz Not Amused

The House Oversight Committee cancels hearing on net neutrality rules after the FCC chief declines to testify.

Postal Regulatory Commission Approves 2 Percent Rate Hike

Postal Regulatory Commission Approves 2 Percent Rate Hike

It rules that the increase suggested by USPS is in line with price cap regulations. New prices will take effect on April 26.

New Facebook App Helps Manage Ads While On the Go

New Facebook App Helps Manage Ads While On the Go

Marketers can now create and monitor ads from their iOS devices.

Digital Advertising Alliance Intros App for Data Opt-Out

Digital Advertising Alliance Intros App for Data Opt-Out

The mobile pieces of the data collection opt-out puzzle are put in place.

Valpak Rebrands Itself

Valpak Rebrands Itself

The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player.

EU Digital Commish Calls Out Google and Facebook

EU Digital Commish Calls Out Google and Facebook

Gunther Oettinger pushes for one pan-European data protection plan to keep American Web giants from sucking up data in weak-link states.

The Ins and Outs of Inbound Marketing

The Ins and Outs of Inbound Marketing

Improving lead quality is marketers' most important objective for inbound marketing in 2015.

Target Lowers Free Shipping Threshold to Orders of $25

Target Lowers Free Shipping Threshold to Orders of $25

The move puts pressure on Walmart, Amazon, and Best Buy, all of which now have higher minimums.

Lattice Engines and Madison Logic Partner on Customer Intelligence

Lattice Engines and Madison Logic Partner on Customer Intelligence

They will offer a single service combining predictive analytics and purchase intent data.

Netflix and Coldwell Banker Win the Social Media Oscars

Netflix and Coldwell Banker Win the Social Media Oscars

Among Academy Award broadcast advertisers, they grabbed the biggest share of the social media spotlight.

Pitney Bowes Intros Multi-Job Inserting System

Pitney Bowes Intros Multi-Job Inserting System

A mobile-compatible digital interface lets mailers react quickly when moving from letters to flats in the same work cell.

Direct Mail Legend Malcolm Decker Is Dead at 87

Direct Mail Legend Malcolm Decker Is Dead at 87

He beat a record for a direct mail subscription piece that stood for 30 years at the Wall Street Journal.

Birdman Will Be the Choice on Sunday

Birdman Will Be the Choice on Sunday

And old white men will make it. That's Exponential's call, and the data-driven ad network's picked the last two Best Picture winners.

2015 Essential Guide to Content Marketing

2015 Essential Guide to Content Marketing

The 2015 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.

Getting Elected Just Got Cheaper

Getting Elected Just Got Cheaper

Barber shops and pizza parlors entered the digital arena long ago. Now candidates for local office can toss their hats into the ring.

Content Marketing Strategies to Keep—and to Abandon

Content Marketing Strategies to Keep—and to Abandon

Content marketing is an age-old practice. Some methods are worth keeping; others, not so much.

Video Puts Marketing in Motion

Video Puts Marketing in Motion

Popular among consumers for everything from education to entertainment, video should also be a content marketing staple.

Found in Translation: 7 Global Content Marketing Do's and Don'ts

Found in Translation: 7 Global Content Marketing Do's and Don'ts

Too few marketers consider how their content will translate, literally and figuratively, in other languages and locations.

Content Marketing That Sells

Content Marketing That Sells

4 ways to ensure that salespeople use the content that marketers create for them.

Content Marketing 101

Content Marketing 101

A primer to ensure that your core content marketing elements are in place.

LinkedIn Adds Bizo-Inspired Features to Marketing Platform

LinkedIn Adds Bizo-Inspired Features to Marketing Platform

The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.

Reddit Users Will Choose Where the Company Donates Its Ad Revenue

Reddit Users Will Choose Where the Company Donates Its Ad Revenue

Users will dictate where 10% of the mysterious social network's $8.3 million in ad revenue goes.

Amazon and Nordstrom Bouy Retail Customer Satisfaction

Amazon and Nordstrom Bouy Retail Customer Satisfaction

Only one retail segment saw an increase in overall customer satisfaction in Q4 2014: the Web, says ACSI. But that category, like other retail sectors, is bouyed by a select few sellers.

Sales Owns CX, Say B2B Marketers

Sales Owns CX, Say B2B Marketers

Though most B2B marketers say they should control customer experience, eight in 10 admit to having a peripheral role, according to a survey of CMOs, directors, and managers at midsize companies.

Salesforce Becomes Facebook Marketing Partner

Salesforce Becomes Facebook Marketing Partner

The Marketing Cloud bids adieu to its Preferred Marketing Developer program in favor of a closer link with the leading social network.

Rules Are Set for Unmanned Aircraft; Progress Will Drone on Slowly

Rules Are Set for Unmanned Aircraft; Progress Will Drone on Slowly

Don't launch that fleet of delivery drones just yet--unless you're willing to personally escort each one to its destination.

