News Byte: Heineken Names Teles CMO

Share this article:
Nuno Teles was recently named CMO of Heineken USA
Nuno Teles was recently named CMO of Heineken USA

Heineken USA today announced the appointment of Nuno Teles as the company's chief marketing officer. Teles will join Heineken's management team in March and report to CEO Dolf van den Brink.

“I'm honored and excited to drive the Heineken USA brand portfolio to the next level and be part of such a winning management team,” Teles said in a press release. “In this competitive beer market, to win with consumers, we need to challenge the status quo and aim to change things with bold moves.”

He joins the Heineken USA team after serving as CMO of Heineken Brazil for four years and growing the brand by 500% during his tenure. As a result of his successes, Teles was named the 2012 Best Marketing Professional by LIDE. Prior to Heineken Brazil, he held a variety of marketing roles at Heineken in Lisbon and Amsterdam.

“Nuno brings incredible passion, creativity, and drive to his work and he is exactly the right leader to take our portfolio of upscale, badge brands into the next phase of our growth journey,” van den Brink said in a press release. “I'm thrilled to have him join the Heineken USA management team.”

Teles, who holds an MBA from IMD in Switzerland, currently lives in Sao Paolo but will be relocating to the United States with his wife and four daughters in the coming weeks. He'll be based in Heineken's New York offices.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.