ALC Buys Capell's CircTrack
Dan Capell, circulation consultant and publisher of Capell's Circulation Report, founded CircTrack in 1997. He will continue to contribute editorial analysis to CircTrack reports. Publisher Kevin Whelan also will stay on.
ALC plans to enhance CircTrack with additional data, access to real-time, customized reports as well as trends and best practices analyses, according to the firm.