A Riddle for List Users

Share this content:
I say forget the Prozac ... after this month's Listless Vision! Here is a riddle for all list users in our industry:


What offers well over 1 billion places to advertise, is the lowest-cost medium, reaches the ultimate hotline for direct mail-sold offers, can target demographically, by source and regionally in some cases, is a source for partnerships, endorsements and reciprocity, is an excellent source of revenue to mailers who make these available (a new one can sell more than 20 million of these in a few months!), is a decent sort of revenue to managers, simple and clean reporting/accounting, offers shared impact rather than direct impact from postal increases and is not at this time subjected to legislation?


Answer: insert media.


We have been doing lists and inserts for 23 years. Why shouldn't everyone?


This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: