News Byte: Marketo To Acquire Insightera

Share this article:
Automation: the way forward.
Automation: the way forward.

Marketo announced today that it has signed a definitive agreement to acquire Insightera, a real-time personalization platform for websites and mobile applications. Financial terms were not disclosed.

Marketo characterized the move as adding a needed enhancement to its cloud-based marketing automation platform.

“By augmenting our marketing automation with Insightera's real-time personalization, we are delivering on our vision to unify disparate channels and create timely individualized relationships,” said Marketo President and CEO Phil Fernandez in a press release.

Additionally, Marketo said that Insightera's Israeli office will form the foundation of an innovation center focusing on Big Data and predictive analytics.

Share this article:
close

Next Article in Marketing Automation

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Marketing Automation

B2C Customer Acquisition System Debuts

B2C Customer Acquisition System Debuts

CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.

The Big Unveil of Experian Marketing Services' Marketing Suite

The Big Unveil of Experian Marketing Services' Marketing ...

Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.

That's the Ticket: NBA Team Revamps Online UX

That's the Ticket: NBA Team Revamps Online UX

The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.