General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
Fewer than 30% of marketers track customers across touchpoints by using cookies.
Executives believe their marketing efforts influence buyers' decisions, but consumers are more likely to purchase after viewing firsthand resources.
This week's introduction of Customer Match by the Sultan of Search is long overdue, say marketing tech insiders.
Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.
How to apply neuroscience to your marketing and appeal to customers' subconscious mind.
The 2015 Essential Guide to Email Marketing—everything you need to know about email marketing, all in one spot. Read on for insight.
Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a big spender, was a continuous drain on services and support. She debated how best to tell the CEO and Coastal's account rep her plan.
New CMO Jasper Trudeau saw an upcoming summer campaign and hated it, but a marketing head had already committed about $200,000 to it. Does he kill the campaign—taking the financial hit—or does he run with it and risk taking the heat of what he thinks will be a poor-performing campaign?
The days of FOMO as the reason for integrating mobile into the marketing mix are long gone. Today, it's do or die.
The luxury vehicle manufacturer relies on data and innovation to drive consumers through the purchase funnel.
More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.
In March IDG hired Josh London as the first-ever corporate chief marketing officer of IDG Communications.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Some quick info to keep you up-to-date, including the number of marketers who say their teams are understaffed.
"Information that was once implicit is now explicit—and available to marketers." -Atique Shah, Cox Automotive's VP of advanced analytics.
Committee chairs like Goodlatte are likely to have greater influence on legislation under a McCarthy regime.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
A spoonful of conversation goes a long way for Orange Leaf Frozen Yogurt.
Marketers' digital video watching and advertising habits vary greatly worldwide—and even here in North America.
The promoter of video "shareability" will dissect and analyze clients' videos in its New York office.
A recent survey found that 54% of consumers belong to loyalty programs that enable them to save on the cost of fuel and rank such programs No. 1 for membership and activity.
Think ZIP+4, but by tapping modems instead of ZIP Codes.
Even small- and medium-sized businesses can have a big impact on how members of Congress vote, says the former chief counsel to the Senate Majority Leader, but first you've got to knock on their doors.
Dreamforce attendees say mobile has dramatically improved their work this year; four out of five will incorporate wearables into the CRM mix.
DMN announces the winners of its 2015 40 Under 40 Awards—top young marketers charging ahead to innovate in an industry rife with change.
To grow their business, marketers must cultivate personalization.
The financial services provider redesigns its website to meet customers' modern needs.
PunchTab will work on gauging customer interactions based on whether they're engaging in-store or online.
Leave the gun. Take the marketing software.
Podium, which aims to sharpen the social skills of the workforce at large, offers a certification program.
It still trails several apps, though, among them QQ, Facebook Messenger, and WeChat.
People watch 17 times more TV than YouTube. Broadcast's the gateway medium to more targeted channels, holds the Video Advertising Bureau.
The editorial recognizes emergency relief is needed, but fails to consider Big Mail's role in the Postal Service's resuscitation.
Twenty-five percent of shoppers say they began their holiday shopping before Halloween arrived.
While email marketing may be fairly easy to execute, creating content remains a challenge.
The Hilton and American Express veteran will direct efforts in a new phase of global expansion.
Failure to pass a revised version of Tom Carper's iPOST bill could only spell more years of uncertainty for mailers, unions, and the Postal Service.
Among the announcements at Dreamforce 2015 was the IoT cloud, powered by Thunder.
Identifying top customers shouldn't be a game of Where's Waldo?
You have until October 15 to comment on this taxonomy of social media. If you don't, you'll have to live with the marketing metrics that result.
In tracking journeys across on- and offline channels, the Acxiom unit assigns consumers single CustomerLink numbers.
The social networking giant saw a 31% year-over-year average increase in spend per advertiser on retargeting.
Four challenges marketers face when measuring and optimizing their brand efforts.
Video capabilities for Community Cloud, a crowdsourced contact management system, and an automated to-do list bow in San Francisco.
The platform aims to allow advertisers to take direct control of automated ad buying for search, display, and social media across ad exchanges and media networks from partners.
The Vienna-based cloud provider has new funding, a new product, and a new stake in the United States.
Frank Crowson helped bring Justin Timberlake, Taylor Swift, and Pink into the aisles of the mass merchandiser.
