2 Canadian DRTV Companies Merge
Monte Brooks, a 7-year-old company headed by Linda Brooks, previously focused on healthcare DRTV marketing for U.S. start-up companies. Its campaigns included the Epil-Stop Hair Removal System and Therma Spa. Northern Lights, a 10-year-old firm headed by Ian French, produced DRTV campaigns primarily in Canada for companies such as Panasonic and General Motors.
The new company will produce long-form infomercials and short-form spots for blue-chip and start-up clients. Though the company will not provide back-end services such as telemarketing and fulfillment, it will assist in coordinating these services.