Marketing Still Not Producing Enough Leads, Says CSO Study

Marketing Still Not Producing Enough Leads, Says CSO Study

Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

Marketers Aren't Monkeying Around With Data Sharing [Infographic]

But privacy and security concerns can make them go bananas.

Spotify Intros Playlist Targeting

Spotify Intros Playlist Targeting

Segments can be constructed by type of music, time of day, location, or mood.

House Committee OK's Data Security Bill

House Committee OK's Data Security Bill

Two Senators also introduce new data security legislation, as Congress perseveres in a years-long effort to set national standards for privacy compliance.

What Makes Donors Tick—and Donate?

What Makes Donors Tick—and Donate?

Nonprofits must replace more than $25 billion in revenue each year. Their biggest challenge: better data management.

Message Systems Rolls Out Pay-as-You-Go Email Service

Message Systems Rolls Out Pay-as-You-Go Email Service

The huge infrastructure provider releases SparkPost, which promises enterprise-level delivery of 2 million emails a month for under $1,000.

Halyard Capital Announces Acquisitions

Halyard Capital Announces Acquisitions

Private equity fund Halyard Capital announced its acquisition of Harte Hanks Market Intelligence and The Aberdeen Group.

Marketo Makes a Stab at Seamless

Marketo Makes a Stab at Seamless

It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.

Google's Mobile Algorithm Expected to Have Big Effect

Google's Mobile Algorithm Expected to Have Big Effect

More than half of marketers predict their search rankings will change when the mobile-friendly update launches next week.

Inside the Inbox: An Analysis of Consumer Email Habits

Inside the Inbox: An Analysis of Consumer Email Habits

Marketers can learn a lot by simply looking at how consumers email each other.

Blogs And Social Media Not as Important as Once Thought

Blogs And Social Media Not as Important as Once Thought

More than one third of marketers say they don't use blogs while looking for vendors.

Report Defines Digital Analysts

Report Defines Digital Analysts

The functions of multichannel analysts are laid out in a new report from the Digital Analytics Association.

Amazon Drone Tests Cleared for Takeoff

Amazon Drone Tests Cleared for Takeoff

Prime Air will take to the skies in controlled, small-scale tests carrying payloads.

Will Salesforce Add-Ons Force Marketing and Sales to Align?

Will Salesforce Add-Ons Force Marketing and Sales to Align?

Intelligence and engagement tools will give salespeople powers previously reserved for marketers, says Pardot's GM.

PMG Brennan Dialogs With Catalogers

PMG Brennan Dialogs With Catalogers

The Postal Service's new boss holds a Town Hall discussion on prospecting rates, NSA's, and closer consultations on operational changes.

Marketing—It's A-Changin'

Marketing—It's A-Changin'

Everything seems to be so different today in marketing, from customers' expectations to modern tools and the constant deluge of data. Here's some advice on how to stay ahead of the curve.

Email Marketers Aren't Out of the Woods [Infographic]

Email Marketers Aren't Out of the Woods [Infographic]

Indeed, marketers are in the thick of it in terms of segmentation.

PEMCO Wins With Help From the 12th Man

PEMCO Wins With Help From the 12th Man

The insurance company gets into fan engagement beast mode.

Facebook to Overtake YouTube in Video Ad Campaigns

Facebook to Overtake YouTube in Video Ad Campaigns

Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.

Customer Experience Is in the Mail

Customer Experience Is in the Mail

US Monitor launches a mailing condition reporting service to help mailers ensure a positive experience for their customers.

Sales Chief Wants Mail Promos to Begin on Schedule

Sales Chief Wants Mail Promos to Begin on Schedule

Cliff Rucker also says a catalog prospecting rate is near, and that a new CRM system will provide better individualized customer service.

Springing Into Account-Based Marketing

Springing Into Account-Based Marketing

LeanData releases updates to its suite, and voices a call-to-action for B2B marketers.

Industry Leader Urges Catalogers to Go to Washington

Industry Leader Urges Catalogers to Go to Washington

ACMA chairman Martin McClanan warns his colleagues get to know their elected officials or risk a return to 2007.

