Spotlight on: Ad-Supported Phones

Spotlight on: Ad-Supported Phones

Some considerations for brands on the potential future of mobile advertising.

One on One: Sara Spivey Talks About the Data Goldmine

One on One: Sara Spivey Talks About the Data Goldmine

Sara Spivey, CMO of Bazaarvoice

This Time It's For Real: Goodbye Flash

This Time It's For Real: Goodbye Flash

Now comes the hard part.

Five Marketing Lessons from Tesla

Five Marketing Lessons from Tesla

What we can learn from Elon Musk and Tesla

Virtual Assistants Acting Naturally

Virtual Assistants Acting Naturally

TouchCommerce is leveraging natural language processing to create more intelligent chatbots

Twitter Introduces Verification Application

Twitter Introduces Verification Application

Blue badges for everyone.

Why Can't Google Get the Hang of Messaging Apps?

Why Can't Google Get the Hang of Messaging Apps?

Allo and Duo are coming. Here's hoping they don't join Google's long list of questionable communications apps.

Hootsuite Announces High Profile Content Integrations

Hootsuite Announces High Profile Content Integrations

Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Mailers are unhappy with some provisions, as are unions and the Postal Service. Smells like bipartisan spirit

Five Post-Pokemon AR Thoughts

Five Post-Pokemon AR Thoughts

The world is quite ready for the AR revolution and other points

A Shallow Guide to Deep Learning

A Shallow Guide to Deep Learning

We explain the new way computers are making themselves smarter, and its relevance to digital marketing

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Jay Stevens, CRO at Adform, sees TV and out-of-home lagging behind as data driven channels

Are Today's Marketers Still Loyal To Loyalty Programs?

Are Today's Marketers Still Loyal To Loyalty Programs?

A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.

One on One: Consumers Moving Across the World, with Duncan McCall

One on One: Consumers Moving Across the World, with Duncan McCall

Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior

Postal Reform Takes a Forward Step

Postal Reform Takes a Forward Step

US postal service reform makes a tentative advance in the House

Betting on a Star: Why Marketing and Tech Conferences Caught the Celebrity Bug

Betting on a Star: Why Marketing and Tech Conferences Caught the Celebrity Bug

From Will Smith on the main stage for Marketo to Elton John tearing up the Salesforce party, marketing and technology conferences have never been more glamorous

Experian and Neustar Combine Data Capabilities

Experian and Neustar Combine Data Capabilities

Experian Marketing Services and Neustar are bringing their data onboarding capabilities together

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages

One on One: Customers Live Out Loud, says Paul Johns

One on One: Customers Live Out Loud, says Paul Johns

Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Is Dash just about the data? But what if no one's pushing the button?

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

Trials going well, all systems go on national rollout

The Guide to Publisher Branded Content Studios

The Guide to Publisher Branded Content Studios

How publishers and advertisers can connect to do better marketing

Six Reasons To Use Predictive Analytics

Six Reasons To Use Predictive Analytics

Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.

Show Off Your Marketing Tech Skills

Show Off Your Marketing Tech Skills

CabinetM helps you build a tangible marketing stack resume

Will Slack and Chat Kill Email Marketing?

Will Slack and Chat Kill Email Marketing?

There will likely always be a place for email even with shiny new tools

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Albert Luk, general counsel at Jumbleberry, sees scaling to cope with real-time data as a major challenge for clients

One on One: Those High Impact Moments with Ryan Nichols

One on One: Those High Impact Moments with Ryan Nichols

Ryan Nichols of Zendesk talks about bringing businesses and customers closer together

Three Data Points on The Horizon

Three Data Points on The Horizon

Three new, key data points are coming into focus

Plugging the Operational Data Gap

Plugging the Operational Data Gap

A new report exposes the gap between gathering marketing data and realizing its value it across functions

MRC Accredits First Company for Invalid Traffic Detection

MRC Accredits First Company for Invalid Traffic Detection

Another step in the fight against the multi-billion-dollar problem

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

Who owns mobile data - Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world?

Meet the Marketer: Mark Bornstein of ON24

Meet the Marketer: Mark Bornstein of ON24

Mark Bornstein says the future is about conversations, not clicks

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Way to bring back wayward customers after health scares

Study Pinpoints How Unconscious Bias Impacts Workplace Diversity

Study Pinpoints How Unconscious Bias Impacts Workplace Diversity

The marketing industry has long struggled with issues of diversity. Recent studies published in the Harvard Business Review (HBR) may shed light on how hiring biases can be responsible for this crisis.

Spotlight On: New Marketing and AdTech from Cannes Lions 2016

Spotlight On: New Marketing and AdTech from Cannes Lions 2016

Facebook and Yahoo each announced new technology during this year's festival.

