Pep Boys CMO Stoupa Moves to Sports Authority

Pep Boys CMO Stoupa Moves to Sports Authority

Stoupa had led a brand repositioning at the auto parts chain.

Email List Growth: More Than Just a Numbers Game

Email List Growth: More Than Just a Numbers Game

Quantity doesn't trump quality.

Big Data Is a Big Divide for Some Companies

Big Data Is a Big Divide for Some Companies

A difference in opinion regarding Big Data's importance can hinder success.

IMpb Codes Now Required for Commercial Package Pricing

IMpb Codes Now Required for Commercial Package Pricing

SMBs as well as large enterprises can now find savings with investments in IMpb's.

NY Times: The Catalog Lives!

NY Times: The Catalog Lives!

The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.

18 Chief Marketers Who Put the "Excel" in Excellent

18 Chief Marketers Who Put the "Excel" in Excellent

Direct Marketing News announces its 2015 Marketing Hall of Femme honorees.

The Good News: There's $1.6 Trillion in Business up for Grabs

The Good News: There's $1.6 Trillion in Business up for Grabs

The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.

You Can Drag This Ad in Zero Seconds

You Can Drag This Ad in Zero Seconds

PK4 media introduces a "Drag Ad" alternative to "Skip Ad."

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

Privacy and Security Remain Tall Orders for Today's Marketers [Infographic]

But consumers are confident that the government and brands will brew up a solution

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.

Marketing M&A Deal Value Triples in 2014

Marketing M&A Deal Value Triples in 2014

There were four marketing transactions that were each worth more than $2 billion this past year, compared to only one such deal in 2013.

Machine Learning for Middle-Market Marketers

Machine Learning for Middle-Market Marketers

AgilOne founder Omer Artun claims his company's latest release will democratize the power of predictive analytics.

Magzter Launches Netflix-Style Model

Magzter Launches Netflix-Style Model

The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.

Teradata Absorbs Mobile Marketing Service Into its Cloud

Teradata Absorbs Mobile Marketing Service Into its Cloud

It acquires Appoxee, a mobile marketing platform created for marketers by marketers.

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

When data drives relevancy, everybody wins.

Postal Rate Increase Is No Surprise. But Why Now?

Postal Rate Increase Is No Surprise. But Why Now?

Mailers knew the 2% inflationary adjustment was coming, but they'd have preferred it came after the exigency case was settled.

CPGers Need to Link Digitally With Stores First, Then Consumers

CPGers Need to Link Digitally With Stores First, Then Consumers

Sales executives may hold the true keys to multichannel success on a mass scale, says a new Forrester study.

Marketers Agree That Data's Role Is Blooming [Infographic]

Marketers Agree That Data's Role Is Blooming [Infographic]

Data's influence on content and decision making continues to grow in 2015.

USPS Wants 2% Rate Hike for Market Dominant Products

USPS Wants 2% Rate Hike for Market Dominant Products

The Postal Service seeks its inflationary rate adjustment and looks to set up a separate pricing structure for FSS Standard Mail.

Microsoft Vet Joins DocuSign as CMO

Microsoft Vet Joins DocuSign as CMO

Brad Brooks ran the Windows consumer business during a nine-year stint with the company.

KBS Names Hayward CEO

KBS Names Hayward CEO

The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.

Marketers' 2015 Priorities Revealed

Marketers' 2015 Priorities Revealed

Salesforce.com's "State of Marketing" report surveyed B2B and B2C marketers around the globe on budgets, strategies, and metrics.

Ex-Forrester Analyst to Direct Strategy at Strongview

Ex-Forrester Analyst to Direct Strategy at Strongview

David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.

Exigency's Exit Is Scripted by the PRC

Exigency's Exit Is Scripted by the PRC

With its revenue collection limit quickly approaching, USPS is presented with a to-do list for removing the unpopular 4.3% rate surcharge.

Pitney Bowes Posts a New Image

Pitney Bowes Posts a New Image

The 95-year-old stalwart in mailing systems unveils a new brand strategy and a logo to go with it.

Goldway Slams Cuts in First Class Mail Service

Goldway Slams Cuts in First Class Mail Service

The PRC commissioner argues that the virtual elimination of overnight delivery tramples the concept of universal service.

Marketers Are Slackers When it Comes to Omnichannel

Marketers Are Slackers When it Comes to Omnichannel

Still too much batch-and-blast and too little real-time personalization, says an SAP e-com exec.

