News Byte: Google Glass Hits the Streets Today

News Byte: Google Glass Hits the Streets Today

Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.

News Byte: Half of Americans Now "Very Concerned" About Data Breaches

News Byte: Half of Americans Now "Very Concerned" About Data Breaches

Three fifths say their worries have increased in past 12 months and 80% want new laws on third-party data usage, according to a study.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for Clean Email Lists

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Social Media Shouldn't Be an Echo Chamber

Social Media Shouldn't Be an Echo Chamber

Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.

The Time for the Customer Is Now

The Time for the Customer Is Now

One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

Consumers Expect the USPS to Deliver

Consumers Expect the USPS to Deliver

Two studies reveal consumers' expectations for, and flexibility on, mail and package delivery.

Infographic: The Power of Real-Time Marketing

Infographic: The Power of Real-Time Marketing

As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

The Tweet Beat: Marketing Heartbleed

The Tweet Beat: Marketing Heartbleed

No one's saying the massive security flaw isn't real—but lots of people are cynically noting how Heartbleed feels like part of a marketing campaign.

Goldway Says USPS Dissed Mailers With Load Leveling

Goldway Says USPS Dissed Mailers With Load Leveling

The PRC chairman asserts that the Postal Service's strategy to depersonalize consumers and ignore concerns of mailers can only end in failure.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

Postal Union Chief: Think of USPS as Asset, Not a Cost Center

Postal Union Chief: Think of USPS as Asset, Not a Cost Center

NALC leader tells stakeholders that Congress and the Postal Service are on the wrong path to the future.

News Byte: USPS Standard Mail Load Leveling Begins

News Byte: USPS Standard Mail Load Leveling Begins

The Postal Service is extending what was a three-day delivery expectation to a four-day delivery expectation.

IBM Gets Deeper Into Marketing With Silverpop Acquisition

IBM Gets Deeper Into Marketing With Silverpop Acquisition

Big Blue has announced a definitive agreement to acquire the marketing automation provider.

News Byte: Bizo Adds Multichannel Nurturing to its Platform

News Byte: Bizo Adds Multichannel Nurturing to its Platform

Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.

News Byte: Search Advertising Starts 2014 Strong

News Byte: Search Advertising Starts 2014 Strong

Though search advertising spend was up across the board, mobile search and pay-per-click advertising showed triple-digit growth in Q1 2014.

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Study augurs huge upside for local businesses that provide their hours and driving directions.

Data Byte: Big Gains in Shareability and Responsive Content

Data Byte: Big Gains in Shareability and Responsive Content

With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.

News Byte: Call for Lead Scoring!

News Byte: Call for Lead Scoring!

Invoca adds voice technology to its platform that "listens in" on inbound calls and automatically scores the lead.

Finally, a Direct Mail Feelgood Story

Finally, a Direct Mail Feelgood Story

Despite digital trends, direct mailer North American Communications is ramping up for growth, and in turn, creating jobs in a place where good jobs are rare.

News Byte: Marketing Apps for Marketing Dummies

News Byte: Marketing Apps for Marketing Dummies

Ion interactive attempts to make the latest thing in digital marketing accessible to non-techies.

Data Byte: Few Companies Are Committing to Customer Experience

Data Byte: Few Companies Are Committing to Customer Experience

Despite acknowledging its importance, 30% of companies have not increased their investment in customer experience, a study says.

News Byte: Advertisers Pay for Bogus Mobile Clicks

News Byte: Advertisers Pay for Bogus Mobile Clicks

A marketing agency discontinues its clients' pay-per-click ads to prevent them from overpaying for fraudulent clicks.

The Fruits of Sales and Marketing Collaboration

The Fruits of Sales and Marketing Collaboration

Experts weigh in on ways marketing and sales can benefit each other and bring brands closer to the coveted omnichannel standard.

News Byte: BrandAds Bumps Up Metrics for Online Video

News Byte: BrandAds Bumps Up Metrics for Online Video

MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.

