Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

Far beyond a fad, Snapchat is taking over the world

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

Mobile proved to be the biggest driver, accounting for $20.7 billion.

A Day of Reckoning for Social Networks

A Day of Reckoning for Social Networks

The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

The Lawyer, the Post Office, and the Union Man

The Lawyer, the Post Office, and the Union Man

A pair of strange bedfellows who helped craft the Postal Act of 2006 agree that postal rates don't need a review, they need new postal reform, and now.

Oracle builds on its marketing portfolio

At Oracle Modern Marketing Experience, new marketing cloud initiatives for B2B and B2C

The Debate Over What Ails Digital Media

The Debate Over What Ails Digital Media

Media focuses on quality content, while Facebook and Google continue to grab direct response market share

Hypewatch: Bots, augmented audio and digital media

Hypewatch: Bots, augmented audio and digital media

Bots not ready for prime time and other ways hype meets reality in the marketing world this week

SAS Celebrates Its 40th Anniversary by Charging Forward

SAS Celebrates Its 40th Anniversary by Charging Forward

The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Poor data quality and integration can cause a marketing mess.

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules

What every marketer and PR pro should know about the Federal Trade Commission's Lord & Taylor case.

Jeff Smith Tapped as LiveRamp CMO

Jeff Smith Tapped as LiveRamp CMO

The veteran information industry marketer is brought in to fan the flames of rapid growth at the data onboarding company.

The 6 Stages of Digital Transformation

The 6 Stages of Digital Transformation

Customer experience expert Brian Solis plays business psychoanalyst in mapping out the arduous conceptual journey to business reinvention.

Account-Based Marketing Automation Comes to Eloqua

Account-Based Marketing Automation Comes to Eloqua

"This will redefine how users think about nurtures and scoring," says Oracle Marketing Cloud's John Stetic.

Pay Services Show Promise as Ad Blockers, Accenture Predicts

Pay Services Show Promise as Ad Blockers, Accenture Predicts

A portent for the near future: 14- to 17-year-olds appear the most willing to avoid ads through paid subscriptions.

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail Launches a Cross-Channel Campaign Platform

Yesmail360i attempts to simplify the cross-channel journey with across-the-board data and testing capabilities.

Washington Post: "Cheap Postal Rates Have a Cost"

Washington Post: "Cheap Postal Rates Have a Cost"

The paper knocks "relentless lobbyists" for lower rates and backs Postal Service management's appeal for greater pricing authority.

Marketing Is Aging Like a Fine Wine [Infographic]

Marketing Is Aging Like a Fine Wine [Infographic]

The discipline is projected to mature into a rich blend of social media and mobile engagement.

Twitter to Honor Those Who Master Direct Marketing Skills

Twitter to Honor Those Who Master Direct Marketing Skills

In honor of the social network announcing an award that recognizes the fundamentals of effective direct marketing, here's a look at several social campaigns we consider noteworthy.

Advantage, Remote Sales Tax

Advantage, Remote Sales Tax

A Circuit Court decision clears the way for Colorado to tax e-coms and catalogers. Could the DMA be headed back to the Supreme Court?

Macy's Main Marketing Star Exits

Macy's Main Marketing Star Exits

The CMO plans to end her 32-year company tenure in mid-May.

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.

You've Come a Long Way, Email!

You've Come a Long Way, Email!

Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. Disagree? Check your complaint rates.

Female Marketers Under the Microscope

Female Marketers Under the Microscope

Women are taking over top marketing positions, but still encounter gender bias.

Carper Bemoans Exigency's End, Pleads for Postal Reform

Carper Bemoans Exigency's End, Pleads for Postal Reform

The senator sounds the alarm for quick passage of his iPOST bill following Sunday's historic drop in postal rates.

Citi Hits the Right Note With Fans Through Experiential Marketing

Citi Hits the Right Note With Fans Through Experiential Marketing

Jennifer Breithaupt, who runs Citi Private Pass, shares how the financial brand taps into customer passion for music, sports, and dining to boost credit card revenue.

Two Takes on What it Takes to Be CMO

Two Takes on What it Takes to Be CMO

Award-winning CMOs offer sage advice on becoming a chief marketer who's able to excel in today's marketing landscape.

Pepsi Veteran Marcus to Lead Marketing at Peloton

Pepsi Veteran Marcus to Lead Marketing at Peloton

Lori Tauber Marcus brings 30 years of experience to the company behind the in-home spin phenomenon.

Act Like You Belong in the Room

Act Like You Belong in the Room

Two veterans female marketers advise attendees at the 2016 Marketing Hall of Femme Leadership Summit & Awards to walk the walk and define their destinies.

