ALCNY Wins Sharper Image Insert Program

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ALC of New York LLC said Friday that it was named manager for the package insert program from Sharper Image Corp., effective immediately.

This Sharper Image program offers 1 million insertions annually and costs $70/M.

Sharper Image buyers are 53 percent female with an age range of 30-55, median income of $75,000, average catalog orders of $185 and average Internet orders of $155. They purchase high-ticket electronics, gifts, home furnishings, travel accessories and other items.

ALC of NY suggests this program for offers such as gifts, collectibles, home décor, apparel, publishing, financial services and high tech.

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