ALC Wins IMP Continuity Lists
The IMP Master File contains 857,900 direct-mail-sold continuity buyers. It is 60 percent female, and the base price is $95/M.
The list is selectable by recency, gender, dollar, multi-buyer, change of address, number of shipments, geography, age, income and presence of children as well as product interest categories such as cooking, crafts, home repair, children, health, computer, religious and family education.
Individual files are also available for each interest category as well as new starts, cancels and Spanish-language files.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters