AM/Direct Gets Babystyle Inserts

AM/Direct, the alternative media division of Millard Group Inc., has been appointed manager of the new babystyle Package Insert Program.

It has 240,000 annual packages at $60/M.

Babystyle offers maternity and baby clothes, nursery furnishings, baby gear, toys and a gift registry for new and expectant parents.

With an average household income of $92,000, these women, with a median age of 33, are 74 percent college-educated and spend $100 on average either by catalog or the Internet. Product lines address the needs of children up to age 6.

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