News Byte: Sprint Tests Hands-Free Interactive Retail Display

Share this article:
Sprint tests motion-sensor retail displays.
Sprint tests motion-sensor retail displays.
Sprint will unveil a new interactive retail display that allows shoppers to scan video product information via hand gestures at NASCAR Sprint Cup Champions Week starting tomorrow in Las Vegas.

The Leap Motion controller, created by DigitasLBi, uses motion sensors to allow shoppers to scan through a display and create images on it without the use of a physical controller or keyboard.

The company looks to employ the technology to better connect with mobile-connected consumers accustomed to the intuitive technology found on their smartphones. “It's a new way for Sprint customers and prospects to interact with the brand that is entertaining and engaging,” says Sprint Program Manager Lane Allison.

In a pilot program at an earlier NASCAR event, Sprint marketers claim the display helped win them a 69% conversion rate.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.