News Byte: MyBuys Debuts MyAds

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MyBuys enters the retargeting game.
MyBuys enters the retargeting game.

Digital advertising, email, and web recommendation solutions provider MyBuys today released MyAds, a retargeting solution that leverages data from the company's 250 million active-shopper database to deliver personalized display ads to consumers

MyAds drives a non-purchase to an e-commerce site while its reactivation feature retargets previous customers to encourage future purchases. The company charges a single fee for MyAds placements only after a customer makes a purchase.

“Our goal is to make every consumer have a one-to-one dialogue with advertisers. We have many years of science around this,” says Robert Cell, CEO of MyBuys. “If you remember people, what they like, and what they're like then your engagement goes way up.”

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