The Marketing-Tech Landscape Continues Its Blazing Growth

The Marketing-Tech Landscape Continues Its Blazing Growth

There are nearly 1,900 companies and open source projects in more than 40 categories—and counting.

$73 Billion Spent Online Over the Holidays

$73 Billion Spent Online Over the Holidays

That's up 12%, according to Adobe, and represents nearly one third of annual Internet retail sales.

RetailNext Attempts Real-Time Targeting in Malls

RetailNext Attempts Real-Time Targeting in Malls

Partnership with on-site mobile platform will deliver offers based on in-store shopper behavior.

The Art of Content Marketing [Infographic]

The Art of Content Marketing [Infographic]

A lack of speed and collaboration can inhibit the craft.

Where Will Marketing Grow in 2015?

Where Will Marketing Grow in 2015?

Growth in marketing spending will come from surprising places, Winterberry Group predicts.

Metro Post to Debut in DC Next Week

Metro Post to Debut in DC Next Week

The Postal Service expands testing of the same-day delivery service to the nation's capital following pilots in San Francisco and New York.

The Direct Marketing Industry Mourns the Loss of Penny Vane

The Direct Marketing Industry Mourns the Loss of Penny Vane

Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career.

Charlotte Russe Aims to Turn Pictures Into Profits

Charlotte Russe Aims to Turn Pictures Into Profits

The retailer's Like2Buy page guides Instagram followers from snap to shop.

Mobile Responsible for Rise in Email Open Rates

Mobile Responsible for Rise in Email Open Rates

But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.

Issa Vows to Dog Patent Trolls

Issa Vows to Dog Patent Trolls

The new head of Congress's Intellectual Property subcommittee says he will seek a bipartisan bill to curb legal harassment of technological innovators.

New Direction Set for Postal Oversight Committee in the House

New Direction Set for Postal Oversight Committee in the House

Incoming Oversight & Government Reform committee chairman Jason Chaffetz cleans house and seeks a bipartisan approach.

USPS Delivers Over the Holiday Season

USPS Delivers Over the Holiday Season

The USPS surpassed projections and set a record in 2014.

In Farewell Address, Donahoe Holds Out Hope for Postal Reform in 2015

In Farewell Address, Donahoe Holds Out Hope for Postal Reform in 2015

He also ventures that performance-based pricing akin to pay-per-clicks could be in direct mail's future.

Holidays 2014: It's a Wrap!

Holidays 2014: It's a Wrap!

Mobile engagement surged to new heights, but the desktop PC is still the king of online purchases, according to IBM.

Wienerschnitzel Cashes In With an Omnichannel Campaign

Wienerschnitzel Cashes In With an Omnichannel Campaign

Hungry for growth, the QSR is connecting with millennial customers on and offline.

New Service Standards for First Class Mail Take Effect

New Service Standards for First Class Mail Take Effect

Business mailers won't notice as much as private households, which will see mail arrive as much as a day later.

Dunkin' and Priceline Hitch a Ride With OnStar

Dunkin' and Priceline Hitch a Ride With OnStar

General Motors to introduce a geo-located, in-auto marketing connection for brands at CES this week.

Study Finds Half of RTB Auction Video Buys Are Bogus

Study Finds Half of RTB Auction Video Buys Are Bogus

Some 55% of video media placements purchased by 18 leading brands over three months were fraudulent, according to Clearstream.

Postal Service Ramps Up Address Quality Monitoring

Postal Service Ramps Up Address Quality Monitoring

Every piece in a mailing will now be checked for bad addresses, owing to tech advances. Plus, USPS is testing a new fee structure for faulty lists.

Luxe Brands Need to Connect With Their Customers

Luxe Brands Need to Connect With Their Customers

A lack of understanding can flux luxe customers, a study says.

Late Holiday Deliveries Slashed by 85 Percent This Year

Late Holiday Deliveries Slashed by 85 Percent This Year

Better planning, more temporary workers, and heightened restrictions on retailers limited late deliveries to under 300,000.

Amazon Didn't Toy With Prices This Christmas

Amazon Didn't Toy With Prices This Christmas

Both Walmart and Toys R Us dropped prices after Black Friday and raised them after Super Saturday. But Amazon held steady throughout.

Surprising Words That Trip the Spam Alarm

Surprising Words That Trip the Spam Alarm

Marketers beware: even "direct marketing" can get caught up in spam traps.