3 Musts for Marketing Leaders

3 Musts for Marketing Leaders

What makes marketing executives shine? Veteran chief marketers speaking at DMN's 2016 Marketing Hall of Femme Leadership Summit & Awards agree that passion, fearlessness, and collaboration are essential to marketers' success.

From The Girls' Lounge to the C-Suite

From The Girls' Lounge to the C-Suite

Shelley Zalis launched a national movement for women in the workplace—all because she was lonely at a trade show.

Companies' Investments in Email Marketers Vary Widely [Infographic]

Companies' Investments in Email Marketers Vary Widely [Infographic]

The median salary for male email marketers is $15,000 more than that of females'.

Job Postings and Salaries for SEO Are on the Decline

Job Postings and Salaries for SEO Are on the Decline

SEO job postings dipped an average of 7% and salaries dropped by an average of 6% in 2016—but this decline may actually be positive for jobseekers.

Sunday's the Day the Exigent Rate Goes Away

Sunday's the Day the Exigent Rate Goes Away

Strike up the Hallelujah Chorus, direct mailers, and prepare for a singular event: a postal rate reduction.

Amazon Same-Delivery Expands to 11 Metros, Now Covers 27

Amazon Same-Delivery Expands to 11 Metros, Now Covers 27

Sacramento, Cincinnati, Nashville, and Tuscon get Prime FREE service, which now approaches nationwide coverage.

Campaigns Don't Cut It Anymore

Campaigns Don't Cut It Anymore

It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.

The Right Data Can Drive Customer Action

The Right Data Can Drive Customer Action

How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]

Salesforce Aims to Up Its AI Game

Salesforce Aims to Up Its AI Game

A recent acquisition looks to bring artificial intelligence and deep learning capabilities to the CRM powerhouse.

67% of All Digital Ads Are Now Bought Programmatically

67% of All Digital Ads Are Now Bought Programmatically

Next year the percentage will rise to 72% and represent $27 billion in ad spend, according to an eMarketer research report.

New Checkers campaign hijacks #FastFoodie hashtag

New Checkers campaign hijacks #FastFoodie hashtag

First work from McCann's Fitzgerald is rooted in insight that junk food connoisseurs exist, and they have a thing for Checkers.

Amazon Offers Stiff Challenge to Digital Wallets

Amazon Offers Stiff Challenge to Digital Wallets

PayPal, Google Wallet, and Apple Pay will vie against a known quantity as Amazon offers its payment system to other merchants.

Dems Rule the Email Channel in Election 2016

Dems Rule the Email Channel in Election 2016

Bernie Sanders is the champion of contribution conversion. Hillary Clinton emails more than the rest of the candidates combined—almost a billion emails in the past two months.

Intel's Cloud Chips Could Elevate Martech

Intel's Cloud Chips Could Elevate Martech

The new Xeon processors enable businesses of all sizes to jump from cloud to cloud faster and more securely, experts say.

Amazon Prime Gets a Boost From Sprint

Amazon Prime Gets a Boost From Sprint

Sprint wireless users will be the first Amazon Prime members able to take part in the program though their wireless carriers on a monthly basis.

Target, Kohl's, and Macy's Take Easter Off

Target, Kohl's, and Macy's Take Easter Off

Retail emailers laid an egg this year. In fact, Kohl's and Macy's together sent only 11 Easter-themed campaigns.

Is Personalized Content Just What the Doctor Ordered? [Infographic]

Is Personalized Content Just What the Doctor Ordered? [Infographic]

For most marketers, personalization is the cure for ineffective content.

IBM to Acquire Key Salesforce Partner

IBM to Acquire Key Salesforce Partner

Bluewolf has executed thousands of Salesforce implementations and is considered a leader in developing cloud-based business strategies.

Alabama's Poised to Battle Remote Sellers for Tax Dollars

Alabama's Poised to Battle Remote Sellers for Tax Dollars

Battle lines are being drawn in Montgomery to topple a Supreme Court precedent and tax online retailers. Are remote sellers ready for a fight?

Great Marketers Track Customers and ROI

Great Marketers Track Customers and ROI

Trend-setting marketers are sophisticated emailers, cross-channel integrators, and digital transformation facilitators, according to a study by Salesforce.

Hootsuite Acquires Social Selling App

Hootsuite Acquires Social Selling App

The widely used platform's purchase of Sales Prodigy signals a growing need for simple social-selling tools.

The Top B2B Industries on Social Media

The Top B2B Industries on Social Media

A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.

PRC Tells the Postal Service to Account for Decline in Flats Service

PRC Tells the Postal Service to Account for Decline in Flats Service

Cost coverage of flats receded and 24 workshare discounts exceeded norms, according to the 2015 Annual Compliance Determination.