Three Questions for Experian's New VP of Digital

Three Questions for Experian's New VP of Digital

Digital veteran Jay Stocki, who joined Experian Marketing Services this week, tells why both consumers and marketers are dependent on the data-driven economy.

Infographic: Can Increased Pressure Make CMOs Grumpy?

Infographic: Can Increased Pressure Make CMOs Grumpy?

CMOs had greater responsibility once—it was awful, according to one famous feline.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on Verticals

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

Coburn: 'Let's Talk About Government Data Breaches'

Coburn: 'Let's Talk About Government Data Breaches'

Senate hearing on data breaches paints a picture of cyber crime that ranges far beyond Target and data brokers.

Data Byte: Target Is Least Trusted Company for Handling Data

Data Byte: Target Is Least Trusted Company for Handling Data

Amazon and Walmart fare better, but 60% are reticent to share personal info inside stores.

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

In-Stream Clobbers Other Online Options on Click-Throughs

In-Stream Clobbers Other Online Options on Click-Throughs

Forty-six out of 1,000 viewers click though on video ads presented in-stream versus only 10 for rich media, a study says.

Growing Up Gmail: 10 Years of Email Marketing Lessons

Growing Up Gmail: 10 Years of Email Marketing Lessons

A look back on how Gmail changed the email marketing industry.

PRC Directs Postal Service to Address Excessive Discounts

PRC Directs Postal Service to Address Excessive Discounts

The Postal Regulatory Commission's Compliance Determination for 2013 directs USPS to tighten the belt on workshare discounts and Standard Flats.

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.

News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.

News Byte: USPS Delays Load-Leveling Plan

News Byte: USPS Delays Load-Leveling Plan

Set to be in place today, the workload reduction plan will wait for Postal Service officials to review the PRC's advisory opinion.

IBM to Invest $100 Million to Digital Marketing

IBM to Invest $100 Million to Digital Marketing

IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.

What Richard Sherman Can Teach Us About Brand Marketing

What Richard Sherman Can Teach Us About Brand Marketing

See how the Seattle Seahawks cornerback recovered his brand after a controversial interview caused a social media whirlwind.

News Byte: Epsilon Launches Advanced Digital Solutions Practice

News Byte: Epsilon Launches Advanced Digital Solutions Practice

The company has three top telecoms and two leading automakers signed up for its cross-functional service.

PRC Pans USPS's Load-Leveling Plan

PRC Pans USPS's Load-Leveling Plan

The Postal Regulatory Commission advises USPS to take a better accounting of mailers' needs before executing its workload equalization plans.

News Byte: IBM is Said to be Pursuing Silverpop

News Byte: IBM is Said to be Pursuing Silverpop

Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.

Target Blamed by Senate, Sued by Banks for Data Breach

Target Blamed by Senate, Sued by Banks for Data Breach

Alleging that private companies hold more sensitive personal data than the government, Sen. Rockefeller says Target "fell far short" in efforts to contain the breach of customer accounts.

Making Social Pay Off

Making Social Pay Off

How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.

Slow Mobile Websites Equal Instant Death

Slow Mobile Websites Equal Instant Death

Get a load of this—or not, as the case may be. A new study finds that the average load time for the top 100 e-com sites is nearly double what Google recommends.

News Byte: Facebook's Been Busy

News Byte: Facebook's Been Busy

Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative.

Stop Following Me!

Stop Following Me!

That's the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, "Back off!"

News Byte: DataStax Names Kavanagh CMO

News Byte: DataStax Names Kavanagh CMO

The Salesforce and Oracle veteran moves to the realm of NoSQL database platforms.

The Six Kinds of B2B Content Consumers

The Six Kinds of B2B Content Consumers

Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters.

Marketing's Triple Threat: Personalization, Mobile, and the Cloud

Marketing's Triple Threat: Personalization, Mobile, and the Cloud

Adobe introduces new solutions and services for its Marketing Cloud at its 2014 Summit.

USPS Taps Honeywell to Make Mobile Delivery Devices

USPS Taps Honeywell to Make Mobile Delivery Devices

All letter carriers will soon use the handheld devices, which will allow mailers to access real-time tracking of deliveries.

