CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.

LogMyCalls Changes Name to Convirza

LogMyCalls Changes Name to Convirza

The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.

Magnetic and MyBuys Merge

Magnetic and MyBuys Merge

Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

Sizmek Signs Partner to Add Store Inventory to Mobile Ads

Retailigence keeps tabs on product availability at more than two million stores.

Email Marketing: A True Diamond in the Rough [Infographic]

Email Marketing: A True Diamond in the Rough [Infographic]

Although click-through rates remain dull, the channel still dazzles in terms of engagement.

Letterman Finale's Web Top 2: Taco Bell and Scientology

Letterman Finale's Web Top 2: Taco Bell and Scientology

The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'

And Then, DMA Did Something Completely Different

And Then, DMA Did Something Completely Different

Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.

Sales and Marketing Need to Join Forces

Sales and Marketing Need to Join Forces

All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?

People Would Rather Wait Than Pay for Packages

People Would Rather Wait Than Pay for Packages

Even during the holidays, waste beats haste as a determining factor in purchases. Favored delivery time of Canadians is five days or more.

New CMO Says Postal Service Has Data Act Together

New CMO Says Postal Service Has Data Act Together

Jim Cochrane tells how USPS is poised to collaborate with digital methods. The "Watch Us Deliver" ad campaign is launched.

C'mon, Touch Me

C'mon, Touch Me

TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.

The Owl Intros a Social Ad Tool for Humans

The Owl Intros a Social Ad Tool for Humans

Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Almost all marketers find analytics useful.

6 Tips for Curing Email "Back Pain"

6 Tips for Curing Email "Back Pain"

Data hygiene is an ailment for many B2B marketers—but it doesn't have to be.

Brennan Declares the Dawning of a 'Mail Revolution'

Brennan Declares the Dawning of a 'Mail Revolution'

In her Postal Forum keynote, the Postmaster General unveils a plan to make it a more compelling player in a digital world.

Oversight Committee Wants USPS Explanation on Competitive Products

Oversight Committee Wants USPS Explanation on Competitive Products

Rep. Jason Chaffetz demands an accounting on attribution of costs in its shipping business, alleging the Postal Service might be in violation of PAEA.

Bots Overtake People on the Web

Bots Overtake People on the Web

Human traffic on the Web dropped from 55% to 41% over the past year, mostly due to "good bots" reflecting advanced marketing services from social networks.

CMOs Scream for Multichannel Marketing [Infographic]

CMOs Scream for Multichannel Marketing [Infographic]

Siloed marketing will melt away engagement and purchase opportunities.

Forget B2B or B2C—It's About C2B

Forget B2B or B2C—It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

GumGum Names Plomion Marketing Chief

GumGum Names Plomion Marketing Chief

The Chango veteran moves from programmatic to in-image advertising.

Walmart Tests $50 Unlimited Shipping Service

Walmart Tests $50 Unlimited Shipping Service

It's barely summer and the shipping wars are on! The big discounter aims its opening salvo at shoppers on limited budgets.

8 Digital Transformation Tips

8 Digital Transformation Tips

Innovation takes more than just technology; it takes people.

Video Content Is Important to Consumers

Video Content Is Important to Consumers

More consumers prefer videos about products over videos on companies—82.9% versus 48.9%, respectively.

Zeta Updates Its Customer Lifecycle Platform

Zeta Updates Its Customer Lifecycle Platform

The multichannel marketing platform enhances Zeta Hub's email, data access, and personalization capabilities.

Union Chief: Invest Smarter and Keep Postal Rates Lower

Union Chief: Invest Smarter and Keep Postal Rates Lower

NALC's Sauber tells Senate panel to put retiree healthcare fund in hands of private investors and remove financial pressures from USPS.

Postal Workers to March for Expanded Hours, Services

Postal Workers to March for Expanded Hours, Services

Thousands of APWU members will rally at postal facilities in 36 states on Thursday to ask consumers to join in their cause.

