News Byte: Teradata Upgrades Campaign Management Solution

Share this article:
Teradata expands campaign management options.
Teradata expands campaign management options.

Teradata today announced that its Customer Interaction Manager for digital marketers would be available globally on the cloud and measurably enhance personalized communicatons on a real-time basis.

Embedded predictive analytics and open access to data in any place or situation will enable marketers to better understand customer behavior and react with the most relevant messaging in the most effective channels, according to a news release issued by the company.

Subscribers to the campaign management solution will now be able to access data on multiple databases including Teradata and Oracle, and activate embedded predictive analytics that will enable them, Teradata says, "to do what they used to rely on data scientists to do." The new version of Customer Interaction Manager also features mobile-enabled dashboards for marketers on-the-go, expanded data visualization, and integrated digital messaging.

"This can be leveraged by both enterprise and mid-market companies,” says Teradata's Gonzalo Hidalgo, general manager, Campaign Management/IMM. “As a key component in the Teradata Unified Data Architecture, it's the gateway to integrating enterprise customer data and using Teradata's Big Data Discovery platform."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.