A pair of strange bedfellows who helped craft the Postal Act of 2006 agree that postal rates don't need a review, they need new postal reform, and now.
At Oracle Modern Marketing Experience, new marketing cloud initiatives for B2B and B2C
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.
In honor of the social network announcing an award that recognizes the fundamentals of effective direct marketing, here's a look at several social campaigns we consider noteworthy.
Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.
Jennifer Breithaupt, who runs Citi Private Pass, shares how the financial brand taps into customer passion for music, sports, and dining to boost credit card revenue.
Two veterans female marketers advise attendees at the 2016 Marketing Hall of Femme Leadership Summit & Awards to walk the walk and define their destinies.
What makes marketing executives shine? Veteran chief marketers speaking at DMN's 2016 Marketing Hall of Femme Leadership Summit & Awards agree that passion, fearlessness, and collaboration are essential to marketers' success.
SEO job postings dipped an average of 7% and salaries dropped by an average of 6% in 2016—but this decline may actually be positive for jobseekers.
Bernie Sanders is the champion of contribution conversion. Hillary Clinton emails more than the rest of the candidates combined—almost a billion emails in the past two months.
Battle lines are being drawn in Montgomery to topple a Supreme Court precedent and tax online retailers. Are remote sellers ready for a fight?
Trend-setting marketers are sophisticated emailers, cross-channel integrators, and digital transformation facilitators, according to a study by Salesforce.
A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.
Cost coverage of flats receded and 24 workshare discounts exceeded norms, according to the 2015 Annual Compliance Determination.
Warwick Business School's Mark Skilton says the unusual resolution of the case puts both corporations and consumers on high privacy alert.
Chief marketers at the NFL and Moët Hennessy reveal how camaraderie enables a shared understanding of customers that leads to better marketing decisions.
Its data co-op immediately becomes a significant entry in first-party data sharing. The goal: flag individuals across channels and screens.
The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.
Publicis North America's director of data science took the stage at SXSW and discussed why the data science industry needs a code of ethics and what it will take to create one.
Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.
At SXSW, Sanders' campaign staff reveals how the Vermont senator is putting digital tools in the hands of voters to drive his presidential ticket.
Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.
A panel of sports marketers took the stage at DMN's 2016 Marketing&Tech Innovation Summit and shared their best practices for driving engagement, loyalty, and sales.
Day 2 of DMN's 2016 Marketing &Tech Innovation Summit brims over with captivating content—covering everything from how data is changing marketing, to selecting the "ideal" marketing technology, to moving beyond engagement to entangled marketing.
The traditional marketing and sales funnels have put in a full century of revenue generation, but companies are beginning to seek a new, more customer-friendly design.
Nine out of 10 B2B marketers admit that their communications reach a significant number of people that will never do business with them.
The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.
The Belgium-based multichannel marketing platform wants mid-market clients looking for tech with a personal touch. Extra Space Storage is one of them.
The court action is "unlawful and unwise" and could set a dangerous precedent for data-driven companies, the congressman says.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.