News Byte: HP Autonomy Unveils Marketing Hub
HP Autonomy's Youngjohns at intro event in New York.
HP Autonomy today introduced HP Digital Marketing Hub, a solution it promises will deliver advanced analytics capabilities into the hands of marketers weary of waiting for IT's help in reacting to customers in real time.
The multichannel integration tool is designed to be worked into ongoing projects marketers may be working on with Hub's several partners: BlueKai, Covario, Digital River, ExactTarget, Experian, hybris Software, Kenshoo, and Marketo.
At a press event in New York, HP Autonomy executives led by SVP and GM Robert Youngjohns explained that Hub could dynamically identify customer segments, build prescriptive models that match segments to targeted campaigns, and engage customers in real-time across advertising, contact center, mobile, print, social, and web touch points.
“What we're doing is focusing on the area where advanced marketing analytics and Big Data intersect,” said Sunil Menon, CTO and head of product management for the marketing optimization business of HP Autonomy. “You could see the Adobes of the web analytics world focused on what happened. You could certainly see SaaS solutions from IBM focused on predictive modeling for long-term behavior. What we've done is to say, when you look at the customer experiences you have, how do you use them to react to customers in a tenth of a second.”
HP Autonomy describes Hub as a collaborative system dependent on the partners that helped develop it. “Through our partnership with HP Autonomy, customers will be able to deliver multi-channel campaigns based on real-time insights into buyer behavior,” commented Marketo's VP of strategic alliances Robin Bordoli.