*ALC Acquires McGraw-Hill Titles
"We felt that ALC could help penetrate many of the secondary list rental markets that we were not reaching before," said Bill Denhard, director of the McGraw-Hill list management center.
The McGraw-Hill files join the ALC roster of established business-to-business clients.
"The McGraw-Hill titles really mirror a lot of our existing properties," said Missy Root, vice president of list management at American List Counsel, Princeton, NJ. "There is a lot of cross-selling and upselling opportunity there."
Increasing usage on the McGraw-Hill files is ALC's first priority, according to Root.
Through a usage analysis of McGraw-Hill and ALC's other management properties, she said many untapped opportunities exist.
While ALC has taken over management of BusinessWeek, McGraw-Hill's best-known title, it is also managing the following publication lists: Aviation Week & Space Technology; Business & Commercial Aviation; Design Build; Electrical World; e.MD; Engineering News-Record; Healthcare Informatics; Hospital Practice; Energy IT; Overhaul & Maintenance; The Physician & Sportsmedicine; Postgraduate Medicine; and Power.
ALC also manages the following directory files and databases: Standard & Poor's Money Market Directories; Standard & Poor's Register; Standard & Poor's Biographical; Standard & Poor's Security Dealers; Standard & Poor's Business Leaders Database; Business Leaders Database; BusinessWeek Professionals-at-Home Enhanced Database; The McGraw-Hill Construction Database; Physician's Recreation & Sports Database; and World Aviation Directory.
McGraw-Hill and ALC plan to work together to improve list rental fulfillment procedures and turnaround time.