FBI's Apple Hack Will Raise Privacy Concerns, Expert Says

FBI's Apple Hack Will Raise Privacy Concerns, Expert Says

Warwick Business School's Mark Skilton says the unusual resolution of the case puts both corporations and consumers on high privacy alert.

USPS's Digital Mail Program Will Go Nationwide in 2017

USPS's Digital Mail Program Will Go Nationwide in 2017

Postal Service CMO Jim Cochrane is itching to deliver paper mail to email inboxes. "It's a game-changing moment," he says.

At the NFL and Moët Hennessy, Collaboration Leads to Insight and Impact

At the NFL and Moët Hennessy, Collaboration Leads to Insight and Impact

Chief marketers at the NFL and Moët Hennessy reveal how camaraderie enables a shared understanding of customers that leads to better marketing decisions.

McCann CEO: Direct Mail's Moment Has Come Again

McCann CEO: Direct Mail's Moment Has Come Again

Harris Diamond may be biased about the merits of direct mail, but he insists that it's approaching a renaissance.

Is Data Security Only a Myth? [Infographic]

Is Data Security Only a Myth? [Infographic]

Data protection appears to be many companies' Achilles' heel.

What Adobe Brings to the 2nd-Party Data Party

What Adobe Brings to the 2nd-Party Data Party

Its data co-op immediately becomes a significant entry in first-party data sharing. The goal: flag individuals across channels and screens.

Mail Pieces From Outer Space

Mail Pieces From Outer Space

USPS Innovation VP Gary Reblin shows how the force of digital technology is already with direct mail.

It's Time to Be an Experience Business

It's Time to Be an Experience Business

The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.

PMG Brennan Hails the Dawning of a Digital Age at the Postal Service

PMG Brennan Hails the Dawning of a Digital Age at the Postal Service

The Postmaster General tells industry leaders that the time has come for mail to go real time.

Is It Time for a Data Ethics Revolution?

Is It Time for a Data Ethics Revolution?

Publicis North America's director of data science took the stage at SXSW and discussed why the data science industry needs a code of ethics and what it will take to create one.

Packages Make Postal Service Sing a New Tune

Packages Make Postal Service Sing a New Tune

USPS's heads of sales and operations belt out a love song to seven-day delivery and customer satisfaction at the National Postal Forum.

Marketers Put Pedal to the Metal on Technology

Marketers Put Pedal to the Metal on Technology

They're assuming the driver's seat and accelerating spending even though their roadmaps are unclear, says a study.

Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.

U.S. Mail Beats Obama to Cuba

U.S. Mail Beats Obama to Cuba

President Obama visits the island nation next week. Will direct mailers soon follow?

Uber Go Bragh

Uber Go Bragh

The taxi-alternative is using email to urge drivers to clear streets of the too-tipsy this St. Patrick's Day—and clean up for itself.

Fueling the Bern Through Multichannel Marketing

Fueling the Bern Through Multichannel Marketing

At SXSW, Sanders' campaign staff reveals how the Vermont senator is putting digital tools in the hands of voters to drive his presidential ticket.

Healthcare Marketing Finds a Cure in Data

Healthcare Marketing Finds a Cure in Data

How Tomorrow Networks is able to help pharmas and health plans home in on relevant prospects while staying on the good side of the law.

7 Ways to Make Social Metrics Sexy

7 Ways to Make Social Metrics Sexy

Experts from Haven Beauty and Edelman took the SXSW stage and shared their secrets for getting non-marketers to acknowledge social's worth.

4 Recommendations for Upping Your Marketing Game

4 Recommendations for Upping Your Marketing Game

Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.

Google to Take on Adobe With Its Own Marketing Stack

Google to Take on Adobe With Its Own Marketing Stack

Analytics 360 adds four new tools, including a DMP, to a cloud-based suite offering multichannel capabilities.

Is the FCC Ducking the Real Fight on Web Privacy?

Is the FCC Ducking the Real Fight on Web Privacy?

Chairman Tom Wheeler's proposed opt-in rules target ISPs, but aggrieved parties say Google and Facebook should be the ones called out.

On Martech: Forget the Quest for the Best and Buy the Really Good

On Martech: Forget the Quest for the Best and Buy the Really Good

It's time that's of the essence in the hunt for marketing tech solutions, not perfection, counsels an expert.

5 Sports Marketer Success Secrets

5 Sports Marketer Success Secrets

A panel of sports marketers took the stage at DMN's 2016 Marketing&Tech Innovation Summit and shared their best practices for driving engagement, loyalty, and sales.

Today, All Politics Is Digital

Today, All Politics Is Digital

Data is king among the nation's kingmakers, says Rocket Fuel's JC Medici, who sees TV finally ceding ground to digital in the 2016 presidential race.

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Today's content needs to be engaging and personalized to really pop.

