The campaign intelligence company looks to bolster the quality of its online-offline metrics.
Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.
Facing a possible $18 million net loss on the deal, the Postal Service has an NSA rejected for the first time.
More than a month late with its exigency revenue accounting, the Postal Service receives a notice from the PRC to file it by week's end.
If there's more talk about marketing than there is action delivering it, collaboration may be lacking.
Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.
The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.
The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.
A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.
Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.
Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.
Two DMN Marketing Hall of Femme honorees are among the five winners of the Cojones Awards handed out at SXSW.
Two weeks after remanding Standard Mail rate changes back to the Postal Service, the PRC finds the revised submission incomplete, as well.
71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.
Were targeting added to the new measurement technology, it could be a game changer, says an agency practitioner.
The longtime force in direct mail beefs up its digital chops with the purchase of the Silicon Valley agency.
Marketers love South by Southwest as much as anyone—maybe more.
The Postal Service cracks down on business mailers who are using the prospecting vehicle for order fulfillment.
Its valuation now at $11 billion, the social network is number six on the list of privately held startups.
Is Nordstrom's love for the customer unrequited? Is Apple basking in too much affection? Is there hope for lonely heart Sears after all?
A direct marketing "giant," he wrote the classic book on recency and frequency.
The international shipper predicts the new 28,000-square-foot Houston facility will double capacity.
A strong investment in social commerce helped save Avenue Stores' fate.
Its Social Cloud announces support services for the Chinese social network, and for Instagram, as well.
Not every C-level marketer takes the same approach to get ahead of the game.
The researcher sees just 2% unit growth in the five years, led by Androids. Losing share will be the category-creating iPad.
This isn't your average cookies conversation.
Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.
The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.
85% of consumers polled find online reviews important while making a purchase
Jobsville's latest stab at device dominance is not exactly ringing alarms in marketing quarters, though some interesting possibilities are being pondered.
Its Anywhere application takes a stab at forcing marketing automation compliance by putting information at marketers' fingertips.
Because mobile isn't complicated enough.
A study shows that on sites with 10% or more fake traffic even bona fide visitors hardly ever convert.
United Parcel Service morphs into "United Problem Solvers" in a new TV, print, and online campaign.
Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.
In the digitally mature automotive segment, Nissan emerges as the most socially poised.
DialogTech integrations will give Adobe users more insight into driving phone interactions.
Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.
Citing a large number of errors and omissions in the rate request, the Postal Regulatory Commission returns it to the Postal Service for modifications
Advertisers on the social network will now be able to target by referencing 135 audience categories.
Things are going swimmingly for marketers in terms of budgeting for their digital marketing initiatives.
The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.
Invoca attempts to fill a "black hole" in search marketing with a new service that links mobile searches to call data.
It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.
The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.
Just one third of marketers feel they collect the right amount of data.
Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.
The ratings king prepares for a day when programmatic buying migrates to broadcast television.
The 2015 Essential Guide to Direct Mail Marketing—everything you need to know about direct mail marketing, all in one spot. Read on for insight.
11 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing a slight resurgence.
Five tech trends underlying direct mail marketing success today.
How three companies are using direct mail marketing to deliver—sales, that is.
Direct mail still works. Here's why.
Direct mail spending grew 2.7% in 2014; Winterberry Group's prediction was for 1.1% growth.
The court's ruling in DMA v. Brohl is a "landmark victory" for business access to federal courts and privacy protection for consumers.
The system bypasses the email channel to automatically deliver and store receipts in shoppers' devices.
The "Grand Alliance" tells the public that USPS management is out to "bury" the Postal Service with consolidation and work force reduction.
Not really. A new study suggests that fewer images and concise text drive higher click-through rates; however, fluctuations remain.
Half of Americans buy more from e-tailers who personalize their customer experience across all touch points.
Autopilot becomes the newest player in low-cost marketing automation, targeting small businesses with a cost of entry as low as $4 a month.
Blab thinks so, and introduces an upgrade to help marketers boost Twitter search rankings.
It will partner with established carriers on an MVNO that aims to merge cell and Wi-Fi networks seamlessly.
Winners of the 2015 Marketing&Tech Innovation Awards are tops in using technology and data as tinder to create sparks with their marketing.
Drake Darrow's promotion spells colleague and close friend Chris Tarton's firing. See how our readers would handle the situation.
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. What could Li say to explain the situation without dampening Crain's enthusiasm?
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
What's in our mailbox this month: Home Improvement
What's in our inbox this month: Event Ticket Sellers
Emma Carrasco set about getting inside the minds of NPR's current and prospective customers to guide the fledgling marketing team's strategic planning.
The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.
Some quick info to keep you up-to-date, including the percentage of consumers who say that the concept of online privacy in 2015 is an illusion.
Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.
The FCC will regulate broadband Internet service as a public utility and ban paid prioritization of delivery.
The Postal Regulatory Commission okays the Postal Service's requests, but is still considering the transfer of some mail products to the competitive list.
Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.
The House Oversight Committee cancels hearing on net neutrality rules after the FCC chief declines to testify.
It rules that the increase suggested by USPS is in line with price cap regulations. New prices will take effect on April 26.
Marketers can now create and monitor ads from their iOS devices.
The mobile pieces of the data collection opt-out puzzle are put in place.
The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player.
Gunther Oettinger pushes for one pan-European data protection plan to keep American Web giants from sucking up data in weak-link states.
Improving lead quality is marketers' most important objective for inbound marketing in 2015.
The move puts pressure on Walmart, Amazon, and Best Buy, all of which now have higher minimums.
They will offer a single service combining predictive analytics and purchase intent data.
Among Academy Award broadcast advertisers, they grabbed the biggest share of the social media spotlight.
A mobile-compatible digital interface lets mailers react quickly when moving from letters to flats in the same work cell.
He beat a record for a direct mail subscription piece that stood for 30 years at the Wall Street Journal.
And old white men will make it. That's Exponential's call, and the data-driven ad network's picked the last two Best Picture winners.
The 2015 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.
Barber shops and pizza parlors entered the digital arena long ago. Now candidates for local office can toss their hats into the ring.
Content marketing is an age-old practice. Some methods are worth keeping; others, not so much.
Popular among consumers for everything from education to entertainment, video should also be a content marketing staple.
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