News Byte: USPS Wins Global Innovation Award

Share this article:
Gary Reblin gets direct.
Gary Reblin gets direct.

The United States Postal Service was recognized for the Digital Communication Innovation of the Year by U.K.-based Postal Technology International in its recently released 2014 Annual Showcase. The annual awards are chosen by a panel of 17 postal executives from around the world.

USPS was lauded for incubating growth in digital-hybrid mailings by offering marketers 3% discounts if they included QR codes in their pieces.

“We are looking to connect with digital for one reason—improve ROI for our customers,” says Gary Reblin, VP of new products and innovation at the Postal Service. “People keep mail for two to six days. If we can get them to act immediately on offers through digital means, it makes an effective medium more effective.”

USPS is expected to announce a new slate of digital themed promotions in the coming weeks.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.