News Byte: Infor Partners With AwarenessHub

Share this article:
News Byte: Infor Partners With AwarenessHub
News Byte: Infor Partners With AwarenessHub

Infor, a business application software company, announced today its partnership with social marketing platform AwarenessHub. This is Infor's second partnership in less than a month.

AwarenessHub is a platform designed to help marketers listen and respond to customers in real time while engaging them with targeted content. “We chose to work with Infor because an effective strategy must also align with desired business outcomes, and the company offers a full integrated CRM suite to help businesses,” AwarenessHub chairman Gregg Monastiero said in a statement.

The partnership will bolster Infor's existing CRM suite with new social analytics data through AwarenessHub. Brands that use the combined offerings will now have tools designed to help them interact directly with audience members that are talking about topics relevant to that brand's business. Infor's CRM suite also is designed to allow brands to identify new prospects outside of an established audience.

“At Infor, we're putting all the necessary tools together so organizations looking to better understand their customers are able to quickly get up and running,” George Wright, SVP at Infor, said in a release.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in CRM

Microsoft Looks to Abolish Silos With Integrated Dynamics

Microsoft Looks to Abolish Silos With Integrated Dynamics ...

Microsoft Dynamics unveils several applications updates at its Convergence conference in Atlanta.

News Byte: InsideView Tags Onto Microsoft Dynamics

News Byte: InsideView Tags Onto Microsoft Dynamics

The company will introduce its CRM Intelligence platform at this week's Microsoft Dynamics Convergence conference.

News Byte: Twitter Partners With Datalogix and Merkle

News Byte: Twitter Partners With Datalogix and Merkle

Twitter aims to integrate CRM systems with promoted tweets.