It's hard to fault an agency's pro bono charity work, but there's something a bit snide about DDB New York's Twitter initiative for Haitian clean water nonprofit Water is Life.
Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens and Campbell's in an aesthetically-pleasing "Best Thanksgiving Ever" Pinterest contest.
Austrian daredevil Felix Baumgartner broke the world record for skydiving, as well as the sound barrier, by jumping from 24 miles above the New Mexico desert in a awesome stunt sponsored by Red Bull.
As part of the Rainforest Alliance's annual "Follow the Frog" week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.
Chase's luxury credit card brand Sapphire launched a marketing campaign for avid golfers.
For the first time, fans of Madame Tussauds can nominate which celebrity they want replicated in wax.
In August Oreo reached the halfway mark of its 100-day Oreo Daily Twist campaign, which portrays historic and current events from the perspective of America's favorite cookie.
Protect-A-Bed's clunky execution of its "Dream Dorm" pin-to-win contest is a snoozefest.
Trojan's attempt to hand out 10,000 free vibrators in New York City could have been a blast—instead, it was a total letdown.
The "Let's Build a Goddamn Tesla Museum" campaign is not going to let Nicola Tesla's lab become a commercial retail space.
General Mills encouraged mothers to pin their snack ideas onto the Fiber One-sponsored Pinterest board.
During the Olympic Games, the London Eye was a huge mood ring, changing color based on what people were tweeting about the Olympics.
In July the Vermont Department of Tourism and Marketing declared it was inviting Vermonters to tweet under the moniker @ThisIsVt.
In protest to Shell's controversial plans to begin drilling in the Arctic, environmental group Greenpeace orchestrated a seamless viral hoax lampooning the oil giant and generating enormous Internet buzz.
While Wichita State University's strategy is solid, it's not particularly innovative.
The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.
Prometheus marketers at Fox built even more buzz around the much-hyped film by creating a very high-tech-feeling, viral social media campaign.
On June 6 Bieber took to Twitter to announce his fragrance Girlfriend!—a follow up to the perfume Someday, which was a big hit with the young ladies.
FedEx's Facebook page guides users into the "Enchanted Forest" where they are asked to help save the environment by planting an imaginary tree.
Capri Sun recently launched its Capri Sun Goes Big campaign, targeting juice drinkers on Facebook.
Pepsi's latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects.
MTV's annual Movie Awards used an interactive Twitter page to engage with fans during this year's show.
Volkl.com site wastes valuable real estate on its homepage.
Lo-fi camera site could use a little more snap.
A visit to Delta.com is well worth the trip.
Browsing is straightforward and pleasant on home furnishings site Laylagrayce.com.
Comics fans will love the DC Comics site for its ease-of-use and compelling design.
When it comes to customer experience and flair, Gap.com gets high marks.
There's not a bag big enough to dispose of the Glad Products Company's recent social venture.
Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.
UNICEF's #SahelNOW campaign is well-intentioned, but a carbon copy of Kony 2012.
The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be.
The global navigation bar on bn.com tells a story for those with a critical eye. Tab 1: Books. Tab 2: Nook Books. Tab 3: Nook.
The sheer bulk of content makes on Amazon.com makes the site a little clunky to use and a bit difficult to search.
Nike.com serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.
Netflix features the best online video rental business plan and one of the most innovative websites in the industry.
McDonald's learned the hard way that social network campaigns take away their ability to control the message.
The Toyota "It's a car!" Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes.
The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster
For users who give Heineken access to their Facebook profiles, the brand's highly original "Serenade" app allows them to craft personalized love songs.
Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.
If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora.
The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?
New and expecting moms can track regional flu activity with ads from mobile apps.
This month's meter gauges: Mountain Dew, Procter & Gamble, Denny's and the Publishers Clearing House.
This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push.
Last year, Old Spice scored with spokesman Isaiah Mustafa and a campaign that generated more YouTube views than Obama's victory speech. Now, the brand pits Mustafa against a new character, Fabio, who challenges him to a duel for the "Old Spice Man" title.
Cheer mixed Australian band Strange Talk's "Climbing Walls" music video with measurable interactive elements. Consumers could click on items featured in the video for a chance to win prizes such as clothes, a Fender Stratocaster guitar or an Apple iPod.
Chevrolet doesn't buy the stereotype that video gamers hole up their mom's basement and pedal to the comic-book store on their sister's pink bike.
Offerpop works with clients to build social marketing applications that can be used on Facebook and Twitter to build brand awareness and sell products and deals through social media.
Intel Corp. and Toshiba America Information Systems debuted "Inside," a "social film project" that allowed consumers to be part of a short film starring Emily Rossum. The companies are encouraging consumers to interact with the film's protagonist, who is trapped in a room with only her laptop, through Facebook, Twitter and YouTube.
American Honda Motor Co. launched the "Super Civic Quest" Facebook scavenger hunt, asking consumers to scour the Internet for clues to help an imaginary Mexican wrestler find his Honda Civic.
Saucony, a running shoe company, launched eye-catching social media work alongside its first TV campaign. The digital elements of the "Find Your Strong" effort encourages runners to create T-shirts with the personal reasons that they run printed on them
Porsche developed an integrated campaign to market the everyday appeal of its luxury models. After research showed that consumers perceive the cars as impractical purchases, the company enlisted Porsche owners to upload photos, videos and testimonials of how they regularly use their cars.
Summit Entertainment, the studio behind the Jake Gyllenhaal film Source Code, launched a visually impressive social media and mobile campaign to promote the film's debut. The studio encouraged consumers to tag a QR code from a promotional poster, play the accompanying game and share their location and actions through Facebook and Twitter.
The Milk Processor Education Program's latest TV and print ad campaign, featuring actress Susan Sarandon, encourages consumers to visit WhyMilk.com to learn why they should drink more milk.
Our look at the most - and least - engaging social media campaigns and social marketing strategies
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
