News Byte: Vendors Converge With New Microsoft Solutions

Share this article:
Convergence wraps today at the Georgia World Congress Center.
Convergence wraps today at the Georgia World Congress Center.

Integration was the theme of new solutions and technologies introduced at Microsoft Dynamics Convergence this year. Here are some of the new developments from the exhibit floor.

Salesfusion adds predictive lead scoring. The cornerstone of the updated version of Salesfusion's marketing automation platform is a predictive lead scoring system, the first of its kind in the mid-market sector, according to the company. This functionality integrates with several CRM platforms including Microsoft Dynamics CRM.

Scribe upgrades cloud platform. Scribe Online, the company's cloud-based platform, now supports real-time integration. This new version allows businesses to create unified business processes that consolidate and isolate customer information from various data sources. Further enhancements include unifying data from numerous sources, support for outbound messaging, and overall better access to data. The company also announced partnerships with business discovery platform QlikView and inbound marketing platform HubSpot.

Sonata expands its Microsoft profile. Sonata has been an early adopter in integrating Microsoft Dynamics CRM with Microsoft's recently acquired Marketing Pilot platform. The company announced it will expand that integration to include Microsoft Dynamics AX and other Dynamics services.

Tata partners on new solutions. Through a new partnership with Microsoft Dynamics, Tata Consultancy Services created a development center that will support online and on-premise versions of its CRM program called Mira and Leo. The center includes a test lab focused on mobile testing across the Android, iOS, Windows, and RIM operating systems.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Creative Campaign

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

BBC Newsroom Comes Alive Through Digitally Enhanced Direct ...

The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.

App of the Week: Evernote

App of the Week: Evernote

Evernote aims to improve the archiving experience.

Adidas Goes All In for the World Cup...and Cow Hearts

Adidas Goes All In for the World Cup...and ...

Adidas kicks its World Cup marketing into high gear in a bid to score points against longtime rival Nike.