**News Corp. Dumps Fox Web Sites, Layoffs Follow

Share this article:
In a major restructuring move, News Corp., owner of the Fox TV networks in the United States, will be moving operations of the Fox Web sites back to the TV networks, eliminating hundreds of jobs at its News Digital Media division. The move will reportedly save the company about "tens of millions of dollars in the near term," according to spokesman Andrew Butcher.


The transition, announced late Thursday night, is expected to take place in six months. The Fox News Channel will take over FoxSports.com and Fox Broadcasting Co. will run Fox.com. News Corp. wants to reduce costs at the Web sites because the company does not expect advertising sales on the sites to be lucrative.


Lachlan Murdoch, the son of chairman and chief executive Rupert Murdoch, said News Corp. now sees the Web sites as a means of marketing its Fox TV networks, and not as major profits centers for the company.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.