News Bytes: July 25, 2013

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News Bytes Roundup
News Bytes Roundup

COMPANIES

Aimia Pushes All the Right Buttons

What is it? Aimia, a loyalty management provider, acquires Smart Button, a loyalty technology provider, for approximately $18 million.

WIIFM? Smart Button is expected to complement Aimia's portfolio of products and services, as well as extend the latter's client portfolio.

Who's talking? "The combination of Smart Button's platform and Aimia's unmatched reach and full suite of offerings in the loyalty services market will provide new and existing clients with turnkey loyalty solutions that meet their needs," says Smart Button President and CEO Philip M. Sugar.

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Tate & Lyle Chooses Gyro

What is it? Tate & Lyle, a provider of food ingredients and solutions, appoints gyro as its lead global marketing agency.

Who's talking? “Tate & Lyle is an iconic brand with a long history of excellence and we look forward to working with them to tell their story in a powerful, exciting and fresh way,” comments Adryanna Sutherland, president of gyro Cincinnati.

PRODUCTS

IBM's New Digital Experience

What is it? IBM introduces Digital Experiences software.

WIIFM? The software requires no technical or IT skills, and is designed to empower businesspeople from sales, marketing, HR, and customer loyalty to create and share digital content across mobile and social channels.

Who's talking? “By working with IBM, we have transformed the digital experience for our customers through a website that features hundreds of unique content pieces and videos that address the most pressing questions of our customers,” says Aaron Pickrell, director of online systems at Performance Bicycle.

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WestonExpressions Announces Linkett

What is it? WestonExpressions, a hardware and software provider for the out-of-home advertising industry, unveils Linkett, a device that enables TVs and digital signs to have mobile capabilities.

WIIFM? The device uses patent-pending NFC technology to allow users to use their smartphones to receive coupons, apps, or make purchases from a display.

Who's talking? “Linkett delivers engaging content to target audiences by turning average televisions into effective marketing engines through our mobile and motion technology,” says founder and CEO Douglas Lusted.

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Look Who's Talking

What is it? Engajer, a video platform, announces that Facebook users can now embed “engajers” – interactive video presentations – into their Facebook pages.

WIIFM? Brands can use the new capability to include interactive videos about their company, and their products and services, onto their Facebook page.

Who's talking? “Since they're interactive, engajers deliver a better experience to consumers, who can follow their personal pathways of interest,” states Michael Castellano, engajer founder and CEO. “Companies and advertisers can get analytics that generate highly qualified leads through the engajer platform.”

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Who's Your Social “Look-alike”?

What is it? SEO automation and social media marketing company, Rio SEO launches Rio SEO Social Advertise.

WIIFM? Integrated with the BlueKai Data Management Platform (DMP), the automation solution is designed to help marketers identify their brand influencers, generate “look-alikes,” and target them with relevant messages.

Who's talking? “The audience identified by the Social Advertise platform is the one most likely to share brand content with friends, family, and colleagues, and to amplify the effectiveness of digital advertising,” says VP of social technologies Ben Straley.

EXECUTIVE MOVES

Who is it: Joe Payne is added to TrackMaven's Board of Directors

Where was he prior: Before joining the board, Payne served as chairman and CEO of Eloqua, which was recently acquired by Oracle.

Why was he appointed: “There are few people who know marketing technology as well as Joe Payne, and we are ecstatic about adding him to our Board of Directors,” says founder Allen Gannett.

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Who is it: Kathy Leake is appointed to CEO of LocalResponse

Where was she prior: Previously, Leake held the position of president at LocalResponse. Leake also cofounded Media6Degrees.

Why was she appointed: “I hired Kathy two and a half years ago to grow LocalResponse, but I didn't realize what a rocket ship trajectory we would be on thanks to her determination, drive, and energy,” says founder Nihal Mehta.

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