News Byte: Grdodian Named CEO of Reach Marketing
New Reach CEO Greg Grdodian
Reach Marketing has named partner and database industry veteran Greg Grdodian its Chief Executive Officer. Grdodian helped pioneer the move of the list brokerage business into digital channels during 16 years with Infogroup/Edith Roman.
"The industry has experienced transformational change and this is a remarkable opportunity to apply Greg's solid understanding of the science of direct marketing to the emerging field of digital and inbound marketing," says Reach Chairman Stevan Roberts. "The challenge is to reach anyone, anytime, anywhere and Greg's an innovative leader who takes full advantage of all the latest technologies and media channels."
In a recent article on email marketing in Direct Marketing News, Grdodian stressed the importance of database management. "Relevance is king, it remains the key component to a successful campaign and low attrition rates," he commented. "Simply put, when a company's relevance to the recipient's professional or personal needs are met, the chance for success is high and the likelihood of an opt-out is low."
Before joining Reach in 2012, Grdodian was credited with securing triple-digit audience growth at Crain Communications by optimizing the company's digital products and services.