AccuData Solution Segments ADVO Database
This data solution is a way to segment ADVO's database of 115 million residential households by ethnicity, lifestyle and demographic criteria.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.