News Byte: Silverpop Launches Enhanced Website Personalization

Share this article:
News Byte: Silverpop Launches Enhanced Website Personalization
News Byte: Silverpop Launches Enhanced Website Personalization

Marketers' nirvana is cross-channel personalization. Digital marketing technology provider Silverpop aims to help marketers achieve that with Smart Content, a tool designed to provide deep website personalization capabilities, similar to those currently found in email marketing.

Using Smart Content, Silverpop users can display in real time the right messaging or content when their customers visit their website. The Silverpop tool is designed to recognize customers and serve relevant information. Smart Content connects a company's marketing database and its website, allowing for content to be written as HTML right into the webpages. The personalization can be as simple as one sentence or phrase on the page, or as detailed as a full section within a page.

“Marketers are getting really good at dynamically delivering incredibly relevant messages via email, but too often a similar, personalized strategy is not followed when it comes to the corporate website,” Bryan Brown, VP of product strategy at Silverpop, said in a statement. “Marketers have to be aware of buyer preferences and activities across every step of the customer lifecycle and then reflect this knowledge back to the individual at every touchpoint and via every channel where interactions are taking place.”

Share this article:
close

Next Article in Marketing Automation

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Marketing Automation

The Big Unveil of Experian Marketing Services' Marketing Suite

The Big Unveil of Experian Marketing Services' Marketing ...

Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.

That's the Ticket: NBA Team Revamps Online UX

That's the Ticket: NBA Team Revamps Online UX

The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.

Oracle Buys Micros Systems for $5.3 Billion

Oracle Buys Micros Systems for $5.3 Billion

Looks to spark growth in the hospitality industry with its biggest acquisition in five years.