FTC: Direct Sales of Autos Should Be the Consumer's Choice

FTC: Direct Sales of Autos Should Be the Consumer's Choice

In a blog, the Federal Trade Commission questions the validity of state laws that shut down direct sales of Tesla electric cars.

Original Digital Video Programming on the Rise

Original Digital Video Programming on the Rise

59 million U.S. adults are tuning in to video at least once a month, a study finds.

Study: Mobile Campaigns Drive Twice the Sales of Desktop

Study: Mobile Campaigns Drive Twice the Sales of Desktop

A mobile ad platform releases what it claims is the first true benchmarking of the channel's impact on in-store sales.

.ngo Domain Launches for Nonprofits

.ngo Domain Launches for Nonprofits

The operator of .org launches a new top-level domain that serves as a validator for nonprofit status.

Marketing's All About Change, Connections, and Engagement in 2015

Marketing's All About Change, Connections, and Engagement in 2015

Finance giant Amex reveals how to stay current and grow with your customers.

Postal Service Posts $1.5 Billion Loss in Q2

Postal Service Posts $1.5 Billion Loss in Q2

Standard Mail volumes showed a slight decline in the three-month period, but increased by 564 million pieces in the first half of USPS's fiscal year.

Spotify Plans Move Into Video

Spotify Plans Move Into Video

It's said to be looking for partners in video content development to expand usage and develop new ad revenue sources.

The Small Business Owner: A One-Man Band [Infographic]

The Small Business Owner: A One-Man Band [Infographic]

Finding new customers and retaining existing ones isn't every owner's forte.

Postal Rate Increases Approved by PRC

Postal Rate Increases Approved by PRC

New Standard Mail prices, up an aggregate 1.937%, take effect May 31. Mail promotional programs for 2015 will proceed as scheduled.

Get Ready for Genetically Modified Content

Get Ready for Genetically Modified Content

Highspot introduces "content genomics," which codes and tracks each element of sales collateral for effectiveness.

AIG Advisor Group Invests in Multichannel Marketing

AIG Advisor Group Invests in Multichannel Marketing

The financial planning firm relies on its advisors to boost company awareness and recruit prospects.

Digital's Fine Line Between Creepy and Cool

Digital's Fine Line Between Creepy and Cool

"Cool" features lead shoppers to relevant products, while "creepy" ones identify, track, and target consumers.

Individual Users Can Now Buy SAP Online

Individual Users Can Now Buy SAP Online

The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.

Will Marketers Become Intel Producers Instead of Intel Consumers?

Will Marketers Become Intel Producers Instead of Intel Consumers?

Birst introduces 5X, a platform that allows marketers to gain access to BI via their front-end tool of choice.

Cochrane Named Acting CMO of Postal Service

Cochrane Named Acting CMO of Postal Service

The Chief Information Officer moves into the role vacated by Nagisa Manabe. Digital chief Randy Miskanic assumes CIO spot.

'O' Is Only That You're Using the Wrong Subject Line

'O' Is Only That You're Using the Wrong Subject Line

Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.

10 Years, 12 Brands, and Thousands of Hours of DRTV

10 Years, 12 Brands, and Thousands of Hours of DRTV

Going into the television upfronts, a cable association chronicles the exploits of a dozen iconic TV products.

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.

Data Migration's Challenges

Data Migration's Challenges

91% of businesses engage in data migration projects and 85% experience significant problems from them.

Diamond Candles' Triggered Emails Spark Blazing Results

Diamond Candles' Triggered Emails Spark Blazing Results

The home fragrance company's behavioral- and catalog-based messaging ignites stellar open and conversion rates.

American Express Debuts the Plenti Coalition Loyalty Card

American Express Debuts the Plenti Coalition Loyalty Card

AT&T, ExxonMobil, and Rite Aid are among partners enlisted in the coalition loyalty program aimed at becoming America's answer to Canada's Air Miles.

Has First Class Mail's Plummet Stabilized?

Has First Class Mail's Plummet Stabilized?

A new report from the Postal Inspector General's office says yes, and notes that the severity of its decline varies widely by region.

