News Byte: In Mobile Marketing, Things Really Click on Weekends

Share this article:
Weekends are for clicking.
Weekends are for clicking.

A blog appearing on AppFlood's site today claims that marketers' click-through rates are 30% higher on mobile ads on weekends than they are during the week. The mobile ad platform arrived at this conclusion after analyzing some 300 million mobile ad impressions in the United States between August and September.

CTR trends track almost identically on Saturdays and Sundays, when click volume peaks at 8 a.m. and holds at steadily high levels until 6 p.m. Weekday clicks take off when the workday ends at 6 p.m. Click rates hit their nadir between 1 a.m. and 2 a.m. on weekdays.

On the average day, clicks drop off precipitously from 6 p.m. to 11 p.m., falling by 63% over that period. Between 11 p.m. and midnight, however, clicks jump back by 11%, lending credence to the widely held belief that more people these days spend their last waking hours in bed with their smartphones than with their mates.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Mobile Marketing

News Byte: Google Glass Hits the Streets Today

News Byte: Google Glass Hits the Streets Today

Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B ...

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Four out of Five Mobile Searchers Buy—Despite Poor ...

Study augurs huge upside for local businesses that provide their hours and driving directions.