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Tim Hayden of Zignal Labs shares his marketing tech outlook

The Beauty of Marketing from Both Sides of the Brain

The Beauty of Marketing from Both Sides of the Brain

Combining the right and left brain to solve consumer-driven problems

Initial Reactions to #Brexit from Agencies, Marketers, and Brands

Initial Reactions to #Brexit from Agencies, Marketers, and Brands

Those in the industry shared their thoughts with the press and via social media.

One on One: Ambitions Beyond Social with Ragy Thomas

One on One: Ambitions Beyond Social with Ragy Thomas

Sprinklr's CEO Ragy Thomas talks about the social space and the bigger opportunities it opens up

What We Can Learn From the Postmortem on #Brexit Social Media

What We Can Learn From the Postmortem on #Brexit Social Media

Does the fact that Leave was always more popular on social mean anything?

3 Women, and Their Journeys to the Top

3 Women, and Their Journeys to the Top

Marketing leaders from NPR, Ogilvy, and Ikea share their stories in our Marketing Hall of Femme: In Focus video series.

The Advancement of Ad Blockers

The Advancement of Ad Blockers

69.8 million Americans will use an ad blocker this year, according to eMarketer.

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

Daily affirmations through mobile messaging

Spotlight On: Live Streaming from the Capitol

Spotlight On: Live Streaming from the Capitol

Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.

20 Important Case Studies from DMN

20 Important Case Studies from DMN

Our best of series focuses on Case Studies

Marketers Share Their Biggest Mistakes and How They Fixed Them

Marketers Share Their Biggest Mistakes and How They Fixed Them

There's always a silver lining to any marketing mistake

Five Minutes With: John Coombs, CEO of Rover

Five Minutes With: John Coombs, CEO of Rover

John Coombs of Toronto-based beacon platform Rover takes the temperature of location marketing

Sales Tech is About to Explode

Sales Tech is About to Explode

Marketing tech is still growing, but for better or worse sales tech is ready for its close-up

Which U.S. Cities Are Ignoring Your Ads?

Which U.S. Cities Are Ignoring Your Ads?

A study by AdRoll and Priceonomics breaks down which cities and states are most and least likely to click.

Publisher Branded Content Studios Proliferate

Publisher Branded Content Studios Proliferate

Yahoo latest to boosts its content marketing capabilities

What Salesforce Likely Wanted from LinkedIn

What Salesforce Likely Wanted from LinkedIn

How would Monday morning have looked if Salesforce's bid had succeeded?

Today's News: Snapchat's Digital Publication and How to Survive Adblockers

Today's News: Snapchat's Digital Publication and How to Survive Adblockers

DMN Podcast: Spotlight on the LinkedIn Acquisition

DMN Podcast: Spotlight on the LinkedIn Acquisition

The Hub shines a spotlight on Microsoft's LinkedIn acquisition

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Interest-based targeting enters a predictable, new world

Today's News: Kik's Impressive Growth and Brands Coming to Virtual Assistants

Today's News: Kik's Impressive Growth and Brands Coming to Virtual Assistants

The latest in marketing

Discover a Fix for the Content Blues

Discover a Fix for the Content Blues

A new solution eases the strain of coming up with new content concepts

The Digital Culture and Marketing Buzzwords We'll Use in 2017

The Digital Culture and Marketing Buzzwords We'll Use in 2017

The fun ways we'll describe our new future of VR, AR, chatbots, AI, and use of social media

The Changing Face of Email Marketing

The Changing Face of Email Marketing

Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.

Snapchat Announces Partnerships, Analytics Upgrade

Snapchat Announces Partnerships, Analytics Upgrade

Snapchat grows up, gives advertisers what they need

Today's News: The Realism of Silicon Valley and Gawker's Next Options

What people are talking about on Monday, June 13

DMN One-on-One: Humanizing the Brand with Chris Dessi

DMN One-on-One: Humanizing the Brand with Chris Dessi

Silverback Social's Chris Dessi talks about the connections between personal branding and social marketing for businesses

Snapchat Steps Up Its Marketing Metrics Game

Snapchat Steps Up Its Marketing Metrics Game

The social app announces a new partnership with SaaS analytics company Moat, adds Google's DoubleClick as a partner, and demonstrates wins in a new study.

Meet the Marketer: Jennifer Johnson of RingCentral

Meet the Marketer: Jennifer Johnson of RingCentral

Facing the challenge of developing an integrated marketing approach

Sweeny, Not Bezos, Will Command First U.S. Drone Deliveries

Sweeny, Not Bezos, Will Command First U.S. Drone Deliveries

His pioneering Australian UAV company Flirtey will ply a water route delivering medical supplies.

HealthiNation Trades Content for Email Addresses in Holiday Campaign

HealthiNation Trades Content for Email Addresses in Holiday Campaign

The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.

