News Byte: PPS (Pay Per Share) on Google Now Tops $1,000

Share this article:
News Byte: Google May Be Giving Up on Cookies
News Byte: Google May Be Giving Up on Cookies

Google stock price opened at $1,007 this morning, a 12% increase sparked by an unexpectedly rosey earnings report.

On Thursday night, Google announced it had posted profits of $2.97 billion on Q3 revenue of $14.89 billion, a 36% jump over the previous quarter. Citing a drop in the company's overall internet business, Google watchers had forecast more mundane results. But an unanticipated 26% increase in paid clicks helped shoot earnings skyward.

PPC's outstanding performance for Google in the quarter is a good indicator that analytics-fueled methods, such as behavioral targeting and retargeting, are also working well for marketers.

Google's market capitalization is now estimated to be in excess of $330 billion.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.