AccuData Solution Segments ADVO Database
This data solution is a way to segment ADVO's database of 115 million residential households by ethnicity, lifestyle and demographic criteria.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.