News Byte: Tool From SpotRight Provides Real-Time Social Insights

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New Tool From SpotRight Provides Real-Time Social Insights
New Tool From SpotRight Provides Real-Time Social Insights

SpotRight, a provider of solutions that analyzes and organizes unstructured social data, has released a social management tool designed to let businesses tap into real-time social feeds and connect it to internal CRM or business intelligence (BI) systems.

SpotRight's solution, GraphMassive, uses additional technologies from DataSift to funnel real-time social information. According to a release, the GraphMassive product comprises 300 million social media profiles and 10 billion connected relationships. The company stated this enables enterprises to understand who its customers are connected to, such as other brands or consumers with similar interests.

GraphMassive is also designed to allow its users to extract slices of social information and drill down at the individual consumer level, thereby finding either existing customers, targeted prospects, or customers of one's competitors. SpotRight claims these capabilities are especially adept at anticipating churn.

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