ALC-NY Offers Personal Touch File

ALC of New York LLC announced yesterday that it was awarded list management duties for The Personal Touch catalog file of 105,500 last-12-month buyers.

These buyers are 85 percent female with an age range of 30-50 and household income of $50,000 to $75,000. They purchase various personalized merchandise including stationery, address labels, stamps, travel accessories, gift items, kitchen/home products, children's items and pet products.

Selections on the list include geography, recency, dollar, gender, credit card and product categories. Base price is $95/M.

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