News Byte: Sprint Tests Hands-Free Interactive Retail Display

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Sprint tests motion-sensor retail displays.
Sprint tests motion-sensor retail displays.
Sprint will unveil a new interactive retail display that allows shoppers to scan video product information via hand gestures at NASCAR Sprint Cup Champions Week starting tomorrow in Las Vegas.

The Leap Motion controller, created by DigitasLBi, uses motion sensors to allow shoppers to scan through a display and create images on it without the use of a physical controller or keyboard.

The company looks to employ the technology to better connect with mobile-connected consumers accustomed to the intuitive technology found on their smartphones. “It's a new way for Sprint customers and prospects to interact with the brand that is entertaining and engaging,” says Sprint Program Manager Lane Allison.

In a pilot program at an earlier NASCAR event, Sprint marketers claim the display helped win them a 69% conversion rate.
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