CMO Manabe to Leave Postal Service

CMO Manabe to Leave Postal Service

The consumer packaged goods marketing veteran will call an end to her government service on May 22.

PRC Chief Robert Taub on the Near Future of the Postal Service

PRC Chief Robert Taub on the Near Future of the Postal Service

The Postal Service's chief regulator hopes for financial solvency for the troubled agency, stability of service for rate-payers, and co-operation among a new set of leaders in Washington to effect the changes that can achieve it.

Marketers Are Showing Customers Love

Marketers Are Showing Customers Love

Marketers today are understanding customers and context, personalizing experiences, and optimizing performance across channels.

Mobile Email Conversion Rates Grow

Mobile Email Conversion Rates Grow

Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.

Instagram Scores Highest for March Madness Engagement

Instagram Scores Highest for March Madness Engagement

Brand posts won higher engagement on non-game days. The Final Four: Mondelez, Yum! Brands, LG, and Coca-Cola.

Data Quality Is Lacking

Data Quality Is Lacking

Research suggests that more than three quarters of U.S. companies could improve the quality of their marketing data.

Don't Rain on Customers' Loyalty Parade [Infographic]

Don't Rain on Customers' Loyalty Parade [Infographic]

Poor experiences are the dark clouds that hang over customers' sense of commitment.

The New Rules of Modern Marketing

The New Rules of Modern Marketing

Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.

Men Now Biggest Online Shoppers

Men Now Biggest Online Shoppers

Nearly a third of American men say they shop online at least once a week. Only 18% of women make the same claim.

AOL Glitch Wreaks Email Havoc

AOL Glitch Wreaks Email Havoc

More than 1,000 brands had their emails blocked due to a code glitch by AOL.

USPS Ends Fiscal Year With Loss of $5.5 Billion

USPS Ends Fiscal Year With Loss of $5.5 Billion

With the exigent rate in effect, both Standard Mail and Flats increased their contribution of revenue. As for volume, Standard Mail rose; flats fell.

Search Spend Surges

Search Spend Surges

U.S. paid search spend reached its highest year-over-year growth in three years this past quarter.

New CMOs: Dolgins at Tumblr; Anderson at Sitecore

New CMOs: Dolgins at Tumblr; Anderson at Sitecore

Two 20-year industry veterans, including longtime AOL marketer Stephanie Dolgins, land in important new roles.

USPS's Exigent Rate Revenue Hits $2 Billion

USPS's Exigent Rate Revenue Hits $2 Billion

Bowing to a PRC order, the Postal Service finally files its Q1 report on surcharge revenue, which totaled $586 million.

Monetizing Marketing Data

Monetizing Marketing Data

A data-driven approach to marketing provides a competitive advantage.

The Loyalty Equation

The Loyalty Equation

Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.

Good Marketer, Bad Attitude: Answers

Good Marketer, Bad Attitude: Answers

Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's boss, Lenore Cranston, has spoken to him, but to no avail. See how our readers would handle this situation.

Marketing Challenge: Too Old to Be Digital?

Marketing Challenge: Too Old to Be Digital?

Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?

Fast Facts: April 2015

Fast Facts: April 2015

Some quick info to keep you up-to-date, including the percentage of consumers who notice product placement in TV or film.

Marketing Chatter: April 2015

Marketing Chatter: April 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Delivered: Financial Services Mailers

Delivered: Financial Services Mailers

What's in our mailbox this month: Financial Services

Delivered: Sweepstakes Emails

Delivered: Sweepstakes Emails

What's in our inbox this month: Sweepstakes

Got Skills?

Got Skills?

Today's CMOs are finance- and tech-savvy business leaders. Here's what it takes for marketers to step into the C-suite.

What's Your Branding Approach When You Are the Cadillac of Brands?

What's Your Branding Approach When You Are the Cadillac of Brands?

Uwe Ellinghaus is using his flair for customer advocacy to refuel Cadillac's marketing engine.

