ADVO Offers Name Append

ADVO Inc., Windsor, CT, announced the availability yesterday of ADVO Data by Name, a name-append service on the ADVO database of consumer addresses, through list management firm American List Counsel, Princeton, NJ.

Through a partnership with Equifax Marketing Services, Atlanta, name data will be appended to the ADVO Residential Database on a bimonthly basis for marketers interested in personalizing mailings to the file.

ADVO Data by Name is priced at $18.50/M.

The ADVO Residential Database contains 127 million consumer households.

For more information, contact Lori Gusz, senior account group manager at ALC, at 800/695-0957 or

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