Retailers' open season on profits could take a hit in the wake of Ferguson, demonstrating the duality of social media.
New York and LA top the list. Warm weather cities show a proclivity for mobile purchases.
So big, in fact, that its sales could nearly double.
An American Express survey predicts purses will loosen, while a government report says they'll likely stay shut tight.
With Sworkit there's no excuse for not working out—even when on the road.
Sales growth drops 45 points in one year; sales of iPads are in serious decline.
Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.
The online eyewear provider frames the customer experience around trust and reassurance.
More than 70% of chief marketers say that their teams get technology. Not so many CIOs are in agreement.
Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.
USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.
Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
But poor data quality can stall progress.
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.
Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.
RealtyTrac expands its lead-generation database from 1 million properties to 118 million.
Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.
New research compares customer acquisition and retention to dating.
Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.
It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.
New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.
The electronics retailer relies on customers' social posts and photos to drive engagement and conversion.
The author of the Senate's postal reform bill wants to know more about the process used in her selection.
It partners with analytics aggregator Prosper Insights to launch the Forbes Executive Insight Center.
With the holiday shopping season starting earlier this year, retailers have their work cut out for them.
Over the past year big mailers and postal union officials worked together on a plan to rescue postal reform. But will legislators and the Postal Service listen to what they have to say?
Exigent increase boosts operating cash, but USPS still posts a $5.5 billion loss thanks to financial burdens and free-falling First Class Mail volume.
Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.
More than 90% will depend on the inbox to deliver the results this December, while only 40% will use mobile.
A well-balanced budget may be in order for the New Year.
Well-integrated technologies impact business performance and increase marketing effectiveness.
The 23-year content management veteran will lead new product and service development.
Postal Board of Governors Chairman Mickey Barnett is sure to win final approval from the Senate to return to the short-handed board.
The agency veteran is charged with expanding customer engagement services.
Direct Marketing News honors the boldest, baddest, and most bountiful direct marketing campaigns in the world.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.
How consumers' motivations differ from country to country.
A campaign for toilet-cleaning products from Henkel has left female shoppers flushed.
OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.
The chairman and CEO of OgilvyOne Worldwide reveals what it takes to be a true marketing rock star.
The chief creative officer of BBDO Worldwide reveals how to find creativity.
Congress isn't the problem, special interests are, says the paper. Meanwhile, Wisconsin Republican Ron Johnson waits to take over Senate postal oversight committee.
Startups that use SparkPost, says company's CEO, will have same real-time access to deliverability data as established enterprises.
The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.
A mobile Web game is the production company's new superstar in terms of engagement and conversion.
Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.
Alliance with Facebook solution aims to help marketers bolster targeting, metrics, and cross-channel personalization
Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.
Consumers will take greater advantage of digital deals, while retailers will see more click-throughs thanks to improved application of data analytics.
Customers who had dealings with USPS's Customer Care Center in the first half of the year are at risk of having personal data pilfered.
A multichannel customer intelligence system helps pair callers with the right call center agent.
They didn't select the right social networks, messages, or metrics in many cases. Other than that, they get a C for effort, says Crimson Hexagon's customer support manager.
The senator from Texas charges they would penalize catalogers and Internet retailers to support big brick-and-mortar retailers.
Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.
The two companies find common ground in a commitment to customer experience as a core business competency.
The Postal Service ratchets up its game to match FedEx and UPS in a grab for a larger share of high package volume.
Consumers say they're calling out the lingerie brand for reinforcing potentially imbalanced body images.
Who needs celebrities to market a product when you've got genuine, passionate influencers—on every level.
Internal disorganization and decentralized data cause multichannel marketing to run afoul for large and mid-sized companies.
Santa's not the only one making holiday lists for young folks. Accenture is, too, and here's its handicapping of millennial shopping for Thanksgiving and the day after.
'Tis the season for mobile browsing and purchasing.
The Clymb, a flash retailer of close-outs on outdoor gear, goes pioneering in cross-channel analytics and sees a 10% sales increase among targeted segments.
A look into voters' inboxes finds more emails from Starbucks and Facebook for Democrats than for Republicans.
The company doesn't toy around with lead scoring and segmentation.
Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.
The ex-DMA chief will lead TAG, a joint industry program dedicated to eliminating digital advertising fraud.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.
The Senate bill coauthor is willing to compromise on some measures, but not on his resolve to make the exigent rate permanent.
The co-author of the Postal Reform Act is gung-ho about passing the bill during the lame duck session.
A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.
Former professional kick-boxer Toby Lee explains how his participation in triathlons gets his customer-segmentation mind-set into fighting shape.
Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.
Some quick info to keep you up-to-date, including the percentage of marketers who track churn rates.
In just the past year, they added 20 minutes a day to their mobile app habits.
But that doesn't stop them from sharing information with certain sectors.
Mobile should be part of your overall strategy, not just a series of disconnected campaigns.
Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.
Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.
The move would accompany a focus on Internet sales, which the retailer intends to grow by as much as 40% over the next four years.
Customer experience wisdom from the mouths of leading data-driven marketers at DMA2014.
Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.
It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Email marketing experts see largely positives in the new mobile app that gives people greater control of and access to their inboxes.
Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.
Only 6% of companies deem email a desirable skill when hiring staff. Specialists are out, brand generalists are back in, says a new Forrester study.
Despite e-commerce's advantages, marketers still have a hard time understanding how to provide better customer experiences.
Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.
The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.
A documented content marketing strategy can lead to more success, says a CMI study.
Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.
And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.
Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.
Industry experts explore the value in a person's cyber identity for marketers.
With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.
The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.
Free 3-to-5-day shipping on all orders from Target commences immediately. Other top retailers still require order minimums.
A British website seeks voters' help in striking clichés from the stump speeches of political candidates.
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Adobe's marketing cloud is a Forrester favorite for its integration.
Company of the week
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