Middleware: The Digital Marketer's Invisible Enabler

Middleware: The Digital Marketer's Invisible Enabler

You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers

Consumers See Trump Ads Where They Don't Exist

Consumers See Trump Ads Where They Don't Exist

A consumer survey shows Trump keeping pace with Hillary across all channels, all likely due to earned media

2017 Postal Promotions Get Out of the Gate Early

2017 Postal Promotions Get Out of the Gate Early

USPS responds to mailers who complain of not having proper lead time to plan for annual promos.

A Marketing Innovator Readies Real Estate for Its Close-Up

A Marketing Innovator Readies Real Estate for Its Close-Up

CMO Matthew Leone discusses Terra Holdings approach to video

Blockchain: The Ledger Behind Bitcoin

Blockchain: The Ledger Behind Bitcoin

Bitcoin may currently be too volatile for mainstream transactions, but the internet protocol behind them is beginning to bloom

Learning about Machine Learning the Easy Way

Learning about Machine Learning the Easy Way

Huge ROI in machine learning, but only for the deeply qualified

Location, Location, (Understanding) Location

Location, Location, (Understanding) Location

Location marketing breaks down the barriers between digital and "real" world customer journeys

Spotlight On: Instagram

Spotlight On: Instagram

Double-edged sword: new tools boost business functions, but could lead to organic reach decline

Introducing DMN

Introducing DMN

What to expect from the new DMN

Marketo in Review

Marketo in Review

Here's some of our most recent coverage around the recently acquired marketing tech giant.

Immediate Reaction to... Audience Network Challenging AdSense

Immediate Reaction to... Audience Network Challenging AdSense

More than casual observers remark on Facebook's unleashing of its mobile ad network.

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

The DMN Compendium on Customer Loyalty

The DMN Compendium on Customer Loyalty

DMN's must reads on this critical topic

How Bitcoin Could Enrich the Postal Service

How Bitcoin Could Enrich the Postal Service

USPS could use blockchain technology to profit from its position as a trusted third party, says the Postal Inspector General's office.

A new, digital day at DMN

Is Facebook Too Big to Fail?

Is Facebook Too Big to Fail?

How many mistakes would it take?

Understanding Account Based Marketing

ABM is on everyone's lips, mainly because technology has finally caught up with it. What is it, and why is it important in the B2B space?

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

The social network made some changes as to what counts toward users' character total.

Mailers Want a Quick-Fix Reform Bill, But Will USPS Go Along?

Mailers Want a Quick-Fix Reform Bill, But Will USPS Go Along?

Shore up finances, forget rates, and get back to business as usual, plead mailers as Rep. Chaffetz readies a bill.

Shining a Light on the Tech Stack

Shining a Light on the Tech Stack

InsideView's new add on reveals businesses' tech stack strategies

ABM: Bridging the Data Gap

ABM: Bridging the Data Gap

No ABM strategy can succeed without the right data

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Using a variety of marketing techniques is important

Channel Surfing: Marketers Mull Where to Invest

Channel Surfing: Marketers Mull Where to Invest

In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.

We Get Surveys

We Get Surveys

A running list of recent surveys seen or sent to DMN

Marketing Is Only as Effective as Its Weakest Link

Marketing Is Only as Effective as Its Weakest Link

How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer ­relationships? Marketing insiders weigh in.

Wearables: The Future of Omnichannel

Wearables: The Future of Omnichannel

Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.

Four ways to future-proof your omnichannel strategies

Four ways to future-proof your omnichannel strategies

Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.

Understanding Personas, Marketing's Secret Tool

Understanding Personas, Marketing's Secret Tool

A rundown of what they are, why they matter, and how to build them.

Spotlight On: Google I/O

Spotlight On: Google I/O

Mere hours away, here's what marketers can expect to see at Google I/O.

Request for Entries: Your Greatest Mistakes

What was your biggest mistake and how did you learn from it?

Are Private Exchanges About to Have Their Day?

Are Private Exchanges About to Have Their Day?

At long last, the publishing industry's integration of programmatic thinking is near completion, says Hearst's ad tech chief.

The Costs of Influencer Marketing

The Costs of Influencer Marketing

A new website called Who Pays Influencers breaks down how much brands pay their influencers and artists.

Does PrimeNow.com Put Amazon One Step Closer to Becoming a Logistics Company?

Does PrimeNow.com Put Amazon One Step Closer to Becoming a Logistics Company?

Amazon already has an air freight fleet. Is the next step a truck fleet to make same-day deliveries for an expanded roster of third-party sellers?

Great Debate: The Tension Between Customer Experience and the Bottom Line

Great Debate: The Tension Between Customer Experience and the Bottom Line

It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

Trail Blazers SVP: The Multifaceted Role of Today's Sports Marketers

Vincent Ircandia, SVP of business operations for the Portland Trail Blazers, reveals why marketers need to expand their skillsets to meet consumer expectations.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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