News Bytes: March 15, 2013
News Bytes Roundup
ANA: Mozilla Move “Disturbing”
What is it? The Association of National Advertisers joined the chorus of boos hailing down on Mozilla from industry associations incensed at the planned blocking of third-party cookies in an upcoming version of Firefox. A March 14 Blog [Hu1] on the ANA site called it a “highly disturbing development,” adding that “for DNT [Do Not Track] to be effective, it must actually represent the user's voice.”
WIIFM? Further moral reinforcement for becoming forthright about validating your investments in digital marketing as a way to better serve your customers.
Who's talking? “Consumers will not see fewer ads, only fewer ads relevant to their particular interests. As advertising revenues inevitably drop, the vast array of content that consumers have come to know and expect will quickly follow suit,” observes Bob Liodice, president and chief executive officer of the ANA.
What is it? While attendance was up 25% at SXSW Interactive this year, Twitter volume concerning the festival shot up 40%, according to HP Autonomy. Tweets accounted for 98% of the 1.3 million messages sent regarding the event, with Facebook lodging a mere 1%.
WIIFM? A sign of the digital marketing times: Partying was the theme of 47% of tweets, followed by “networking/working” at 22%.
Who's talking? “Estimating an average of 60 characters per Tweet, this was 76.3 million characters, almost 22 times the letters contained in the King James Bible,” according to HP analysis of the results.
SteelHouse Retargets CRM
What is it? SteelHouse partners with LiveRamp to add CRM retargeting to its integrated marketing suite. Retargeting is used to reengage customers who have not made a purchase, visited a website, or opened an email in a given period of time.
WIIFM? An ability, according to SteelHouse, to tap into offline and online customer data and weave it into multiple campaigns.
Who's talking? “It's crucial to marry offline and online data for a complete picture of the customer you want to reach,” says SteelHouse CEO Mark Douglas.
Badgeville's Adobe Settlement
What is it? Badgeville announces the launch of Badgeville for Adobe Marketing Cloud, promising it will help digital marketers increase actionable insights and enhance customer engagement across all digital properties.
WIIFM? The company claims it will eliminate the need for marketers to manually integrate customer behavior data in their analytics platform.
Who's talking? ”We look forward to partnering with more of Adobe's visionary customers to help them increase customer adoption, social loyalty, and conversions across their digital landscape,” says CEO Kris Duggan.
Eye on Mail
WIIFM? Direct mailers will no longer need to use two separate systems—one to understand the movement of their mail prior to acceptance and another for feedback from the United States Postal Service.
Who's talking? “In this changing network, immediate information is critical to adjust and drive your success,” says Paula Stoskopf, director of solution strategies at GrayHair.
Who it is: Sam Zales, named CEO of ClickSquared, a provider of cross-channel campaign management software.
What's his role: Zales says he intends to build on the company mission to provide B2C marketers with solutions for executing campaigns that allow them to test, learn, and stay ahead of their competition.”[Hu2]
Where was he prior: Zales was most recently president of Zoom Information. Before that he served as president and CEO of BuyerZone.com, and held a variety of senior positions during 10 years at American Express.
Why was he appointed: “Sam excels at building technology-enabled marketing solutions that deliver great results for clients,” says Chairman Brad Woloson.
Who it is: Joe Stanhope, named chief strategy officer of the campaign management and analytics division of SDL, a United Kingdom-based customer experience company.
What's his role: He will help guide brands to invest marketing dollars to deliver relevant and engaging online and multichannel campaigns.
Where was he prior: Stanhope was a longtime analyst at Forrester Research, where he helped redefine the web analytics practice as “digital intelligence.”[Hu3]
Why was he appointed: “We are giving marketing organizations greater ability to listen to individual customers and understand what they want,” says CEO Mark Lancaster. “Joe brings extraordinary market experience and vision that is going to greatly benefit our efforts.