News Byte: How Mailers Can Address Saving the Earth

Share this article:
News Byte:  Saving the Earth Through Better Data
Addressing the problem of undeliverable mail
 

Nearly 7 billion pieces of mail go undelivered each year, a travesty for both the planet and for direct mailers' budgets, says the head of a California company that verifies and corrects mailing list data.

“The fact is our Earth is in trouble,” says Geoff Grow, CEO of Service Objects. “Reducing waste through data quality is why we exist. By being efficient with direct mail campaigns, we preserve energy, drastically lessen the amount of paper ending up in landfills, and reduce the use of many other natural resources.”

Service Objects claims to save its customers about 300 tons of paper a month simply through its DOTS Address Validation product that accesses the Postal Service's address database.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Postal

Multicarrier Systems Are High on Marketers' Gift List

Multicarrier Systems Are High on Marketers' Gift List

Free shipping and overnight delivery have become table stakes among e-commerce companies battling for holiday dollars, so failing to deliver as promised can have horrible repercussions.

Carper Won't Give Up on Postal Reform in 2014

Carper Won't Give Up on Postal Reform in ...

The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."

USPS Lowers Priority Mail Rates for Business Shippers

USPS Lowers Priority Mail Rates for Business Shippers

UPS contends that the Postal Service is using the exigent increase to fund low-ball shipping rates and make a grab for e-commerce's growing delivery business.