News Byte: IBM Debuts 'Smarter Commerce' Ecosystem

Share this article:
The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.
The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.

At its PartnerWorld conference yesterday, IBM unveiled the Ready for Smarter Commerce program, which it describes as an ecosystem that gives clients access to prebuilt partner solutions that integrate with mobile, social, and cloud-based tools.

Among IBM partners already on board are Invodo,whose solution helps retailers deploy video content and measure results, and Shoutlet, which helps marketers measure the impact of social media programs. Smarter Commerce solutions are designed to be used in concert with existing platforms such as IBM Commerce and IBM Digital Marketing Optimization.

“Our clients can now leverage our capabilities in tandem with IBM's marketing platforms to gain greater control over their social media campaigns,” Aaron Everson, president and chief strategy officer of Shoutlet said in a statement. “In addition to streamlining how each social campaign is managed, this deep level of integration gives clients access to IBM's digital analytics.”

IBM said it expects to load the new ecosystem with 150 solutions by year's end.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in E-commerce

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in E-commerce

Several File Briefs in Support of DMA's Supreme Court Case

Several File Briefs in Support of DMA's Supreme ...

U.S. Chamber of Commerce and others side with the Direct Marketing Association in its tax jurisdiction case against Colorado.

DMA Files Brief in Supreme Court Case vs. Colorado

DMA Files Brief in Supreme Court Case vs. ...

The nation's highest court will weigh in on whether or not marketers have the right to appeal state tax regulations in federal courts.

Gaming the System for Internet Retailers

Gaming the System for Internet Retailers

Optimove, a retention marketing company focused on the gaming industry, announces a version of its software aimed at e-commerce companies.