Acxiom, Keane Consulting Group Form Alliance
As part of the alliance, KCG, Boston, will offer Acxiom's CDI software, AbiliTec; InfoBase data products; data warehousing; and other data management outsourcing services through KCG's consultative services for customer relationship management solutions.
AbiliTec is powered by patented linking technology already adopted by the technology, financial services, telecommunications and retail industries to create a comprehensive, single view of an individual customer across the enterprise. Through several strategic alliances, AbiliTec also is an integral part of the CRM solutions offered by the industry's technology leaders.
Acxiom's InfoBase is a comprehensive collection of U.S. consumer, business and telephone information for database or file enhancement, analytical services or list rental.
KCG defines a cross-functional perspective of a company's business model and examines the organization from the customer's point of view.
KCG will incorporate AbiliTec and InfoBase data into its holistic approach to create unique CRM packages.
Acxiom of Little Rock, AK, and KCG have a history of collaboration. In May 1998, KCG assisted in the merger of Acxiom Corp. and May & Speh. KCG helped Acxiom in its planning and integration strategy to leverage the potential of the combined organizations and created a blueprint for future integrations. In addition, KCG assisted Acxiom's IT outsourcing department in enhancing its service programs to prepare for aggressive growth.