News Byte: Portable Predictive Analytics

Share this article:
News Byte: Portable Predictive Analytics
News Byte: Portable Predictive Analytics

Loyalty Builders this week introduced a new platform that analyzes customers' past behavior to predict future purchases at the individual account and individual product level.  

Longbow 2.0 takes in basic transaction data, such as a customer ID and transactions, and identifies the best customers to include in individualized marketing campaigns and what to offer each one. It also can be used to create individualized marketing messages. 

“This puts the power of customer analytics into the hands of marketers themselves,” says Loyalty Builders CEO Mark Klein. “Spray and pray campaigns have supposedly given way to one-to-one marketing, but that didn't analyze customer behavior at the individual level. We are at the inflection point where individualized marketing is not only possible, but very easy.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.