Intel, CBS Sports and H&R Block are taking advantage of the NCAA tournament to interact with consumers through a mix of channels, including more mobile marketing than previous years.

Trade groups the Direct Marketing Association and the American Catalog Mailers Association pledged to work together on postal issues on March 11.

Media Horizons Management launched Rodale EnVision on March 11. The database features former book buyers and subscribers to Rodale's publications and books along with current transactional information.

HP will launch the "Let's do amazing" campaign later this week. This is the first effort created by 72andSunny, a recent addition to its agency roster.

Although marketers collect large amounts of data, they struggle to apply that information to their campaigns, according to a study of global marketers by Unica, an analytics and integrated marketing firm.

Century 21 Real Estate has named MRM Worldwide its agency of record for national and digital marketing and Mullen as its agency of record for social media and PR. Both are Interpublic Group agencies. Mullen is the real estate company's first social media AOR.

Italian fashion brand Diesel has hired Iced Media, an integrated agency that specializes in online and social media, as its agency of record. Iced won the business after an RFP process that included more than five other agencies.

Christopher & Banks, a women's clothing specialty retailer, has launched its "Friendship Rewards" multichannel loyalty program. The initiative, announced March 9, will span the company's more than 800 retail locations and two e-commerce sites.

Unilever's Ragu line of pasta sauces is conducting a contest targeting moms, as well as a digital campaign to promote it. The promotion, launched March 1, runs through August.

Stratmark launched "My Reader Rewards," a program that allows newspaper subscribers to accumulate points with a periodical's advertisers, on March 9. The company is in negotiations with 14 media outlets to implement the program.