News Byte: Pegasystems Updates Automation Platform

Share this article:
News Byte: Pegasystems Updates Automation Platform
New features come to Pegasystems' Next-Best-Action Marketing

Business process management and CRM company Pegasystems has introduced upgrades to its Next-Best-Action Marketing solution platform.

New features include geolocation and dynamic outbound capabilities, which allow marketers to create personalized bundle offers based on “learned” customer preferences. “We've always done this on the inbound side. Now we can dynamically push those bundles to a customer,” says Steve Kraus, senior director of product marketing at Pegasystems.

The platform's virtual wallet now integrates with Apple Passbook.

Share this article:
close

Next Article in Marketing Automation

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Marketing Automation

The Time for the Customer Is Now

The Time for the Customer Is Now

One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

IBM Gets Deeper Into Marketing With Silverpop Acquisition

IBM Gets Deeper Into Marketing With Silverpop Acquisition

Big Blue has announced a definitive agreement to acquire the marketing automation provider.

News Byte: Bizo Adds Multichannel Nurturing to its Platform

News Byte: Bizo Adds Multichannel Nurturing to its ...

Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.