News Byte: Infor and SmartFocus Announce Strategic Partnership

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SmartFocus CEO Brad Wilson
SmartFocus CEO Brad Wilson

Businesses applications provider Infor and campaign management platform SmartFocus announced a new partnership today, along with the global availability of Infor Epiphany.

Infor Epiphany is designed to leverage Infor's wealth of customer and segment data, as well as to extend the reach and depth of SmartFocus' marketing services—aiming to provide more personalize, targeted email marketing that, as a result, boosts conversions and loyalty. Additionally, yhe integration of Infor Epiphany's campaign management capabilities with email marketing services from SmartFocus is meant to enable marketers to more holistically automate and manage email campaigns.

“Infor was looking for a fast, scalable enterprise-class marketing services provider,” says Brad Wilson, CEO at SmartFocus. “We were a good fit with a good customer base and were able to extend the reach of their products.”

SmartFocus sends more than 70 billion messages a year from its cloud platform and this partnership could further increase that figure through Infor's wide international base.  “They're very good at planning and segmenting customer bases and we're good at getting messages out,” Wilson says. “More than that, we'll be monitoring deliverability, handling bounce backs, and maintaining the reputation of the senders.”

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