News Byte: Pegasystems Updates Automation Platform

Share this article:
News Byte: Pegasystems Updates Automation Platform
New features come to Pegasystems' Next-Best-Action Marketing

Business process management and CRM company Pegasystems has introduced upgrades to its Next-Best-Action Marketing solution platform.

New features include geolocation and dynamic outbound capabilities, which allow marketers to create personalized bundle offers based on “learned” customer preferences. “We've always done this on the inbound side. Now we can dynamically push those bundles to a customer,” says Steve Kraus, senior director of product marketing at Pegasystems.

The platform's virtual wallet now integrates with Apple Passbook.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Marketing Automation

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Marketing Automation

Sitecore 8 Aims to Add Context to Customer Connections

Sitecore 8 Aims to Add Context to Customer ...

The platform update offers enhancements designed to help marketers improve the customer experience.

Fighting the Terror of Bad Response Rates

Fighting the Terror of Bad Response Rates

Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.

B2C Customer Acquisition System Debuts

B2C Customer Acquisition System Debuts

CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.