USPS Not Letting Go of Holiday Package Business

USPS Not Letting Go of Holiday Package Business

"We'll take your returns," the Postal Service tells America in the denouement of its holiday advertising campaign.

Christmas Day Online Sales Up 8 Percent Over Last Year

Christmas Day Online Sales Up 8 Percent Over Last Year

Mobile transactions rose 20% and were four times more likely to be made on iOS devices versus Android.

Delivered: Broadway Show Mailers

Delivered: Broadway Show Mailers

What's in our mailbox this month: Broadway Shows

Delivered: NFL Team Emails

Delivered: NFL Team Emails

What's in our inbox this month: NFL Teams

Data Solves the Questions About.com Couldn't Answer

Data Solves the Questions About.com Couldn't Answer

After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.

The New Wave of Engagement Campaigns

The New Wave of Engagement Campaigns

Three companies prove that interactions, connections, and emotions are the essential pillars of a strong engagement campaign.

Symphonic Marketing Moves Customers

Symphonic Marketing Moves Customers

After amassing impressive and varied marketing experience, former classical musician John Bancroft joined iconic retail brand Harry & David as its SVP of marketing.

Will Megan Brennan Deliver the U.S. Postal Service?

Will Megan Brennan Deliver the U.S. Postal Service?

Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.

Word to the Wise: Opt-In

Word to the Wise: Opt-In

What exactly does opt-in mean?

Fast Facts: December 2014/January 2015

Fast Facts: December 2014/January 2015

Some quick info to keep you up-to-date, including the percentage of marketers who say that mobile is still an unproven channel.

DMA's Chris Oswald on Direct Marketers' Historic Day in the Supreme Court

DMA's Chris Oswald on Direct Marketers' Historic Day in the Supreme Court

The association's VP of state affairs takes us behind the scenes of DMA v. Brohl and tells how the case could impact every American's right to redress in federal court.

Champ Sports and Game Stop Are Retail's Leading Socialites

Champ Sports and Game Stop Are Retail's Leading Socialites

Tiffany, Hot Topic, and Macy's follow close behind for social marketing skills. Needing more polish are 7-Eleven, Guess, AutoZone, and Coach.

Left in the Lurch, Carper Pleads the Next Congress for Postal Reform

Left in the Lurch, Carper Pleads the Next Congress for Postal Reform

But question marks abound about the near-term fate of reform as the leadership of the 114th Congress continues to take shape.

Oracle Agrees to Buy Datalogix

Oracle Agrees to Buy Datalogix

A leader in offline-online integration of customer data, Datalogix is a plum addition to Oracle's Public Cloud.

Consumers Give Marketers a C-Minus in Mobile

Consumers Give Marketers a C-Minus in Mobile

More than half said retailers aren't so smart about smartphones, saying they barely meet expectations. Load times are high and payment technology is scarce, they gripe.

Amazon Debuts One-Hour Delivery in New York

Amazon Debuts One-Hour Delivery in New York

Prime Now offers Prime members in Manhattan free two-hour delivery or one-hour service for $7.99.

Feelin' the Love [Infographic]

Feelin' the Love [Infographic]

CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.

When Marketing Plus Technology Equals Innovation

When Marketing Plus Technology Equals Innovation

We reveal who's tops in using technology and data to innovate their marketing.

FedEx to Acquire Package Returns Company

FedEx to Acquire Package Returns Company

The purchase of GENCO is calculated to expand the shipper's services in the growing e-commerce market.

Install Addicts Hold App Downloads Steady

Install Addicts Hold App Downloads Steady

Reports of the demise of the app have been greatly exaggerated. A group of largely young, female app-aholics help keep average downloads at 8.8 per month.

Marketers Should Be Excited For Wearables, Consumers Sure Are

Marketers Should Be Excited For Wearables, Consumers Sure Are

Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.

Ad Platform for Wearables Debuts

Ad Platform for Wearables Debuts

FitAd aims to take fitness and health brands on the run with digitally connected exercisers.

Frawley Named CEO of Epsilon

Frawley Named CEO of Epsilon

The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.

Marketers Start Seeing ROI From Data-Related Investments

Marketers Start Seeing ROI From Data-Related Investments

Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.

Minus a Quorum, Postal Governors Assume Emergency Powers

Minus a Quorum, Postal Governors Assume Emergency Powers

With five governor approvals pending in the Senate, the remaining members of the Postal Board form a Temporary Emergency Committee.

GumGum Names Wise SVP Marketing

GumGum Names Wise SVP Marketing

Twenty-year ad tech veteran hired to take in-image advertising to the next level.

Facebook Deep-Sixes Bing

Facebook Deep-Sixes Bing

The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.

The Busiest Mailing Day of the Year

The Busiest Mailing Day of the Year

USPS expects to handle 640 million pieces. That's a 5% increase over 2013, thanks in part to an increase in advertising mail.

Nike Rules YouTube Ads, Beer Spots Still in the Mix

Nike Rules YouTube Ads, Beer Spots Still in the Mix

Google's review of the most-watched ads on YouTube shows the sporting goods behemoth hasn't lost its marketing prowess.

Push Notifications Doubled on Thanksgiving

Push Notifications Doubled on Thanksgiving

Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.

Orchestrating a "Smarter" Shopping Experience [Infographic]

Orchestrating a "Smarter" Shopping Experience [Infographic]

The ring of the mobile register is music to marketers' ears.

Publicis Buys Real-Time Content Creator

Publicis Buys Real-Time Content Creator

Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.

61 Percent Will Up Email Budgets in 2015

61 Percent Will Up Email Budgets in 2015

Expanding technology only serves to increase marketers' investments in triggered emails and lifecycle analysis, a study says.

Email Is Still Most Marketers' Favorite

Email Is Still Most Marketers' Favorite

More than 60% of surveyed executives cite email marketing as their leading producer of ROI.

Instagram Now Bigger Than Twitter, Tweeters Sound Off

Instagram Now Bigger Than Twitter, Tweeters Sound Off

At 300 million users, the photo-sharing app has officially eclipsed Twitter.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

The online grocer nourishes customer trust through education and engagement.

Senate Approves Two New PRC Commissioners

Senate Approves Two New PRC Commissioners

Former commissioners Hammond and Langley return to their posts, giving newly appointed Chairman Robert Taub a full slate to work with.

Video Views on Smartphones to Increase 14 Percent in 2015

Video Views on Smartphones to Increase 14 Percent in 2015

Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.

App of the Week: Battery Doctor

App of the Week: Battery Doctor

Battery Doctor aims to extend mobile devices' battery life by up to 50%.

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

Dunbar Armored Relies on Multichannel Marketing to Secure Leads

The cash management and security company's approach spans across channels and decades.

Content Companies Merge and Get Funding to Expand

Content Companies Merge and Get Funding to Expand

Addvocate-Trapit is born with $10 million in Series B funding in hand. Trapit founder Gary Griffiths will head the new company.

Third-Party Retail Sites Dominate E-Commerce Growth

Third-Party Retail Sites Dominate E-Commerce Growth

Amazon led online retail's holiday surge, along with other third-party marketplaces like Google Shopping and Newegg.

Supreme Court Weighs Direct Marketers' Access to Federal Courts

Supreme Court Weighs Direct Marketers' Access to Federal Courts

The Direct Marketing Association vied with the State of Colorado in Washington today over tax reporting responsibilities of remote sellers.

Mailify Launches Its Responsive Email Software in the U.S.

Mailify Launches Its Responsive Email Software in the U.S.

The European company opens an office in New York, and opens its doors to U.S. SMBs.

White House Appoints Taub as Acting PRC Chairman

White House Appoints Taub as Acting PRC Chairman

He says the Commission will "call it as they see it" on exigency going forward. Outgoing chair Ruth Goldway will serve out her term as a commissioner.

Consumers' Holiday Wish List [Infographic]

Consumers' Holiday Wish List [Infographic]

Location-specific and up-to-date content are this year's must-haves.

Customer Loyalty Pays Off for Holiday Shoppers

Customer Loyalty Pays Off for Holiday Shoppers

60 percent of American shoppers polled plan to redeem loyalty rewards to use toward holiday gift purchases

Data and Technology Fuel Goji's Lead Quality

Data and Technology Fuel Goji's Lead Quality

Two key metrics help the online auto insurance agency separate the good leads from the bad.

Autoplay May be More Harmful Than Helpful

Autoplay May be More Harmful Than Helpful

Videos that autoplay seem to be a major turnoff for users. Perhaps an alternative marketing strategy is in order.

IDC Sees Big Growth for Big Data in 2015

IDC Sees Big Growth for Big Data in 2015

Platforms as a service will crowd the cloud, enterprise app intros will double, and China will become hard for marketers to ignore, the researcher predicts.

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