It claims its new plug-in for Salesforce1 will increase compliance by salepeople through ease of access to data.
The introduction of cloud number seven figures to be one of the top stories at Dreamforce this week.
The company introduces Harmony Live, which can alter email content based on when and where a subscriber opens it.
Postal operations in downtown Philadelphia will be hampered by the national security event status of Pope Francis's historic visit.
It's building a clientele without cannibalizing other sellers, and it's achieved a 23% repeat buyer rate in its inaugural month.
It delivers 15% more packages on average than the rest of the country; one route in Texas last year delivered twice its expected volume.
When technology and resources are sandwiched together, marketers can serve up delectable results.
Campaign Monitor for Salesforce answers big need on the Sales Cloud, says ESP's marketing chief Kraig Swensrud.
The deal will let the account-based marketing provider add hundreds of millions of personal profiles to its database.
The pair offers consumer goods companies a single system of engagement for sales and trade marketing processes.
The veteran of R/GA and Digitas returns to the agency where it all started for him.
The Postal Regulatory Commission makes it easy with new dropdown menu items on its website.
It rolls out its Customer Decision Hub, which makes use of predictive analytics to take "next best actions" right for its customers.
Due out in Q4, the solution promises to give salespeople greater ability to seize opportunities in real time.
A recent guide says that it's time for marketers to prioritize customer engagement.
The effect that these basic elements of email marketing may have on your metrics may surprise you.
So says a stamp collector's site, but an emergency committee of governors can still make decisions minus a quorum.
And it looks like marketers are open to playing with third parties.
Following its own acquisition by Verizon, AOL broadens its programmatic capabilities in the mobile arena.
Content, performance, and security—these are three areas an entire organization needs to home in on. Here's what brands can do if they're not.
Eighty-eight percent of social messages to brands go unanswered for 72 hours.
And that content is most likely to take wing being shared among friends and family, says a survey of 2,000 consumers.
When it comes to campaign emails, it's the other guys who've got troubles, not the ex-Secretary of State.
The youth marketing expert is charged with delivering on the agency's promise to lead in data-driven creativity.
With the surcharge due for removal in April and a new postal reform bill circulating, the Postal Service moves to keep exigency alive.
Instagram boasts more than 300 million active monthly users and 70 million photos uploaded each day.
Learn to humanize their approach, they can.
Marketers who ignore the influence of marketing on customer experience do so at their peril.
A week into her new role as chief marketing and sales officer, Abigail Bruner heard two of her top salespeople hatch a plan to pitch themselves to the competition. What should she do? Read the full story and provide your advice.
Logan Christensen has watched his data-driven advice go unheeded as conversion rates have dropped precipitously. The issue: new CMO Loretta Drago. What's his next course of action?
Retail industry veteran John Aylward joined HSN Inc. this past spring as EVP and CMO for operating division HSN.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Some quick info to keep you up-to-date, including the percentage of consumers who are willing to share their data to improve their customer experience.
Customers who consistently enjoy brand experiences tend to buy more, spend more when they buy, cost less to serve, advocate, and forgive mistakes.
Internet transactions to play a larger role in the best holiday season in five years, a new study predicts.
That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.
It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.
A 3-2 decision of commissioners rules that the Postal Service failed to prove loss of business to competitors by keeping the class market dominant.
One in three small businesses don't have a presence on social media.
Nine out of 10 check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly.
The CRM reset introduces more than 25 innovations based on feedback from 150,000-plus customers.
Because relying on push alone is not enough.
Rauner issues an amendatory veto for a data breach notification bill that sought to limit collecting online search and purchase history.
But its CPM of $6.29 is almost double that of its owner's.
It acquires A/B testing and segmentation company Maxymiser.
Web transactions accounted for one-fourth of comp sales increases, helped in part by an improved free shipping strategy.
It replaces the Publisher Network with the addition of tweet engagements and video views.
The pact is Sysomos' effort to provide its clients access to anonymized and aggregated Facebook topic data.
Nutrition is the main concern among millennial mothers when preparing their child's lunch—more so than price and convenience.
CEO Adam Marchick says the $45 million will be used to explore new personalized pathways in multichannel marketing.
The social software provider acquired the provider of social data integration.
They must locate and promote to the one out of every 143 consumers who make or break their new products.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...