News Byte: Twitter Partners With Datalogix and Merkle

Share this article:
News Byte: Twitter Partners with Datalogix and Merkle

Merkle and Datalogix both announced partnerships with Twitter today that will bolster targeting capabilities of the social network's Tailored Audiences Option for advertisers.

The partnership expands the scope of Datalogix's OnRamp service by allowing marketers to reach current or potential customers on Twitter through an anonymous match of postal address, email, or other data from their in-house customer files. “The power of the DLX OnRamp paired with Twitter's reach and timeliness across the mobile landscape mean that brands can now share highly relevant messaging with precisely those consumers who are most interested,” says Datalogix CEO Eric Roza.

Merkle's CRM service will also offer similar targeting solutions to advertisers that leverage first-party data such as email addresses. “We see Twitter's Tailored Audiences Solution as a clear manifestation of addressability at scale that is afforded by the digital audience platforms,” says Merkle EVP and CMO Craig Dempster.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in CRM

Dream(force) Products

Dream(force) Products

The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.

New App Aims to Quicken Reps' Response on Salesforce

New App Aims to Quicken Reps' Response on ...

Demandbase's Sales Accelerator provides buyer alerts via, which has made an investment in the company.

HubSpot Launches CRM at Inbound 2014

HubSpot Launches CRM at Inbound 2014

The marketing automation company extends its capabilities to the sales team.