Advanced Plant Pharmaceuticals to Use DRTV in Israeli Market

Share this content:
Advanced Plant Pharmaceuticals Inc., a manufacturer of natural dietary supplements, will begin showing a direct response television spot for two of its supplements in the Israeli market.

The five-minute DRTV spots will be featured by next month on The Shopping Channel Israel. The ads will demonstrate the uses of ACA, a plant-based supplement that the company claims increases energy levels, and Lo-Chol, a supplement that the company claims can assist in maintaining cholesterol levels.

The company decided to show the spots initially in Israel because of the country's high concentration of more than 5 million viewers in a relatively small area. The company is in discussions with various undisclosed international markets to run the spots.

The ad will direct viewers to a toll-free number. The company said it expects the ad to result in online and in-store sales as well.

Ambar Pharmacies and Health Inc., the pharmaceutical company's exclusive Israeli distributor, will manage the product and campaign.

Loading links....

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: