News Byte: InsideView Tags Onto Microsoft Dynamics

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InsideView for Microsoft Dynamics
InsideView for Microsoft Dynamics

In time for the opening of the Microsoft Dynamics Convergence users conference, InsideView today introduced a version of its marketing platform for Microsoft's CRM product.

InsideView's CRM Intelligence platform promises marketers a more efficient route to qualified leads and conversions through ongoing enrichment of web form fields that, in turn, fuel campaigns high in relevancy for individual prospects. It does this by automatically de-duplicating databases with updated company and contact data and informing segmented communications based on key business events, social insights, and professional connections.

“Clean, accurate databases are key to marketing success, yet data is one of the biggest challenges that marketers face," says InsideView CEO Umberto Milletti.

Microsoft Dynamics Convergence 2014, expected to attract some 12,000 users, opens tomorrow in Atlanta and runs through Friday.

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