B2B-Style CRM Comes to B2C

B2B-Style CRM Comes to B2C

It's catered to shorter sales cycles, but Engage.cx's solution is based on a similar premise of informed engagement for educated buyers.

Marketers Fail to Hit the Target [Infographic]

Marketers Fail to Hit the Target [Infographic]

Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.

Marketing Leadership in the Digital Age

Marketing Leadership in the Digital Age

Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.

Monetizing Content Marketing

Monetizing Content Marketing

Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.

But We Did It This Way: Answers

But We Did It This Way: Answers

CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. See how our readers would handle this situation.

Spoiled for Choice, Challenged by Attribution

Spoiled for Choice, Challenged by Attribution

Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy isn't clear based on past customer behaviors. More testing would help him decide but his budget is due in a week. What should he do?

The Segmentation Triple Threat

The Segmentation Triple Threat

Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.

Western Union Transfers Customer Passion to Brand Affinity

Western Union Transfers Customer Passion to Brand Affinity

The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.

Redefining Data Privacy

Redefining Data Privacy

Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?

At Nutrisystem Healthy Marketing Is an Ongoing Endeavor

At Nutrisystem Healthy Marketing Is an Ongoing Endeavor

Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.

Marketing Chatter: May 2015

Marketing Chatter: May 2015

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Fast Facts: May 2015

Fast Facts: May 2015

Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.

PRC Chief Tells What Will Keep the Postal Service Going

PRC Chief Tells What Will Keep the Postal Service Going

Though he never clerked a Post Office or walked a carrier route, Robert Taub does have serious postal street cred, having helped craft the 2006 Postal Accountability and Enhancement Act.

Are You a Habit Your Customers Can Break?

Are You a Habit Your Customers Can Break?

Behavioral loyalty is tenuous; customers can and will drop you like a bad habit.

Salesforce on the Block? Not Likely.

Salesforce on the Block? Not Likely.

Benioff just won't get offa that cloud, say some old CRM hands who just can't see any sense behind the rumors.

Email Marketers Are Failing to Engage New Subscribers

Email Marketers Are Failing to Engage New Subscribers

Two thirds of new opt-ins fail to take part in any other interactions over the subsequent three months.

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet

Marketers Aren't Taking Advantage of Account-Based Marketing—Yet

More than 90% of marketers say that account-based marketing is valuable, but few actually implement it.

Digital Content Is the Answer to the Bean Bang Theory

Digital Content Is the Answer to the Bean Bang Theory

The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.

Samsung Maintains Smartphone Dominance

Samsung Maintains Smartphone Dominance

Apple cut into its share in 2014, but the Android leader fights back in Q1 to hold a quarter of the market.

L'Oréal's Online Eye-Opener

L'Oréal's Online Eye-Opener

An eye-tracking study gives the Canadian division of the cosmetics company an entirely new outlook on the display ad.

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.

Savoring Geotargeting's Effects

Savoring Geotargeting's Effects

Traditions 118 restaurant enjoys an 18% conversion with local display offers.

Mohn Named CMO of Build.com

Mohn Named CMO of Build.com

The digital marketing veteran's retail career includes stops at Petco, Guitar Center, and Albertson's.

Kroger Acquires Dunnhumby's Tech Assets to Form 84.51⁰

Kroger Acquires Dunnhumby's Tech Assets to Form 84.51⁰

Kroger keeps the customer insights company's tech tools and brains, as well as all of its own data, in buyout of Tesco.

Pinterest Enlists Partners to Help Scale Brand Activity

Pinterest Enlists Partners to Help Scale Brand Activity

Jyri Kidwell, head of the new Marketing Developer Partners program, says brands are essential to the content quality of the visual social network.

Digital Video Ad Spending to Top $10 Billion in 2015

Digital Video Ad Spending to Top $10 Billion in 2015

Two thirds of brands and agencies will shift budget away from TV to fund the 43% YOY increase.

Marketing Hall of Femme 2015: It's All About Purpose

Marketing Hall of Femme 2015: It's All About Purpose

American Red Cross CMO Peggy Dyer says that grit, heart, and authenticity are the formula for purposeful marketing.