Talkin' Chocolate: Godiva Is Valentine's Leading Socialite

Talkin' Chocolate: Godiva Is Valentine's Leading Socialite

Godiva and Ghirardelli run sweepstakes and win the hearts of chocolate lovers on social media.

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

Northwest Tech Speeds Down the B2B Lead-Gen Slope With Email

The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.

The Postal Service's Sorry Situation, in Brief

The Postal Service's Sorry Situation, in Brief

Here are the reasons why USPS remains on the General Accounting Office's list of highest risk agencies.

Customer Experience Is the Heart of a Brand [Infographic]

Customer Experience Is the Heart of a Brand [Infographic]

Failure to integrate CX management technologies may cause it to skip a beat.

Facebook Introduces Ad Relevance Score

Facebook Introduces Ad Relevance Score

The new metric gives marketers an opportunity to test relevance early, and lower CPMs on ad placements.

YouTube Turns 10 on Valentine's Day

YouTube Turns 10 on Valentine's Day

Yes, already.

Zerve Takes Alternative Route on Mobile Journey

Zerve Takes Alternative Route on Mobile Journey

Instead of creating an app, the activity-finding platform made its mobile debut with a mobile-optimized website.

Mail in the Digital Age, with Postal Service CIO Jim Cochrane.

Mail in the Digital Age, with Postal Service CIO Jim Cochrane.

The Postal Service's chief techie discusses the IMb, flats sequencing, and mail's further integration with digital marketing methods.

Whatever Happened to Roses and a Box of Candy?

Whatever Happened to Roses and a Box of Candy?

Valentines apparently want houses instead. As Cupid's big day nears, HGTV is the most loved brand on social media.

Content and Customer Experience Give Bevel a Sharp Edge

Content and Customer Experience Give Bevel a Sharp Edge

The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.

Putting a Priority on Claiming Discounts

Putting a Priority on Claiming Discounts

Upgrade allows users to immediately claim 20-cent-per-piece savings on Priority Mail.

Moat and Madison Logic Data Team Up on B2B Ads

Moat and Madison Logic Data Team Up on B2B Ads

The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.

USPS Will Hit Exigent Surcharge Limit by August

USPS Will Hit Exigent Surcharge Limit by August

$1.4 billion was collected as of last October, according to the Postal Service's Q1 report, and CFO Joe Corbett says $2 billion in cash will be lost if exigency's suspended.

Brands Now Depend on Modern Marketers to Get the Job Done [Infographic]

Brands Now Depend on Modern Marketers to Get the Job Done [Infographic]

Wanted: Marketers with digital, social, content creation, and analytics skills.

Social Ad Spend Tripled Last Year

Social Ad Spend Tripled Last Year

Demand drove up prices markedly. Facebook's CPM went from 46 cents in Q1 to $1.54 in Q3, says a Social.com study.

Message Systems Acquires Port25

Message Systems Acquires Port25

The email infrastructure provider of choice for many large enterprises seeks to widen its client base with the acquisition.

The 10 Most-Talked-About Brands at Super Bowl XLIX

The 10 Most-Talked-About Brands at Super Bowl XLIX

Nationwide, McDonald's, and Budweiser remain the talk of the town, even well after Sunday's game.

Marketers Should Increase Their Mobile App Spend in 2015

Marketers Should Increase Their Mobile App Spend in 2015

An enhanced mobile customer experience can build a brand.

FCC Chief Unveils Net Neutrality Plan

FCC Chief Unveils Net Neutrality Plan

Congressional Republicans decry Tom Wheeler's "power grab," which would ban paid prioritization on the Internet.

Consumers: Keep Those Emails Comin'!

Consumers: Keep Those Emails Comin'!

It's music to marketers' ears: 60% of people want promotional emails once a week and 28% want them even more frequently.

Loverly Unites Brides and Brands in Native-Ad Bliss

Loverly Unites Brides and Brands in Native-Ad Bliss

The wedding planning company's native advertising approach helped its advertiser more than double its average click-through rate (CTR).

Brand Demands Spur Rise in Ad Viewability

Brand Demands Spur Rise in Ad Viewability

Programmatic buys edge closer to direct publisher placements, registering a viewability percentage of 43% in Q4.

Twitter to Sell Promoted Tweets on Third-Party Sites

Twitter to Sell Promoted Tweets on Third-Party Sites

Its mission to expand the reach of tweet-based advertising begins on Flipboard and Yahoo Japan.

What Do Digital Marketers Really Want?

What Do Digital Marketers Really Want?

What are successful digital marketers doing to stay atop the game?

7 Lessons From Email Marketing Innovators

7 Lessons From Email Marketing Innovators

Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.

Amazon's WorkMail Won't Immediately Affect Marketers

Amazon's WorkMail Won't Immediately Affect Marketers

Small- to medium-sized businesses will be early adopters of the email service, but there's no telling where the e-commerce giant will take it next.

Brennan Takes the Helm at USPS

Brennan Takes the Helm at USPS

Today she becomes the United States' first female Postmaster General. Will she continue to make history establishing a new business model for the Postal Service?

