News Byte: Venture Funds Bet Against Bots

Share this article:
Bucks to battle the bots.
Bucks to battle the bots.

Mdotlabs, a provider of security software for online advertising, announced it closed a first round of funding of $1.25 million from Chicago Ventures and Great Oaks Venture Capital today. The company, whose products help prevent fraudulent Internet activity that often goes undetected, was spun off from Broadcast Interactive Media.

“The types of fraud are evolving and changing very quickly, which is why we've taken a security systems approach to what is essentially an arms race,” says Mdotlabs Chief Scientist Paul Barford. “Our research and resulting technical papers show that fraudulent impressions are estimated to account for 20 to 30% of overall online ad traffic."  

Saying that “bots are costing advertisers and publishers billions of dollars a year,” Great Oaks Managing Partner Andrew Boszhardt Jr., noted that his company forecasts huge growth for the internet fraud security business.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.