News Byte: Nielsen Announces Twitter TV Ratings

Share this article:
263 million TV tweets took wing in Q2.
263 million TV tweets took wing in Q2.

Nielsen today announced the launch of Nielsen Twitter TV Ratings, which will track not only writers of tweets about television programs, but also their audiences. Readers generally outnumber authors by 50-to-1, according to Nielsen's analyses of its new system, which the company claims is the first to measure Twitter audiences.

Some 19 million people in the U.S. composed 263 million tweets about live TV in this year's second quarter, according to SocialGuide, Nielsen's social media measurement unit. That represents a one-year increase of 38% in volume of tweets and a 24% rise in authors.

“We're just beginning to understand the dynamic relationship between social media and television,” says Beth Rockwood, SVP of resources and ad sales research at Discovery Communications, in a release announcing Nielsen's new service. “New tools like the Nielsen Twitter TV Ratings that allow us to further investigate the relationship between individual programs and social media will bring new insights and raise new questions.”

Built to operate on the SocialGuide platform, Nielsen Twitter TV Ratings are available for TV programming across over 215 English-language U.S. broadcast and cable networks. A joint project with Twitter will soon allow Nielsen to measure and report Spanish-language networks.

Share this article:
close

Next Article in Social Media

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

News Byte: Union Metrics Debuts Instagram Analytics

News Byte: Union Metrics Debuts Instagram Analytics

The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.

Why Out-of-Control Social Conversations Are a Good Thing

Why Out-of-Control Social Conversations Are a Good Thing

Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.

Social Media Shouldn't Be an Echo Chamber

Social Media Shouldn't Be an Echo Chamber

Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.