News Byte: MyBuys Debuts MyAds

News Byte: MyBuys Debuts MyAds

The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.

New Byte: Digitas LBi Appoints New Creative Director

New Byte: Digitas LBi Appoints New Creative Director

Morgan Carroll leaves Deutsch NYC to assume creative duties for Digitas's Chicago and San Francisco offices.

Turning the Page on Textbook Emails

Turning the Page on Textbook Emails

Four small ways marketers can revitalize common email practices

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

Head of investor group lauds the company's convergence of marketing and advertising technology.

Facebook: "We Need New Measurement for a New Era"

Facebook: "We Need New Measurement for a New Era"

Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.

News Byte: Neustar Launches PlatformOne

News Byte: Neustar Launches PlatformOne

A new interface integrates media intelligence with real-time audience data in a centralized platform.

News Byte: Adobe Adds ClickTale Visualization Tools

News Byte: Adobe Adds ClickTale Visualization Tools

Integration aims to arm users with enhanced methods for finding and categorizing high-value segments.

Why it Pays to Pay it Forward

Why it Pays to Pay it Forward

The Direct Marketing News Hall of Femme keynote discusses the power of being kind to others.

News Byte: One in Six Wear Wearables

News Byte: One in Six Wear Wearables

Early adopters of wearable mobile devices are young, affluent, and convenience-driven, says a Nielsen study.

News Byte: Digital Marketing Spending Set to Surpass Direct Mail

News Byte: Digital Marketing Spending Set to Surpass Direct Mail

60 Minutes be damned. Four-fifths of of marketers express confidence in data-driven marketing and will spend more on it, says the Direct Marketing Association.

Infographic: Talkin' 'bout My Generation

Infographic: Talkin' 'bout My Generation

Make peace with millennials by giving them a voice.

News Byte: IgnitionOne Acquires Knotice

News Byte: IgnitionOne Acquires Knotice

The cloud-based data company adds first-party data and email services to its repertoire.

News Byte: Customers Still Prefer the Human Touch

News Byte: Customers Still Prefer the Human Touch

More than half phone call centers to ask questions or complain. Only 5% use social media to do so.

Make Video the Star of Your Marketing Strategy

Make Video the Star of Your Marketing Strategy

Reap all of video's benefits without all of the Hollywood drama.

In a First, the PRC Releases a Special Report on USPS Finances

In a First, the PRC Releases a Special Report on USPS Finances

The Postal Regulatory Commission puts out its financial analysis ahead of its annual compliance report in the interests of "greater clarity, transparency, and accountability."

News Byte: Spiderman to Sling Priority Mail for Postal Service

News Byte: Spiderman to Sling Priority Mail for Postal Service

The webslinger, who returns to theaters in May, will begin appearing on Priority Mail boxes and mail trucks.

News Byte: Lotame Acquires AdMobius

News Byte: Lotame Acquires AdMobius

Data management meets mobile audience segmentation as Lotame absorbs start-up.

News Byte: Ricoh Ups Solutions for Rate-Challenged Mailers

News Byte: Ricoh Ups Solutions for Rate-Challenged Mailers

Ricoh's software business incorporates enterprise-level functionalities from its IBM acquisition.

Put Your Money Where the Growth Is

Put Your Money Where the Growth Is

Businesses that overlook the massive multicultural population growth do so at their own peril.

News Byte: Ensighten Aquires TagMan and Expands Global Footprint

News Byte: Ensighten Aquires TagMan and Expands Global Footprint

The data company expands its customer base in tag management.

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

Do test which channels are producing and don't leave out any stakeholders, and you can boost response by 35%.

News Byte: Agencies' Move Towards Social Grabs the Interest of Marketers

News Byte: Agencies' Move Towards Social Grabs the Interest of Marketers

The industry expansion of social marketing is evident of with the addition of Attention to KBS+.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.

