News Byte: MyBuys Debuts MyAds

Share this article:
MyBuys enters the retargeting game.
MyBuys enters the retargeting game.

Digital advertising, email, and web recommendation solutions provider MyBuys today released MyAds, a retargeting solution that leverages data from the company's 250 million active-shopper database to deliver personalized display ads to consumers

MyAds drives a non-purchase to an e-commerce site while its reactivation feature retargets previous customers to encourage future purchases. The company charges a single fee for MyAds placements only after a customer makes a purchase.

“Our goal is to make every consumer have a one-to-one dialogue with advertisers. We have many years of science around this,” says Robert Cell, CEO of MyBuys. “If you remember people, what they like, and what they're like then your engagement goes way up.”

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.