News Byte: Oracle Eloqua Debuts New Features
Oracle Eloqua announced today that the company has updated its marketing automation services platform with new features that better integrate with software from recent acquisitions such as Compendium and Responsys.
Enhancements include increased Oracle-Eloqua AppCloud development capabilities, expanded integration with Oracle Sales Cloud and Oracle Social Cloud, new content marketing applications such as an integrated calendar app, a simplified email wizard, and visual dashboards for measuring ROI. Additionally, the software will now natively support the Brazilian Portuguese, French, and German languages.
“These new features really start to highlight some of the integration work we've been doing within the Oracle Marketing Cloud,” says John Stetic, VP Products at Oracle Eloqua.
Oracle purchased cloud marketing automation services provider Eloqua late last year in a string of acquisitions aimed at enhancing the Oracle Marketing Cloud