News Byte: USPS Wins Global Innovation Award

Share this article:
Gary Reblin gets direct.
Gary Reblin gets direct.

The United States Postal Service was recognized for the Digital Communication Innovation of the Year by U.K.-based Postal Technology International in its recently released 2014 Annual Showcase. The annual awards are chosen by a panel of 17 postal executives from around the world.

USPS was lauded for incubating growth in digital-hybrid mailings by offering marketers 3% discounts if they included QR codes in their pieces.

“We are looking to connect with digital for one reason—improve ROI for our customers,” says Gary Reblin, VP of new products and innovation at the Postal Service. “People keep mail for two to six days. If we can get them to act immediately on offers through digital means, it makes an effective medium more effective.”

USPS is expected to announce a new slate of digital themed promotions in the coming weeks.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.