"Never Stop Learning"

"Never Stop Learning"

Day 2 of DMN's 2016 Marketing &Tech Innovation Summit brims over with captivating content—covering everything from how data is changing marketing, to selecting the "ideal" marketing technology, to moving beyond engagement to entangled marketing.

One Plus One Forever

One Plus One Forever

One-to-one is yesterday, according to direct marketing legend Stan Rapp, who holds that engagement is but the first step to the ultimate goal: entanglement.

The Marketing Funnel's Finale?

The Marketing Funnel's Finale?

The traditional marketing and sales funnels have put in a full century of revenue generation, but companies are beginning to seek a new, more customer-friendly design.

It's All About the Strategy

It's All About the Strategy

The overarching theme of day one at our Marketing&Tech Innovation Summit? Strategy first.

The 7 Counters to Ad Blocking

The 7 Counters to Ad Blocking

The Interactive Advertising Bureau delivers a game plan for dealing with consumers who bypass digital ads.

Header Bidding Could Be Transformational for Marketing

Header Bidding Could Be Transformational for Marketing

This programmatic route to premium inventory is here to stay, says a panel at an IAB conference.

Despite Tech Aids, B2B Marketers Struggle with Targeting

Despite Tech Aids, B2B Marketers Struggle with Targeting

Nine out of 10 B2B marketers admit that their communications reach a significant number of people that will never do business with them.

Will Programmatic Direct Mail Be the New Growth Channel?

Will Programmatic Direct Mail Be the New Growth Channel?

Martech impresario Lewis Gersh strikes out on his own with what he envisions as a multibillion-dollar business.

Merkle Stays on Acquisition Tear

Merkle Stays on Acquisition Tear

It adds to its U.K. presence with the purchase of Comet Global Consulting, a provider of CRM and real-time decisioning solutions.

Social Media's Super Tuesday Picks

Social Media's Super Tuesday Picks

Will Trump the Tweeter have a big day? Most likely, as will Hillary, according to social media monitoring in the 12 states voting today.

The Email Privacy Act Is Reintroduced

The Email Privacy Act Is Reintroduced

Voted down last year, the bill that would require warrants for ESPs to turn over client emails gets another go and will be marked up in March.

Video-Enhanced Email Designed for Profit

Video-Enhanced Email Designed for Profit

Animated gifs in emails can help increase click-throughs—or they can be sold as advertising and generate revenue.

Marketers Roll Out the Red Carpet for Marketing Automation [Infographic]

Marketers Roll Out the Red Carpet for Marketing Automation [Infographic]

The technology's performance earns rave reviews from a majority of marketers.

Addressable TV Isn't On the Way; It's Arrived

Addressable TV Isn't On the Way; It's Arrived

The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.

The Burner Phone's Contribution to Online-Offline Attribution

The Burner Phone's Contribution to Online-Offline Attribution

Red Reddington uses disposable phone numbers so he can't be tracked, but not SourceTrak 3.0.

Rocket Fuel's J.C. Medici Says Digital Is Bringing Agnosticism to D.C.

Rocket Fuel's J.C. Medici Says Digital Is Bringing Agnosticism to D.C.

Martech companies are playing politics, they're just not taking sides.

What Kind of Marketing Leader Are You?

What Kind of Marketing Leader Are You?

Only 6% of CMOs are "Torchbearers," but their ability to overcome top industry challenges may inspire other marketers to join their ranks.

Selligent Finalizes StrongView Purchase and Sets Sights on U.S.

Selligent Finalizes StrongView Purchase and Sets Sights on U.S.

The Belgium-based multichannel marketing platform wants mid-market clients looking for tech with a personal touch. Extra Space Storage is one of them.

Instagram Is the Pace Car of Social Media

Instagram Is the Pace Car of Social Media

It's growing five times faster than social media overall and will pass 100 million U.S. users in 2018.

Issa Says Government Is Way Off Base With Apple Court Order

Issa Says Government Is Way Off Base With Apple Court Order

The court action is "unlawful and unwise" and could set a dangerous precedent for data-driven companies, the congressman says.

Merkle and Oracle Collaborate on Better Seeding of the Marketing Cloud

Merkle and Oracle Collaborate on Better Seeding of the Marketing Cloud

The two answer a call for expert advice on optimum usage of components in the stack.

The Apple Falls: iPhone Sees Its First Sales Decline

The Apple Falls: iPhone Sees Its First Sales Decline

Newton could've predicted it. iPhone sales fell 3.3 million units and 2.7 share points in the fourth quarter.

What is Active Active Clustering and Why Did It Just Get Cheaper?

What is Active Active Clustering and Why Did It Just Get Cheaper?

TmaxSoft teams with Red Hat to bring this database fail-safe system to smaller-budget marketers.

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings