News Byte: PPS (Pay Per Share) on Google Now Tops $1,000

Share this article:
News Byte: Google May Be Giving Up on Cookies
News Byte: Google May Be Giving Up on Cookies

Google stock price opened at $1,007 this morning, a 12% increase sparked by an unexpectedly rosey earnings report.

On Thursday night, Google announced it had posted profits of $2.97 billion on Q3 revenue of $14.89 billion, a 36% jump over the previous quarter. Citing a drop in the company's overall internet business, Google watchers had forecast more mundane results. But an unanticipated 26% increase in paid clicks helped shoot earnings skyward.

PPC's outstanding performance for Google in the quarter is a good indicator that analytics-fueled methods, such as behavioral targeting and retargeting, are also working well for marketers.

Google's market capitalization is now estimated to be in excess of $330 billion.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.