Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.
New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.
Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.
Proof that email isn't a prehistoric channel after all.
Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.
The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.
The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.
The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.
The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.
It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.
The professional network brings business audience marketing to its platform for $175 million.
Social media still has to work on its social skills, as does the U.S. Postal Service. Both sit with ISPs and cable providers at the bottom of the Customer Satisfaction Index.
Aim is to develop a "next generation" media planning tool.
It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.
The mobile rewards company seeks to provide advertisers with improved audience targeting.
Marketers now dedicate a quarter of their budgets to IT spending.
An August conference is scheduled to examine whether postal rates are inelastic and don't cause volume decreases when they're raised.
Durbin and Enzi attach MFA to Internet Tax Freedom Act; Majority Leader Reid could introduce the combined bill on the Senate floor next week.
The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.
Three of four potential Postal governors favor giving the Postal Service primacy over the PRC in setting rates.
The enterprise service bus, that is. New applications added to its platform promise access to custom solutions employed by large enterprises.
Young adults touch their cell phones an average of 43 times a day—and that's just when they're not on other devices, says a new study urging marketers to keep millennial messaging consistent.
A seat on one of Virgin Galactic's first-planned space flights is first prize in a contest sponsored by Virool.
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Individuals with expertise in Web privacy issues are being sought to begin meetings this summer.
When it comes to mobile conversions, many retailers can't get off of the bunny hill.
Seventy percent of consumers hop from desktop to smartphone to tablet when researching products. More than half of them, though, consummate the sale in-store.
Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.
Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.
One-time OMB director and FTC chairman James C. Miller III and Victoria Reggie Kennedy lead a slate of four nominated to join the Postal Board of Governors.
The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.
The provider of Quote-to-Cash add a spreadsheet efficiency maximizer.
USPS came close to hitting service and financial goals, in the PRC's estimation, but fell short in customer experience.
Webydo, which gives designers the keys to Web design, seeks to challenge Adobe.
Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.
The sponsor of the Senate Postal Reform Act says passing it now could delay Phase 2 of the Postal Service's 'network rationalization' plan for at least two years.
Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.
Direct Marketing Association v. Brohl could determine marketers' rights to access federal courts in sorting out state tax challenges.
The Postal Service makes an aggressive play in shipping, dropping prices an average 2.3% for Commercial Plus customers.
Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.
The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.
Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.
Can marketing's biggest channels save the world's largest land mammal?
UnboundID is betting you're not, and launches a broad-based system for marketers.
It's Social Media Day. How are you celebrating?
When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.
It acquires MoFuse, a provider of mobile solutions for small and local businesses.
Can marketers harmonize the two ad forms?
DMA feared passage of the bill would have caused national repercussions for data-driven marketers.
Facebook aims to beef up its marketing platform by adding multi-product ads and other enhancements to its Custom Audiences tool.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
Only a third of service organizations bother with it. Customers prefer phone, email, and even the website FAQ page to get questions answered, says a new survey.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
The agency becomes the latest combatant in the war against unviewable video ads.
$19 billion of those savings would result from moves to five-day delivery and cluster boxes, says the Congressional Budget Office.
Craig Hayman directed SaaS solutions for e-commerce during his 15-year career at Big Blue.
Looks to spark growth in the hospitality industry with its biggest acquisition in five years.
RetirementJobs.com proves that email is a seasoned, but sound channel.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.
A leading shipping industry expert warns that size-based rates will affect marketing and pricing decisions when the rates take effect next year.
Its new emphasis on direct response campaigns will pay off immediately, predicts eMarketer, while its value as a medium for social engagement will diminish.
Official FIFA sponsorship is expensive, but plenty of marketers are using the games to boost relevance.
Nearly three years in the making, Potpourri's groundbreaking Negotiated Service Agreement creates a template for other catalogers to follow.
A majority of House members now support amendments to ECPA that would limit government access to customer data.
When it comes to finding the right content, it's on like Donkey Kong.
Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.
Why marketers should focus on meaningful moments rather than the overall customer journey.
The Data Trust, a provider of lists to conservative candidates, links with Targeted Victory to expand into online.
Will Amazon's Android entry add another burden to marketers' already heavy mobile load? Or might it open new doors to customer interactivity?
Experts weigh in on the realities behind four email list hygiene myths.
Through Yahoo Gemini marketers can push Tumblr native ads across Yahoo's entire portfolio.
iOS users lead the charge, spending $30 more per order than Android users. Pinterest tops Facebook for purchase influence.
The Myrtle Beach CVB uses an array of customer data to garner a 28% click-through rate on a video-based campaign.
The company's new app is more about linking with friends than earning badges. It is also, for now, not about advertising.
SMBs get cheap access to landing pages, responsive design, and A/B email testing.
A study shows that consumers don't mind ads if it means they can continue to access free media.
The lead-gen agency gains significant CRM chops in the deal.
Can today's players get their heads in the marketing game?
More than 2,000 digital consulting experts will join with PwC as strategic adviser to businesses in digital transformation.
IBM's artificially intelligent prodigy will be applying for work in call centers.
The company tells users that it will begin serving ads based on their non-Facebook Web and mobile habits.
Its South Carolina facility is the new home to the company's fifth direct mail presort center.
The deposed House Majority leader hoped to rescue highway funding with savings from moving to five-day delivery.
The data collection firm heralds its new name by introducing the Open Data Platform.
NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.
Reward customers for more than spending and 84% of them will spend more, according to a study.
The Salesforce-owned marketing cloud adds mobile messaging to its platform.
It partners with 360i to help brands forecast what content is about to go viral using its proprietary predictive engine.
Ad exchanges displayed marked increases in reach, efficiency, and user quality in the last quarter, a Neustar study says.
Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.
When marketing and technology converge, everyone's happy—including the end consumer, says AOL Platforms CEO Bob Lord, speaking at the ARF show today in NYC.
OppScore promises to predict quarterly revenues and provide tactics to maximize close rates for sales teams.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.