News Byte: MyBuys Debuts MyAds

Share this article:
MyBuys enters the retargeting game.
MyBuys enters the retargeting game.

Digital advertising, email, and web recommendation solutions provider MyBuys today released MyAds, a retargeting solution that leverages data from the company's 250 million active-shopper database to deliver personalized display ads to consumers

MyAds drives a non-purchase to an e-commerce site while its reactivation feature retargets previous customers to encourage future purchases. The company charges a single fee for MyAds placements only after a customer makes a purchase.

“Our goal is to make every consumer have a one-to-one dialogue with advertisers. We have many years of science around this,” says Robert Cell, CEO of MyBuys. “If you remember people, what they like, and what they're like then your engagement goes way up.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.