USPS Delays Rate Changes for First Class and Packages, Too

USPS Delays Rate Changes for First Class and Packages, Too

The U.S. Postal Service Board of Governors felt it best to implement all price and classification changes at the same time.

Costco, USAA, Netflix, and JetBlue Lead in Net Promoter Scores

Costco, USAA, Netflix, and JetBlue Lead in Net Promoter Scores

Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline.

Lattice Engines Drives Predictive Analytics to Sales Teams

Lattice Engines Drives Predictive Analytics to Sales Teams

A new application promises to help sales organizations spot likely buyers in purchased lists and dormant account files.

MRC Chief: Mobile Metrics Standards Are a Long Way Off

MRC Chief: Mobile Metrics Standards Are a Long Way Off

To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Content marketing that engages and inspires readers is just what the doctor ordered for this health website.

Marketers Love Programmatic Buying, Except When They Don't

Marketers Love Programmatic Buying, Except When They Don't

More than three quarters of brand marketers consider programmatic important, but few implement the practice.

USPS Postpones April 26 Date for New Rates

USPS Postpones April 26 Date for New Rates

The Board of Governors does the wise thing—deciding to wait until all new rates are approved by the PRC before setting a new date.

Content That Fits Your Marketing Strategy to a Tea [Infographic]

Content That Fits Your Marketing Strategy to a Tea [Infographic]

Marketers are heating up engagement by steeping customers in an abundance of valuable content.

Neustar Partners With Nielsen on Campaign Metrics

Neustar Partners With Nielsen on Campaign Metrics

The campaign intelligence company looks to bolster the quality of its online-offline metrics.

Facebook, Twitter to Claim a Third of Display Ads in Two Years

Facebook, Twitter to Claim a Third of Display Ads in Two Years

Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.

Special Postal Rate for Discover Is Rejected

Special Postal Rate for Discover Is Rejected

Facing a possible $18 million net loss on the deal, the Postal Service has an NSA rejected for the first time.

USPS Ordered to File Late Surcharge Report

USPS Ordered to File Late Surcharge Report

More than a month late with its exigency revenue accounting, the Postal Service receives a notice from the PRC to file it by week's end.

Three Ways Collaboration Catalyzes Omnichannel Marketing

Three Ways Collaboration Catalyzes Omnichannel Marketing

If there's more talk about marketing than there is action delivering it, collaboration may be lacking.

Mo' Data, Mo' Problems

Mo' Data, Mo' Problems

Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study.

Laben Named Wunderman Chief Data Officer

Laben Named Wunderman Chief Data Officer

The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.

Startup Raises $35 Million for Predictive App-alytics

Startup Raises $35 Million for Predictive App-alytics

The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.

Send Emails Your Subscribers Actually Want to Read

Send Emails Your Subscribers Actually Want to Read

A recent study reinforces that personalization helps marketers' messages stand out in the inbox.

Google Exec Tapped as Weather Company CMO

Google Exec Tapped as Weather Company CMO

Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.

Salesforce Releases Active Audiences Product

Salesforce Releases Active Audiences Product

The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.

Smartfocus Debuts Virtual Beacons

Smartfocus Debuts Virtual Beacons

The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.

TV, Radio Still Lead All Media in Engagement

TV, Radio Still Lead All Media in Engagement

A Nielsen cross-channel media usage study shows traditional television and AM/FM radio as the only media with more than 200 million steady users.

Let's Get Phygital

Let's Get Phygital

Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.

Marketers Who Have the Cojones to Be Bold

Marketers Who Have the Cojones to Be Bold

Two DMN Marketing Hall of Femme honorees are among the five winners of the Cojones Awards handed out at SXSW.

USPS Rate Requests Fail a Second Time

USPS Rate Requests Fail a Second Time

Two weeks after remanding Standard Mail rate changes back to the Postal Service, the PRC finds the revised submission incomplete, as well.

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.

New Facebook Tool Will Measure App Downloads

New Facebook Tool Will Measure App Downloads

Were targeting added to the new measurement technology, it could be a game changer, says an agency practitioner.

Harte Hanks Buys 3Q Digital

Harte Hanks Buys 3Q Digital

The longtime force in direct mail beefs up its digital chops with the purchase of the Silicon Valley agency.

SXSW Reveals the Latest in Music, Film, Art—and Marketing

SXSW Reveals the Latest in Music, Film, Art—and Marketing

Marketers love South by Southwest as much as anyone—maybe more.

Rules Tightened on Low-Cost Marketing Parcels

Rules Tightened on Low-Cost Marketing Parcels

The Postal Service cracks down on business mailers who are using the prospecting vehicle for order fulfillment.

Pinterest Raises $367 Million in Series G Funding

Pinterest Raises $367 Million in Series G Funding

Its valuation now at $11 billion, the social network is number six on the list of privately held startups.

Retailers Not Feeling the Love From Social Networkers

Retailers Not Feeling the Love From Social Networkers

Is Nordstrom's love for the customer unrequited? Is Apple basking in too much affection? Is there hope for lonely heart Sears after all?

Direct Strategist Don Libey Is Dead at 71

Direct Strategist Don Libey Is Dead at 71

A direct marketing "giant," he wrote the classic book on recency and frequency.

Demand Leads DHL to Expand Texas Operations

Demand Leads DHL to Expand Texas Operations

The international shipper predicts the new 28,000-square-foot Houston facility will double capacity.

Avenue Stores Rebuilds on Social Commerce

Avenue Stores Rebuilds on Social Commerce

A strong investment in social commerce helped save Avenue Stores' fate.

Oracle Makes China Connection With Weibo

Oracle Makes China Connection With Weibo

Its Social Cloud announces support services for the Chinese social network, and for Instagram, as well.

Hats Off to the Modern CMO [Infographic]

Hats Off to the Modern CMO [Infographic]

Not every C-level marketer takes the same approach to get ahead of the game.

IDC Scales Back Growth Forecasts for Tablets

IDC Scales Back Growth Forecasts for Tablets

The researcher sees just 2% unit growth in the five years, led by Androids. Losing share will be the category-creating iPad.

Six Marketing Lessons We Can All Learn From the Girl Scouts

Six Marketing Lessons We Can All Learn From the Girl Scouts

This isn't your average cookies conversation.

Hall of Famer Steve Young's Marketing Words of Wisdom

Hall of Famer Steve Young's Marketing Words of Wisdom

Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.

Reviews Shape Customer Views

Reviews Shape Customer Views

85% of consumers polled find online reviews important while making a purchase

Will Apple Watch Make Marketers' Hearts Flutter?

Will Apple Watch Make Marketers' Hearts Flutter?

Jobsville's latest stab at device dominance is not exactly ringing alarms in marketing quarters, though some interesting possibilities are being pondered.

Act-On Brings Automation to the Browser

Act-On Brings Automation to the Browser

Its Anywhere application takes a stab at forcing marketing automation compliance by putting information at marketers' fingertips.

Apple Ignites the Web (Again) With the Apple Watch

Apple Ignites the Web (Again) With the Apple Watch

Because mobile isn't complicated enough.

Fraud-Free Sites Account for Nearly All Conversions

Fraud-Free Sites Account for Nearly All Conversions

A study shows that on sites with 10% or more fake traffic even bona fide visitors hardly ever convert.

UPS Repositions, Launches Ad Campaign

UPS Repositions, Launches Ad Campaign

United Parcel Service morphs into "United Problem Solvers" in a new TV, print, and online campaign.

Data Matters to Most, but Not to All

Data Matters to Most, but Not to All

Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.

Nissan Leads the Pack on Facebook

Nissan Leads the Pack on Facebook

In the digitally mature automotive segment, Nissan emerges as the most socially poised.

Adobe Cloud Taps Into Phone Calls

Adobe Cloud Taps Into Phone Calls

DialogTech integrations will give Adobe users more insight into driving phone interactions.

Email Reborn as a Data-Driven Workhorse, Says DMA Report

Email Reborn as a Data-Driven Workhorse, Says DMA Report

Thanks to advanced data analytics, the well-worn vehicle takes on new sheen as a carrier of retargeting and re-engagement appeals.

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