AccuData Solution Segments ADVO Database
This data solution is a way to segment ADVO's database of 115 million residential households by ethnicity, lifestyle and demographic criteria.
General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
Brands ace their early campaigns but need to study up on how to keep momentum going for the entire season.
Frank Crowson helped bring Justin Timberlake, Taylor Swift, and Pink into the aisles of the mass merchandiser.