News Byte: WPP Units Join Forces on New Data-Driven Agency

Share this article:
Choreograph President Gurval Caer
Choreograph President Gurval Caer

WPP's Wunderman direct marketing unit and its MEC media division today officially spawned Choreograph, a joint venture adding data analysis to the mix in pursuit of more efficient real-time marketing efforts.

Wunderman Chief Innovation & Marketing Officer Gurval Caer will lead the new agency as president, with a goal of saving clients time and money while better serving consumers with more targeted and timely appeals. “Marketers are struggling to keep pace with consumers' behaviors,” he said in a statement. “By combining media, creative, and data, we can better engage the right consumers.”

Jim Sink, VP, global partners, at Adobe systems said he looked forward to partnering with Choreograph because the founding team members “share our vision to connect paid, owned, and earned media.”

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.