Demystifying Marketing Tech

Demystifying Marketing Tech

Panelists discussed the role technology plays in marketing, and how marketers should approach new technology at the 2015 Marketing&Tech Innovation Summit.

Perception Can Change a Brand's Reality: Answers

Perception Can Change a Brand's Reality: Answers

Perception can change a brand's reality. See how our readers would tackle this thorny situation.

Marketing Challenge: Good Marketer, Bad Attitude

Marketing Challenge: Good Marketer, Bad Attitude

Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. What should she do?

Delivered: Real Estate

Delivered: Real Estate

What's in our mailbox this month: mailers from real estate agents. Some of these should be in foreclosure.

A Prescription for Attracting Millennials

A Prescription for Attracting Millennials

When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.

Is it Game Over or Game-On for GameStop?

Is it Game Over or Game-On for GameStop?

The ever-evolving industry may force the video game retailer to hit the reset button on its business model.

Don't Bore Your Customers With Content

Don't Bore Your Customers With Content

Whether your product is sexy or practical, your content can be engaging and profitable. Here's how.

The Datafication of Marketing

The Datafication of Marketing

Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.

The CMO Who Thinks Less Marketing Is Better

The CMO Who Thinks Less Marketing Is Better

Chris Strain shares how his team listens and responds to the consumers, military personnel, and music festival attendees who can't sate their thirst for CamelBak products.

Marketing Chatter: February 2015

Marketing Chatter: February 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

4 Reasons Marketers Need to Master Mobile

4 Reasons Marketers Need to Master Mobile

Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.

Fast Facts: February 2015

Fast Facts: February 2015

Some quick info to keep you up-to-date, including the percentage of U.S. smartphone owners who use apps to shop at least once a month.

Will Direct Mail Morph Into the Internet of Postal Things?

Will Direct Mail Morph Into the Internet of Postal Things?

"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.

Three Things to Think About Before Buying a DMP Platform

Three Things to Think About Before Buying a DMP Platform

Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.

USPS Seeks New Measurements for Market Dominant Products

USPS Seeks New Measurements for Market Dominant Products

Internal methods would replace external systems for First Class and Standard Mail, as well as packages and periodicals.

Digital Is a Marketer's Wonderland [Infographic]

Digital Is a Marketer's Wonderland [Infographic]

Are you late to the digital party?

The Context Conundrum

The Context Conundrum

Why are even advanced digital marketers leaving money on the table by failing to contextualize their customer outreach efforts?

Video Marketing Is More Than Pretty Pictures

Video Marketing Is More Than Pretty Pictures

A chief video marketer shares how to build a robust—and effective—video marketing strategy.

When Marketing Plus Technology Equals Innovation

When Marketing Plus Technology Equals Innovation

We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.

Connect With Your Audience Through Content Marketing

Connect With Your Audience Through Content Marketing

Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.

Consumers Are the Center of the Technology Storm

Consumers Are the Center of the Technology Storm

Mayur Gupta dishes on why customers are the key to marketing and tech innovation.

The Many Threads of Social Superbowl Conversation

The Many Threads of Social Superbowl Conversation

Fans and marketers are flooding Twitter, raving about Sunday's Big Game.

Four of Five CMOs Unable to Keep Up With Tech Demands

Four of Five CMOs Unable to Keep Up With Tech Demands

For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.

Stop What You're Doing! It's Data Privacy Day.

Stop What You're Doing! It's Data Privacy Day.

The Online Trust Alliance kicks off a week-long tour of high-level briefings on best practices in data-driven marketing.

Morel Steps Down as Wunderman CEO

Morel Steps Down as Wunderman CEO

WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.

In Search, Think Mobile Sundays and Desktop Mondays

In Search, Think Mobile Sundays and Desktop Mondays

Mobile searches reach to heavenly heights on the Lord's Day. Meanwhile, marketers find CTRs sacred in Q4, according to Adobe.

Pep Boys CMO Stoupa Moves to Sports Authority

Pep Boys CMO Stoupa Moves to Sports Authority

Stoupa had led a brand repositioning at the auto parts chain.

Email List Growth: More Than Just a Numbers Game

Email List Growth: More Than Just a Numbers Game

Quantity doesn't trump quality.

Big Data Is a Big Divide for Some Companies

Big Data Is a Big Divide for Some Companies

A difference in opinion regarding Big Data's importance can hinder success.

IMpb Codes Now Required for Commercial Package Pricing

IMpb Codes Now Required for Commercial Package Pricing

SMBs as well as large enterprises can now find savings with investments in IMpb's.

NY Times: The Catalog Lives!

NY Times: The Catalog Lives!

The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.

18 Chief Marketers Who Put the "Excel" in Excellent

18 Chief Marketers Who Put the "Excel" in Excellent

Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.

The Good News: There's $1.6 Trillion in Business up for Grabs

The Good News: There's $1.6 Trillion in Business up for Grabs

The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.

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