A former Deputy Director of the FTC unit, Jessica Rich helped craft child privacy rules and is expected to keep the pressure on marketers over privacy issues.
Overall customer satisfaction with airlines and restaurants improve, while hotels remain stable according to a new report.
New marketing chiefs at Marin Software, Bandwidth Marketing, Star2Star, and more.
The cable company's advertising and sales division aims to show businesses that cable is anything but static
A new study by Adobe shows online advertising unpopular with consumers and marketers.
Do you park half-baked ideas on your Facebook page? Jump right in on breaking news events? Talk about yourself too much? STOP... and read this list first.
Slow and steady doesn't win the mobile race—especially not for Turbo
The tweenage years have gone from dorky to digital.
A panel of experts agrees (and a new study confirms): Marketers need to take a chill pill when it comes to defining the commercial role of social media.
Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.
The marketing automation vendor has announced the launch of its new customer engagement software, Customer Engagement Engine.
A Shopatron study finds that retailers are packaging in-store pickups with omnichannel experiences to deliver customer convenience.
Want to be on our next list of 40 awesome things? Nominations for the 2013 Direct Marketing News 40 Under 40 close on June 21.
New marketing chiefs at Clear Channel Outdoor, Sitecore, Retailigence, and more.
A federal court denied the USPS's petition to review the PRC's claim that the former's discount for presorted mail is excessive.
The video conferencing company repositions itself for a new age with its first truly integrated marketing program.
As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.
The news publication and site dares college students to get the whole story
Digital marketing decision makers list analytics tools and technologies as top priorities.
Fewer than 10% of purchasing executives trust content from vendors, a new study says.
New marketing chiefs take over at Pepsi Brand, Worldventures, Foxwoods, Capital Access Network, and Mammoth Mountain, and the current CMO departs Arby's.
The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.
The home appliance manufacturer uses storytelling to connect with consumers.
Despite loyalty program growth by more than 25% over the past two years, member activity has dropped.
The paint manufacturer aims to brighten up Main Street by applying a fresh coat of VOC
Brands and agencies use content marketing to create a delectable treat.
DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices.
The spirits distributor gives millennials a taste of its history with a smooth multichannel marketing campaign.
How the high-tech leader got its marketing and tech teams to rally around a common goal
New marketing chiefs at IMAX, Quicksilver, OpenDNS, Kohl's, and Soonr.
Congratulations to the winners of "Name that Brand." Your reward is a free ticket to the hottest CMO-CIO connection event this side of Silicon Valley.
This lingerie brand isn't skimpy with its mobile strategy.
The Postal Service offers 5% off trial-sized samples in an attempt to get more CPG companies to try sampling.
BNP serves up a campaign that intertwines the online and physical courts
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Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
This Kraft brand is one hot dog when it comes to creating seamless customer experiences
New marketing chiefs at Outrigger, Aquilent, Callidus Cloud, ASPire, and PCM
Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report
According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.
The digital agency is the third new puzzle piece added to Accenture Interactive in the past six months.
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Social engagement is all the rage, whether spring, summer, fall, or winter
Marketing and IT come together to fight for customer-centric initiatives.
A quorum of remote sellers descends on Capitol Hill next week to state the case of consumers and SMBs.
Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign
New marketing chiefs at Leap Wireless, PacketVideo, Simply Hired, Samford University, and NBBJ.
Email marketers appear on the cusp of embracing new technology, according to a new survey.
SALT and SS+K created a horror film to address student debt. See how—if you dare!
As customers' demands increase, so must marketers' digital skill sets and budgets.
Small town Post Office closings may soon be followed by openings of a new retail store format from UPS.
Marketers aiming to capture customers' loyalty need to refocus on experiences, not just points, a new report says.
New marketing chiefs at Cigna, Medidata, Breeders' Cup, and Q3030 Networks.
It's no secret! Digital and sampling are top-notch marketing agents
Posing as potential customers, agency staffers turn up improprieties in selling insurance, credit, and employment information.
A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.
Catalogers descend on Capitol Hill today to ask House for a workable law that doesn't doom small businesses.
A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.
As the Senate poises to pass the Marketplace Fairness Act, catalog sellers prepare to invade Washington to head things off in the House.
For soccerloco, email automation is a game-winning strategy.
Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.
Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers.
Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.
Web scammers smell fresh opportunity in mobile, as a new study shows a marked increase in suspicious activity.
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
New marketing chiefs at Sports Authority, SDL, Fifth Third Bancorp, and Electronic Commerce International.
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
The big red star retailer celebrates America with integrated marketing campaign
Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign.
Pinterest rules over Facebook and Twitter when it comes to purchase value.
19 trade associations have sent a letter to FTC Secretary Donald Clark requesting an extended deadline to implement the amendments to the Children's Online Privacy Protection Act (COPPA) Rule.
Is the Marketplace Fairness Act really fair? Many in the marketing industry think not.
USPS is an important national infrastructure that can and should endure, says Google Chief Innovation Officer Vint Cerf.
New marketing chiefs at McDonald's, Thunderhead.com, ECPI University, and more.
"Organic" is just an excuse to charge more, contends the majority of consumers surveyed by Harris Interactive.
Tide, Nordstrom, and Gap are three brands that market to the modern family
Publicis Groupe-owned digital agency Rosetta has appointed its former president and chief client officer Tom Adamski as CEO.
The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy.
On Thursday, the House passed CISPA, which implements formalized protocols for sharing cyber intelligence information among the U.S. government.
If brands want to win big, they need to incorporate seamless customer experiences.
Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust.
A study shows that the best emailers are twice as good as the average and four times better than the low-performers.
Marketers should consider shifts in spending when configuring their marketing mix.
Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit.
Are Baby Boomers actually getting younger? They're trying, says a new report, so marketers shouldn't dare discourage them.
Even as IAB rolls out new mobile guidelines, some industry insiders call for a "sensible" resolution of the debate over what constitutes an impression.
The brands partner to promote safe driving in an integrated campaign
Tune into how your customers really view video.
Amazon Prime, McDonald's Happy Meals, and Starbucks Rewards win top honors in a customer experience survey. Why? They give customers what they want—and fast.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
