News Byte: USPS Bolsters Priority Mail

Share this article:
Free insurance matches competitive shippers.
Free insurance matches competitive shippers.

What is it? Inspired by an 8.8% increase in shipping revenue in Q3, the United States Postal Service (USPS) adds new features to Priority Mail service that it hopes will add $500,000 in revenue in the next year.

WIIFM?  Day-specific delivery (one, two, or three-day, depending on point of origin and destination), free insurance (matching shipping competitors), and improved tracking. Tracking info will now be printed on customer receipts.

Who's talking? “Our revamped Priority Mail product line should be a game changer in the shipping marketplace. We're meeting the rising expectations of customers,” said Nagisa Manabe, chief marketing and sales officer at the USPS.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Postal

Carper Condemns Moratorium on Postal Facility Closures

Carper Condemns Moratorium on Postal Facility Closures

The sponsor of the Postal Reform Act says Senate actions to delay consolidation will ultimately do harm to the Postal Service and its workers.

Postal Service Tests Parcel Lockers

Postal Service Tests Parcel Lockers

Self-service "Gopost" lockers—from which customers can pick up and ship packages—appear in New York and Washington, D.C.

Multicarrier Systems Are High on Marketers' Gift List

Multicarrier Systems Are High on Marketers' Gift List

Free shipping and overnight delivery have become table stakes among e-commerce companies battling for holiday dollars, so failing to deliver as promised can have horrible repercussions.