News Byte: ValueClick Rebrands as Conversant and Launches Personalization Platform

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Conversant combines five industry leaders into one.
Conversant combines five industry leaders into one.

ValueClick Inc. announced that it has changed its name to Conversant Inc. Under the new moniker the personalized digital marketing company will roll out an integrated marketing personalization platform that aims to help brands connect with customers and prospects as individuals at major scale.

Conversant unites five digital marketing operations launched or acquired by ValueClick since 1998 to combine video and mobile capabilities, real-time bidding and CRM infrastructure, offline measurement, and device recognition to deliver one-to-one engagement at scale. The businesses--ValueClick Media, Commission Junction, Greystripe, Dotomi, and Mediaplex--will each contribute data, technology, and expertise to the new, unified personalization platform.

According to John Giuliani, president and CEO of Conversant, the rebrand represents the uniting of the business in a way that uses their strengths to create a holistic personalization company. “With one new brand, everyone can see how our people and technology are working together to deliver the smartest personalization strategies and solutions for marketers,” he said in a statement.

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