18 Chief Marketers Who Put the "Excel" in Excellent

18 Chief Marketers Who Put the "Excel" in Excellent

Real Leading Ladies don't walk red carpets. They make strides in their industry.

Anaplan Names Halloran CMO

Anaplan Names Halloran CMO

The Orbis founder leaves Infor to join the cloud-based solutions provider.

How Green Are Your Consumers? [Infographic]

How Green Are Your Consumers? [Infographic]

Being eco-friendly can help brands earn some green, too.

Meeting of the Social Measurement Minds

Meeting of the Social Measurement Minds

Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.

Earned Value Mail Promo to Launch on Schedule

Earned Value Mail Promo to Launch on Schedule

USPS expects three other discount plans to proceed as planned, too.

TrueCar's Social Campaign Fosters More Than Just Puppy Love

TrueCar's Social Campaign Fosters More Than Just Puppy Love

Instagram drives engagement and brand affinity for the car pricing website.

AdRoll Partners With Google to Make the Web Safer

AdRoll Partners With Google to Make the Web Safer

The move sets the stage for the adoption of server encryption by the ad tech ecosystem.

Internet Advertising Revenues Close in on $50 Billion

Internet Advertising Revenues Close in on $50 Billion

Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Interactive Advertising Bureau.

An App For Making Apps Work Better

An App For Making Apps Work Better

Appboy introduces a system designed for scheduling timed, personalized reactions to app engagement to maximize revenue.

When Women Thrive, Businesses Win

When Women Thrive, Businesses Win

2015 Marketing Hall of Femme honorees hosted a Twitter chat on women and leadership. Here's what some of the leading women had to say about female empowerment.

Digital Detectives Can Now ID Device Fingerprinting

Digital Detectives Can Now ID Device Fingerprinting

For marketers concerned about cookie-less tracking of customers, TRUSTe issues a new solution.

Campaign US Appoints Douglas Quenqua Editor-in-Chief

Campaign US Appoints Douglas Quenqua Editor-in-Chief

The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.

Gap and Starbucks Veteran Aylward Takes Marketing Helm at HSN

Gap and Starbucks Veteran Aylward Takes Marketing Helm at HSN

The interactive retailer looks to him to sustain momentum in the omnichannel arena.

Crimson Hexagon Rolls Out Social Audience Tool

Crimson Hexagon Rolls Out Social Audience Tool

The Affinities function forms profiles using what other people post about targets, as well as what they post themselves.

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

Stanley Steemer Cleans Up Its Email and Direct Mail Strategies

An orderly and seamless customer experience is just what the carpet cleaning company needed.

New Competitive Postal Rates to Take Effect May 31

New Competitive Postal Rates to Take Effect May 31

Market dominant rates, hopes USPS, will hew to the same date. But a court decision looms that could change everything.

Spivey Named CMO of Bazaarvoice

Spivey Named CMO of Bazaarvoice

The veteran tech marketer takes over the growth strategy of this retail content marketing provider.

Marketing Still Not Producing Enough Leads, Says CSO Study

Marketing Still Not Producing Enough Leads, Says CSO Study

Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

But privacy and security concerns can make them go bananas.

Spotify Intros Playlist Targeting

Spotify Intros Playlist Targeting

Segments can be constructed by type of music, time of day, location, or mood.

House Committee OK's Data Security Bill

House Committee OK's Data Security Bill

Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.

What Makes Donors Tick—and Donate?

What Makes Donors Tick—and Donate?

Nonprofits must replace more than $25 billion in revenue each year. Their biggest challenge: better data management.

Message Systems Rolls Out Pay-As-You-Go Email Service

Message Systems Rolls Out Pay-As-You-Go Email Service

The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.

Halyard Capital Announces Acquisitions

Halyard Capital Announces Acquisitions

Private equity fund Halyard Capital announced its acquisition of Harte Hanks Market Intelligence and The Aberdeen Group.

Marketo Makes a Stab at Seamless

Marketo Makes a Stab at Seamless

It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.

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