ALC Offers ADVO Business List

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American List Counsel, Princeton, NJ, announced the availability yesterday of the ADVO Business Data file of 10.7 million business records.

The new-to-market file is managed by ALC, which is also responsible for renting the data to other companies looking to resell it on behalf of ADVO.

The ADVO data is maintained in Enhanced Carrier Route Walk Sequence, allowing mailers to receive maximum postal discounts. Mailers can target by SCF, ZIP Code and carrier route levels. The base price on the file is $20/M.

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