Just One Fifth of CMOs Feel Prepared to Deal With Big Data

Just One Fifth of CMOs Feel Prepared to Deal With Big Data

Their influence in the boardroom is on the rise and their collaborations with CIOs are fruitful, but CMOs' digital prowess is flagging, says an IBM study.

Postal Committee Considers the 800-Pound Gorilla in the Room

Postal Committee Considers the 800-Pound Gorilla in the Room

Exigency-distressed mailers have been wondering when Congress would address USPS's huge healthcare pre-funding issue. It finally did.

News Byte: Mobile Search Advertising to Steal $1.4 Billion From Desktop

News Byte: Mobile Search Advertising to Steal $1.4 Billion From Desktop

As goes Google, so goes the digital ad world. The company will see a 10-point swing in share to mobile search ads this years, says a new report.

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

Marketers need more than just luck to convince consumers to share their data.

News Byte: Amazon Ups 'Prime' Rate

News Byte: Amazon Ups 'Prime' Rate

The Internet retailer increases the fee of its popular membership plan by $20 to stimulate revenues.

Seven Rules to Tax By

Seven Rules to Tax By

Rep. Bob Goodlatte (R-VA) sets requirements for a remote sales tax law.

Origin Sourcing Takes a Beating at Congressional Hearing

Origin Sourcing Takes a Beating at Congressional Hearing

Remote sellers' hopes for paying a single tax rate based on their business locations may have been dashed in a House Judiciary Committee hearing.

Austin American-Statesman Mobilizes to Move Beyond Print

Austin American-Statesman Mobilizes to Move Beyond Print

Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.

News Byte: ServiceSource Announces Scout Link Integration with Marketo

News Byte: ServiceSource Announces Scout Link Integration with Marketo

The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.

Mobile Marketing Insights from SXSW Interactive

Mobile Marketing Insights from SXSW Interactive

Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.

News Byte: Pitney Bowes Introduces the "Golden Customer Profile"

News Byte: Pitney Bowes Introduces the "Golden Customer Profile"

New release of Spectrum platform uses a Google-like graph database to create multi-dimensional views of customers.

Will Digital Be the Death of the Household Name?

Will Digital Be the Death of the Household Name?

Established companies face extinction if they fail to charge CMOs and CIOs with undertaking digital overhauls in a race to future success, says a Forrester study.

News Byte: Teradata Announces Upgrades at Summit

News Byte: Teradata Announces Upgrades at Summit

CMO Lisa Arthur advises marketers to get to know the customers behind all the technology.

News Byte: FEMA Veteran Takes Over as PRC General Counsel

News Byte: FEMA Veteran Takes Over as PRC General Counsel

David A. Trissell served seven years in the same role for the Federal Emergency Management Agency.

News Byte: Google Introduces Consumer Ratings Annotations

News Byte: Google Introduces Consumer Ratings Annotations

The search engine giant introduces a new concept that reinforces old values.

News Byte: Foote, Cone & Belding Is Reborn

News Byte: Foote, Cone & Belding Is Reborn

Draftfcb CEO Carter Murray makes his first mark on the agency with a colorful new logo and a distinguished old name.

News Byte: Stanhope Joins BrightTag as SVP Marketing

News Byte: Stanhope Joins BrightTag as SVP Marketing

Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.

News Byte: Publicis Acquires Hawkeye

News Byte: Publicis Acquires Hawkeye

Now known as Publicis Hawkeye, the agency will be aligned with Publicis North America's Dallas office.

Four Strategies for Lead Generation

Four Strategies for Lead Generation

Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.

Providers Shore Up Anti-Fraud Defenses

Providers Shore Up Anti-Fraud Defenses

With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.

Infographic: Social Media Madness

Infographic: Social Media Madness

Marketers aim to score customers, but fail to assist.

News Byte: Half of Marketers Can't Deal With Negative Posts

News Byte: Half of Marketers Can't Deal With Negative Posts

One in five say they pay little or no attention to nasty comments or complaints.

Why CMOs Are Primed for the Chief Executive's Suite

Why CMOs Are Primed for the Chief Executive's Suite

In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.

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